Logan Mallory

Motivosity

Please excuse a little arrogance...but as long as you're on my LinkedIn profile, mind if I brag about what's going well in my role at Motivosity? I run marketing and we are winning left and right. And if it were a thing we'd be winning front and back too. I think we're winning for three reasons. 

First, we've found a really wonderful intersection between our product and what the market is looking for. Our GTM strategy is sound and the "job to be done" is very clear. That's led us to powerful messaging. Second, the marketing team at Motivosity is exceptional. They are kind, capable, and willing. We've found talent that wants to contribute and collaborate, which makes all the difference. And third, we don't focus on normal marketing metrics. Sure, we care about SEO, email marketing, and content, but we try to align deep in the funnel...the closer we align with sales, the better. And the best place to align with sales is on revenue so that's where we focus. 

What has that led to? It's led marketing to having a powerful organizational impact. The marketing portion of our strategy has led to 319% growth. We've experienced the 1st, 2nd, and 3rd best revenue quarters in company history. We've reduced the sales cycle significantly with new messaging based on market research. We've created powerful case studies that feel so much better than normal case studies. We've improved the SDR set rate by optimizing sequences and processes. We've driven our onsite conversion rate through the roof with a more impactful CTA and by doing everything we can to reduce friction in the user experience. We're successfully launching products, executing GTMs on product releases and our new UX/UI. 

We, as a team, keep winning and it feels really good.

Vice President Marketing

Logan Mallory Speaks

A long time ago I decided that I might not ever be the CEO of a Fortunate 500 Company. I realized that I might not become a respected US Senator or the richest person in my network. But I wondered what could happen if I redefined what success meant to me.

What if my definition of success was simply to be "a force for good"? What if I could consider myself successful based on how I support, lift and care for those around me?

So that has become my focus. Some days it happens in the form of helping a stranger or writing a LinkedIn post that inspires my professional network. Often it's in how I lead my team, care for neighbors or love my family. And when I'm in front of your audience, being a "force for good" means empowering them so they can lead more powerfully. It means helping them shift their perspective or overcome an insecurity.

It means inspiring each leader at your event, so when they go home they'll decide to be "a force for good" in their own way too.

I speak on leadership, culture, and living a great life and have spoken to tens of thousands of audience members internationally. They go back to the office with actionable ways to improve their leadership efforts. I have been retained as a keynote speaker on leadership within countless industries, including: financial services, academia, technology, human resources, government, marketing, non-profits etc. 

Here are the topics I cover:
-Powerful Leadership: Leaders need a fresh approach when it comes to guiding their teams. The old approach won't cut it anymore.
-Leadership Culture: Your style as a leader has a direct impact on the culture of your team and company. Make sure it's the right impact.
-Self-Care for Leaders: Employees aren't the only ones that are burnt out. Leaders need a plan to take care of theirselves so they can thrive at work.
-Finding Happiness: Your professional successes will never be enough. Leaders need a realistic perspective on how they can find happiness...and not just at work.

Keynote Speaker

Brigham Young University

Adjunct Professor for a Strategy and Marketing course for upper-level students at Brigham Young University. Over 200 students have participated in my courses. 

Formal student feedback included a course rating of 4.9/5 as compared to historical course average of 4.3. Feedback for my teaching/course outperformed the department average in 9/9 categories including "Explained Concepts Effectively", "Well Organized" and "Intellectually Enlarging".

Independent student ratings indicate a 97% "would take again" rating and a 4.9/5 overall quality rating. 

Student Review: "He was a really great teacher! The class was organized and taught in a way that was interesting and educational. I learned a lot about marketing and how to apply it in my career and life - even though I am not majoring in marketing. I really liked how he tried to gear the
lessons towards us and was always willing to receive feedback. He didn't just teach, he mentored, and was always willing to answer questions and have discussions."

Student Review: "This was probably one of my favorite classes and one of the BEST teachers on campus. Logan helped to convey hard topics and brought real world experience into class. His case studies were interesting, he knew what he was talking about, and if he didn't know, he was humble enough to say it. Overall everyone should take this class."

Adjunct Professor (Marketing Strategy) - Marriott School of Business

LogMeIn

Directed marketing efforts and sales partnership for approx. 250 reps within the "Unified Communications and Collaboration" business unit of LogMeIn - one of the worlds largest SaaS companies with more than $1.2B in revenue. Responsible for MQL, pipeline and revenue targets for SMB, Mid-Market, Enterprise and Account Management teams. Was key in marketing support for international teams located in EMEA and APAC. 

Managed a multi-million dollar quarterly budget based corporate goals, initiatives and market opportunities. Team includes 13 total marketers with oversight for dozens of vendors and programs including: lifecycle marketing, PPL, PPC, content syndication, lead scoring, email nurturing, prospect/customer webinars, ABM, 3rd party partnerships, adwords, paid social, CRO, vertical marketing, podcasts, peer-to-peer review sites, SDR coordination, etc. Scaled marketing efforts to drive 187% revenue growth during initial 15 months with the organization. Generated 108% of Aug ’18 SQL goal, supporting sales in breaking a monthly revenue record by 38%. 

Engaged directly with sales leadership to maintain a powerful relationship between the sales and marketing organizations, a key part of the organizations success. Participant in annual planning efforts to determine growth initiatives.

Received "Outstanding" in my 2018 and 2019 annual performance reviews, a rating reserved for the top 10% of performers within the 4,000 person organization. 

LogMeIn asked me to take on substantial responsibilities beyond my role in the marketing department. In order to maintain high standards of hiring, I was formally trained to manage key interviews and was part of the hiring process for senior level candidates. The organization also selected me as the Site Leader for the local office. This responsibility included managing a team of 8 to focus on employee engagement and satisfaction for the 350+ person Lindon office.

Director of Digital Marketing

In April of 2018, Jive was acquired by LogMeIn. The combination of Jive’s applications with LogMeIn’s leading collaboration products, creates one of the best and most comprehensive UCC offerings in the market.

I represented Jive’s marketing organization during due diligence and the $342M acquisition processes. 

Responsible for generating sales ready leads for Jive's 30+ reps across the Inside Sales teams as they work towards monthly quotas. Demand generation efforts produce the significant majority of leads for the account executives and are created through internal and external efforts. Manage a substantial monthly budget across 25+ vendors, agencies, etc. Expertise in lead generation via PPL, PPC, content marketing, organic/SEO and nurturing leads. 

As Director of Digital Marketing, I provided strategy and direction for Jive's ad spend, website, conversion rate optimization, landing pages, content marketing, lead generation and overall marketing efforts.

In July of 2017, generated the largest number of monthly leads in team history while reducing PPL spend by approximately 22%. In a month typically impacted by seasonality, helped sales team out perform prior month by 3.4%, ending July as the second best month for Inside Sales in Jive history. Within 6 weeks of joining organization, brought 19 key terms onto page 1 of Google by implementing SEO best practices on crucial pages. Oversaw A/B tests that improved site's primary CTA response rate from 1.87% to 3.3%, an increase of almost 77%.

Winner of 2017 President's Club "People's Choice" award, selected by my peers and partners in sales to join them in their annual excursion.

Director of Digital Marketing (Jive Communications Acquired by LogMeIn)

Workfront

Managed B2B organic lead generation for Workfront, an organization that specializes in enterprise-level project management software. My role included implementing search engine optimization best practices and site wide improvements through CRO, A/B testing and application of analytics. Actively managed our firm's relationship with an advertising agency that provided SEO services. Managed priorities of a 6 member web development team, a web specialist and 6 research analysts. Reported directly to the Vice President of Demand Generation & Marketing, executing his priorities and reporting on progress weekly. All of these responsibilities were done with the goal of driving additional organic traffic, increasing conversion of existing digital marketing efforts and generating more SaaS leads for account development team.   

Consistently used digital marketing tools such as Google Analytics, SEM Rush, Moz Open Site Explorer, Google Search Console, Visual Website Optimizer (A/B Testing), Crazy Egg (Heat Mapping), etc.

Senior Manager, Web Strategy

Deseret Book

Managed and executed Deseret Book's email marketing, communicating with more than 500,000 customers each week using Exact Target. Email marketing generated approximately 25% of annual site revenue. Tested and improved digital strategy and web presence via A/B testing. Managed Deseret Book's online presence including SEM, SEO, display ads, etc. Determined areas of highest potential ROI and managed strategies to meet those goals. Managed seasonal campaigns including Black Friday, Cyber Monday and a holiday campaign that generates approximately 20% of annual sales.       

Responsible for strategies that drove the two largest sales days in our website's history, including a 3% increase over the last record breaking day.

Fluent in analyzing and reporting data from Google Analytics, Exact Target, Lyris, etc.

Digital Marketing Manager

Independent

Consulting, training and execution on marketing efforts. Specialties include all things digital: SEO, A/B Testing, Website Optimization, Email Marketing, etc. Clients include local, national, B2C, ecomm and B2B brands.

Marketing Consultant

Team Financial Services

Team Financial Services wrote business as a part of OneAmerica Financial Partners. Executed marketing campaigns with the goal of generating business for one of the largest independent agencies in the United States. Created and presented educational sales materials in public speaking engagements to groups ranging from 10-50, totaling over 500 audience members.  Provided recommendations regarding execution of new sales methods.  Assisted in the creation of website and advertising content.

Marketing Coordinator

Texas Wasatch Group

Successfully opened a B2B territory, marketing company services to strategic partners.  Exceeded territory sales goals by as much as 18%.  These relationships were built through consistent contact, fast customer service and extroverted personality.  

Developed and presented corporate training material to over 30 new employees.  Mentored new employees during their initial sales floor training.  Provided 6 weeks of one on one coaching to two new employees.  

Recruited from three universities and interviewed applicants for first and final round interviews.  Made hiring recommendations directly to CEO, COO and VP.

Territory Representative

Lds Living Magazine

Responsible for finding new clients and servicing existing accounts, serving more than 50 business owners as clients.  Made sales by developing strong relationships and maintaining exceptional communication with advertisers.  Sold one of the largest single contracts in company history, totaling more than $100,000.    

Logan Mallory managed advertising layout for email newsletter reaching more 
than 500,000 subscribers.  Coordinated with editing department to publish daily online newsletter and bi-monthly magazine.  

Gained a strong overall sense for the organization while being mentored directly by company owners.  Assisted with other needs within company where needed, including short term managing of a retail store and hotel, delivery of retail products, etc.

Advertising Sales Manager

Force for Good | VP of Marketing | Keynote Speaker | 40 Under 40 | Adjunct Professor | MBA | CMO Next

This is where I tell you all the things I've done that make me a great marketing leader within B2B Tech. All the reasons you should want me to be your CMO, the marketing leader within your executive team.

It's where I tell you about all the leadership roles I've held, the brands I've helped build, the marketing campaigns I've executed. I could tell you about the demand and lead generation efforts I've implemented, the increase in KPIs and YOY improvements. I ought to mention the marketing teams I've helped build or the $14M budget I was responsible for. 

Sheesh...I haven't even talked about the extra responsibilities my employers have asked me to take on over the years: Site leader for a 400+ person facility, responsible for interviewing senior level executives for culture purposes, recruiting and training, a key participant in due diligence during an acquisition.  

Maybe I should mention that I'm an adjunct professor at the Marriott School of Business. That I was a Board Member for the Silicon Slopes Marketing chapter. A public speaker on culture, leadership, marketing and HR topics. Those are great additions to my resume I suppose.

Sure - all of that's probably pretty compelling. 

It's at least enough for a first round interview for the marketing leadership role you're trying to fill. But I'm not the only one that's done those things...you can find other marketers with generally similar experience in their careers. So why on earth would you reach out to me about the CMO role you're hiring for? What can I bring to your company that you'll be hard pressed to find somewhere else? 

Why Logan Mallory?

In addition to killer marketing outcomes, I create a tangible and positive energy as a marketing leader. Want engaged, dedicated and happy team members? I find them, attract them and know how to get those teammates to work together in wonderful ways. The end result is successful partnerships with other departments, massive brand/demand growth, and an intense confidence from my Executive peers. 

Can I share one final insight I think is really important? Admittedly, it's a bit weird. When I leave an organization, I hope they really feel the impact of my absence. Here's what I mean by that: While I'm part of the company I'm engaging, empowering, visionary and results driven. If that impact isn't noticed and missed when I'm gone, then I haven't been successful as a marketing leader. 

I haven't failed in making that impact yet and I won't miss it going forward either. https://linktr.ee/loganmallory

The Hangar-Provo

We believe the logistics of traveling should be easier. We knew we couldn't change everything, so we changed the things we could and reimagined airport parking. You no longer have to drag your bags through gravel in the heat, rain, snow, or cold of Utah weather. No more than 10 steps from when you exit your car until you are in the terminal. While you're gone, we take care of any attention your car may need, so when you return, your car is ready for you!

Co-Founder

AutoOscopy

There are no LinkedIn industry options for Automotive. Odd. 

AutoOscopy dedicated itself to keeping your car as clean as (or cleaner than) the day you bought it and stared at it in your garage! From Ozone Treatment to remove that odor you can’t get rid of, to a wash and vacuum, to a complete detail, to specialty services like clay bar, polishing, paint correction, waxing, and more, we want you to have that same feeling about your car as that first day! Yeah, we’re THAT thorough.

Website coming soon! Contact me directly through LinkedIn to schedule or discuss!

Chief Car Fanatic

AutoOscopy Labs

As we have been detailing vehicles, we have one thing that really bothers us, that we feel is completely unnecessary: The huge amount of water other detailers, car washes, and vehicles owners use to wash or detail cars. We live in a desert here, but using this much water is wasteful. It also sends extra water down the storm drain, with a lot of chemicals to be readers to our water supply or sent out to our lakes, rivers, and streams.

We created AutoOscopy labs to stop the waste. We are working with chemists all over the country to develop the right chemistries and technologies to remove the use of water as much as can possibly be done. We get that some detailing will require water to remove things such as caked on mud, but from what we have discovered, it is as good, or better, to clean a car without the use of gallons of water. We aim to use no more than 32 oz of water in our technologies to clean, polish and protect vehicles.

We are proving the concept and will be launching our line of professional and enthusiast technologies in early 2024.

Utah Valley University

Adjunct Instructor in the marketing department.

Adjunct Instructor

Primary Intelligence

•	• Managed 2 marketing professionals and 1 external employee, along with a $600K annual budget, leveraging dynamic leadership abilities and industry expertise to generate optimal results
• Built the first marketing team to track performance and led management of KPIs, utilizing Salesforce CRM and HubSpot marketing automation tools to monitor KPIs and other metrics to maximize staff performance and advance the team in the right direction
• Increased marketing team MQLs from 12 a month to an average of 250 a month within 8 months by revamping the content marketing strategy to focus on customer engagement and establishing partnerships with Gong.io, Crayon, and DCM Insights
• Joined forces with Matt Dixon, author of The Challenger Sale and The JOLT Effect, to implement a no-decision platform in win/loss analysis, generating an average of 500 attendees at workshops and yielding an average of 60 MQLs

VP of Marketing

iDrive Logistics

• Created a team of 5 marketing professionals, defining roles and identifying individual strengths to optimize performance and communicate and deliver value to the target markets
• Steered rebranding efforts, strengthening awareness of software, fulfillment, and contract optimization, the 3 pillars of the company’s offerings, while modernizing the brand appearance to establish a loyal clientele and accelerate revenue
• Instituted HubSpot marketing automation tools to drive digital delivery of content, yielding an average of 150 MQLs and 30 SQLs a month, generating $800K in revenue within 6 months, and creating 4 new fulfillment centers
• Navigated the team through extensive restructuring and redirection, striving to improve connections with the customer while providing trackable interactions within all strategies and tactics to achieve desired outcomes consistently

Head of Marketing

AlarmHive

• Built SaaS company brand and comprehensive marketing functions from the ground up and led the marketing team to strengthen brand recognition, establish a sales funnel, and drive sales and revenue growth
• Led the sales team, developing a pipeline of 18 monitoring stations and representing 5K alarm installation companies within 1 year
• Launched Alarm Buzz, a grassroots market-leading podcast for the alarm industry, growing into the #1 marketing initiative

Co-Founder/Head of Marketing

Yamagata Venture Investments

• Oversaw the marketing efforts for various organizations and led a team of 10 internal marketers and an outside agency,
including P&L responsibilities for all companies

Agemni
• Revitalized the marketing approach upon purchase of the company, increasing revenue from $6.2M to $12.4M within 2 years

Ransoil & Spillvak
• Headed the creation of both companies and executed all marketing functions, including brand development and strategic planning, to drive revenue from 0 to $3.48M and $5.68M, respectively, across the 4 years
• Earned SpillVak a spot in the automotive aftermarket by forming prestigious partnerships with heavy hitters like National Hot Rod Associations and Lucas Oil, providing access to $11M in shared marketing funds to maximize opportunities for growth

B.B. Recycling
• Collaborated with team to forge partnership with Allegiant Stadium, removing scrap metal from stadium construction to yield $1.4M
Gear.com
• Led hyper-growth efforts, negotiating the purchase of the URL for 25% of its market value and steering the direction of the site to accelerate revenue from 0 to $2M in the 1st 2 years

Forever Living Products-Japan
• Collaborated with counterparts in Japan to determine ways to motivate distributors to expand product line beyond aloe vera juice 
• Led Japan-based executive team and multicultural board of directors to adapt a story-based approach to connection for Japanese distributors

STORYLEADERS

•	Helped augment live training program to align marketing and sales departments and deliver relevancy to marketing, training 150 employees to create high-performing team members who provide outstanding results 
•	Trained and mentored sales and marketing teams ranging from small businesses to well-established brands, including Oracle, Tableau, Clear Technologies, and Salesforce.com, demonstrating the ability to navigate and support a broad range of industries

Wolters Kluwer Health

• Drove branding, launch, and international presence of PrepU, a new SaaS EdTech adaptive training technology, and developed a new digital market within the nursing and health professions to increase sales and revenue
• Secured 833% more revenue in 2012 over 2011 for PrepU, growing revenue from $300K to an impressive $2.5M, and earned the 2011 Product Team and Innovation of the Year, beating out 20 teams and 200+ offerings

Senior Marketing Manager

Before I even knew that this thing called “marketing” had a name, I wanted to be a part of it. I was the kid who loved watching commercials, reading ads, looking at product packaging, and talking to salespeople.  Whatever it was intrigued me.

I spent a lot of my high school years in retail and gained an understanding of the role marketing plays in that sphere. I studied marketing that inspired me. Ever the car and bike fanatic, I immersed myself in the news of the auto and cycling industries closely from the manufacturer side and the aftermarket. 

I enrolled at the University of North Texas, and I knew from the moment I sat down in Freshman Literature what degree would come out the other side. I endured non-marketing classes so I could get to my consumer behavior, advanced marketing management, and market research classes.

Then, the day came that I dreamt of that first day in Freshman Lit; I walked across the stage and received my diploma, indicating that I had received my BBA-Marketing.

Then reality hit. 

Marketing in real life provided me with somewhat of learning curve and many days felt like I was drinking from a fire hydrant. Putting what I had learned, combined with how it is done in the real world, into practice was a challenge at first. It took a few more years of study, long hours, and some failures to feel the flow. But flow it did! Now, not only does the passion from when I was a kid remain, but the skills, knowledge, and leadership experience I have gained have allowed me to do some exciting things and work with some wonderful people over the past two decades, and I look forward to more!

taplio

The Battle

Logan Mallory

Trent Whatcott 🏎️🚙

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