Logan Mallory

Motivosity

Please excuse a little arrogance...but as long as you're on my LinkedIn profile, mind if I brag about what's going well in my role at Motivosity? I run marketing and we are winning left and right. And if it were a thing we'd be winning front and back too. I think we're winning for three reasons. 

First, we've found a really wonderful intersection between our product and what the market is looking for. Our GTM strategy is sound and the "job to be done" is very clear. That's led us to powerful messaging. Second, the marketing team at Motivosity is exceptional. They are kind, capable, and willing. We've found talent that wants to contribute and collaborate, which makes all the difference. And third, we don't focus on normal marketing metrics. Sure, we care about SEO, email marketing, and content, but we try to align deep in the funnel...the closer we align with sales, the better. And the best place to align with sales is on revenue so that's where we focus. 

What has that led to? It's led marketing to having a powerful organizational impact. The marketing portion of our strategy has led to 319% growth. We've experienced the 1st, 2nd, and 3rd best revenue quarters in company history. We've reduced the sales cycle significantly with new messaging based on market research. We've created powerful case studies that feel so much better than normal case studies. We've improved the SDR set rate by optimizing sequences and processes. We've driven our onsite conversion rate through the roof with a more impactful CTA and by doing everything we can to reduce friction in the user experience. We're successfully launching products, executing GTMs on product releases and our new UX/UI. 

We, as a team, keep winning and it feels really good.

Vice President Marketing

Logan Mallory Speaks

A long time ago I decided that I might not ever be the CEO of a Fortunate 500 Company. I realized that I might not become a respected US Senator or the richest person in my network. But I wondered what could happen if I redefined what success meant to me.

What if my definition of success was simply to be "a force for good"? What if I could consider myself successful based on how I support, lift and care for those around me?

So that has become my focus. Some days it happens in the form of helping a stranger or writing a LinkedIn post that inspires my professional network. Often it's in how I lead my team, care for neighbors or love my family. And when I'm in front of your audience, being a "force for good" means empowering them so they can lead more powerfully. It means helping them shift their perspective or overcome an insecurity.

It means inspiring each leader at your event, so when they go home they'll decide to be "a force for good" in their own way too.

I speak on leadership, culture, and living a great life and have spoken to tens of thousands of audience members internationally. They go back to the office with actionable ways to improve their leadership efforts. I have been retained as a keynote speaker on leadership within countless industries, including: financial services, academia, technology, human resources, government, marketing, non-profits etc. 

Here are the topics I cover:
-Powerful Leadership: Leaders need a fresh approach when it comes to guiding their teams. The old approach won't cut it anymore.
-Leadership Culture: Your style as a leader has a direct impact on the culture of your team and company. Make sure it's the right impact.
-Self-Care for Leaders: Employees aren't the only ones that are burnt out. Leaders need a plan to take care of theirselves so they can thrive at work.
-Finding Happiness: Your professional successes will never be enough. Leaders need a realistic perspective on how they can find happiness...and not just at work.

Keynote Speaker

Brigham Young University

Adjunct Professor for a Strategy and Marketing course for upper-level students at Brigham Young University. Over 200 students have participated in my courses. 

Formal student feedback included a course rating of 4.9/5 as compared to historical course average of 4.3. Feedback for my teaching/course outperformed the department average in 9/9 categories including "Explained Concepts Effectively", "Well Organized" and "Intellectually Enlarging".

Independent student ratings indicate a 97% "would take again" rating and a 4.9/5 overall quality rating. 

Student Review: "He was a really great teacher! The class was organized and taught in a way that was interesting and educational. I learned a lot about marketing and how to apply it in my career and life - even though I am not majoring in marketing. I really liked how he tried to gear the
lessons towards us and was always willing to receive feedback. He didn't just teach, he mentored, and was always willing to answer questions and have discussions."

Student Review: "This was probably one of my favorite classes and one of the BEST teachers on campus. Logan helped to convey hard topics and brought real world experience into class. His case studies were interesting, he knew what he was talking about, and if he didn't know, he was humble enough to say it. Overall everyone should take this class."

Adjunct Professor (Marketing Strategy) - Marriott School of Business

LogMeIn

Directed marketing efforts and sales partnership for approx. 250 reps within the "Unified Communications and Collaboration" business unit of LogMeIn - one of the worlds largest SaaS companies with more than $1.2B in revenue. Responsible for MQL, pipeline and revenue targets for SMB, Mid-Market, Enterprise and Account Management teams. Was key in marketing support for international teams located in EMEA and APAC. 

Managed a multi-million dollar quarterly budget based corporate goals, initiatives and market opportunities. Team includes 13 total marketers with oversight for dozens of vendors and programs including: lifecycle marketing, PPL, PPC, content syndication, lead scoring, email nurturing, prospect/customer webinars, ABM, 3rd party partnerships, adwords, paid social, CRO, vertical marketing, podcasts, peer-to-peer review sites, SDR coordination, etc. Scaled marketing efforts to drive 187% revenue growth during initial 15 months with the organization. Generated 108% of Aug ’18 SQL goal, supporting sales in breaking a monthly revenue record by 38%. 

Engaged directly with sales leadership to maintain a powerful relationship between the sales and marketing organizations, a key part of the organizations success. Participant in annual planning efforts to determine growth initiatives.

Received "Outstanding" in my 2018 and 2019 annual performance reviews, a rating reserved for the top 10% of performers within the 4,000 person organization. 

LogMeIn asked me to take on substantial responsibilities beyond my role in the marketing department. In order to maintain high standards of hiring, I was formally trained to manage key interviews and was part of the hiring process for senior level candidates. The organization also selected me as the Site Leader for the local office. This responsibility included managing a team of 8 to focus on employee engagement and satisfaction for the 350+ person Lindon office.

Director of Digital Marketing

In April of 2018, Jive was acquired by LogMeIn. The combination of Jive’s applications with LogMeIn’s leading collaboration products, creates one of the best and most comprehensive UCC offerings in the market.

I represented Jive’s marketing organization during due diligence and the $342M acquisition processes. 

Responsible for generating sales ready leads for Jive's 30+ reps across the Inside Sales teams as they work towards monthly quotas. Demand generation efforts produce the significant majority of leads for the account executives and are created through internal and external efforts. Manage a substantial monthly budget across 25+ vendors, agencies, etc. Expertise in lead generation via PPL, PPC, content marketing, organic/SEO and nurturing leads. 

As Director of Digital Marketing, I provided strategy and direction for Jive's ad spend, website, conversion rate optimization, landing pages, content marketing, lead generation and overall marketing efforts.

In July of 2017, generated the largest number of monthly leads in team history while reducing PPL spend by approximately 22%. In a month typically impacted by seasonality, helped sales team out perform prior month by 3.4%, ending July as the second best month for Inside Sales in Jive history. Within 6 weeks of joining organization, brought 19 key terms onto page 1 of Google by implementing SEO best practices on crucial pages. Oversaw A/B tests that improved site's primary CTA response rate from 1.87% to 3.3%, an increase of almost 77%.

Winner of 2017 President's Club "People's Choice" award, selected by my peers and partners in sales to join them in their annual excursion.

Director of Digital Marketing (Jive Communications Acquired by LogMeIn)

Workfront

Managed B2B organic lead generation for Workfront, an organization that specializes in enterprise-level project management software. My role included implementing search engine optimization best practices and site wide improvements through CRO, A/B testing and application of analytics. Actively managed our firm's relationship with an advertising agency that provided SEO services. Managed priorities of a 6 member web development team, a web specialist and 6 research analysts. Reported directly to the Vice President of Demand Generation & Marketing, executing his priorities and reporting on progress weekly. All of these responsibilities were done with the goal of driving additional organic traffic, increasing conversion of existing digital marketing efforts and generating more SaaS leads for account development team.   

Consistently used digital marketing tools such as Google Analytics, SEM Rush, Moz Open Site Explorer, Google Search Console, Visual Website Optimizer (A/B Testing), Crazy Egg (Heat Mapping), etc.

Senior Manager, Web Strategy

Deseret Book

Managed and executed Deseret Book's email marketing, communicating with more than 500,000 customers each week using Exact Target. Email marketing generated approximately 25% of annual site revenue. Tested and improved digital strategy and web presence via A/B testing. Managed Deseret Book's online presence including SEM, SEO, display ads, etc. Determined areas of highest potential ROI and managed strategies to meet those goals. Managed seasonal campaigns including Black Friday, Cyber Monday and a holiday campaign that generates approximately 20% of annual sales.       

Responsible for strategies that drove the two largest sales days in our website's history, including a 3% increase over the last record breaking day.

Fluent in analyzing and reporting data from Google Analytics, Exact Target, Lyris, etc.

Digital Marketing Manager

Independent

Consulting, training and execution on marketing efforts. Specialties include all things digital: SEO, A/B Testing, Website Optimization, Email Marketing, etc. Clients include local, national, B2C, ecomm and B2B brands.

Marketing Consultant

Team Financial Services

Team Financial Services wrote business as a part of OneAmerica Financial Partners. Executed marketing campaigns with the goal of generating business for one of the largest independent agencies in the United States. Created and presented educational sales materials in public speaking engagements to groups ranging from 10-50, totaling over 500 audience members.  Provided recommendations regarding execution of new sales methods.  Assisted in the creation of website and advertising content.

Marketing Coordinator

Texas Wasatch Group

Successfully opened a B2B territory, marketing company services to strategic partners.  Exceeded territory sales goals by as much as 18%.  These relationships were built through consistent contact, fast customer service and extroverted personality.  

Developed and presented corporate training material to over 30 new employees.  Mentored new employees during their initial sales floor training.  Provided 6 weeks of one on one coaching to two new employees.  

Recruited from three universities and interviewed applicants for first and final round interviews.  Made hiring recommendations directly to CEO, COO and VP.

Territory Representative

Lds Living Magazine

Responsible for finding new clients and servicing existing accounts, serving more than 50 business owners as clients.  Made sales by developing strong relationships and maintaining exceptional communication with advertisers.  Sold one of the largest single contracts in company history, totaling more than $100,000.    

Logan Mallory managed advertising layout for email newsletter reaching more 
than 500,000 subscribers.  Coordinated with editing department to publish daily online newsletter and bi-monthly magazine.  

Gained a strong overall sense for the organization while being mentored directly by company owners.  Assisted with other needs within company where needed, including short term managing of a retail store and hotel, delivery of retail products, etc.

Advertising Sales Manager

Force for Good | VP of Marketing | Keynote Speaker | 40 Under 40 | Adjunct Professor | MBA | CMO Next

This is where I tell you all the things I've done that make me a great marketing leader within B2B Tech. All the reasons you should want me to be your CMO, the marketing leader within your executive team.

It's where I tell you about all the leadership roles I've held, the brands I've helped build, the marketing campaigns I've executed. I could tell you about the demand and lead generation efforts I've implemented, the increase in KPIs and YOY improvements. I ought to mention the marketing teams I've helped build or the $14M budget I was responsible for. 

Sheesh...I haven't even talked about the extra responsibilities my employers have asked me to take on over the years: Site leader for a 400+ person facility, responsible for interviewing senior level executives for culture purposes, recruiting and training, a key participant in due diligence during an acquisition.  

Maybe I should mention that I'm an adjunct professor at the Marriott School of Business. That I was a Board Member for the Silicon Slopes Marketing chapter. A public speaker on culture, leadership, marketing and HR topics. Those are great additions to my resume I suppose.

Sure - all of that's probably pretty compelling. 

It's at least enough for a first round interview for the marketing leadership role you're trying to fill. But I'm not the only one that's done those things...you can find other marketers with generally similar experience in their careers. So why on earth would you reach out to me about the CMO role you're hiring for? What can I bring to your company that you'll be hard pressed to find somewhere else? 

Why Logan Mallory?

In addition to killer marketing outcomes, I create a tangible and positive energy as a marketing leader. Want engaged, dedicated and happy team members? I find them, attract them and know how to get those teammates to work together in wonderful ways. The end result is successful partnerships with other departments, massive brand/demand growth, and an intense confidence from my Executive peers. 

Can I share one final insight I think is really important? Admittedly, it's a bit weird. When I leave an organization, I hope they really feel the impact of my absence. Here's what I mean by that: While I'm part of the company I'm engaging, empowering, visionary and results driven. If that impact isn't noticed and missed when I'm gone, then I haven't been successful as a marketing leader. 

I haven't failed in making that impact yet and I won't miss it going forward either. https://linktr.ee/loganmallory

Above The Fold - Programmatic | Geo-Fencing | Native | Display | Audio | Connected TV

We are performance-minded programmatic experts. We can help you learn programmatic and guide you on what tactics work best for your business. Programmatic can be an intimidating word and channel, we can help you understand the programmatic space.

-Utilize the same talent and process that have successfully scaled companies from several million to $500 million in annual revenue at 30-50% profit margin. 
-51+ digital marketing years taking companies from $5M to $500M revenue.

There’s no need to call every TV channel, website, podcast and radio station to negotiate one-off ad buys. ATF can help you drive costs down and negotiate with every single publisher, TV channel, app, podcast and website with one ad budget. Keep things simple and let us help you find your target audience where they are consuming content on the internet, TV, radio and podcasts.

Chief Executive Officer

CRO & Co-Founder

Agility

Programmatic display - the right ad, the right person, the right time. Agility leverages it’s cross-device, multi-tactic, online display advertising platform to help marketers exceed their goals.

Chief Experience Officer & Partner @ Agilityads.com

Chief Client Officer

Senior Vice President of Client Services

Nutanix

The world’s most advanced enterprise datacenters rely on Nutanix Enterprise Cloud to run their mission-critical workloads. Nutanix enables IT teams to build and operate powerful multi-cloud architectures. Our Enterprise Cloud OS software melds private, public and distributed cloud operating environments and provides a single point of control to manage IT infrastructure and applications at any scale. Nutanix solutions are 100% software-based, and are built on the industry’s most popular hyperconverged infrastructure (HCI) technology, delivering a full infrastructure stack that integrates compute, virtualization, storage, networking and security to power any application, at any scale. http://www.nasdaq.com/symbol/ntnx Skills: Partnership Marketing with alliance and OEM partners ( with Citrix, Dell, Lenovo, IBM, Intel, etc. https://www.nutanix.com/partners/technology-alliance-program/ ), Seminar Event Series, Webinars, Tradeshows, Lead Gen, Lead Generation, Salesforce, Marketing Strategy, Social Media Campaigns, Process Improvement, Cross-Departmental Communication Collaboration, MDF

OEM Partnership Marketing

Rakuten Marketing

Rakuten \RAH-koo-ten\ is ranked among the world's "Top 10 Most Innovative Companies" according to Forbes and is the 3rd largest e-Commerce company in the world.  Skills: Online Display Advertising, Consumer Engagement, Account Management, Retargeting, Behavioral Targeting, Contextual Targeting, Search Initiated Retargeting, Cart Retargeting, Dynamic Creative Optimization (DCO), RTB, Email Initiated Retargeting, Lapsed User / Loyalty Retargeting, Dynamic Display, Retargeting Display, Social Media Retargeting, CRM Retargeting, Cross-Device Insight, Attribution Solutions, Full-Funnel Attribution Analytics, Full-Funnel Attribution Tracking Online and Offline, O2O Segmentation, Offline to Online Segmentation, CRM Segmentation, Lookalike Audience Creation, Prospecting, FBX, FBM, Facebook Retargeting (Newsfeed, RHS, Mobile) - Product / Category Based Retargeting, Facebook Prospecting / Custom Audience / CRM, Video and Mobile Advertising, Omni-Channel Strategy, Full-Funnel Online Advertising, Agency Side, Agency Perspective, Company formerly known as MediaForge - MediaForge is now called Rakuten Display under Rakuten Marketing, Ad Tech, Ad-Tech, Team Training, Team Mentoring, DMSC - IAB Digital Media Sales Certification, BEST Team Award for Rakuten Marketing in 2016 went to the Display Client Services Team, 2016 Team Player Award Nominee at Rakuten Marketing

Senior Account Manager

Online Display Advertising, Consumer Engagement, Account Management, Retargeting, Behavioral Targeting, Contextual Targeting, Search Initiated Retargeting, Email Initiated Retargeting, Lapsed User / Loyalty Retargeting, Dynamic Display, Retargeting Display, Social Media Retargeting, CRM Retargeting, O2O Segmentation, Offline to Online Segmentation, CRM Segmentation, Facebook Retargeting (Newsfeed, RHS) - Product / Category Based Retargeting, Facebook Prospecting, Agency Side, Agency Perspective, Cart Abandonment Retargeting, Company formerly known as MediaForge - MediaForge is now called Rakuten Display under Rakuten Marketing

Account Manager, Rakuten Display

Access Development

Online Acquisition, Online Retention, Mobile Integration, Merchant Relations, New Merchant Contracts, Loyalty Marketing, Affiliate Marketing, Relationship Building, Partnership Optimization, Analysis, Analytics, Coupon Marketing, Strategy, Social Media, Publisher Side, Affiliate Publisher Perspective, Promotional Calendar, Email Marketing, Cash Back Credit Card Rewards, Focus on Top Merchants such as Target, Wyndham Hotels and Resorts, Office Depot, etc.

National Merchant Marketing Manager

1-800 CONTACTS

Affiliate Marketing Manager, Various Online Marketing Projects, Walmart.com Website Partnership Integration, Walmart Vision Center Store Operations Projects, Brand Management, Social Media, Relationship Building, Strategy, Affiliate Network Conference Panel Participant, Internet Law, Merchant Side, Merchant Affiliate Perspective, Partnership Marketing

Marketing Manager

Online Retention: Usability, Copy Writing, Web Analytics, Promotions, Coupons, Website Bug/Enhancement Prioritization, Onsite Search Engine.  Online Acquisition: PPC, SEO, Organic/Natural Search.

Affiliate Marketing Management, Affiliate Marketing Channel At 1-800 CONTACTS  (3,500 - 6,000) affiliate relationships, Affiliate Optimization, Affiliate Recruiting, Coupon Optimization

Affiliate Online Marketing Coordinator

Online retention: Usability, copy writing, web analytics, promotions, website bug/enhancement prioritization, internal search engine.

Online acquisition: SEO, organic/natural search.

Online Marketing Coordinator

10th Anniversary Party, 5K/10K, Torch Relay Coordinator/Chair; Marketing Secretarial; Marketing Files Mgmt; Media Kit Delivery; Travel Scheduling; Meetings planner; Expense Reports; Library Management; Marketing Storage Management; Consistant support to all in marketing department; PR planning

Marketing Administrative Assistant

Customer service, law review, accepting contact lens prescriptions, contact with doctors

Call Center Representative/Rx Department Representative

The Forum, student newspaper at Westminster College

In charge of overseeing business manager, production manager, photo editor and the Forum staff. Responsible for editing eight pages weekly. Also in charge of teaching the COMM 302 (College Publications) class twice a week and calculating final grades for the class.

Editor-in-Chief

CEO & Co-Founder @ Above The Fold | Passionate About Programmatic Advertising

Programmatic online advertising and multi-touch attribution are my passions. The ad-tech environment is complex and I enjoy helping advertisers understand and learn how to navigate that complexity. I have many years of experience helping advertisers efficiently navigate the programmatic landscape and put their ad dollars in the best possible place to set them up for success across their entire marketing funnel. So many advertisers waste ad dollars on targeting users that aren’t in their demographic or that don’t fit their personas - I enjoy helping advertisers get more targeted with their advertising and improve efficiency with their ad spend. 

Also skilled in online marketing retention, online marketing acquisition, online marketing attribution, marketing strategy, internet law, analytics analysis, analysis, eCommerce solutions, sales, affiliate online marketing (client and publisher side), partnership marketing, event marketing, loyalty marketing, search marketing, PPC, SEO, online display, display retargeting, ad-tech, CRM, Facebook marketing, social marketing, offline to online attribution, mobile marketing, cross-device marketing, online retention, email marketing, coupon strategy for online marketing, account management, event planning, public relations, journalism, writing (press releases, news articles, marketing, etc.), editing, graphic design, traditional and digital photography. 

-Twenty years online marketing experience (online retention, online acquisition and internet law). Client side, partner side, agency side experience.
-Fourteen years management, mentoring and leadership experience.
-Fourteen years writing and editing experience (news, public relations, marketing, etc.).
-Six years experience in Page Maker and QuarkXPress layout design programs. 
-Six years experience in Adobe Suite (PhotoShop, InDesign, Image Ready, etc.) and Microsoft Publisher. 
-Eight years experience editing and photojournalism/photography. 
-Flexible, optimistic, outgoing, team-player, mentor.

taplio

The Battle

Logan Mallory

Jessica Chase, MBA 💭

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