Lois McKenzie

Up Club

In May, I’ll finally be opening the doors to a course which will be a live teaching & coaching of a curriculum I’ve been developing for, literally, 5 years (not one to rush things 🤣).

My deepest desire is that this will be the least wanky and most practical course you could ever possibly take for your writing. Yes, it will be a copywriting course. But more than that, I want to help you really rebuild your relationship to writing and the written word.

The curriculum has been developing for 5 years, yes. But it’s also based on an almost 17 year (!!) career flinging ink for everyone from Fortune 500s to best selling authors. From writing taglines for $500 hairbrushes to defining the most important thought leadership of industry-shifting personal brands. We going deep (we just will not be diving). 

We’re going to activate fresh thinking, cultivate your breakthrough ideas and learn how to express them, all through your writing.

Sweet Talk is an 8 week copywriting, messaging & writing course that will teach you how to write copy so good that brands, clients and customers will be tripping over themselves to sell their ideas TO YOU.

Because when you know how to write really, really good copy it feels less like selling people and more like offering an invitation into a world they already want to be a part of.

This course is perfect for you if

❤️‍🔥 You're a creative, entrepreneur, founder, service pro, coach, marketer who wants to master copywriting for your own business...

❤️‍🔥 You love writing but struggle with wrangling that creative energy for long enough to write copy that you really cannot wait to share.

I’m not claiming to be some gate-keeping, untold-secret-holding, answer-to-all-of-your-prayers, genius word guru (although that does have a ring to it). But I will teach you the tools I've learned to generate $10m in sales & $4m in capital as a top conversion copywriter over a decade.

Send me a DM if this tickles your fancy. Spaces are extremely limited.

Copy & Messaging Consultant & Copywriter

Elaina Ray International

Content Coach

Marketing Director

Do It Marketing

Sales Director

Copywriter

Various

I didn't always want to be a copywriter. I just wanted to write.

I would be nose-deep in books, fantasising about one day toiling away at a desk in dungarees with a pencil in my hair (I was an Enid Blyton fan, OK) and writing things that people would be utterly enamoured by. 

Life happened. 

And over the years, I heard things like, 'starving artist', 'nobody makes any money writing books anymore' and 'you can write, but you also need to make money'. 

So, I did what any self-respecting creative would do. I went into advertising 😬

I started writing headlines for a daily print news cycle, moved on to writing website copy for restaurants at a local 'digital marketing' agency, when nobody even really knew what that word meant. 

Then I started writing taglines and headlines and product names for startups for an agency in New York. From $500 hairbrushes to Beef Jerky, my job was making things sound good. 

I honestly thought I'd hit peak career and imagined myself moving to New York and swanning about in cafes, this time the vision was a little more refined. Perhaps a pencil behind the ear. 

But, life happened again. 

When I got pregnant with my daughter I knew I didn't want to live as a slave to fast-paced advertising agency life... so I set out on my own (lol why did nobody tell me that would be even worse).

Since then, I've ghostwritten two best-selling books, I've written sales pages that have sold 7 figures. I once wrote an email that got a 66.2% Click Through Rate and generated 6 figures in revenue overnight (true story).

In all of this time I've done everything possible to only work with brands who's values I can get behind. While, I am aware copywriting is hardly the Lord's work, I try to make an honest living. 

Now, I spend most of my time educating business owners on how to do these kinds of things with their own words. Through coaching & workshops, and now a new course I'm launching in May 2024.

If you read all of this, come say hi.

Freelance Writer

Bolt Digital Agency

From working with every possible different brand as a freelance writer to becoming the Head Copywriter at Bolt Digital Agency, my career evolved significantly over the years. 

With Bolt I had the pleasure of being back in real, fast-moving, digital agency life. It was exciting. Every brand something new and different. 

My role was to write high-converting stories for our high profile clients -- lots of VC backed start ups that secured multi-millions in funding after we were done: dating apps, luxury hotels, global fintech startups, and even granola bars. 

Each assignment was a masterclass in articulating unique brand messages, appealing to diverse audiences, and launching or scaling businesses effectively. 

As Head Copywriter at Bolt, I also hired and mentored other writers, and if you've ever taught a subject, you'll know that's the real key to deepening your expertise. Figuring out how to help someone else articulate something, and then letting go of the reins was a whole new education in copywriting. 

It was also amazing to be hiring writers from earlier on in my career -- I have such a good idea of the market on both sides of the coin that has helped me serve clients immensely.

Head Copywriter

Blackpool Gazette, Johnston Press

As a fresh-faced 17 year old who had life-long dreams of becoming a writer, a decidedly green idea of what that might actually take but filled with ambition, I found my start at the Blackpool Gazette as a junior advertising copywriter. 

I caught two buses to get to their head office and asked to speak to the editor -- if I could go back and speak to myself now! The receptionist was a little amused and didn't expect her to let me in. But, for some reason, she did. She appreciated my tenacity and instead of giving me some spicy hot story to get out and report on (which is how I'd imagined it would go in my head) she suggested I join the advertising team writing headlines. 

It wasn't quite my Vogue fantasy, but it was a start. So I took it and jumped in. 

Turns out coming up with headlines under 10 words for high-pressure advertising sales reps is a good education – a proper crash course in advertising and copywriting and I was fortunately quite good at it. 

Learning the art of writing sticky 10-word headlines for high-stake clients, I discovered the heart-thumping pressure and invaluable advertising lessons of a daily print news cycle. These experiences sparked my lifelong love for concise, persuasive copy that remains both my arch nemesis and my best friend.

Junior advertising copywriter

Million-dollar verbal carpentry | Copywriting & messaging strategy that has earned our clients $8M+ in sales and $4M+ in capital.

Growing up my Mum had books everywhere.

All over the house.

Instead of a bedside table she had a leaning tower of books.

Cups of half-drunk tea perched perilously on the edge of whichever one had landed on top.

One slight wrong move or sharp turn with the bedcovers, and cold, long-forgotten tea would spill everywhere.

Which, of course, happened often.

Because she was always lost in one of three or four or five books she was reading at any given moment (she likes to start a few at once, so "you never finish one too soon").

We had two huge bookshelves that still weren’t even enough to house all of the books

-- and of all of the furniture we bought and sold and lost and broke over the years, those two, gargantuan wooden beasts survived until the day she moved to live on a boat (that’s a whole other story but thankfully the Kindle was invented).

There were piles of books on top of the shelves, beside the shelves, next to the couch.

Even in the kitchen.

My childhood friends still to this day remember our book-furniture house.

This all-consuming love-of-stories is something I got from her. I never realised it at the time. But, this is one of the greatest gifts my Mum ever gave me.

We didn’t have loads of money growing up. But we had stories.

We had whole other worlds to escape to.

The perfect medicine for any kind of affliction of the soul.

And this is what stories do.

This is what good narrative has the power to do. They are medicine. A literary apothecary.

You can transform someone's life, heartache, dreams.
You can help people change their mind about love, about pain, about money, about potential.

All with a well told story.

How does the world ever change?
How do you get people to pay attention?
How do you connect with the right people?

It starts with stories. It always starts with stories.

Storytelling has become such a huge part of my life and my work and my way of thinking. I've helped people & brands make millions of dollars telling stories.

No matter what your business is, if you can get better at one thing -- let it be telling stories. Let the most important conversations you were put here to lead be the thing that everyone loves about you.

If you need help, I can do that in 3 ways:

🔥 1:1 copy coaching
🔥 Hire me to write your web copy
🔥 Copy Club: like a private members lounge for creative founders & storytellers
🔥 Sweet Talk: a copywriting course that will teach you to write in a way that feels like art and sells like hot cakes

If you love stories as much as I do, drop me a DM and share one with me :)

Founder

We’re known for creating content that looks, feels and sounds like you. Content that builds authority, brings more eyes to your work and shines a light on your mission. Content that positions you as the expert that you are and gives you the platform you need to drive change.

In short: content that positions you as the obvious choice.
 
We're the secret ingredient to leveraging your expertise so that you can increase your impact, visibility and authority without needing to increase the time you spend online.
 
...and without your message losing its authenticity and integrity.

What we do: ghostwritten authority and thought leadership content, web copy, copywriting & strategy and LinkedIn VIP days.

A Life In Motion

In A Life in Motion, I take you on a dynamic journey, pulling multiple pieces of the puzzle that are part of the Wheel of Life together to share simple and practical insights about how to:

Develop our inner self and become more balanced
Create a new relationship with money and attract more of it
Structure career plans that were previously only pipeline dreams
Unlock insights about how to aid a healthy body during a busy life

Infusing knowledge and experience with everyday tales, this is one human’s guide to a life in motion.

Available to buy at: https://mybook.to/AV5w

Author

Ginger Leadership Communications

Delivering practical, spicy, personal and professional leadership communications training to companies across the globe.

Leadership Communications Coach

Guiding leaders and organizations through transformation - one conversation or initiative at a time.
• Coaching senior professionals on high-performance leadership, career transitions, and team dynamics
• Consulting across pharma and tech sectors on digital enablement and transformation strategy
• Partnering with companies to deliver leadership development programs and keynote sessions on tech, pharma, and supply chain

Open to tech leadership engagements focused on high-impact delivery and team scaling.

Freelance Consultant

Novartis

Led digital strategy and delivery for a billion-dollar transformation program (Lean Digital Core) across CMC/Technical R&D.
• Co-created the industry-standard iCSM (intelligent Clinical Supply Management) solution with SAP and Roche, now commercially available
• Defined the 10-year digital vision for Clinical Supply Management and R&D IT landscape
• Played a key role in enterprise-wide design boards, influencing high-impact, GxP-aligned decisions
• Coached a global team and mentored indirect reports and consultants, enhancing engagement, career clarity, and sense of belonging
• Evaluated SAP enabling technologies, supported pilots, and built the foundation for cloud-first digital capability

IT Director – Technical R&D – Strategic Program Lean Digital Core

Enabled digital integration across the Clinical Supplies value chain - from ERP to innovation pilots.
• Managed a $30M+ portfolio with over 100 active clinical studies/year
• Delivered key projects using SAP, QlikSense, Alteryx, Tableau, Blockchain, and eLabeling
• Built and mentored a high-performing hybrid team (4–8 FTEs, 50+ contractors); several earned CSCP certification under your leadership
• Contributed as IT Director to business strategy discussions, often recognized for clarity and consistency

Service Delivery Manager, Clinical Supplies

Led digital collaboration, change enablement, and high-touch service delivery across the enterprise.
• Streamlined 50+ IT services, improving satisfaction and saving $15M over 4 years
• Cut operational costs 40% by restructuring teams and renegotiating contracts 
• Led enterprise-wide change management efforts during major reorgs, including adoption of SharePoint, Yammer, and new intranet for 100K+ users
• Championed team development across tech stacks — e.g., Drupal migration for Novartis.com

Global Head of Business Consulting & Solution Delivery Manager for Collaboration 

Oversaw Enterprise Web Services delivery to Novartis' second-largest division, Alcon.
• Led a global team (5 internal, 30 consultants) delivering 27 services from collaboration to digital workplace
• Managed $15M in service contracts and a $5M project portfolio, ensuring delivery to time, budget, and scope
• Held end-to-end accountability for CxO-level stakeholder relationships
• Navigated matrixed delivery with indirect lines, consistently exceeding stakeholder expectations

Key Account Manager, Alcon & Global (IT) Services Lead 

Oversaw a Web & Digital Pharma IT portfolio across Latin America.
• Managed projects, service delivery, budgets, and strategy for 10+ countries
• Built and led an Agile, cross-cultural team of internal staff and vendors
• Delivered high-visibility solutions from SAP integrations to digital workplace pilots
• Facilitated regional alignment during global system rollouts and transformations
• Drove stakeholder engagement with a business-first mindset and coaching influence

Business Service Manager & Portfolio Manager

Toastmasters International

Immediate Past President - Novartis Campus Speakers

Club President - Novartis Campus Speakers

Wipro Technologies

Assigned to Novartis account...
• Delivered BPM pilot programs across Latin America
• Managed cross-country integration for pharma compliance initiatives
• Served as Wipro’s delivery lead, embedded full-time within Novartis
• Positioned as a trusted interface between Wipro's global delivery teams and Novartis leadership

LatAm Project Manager

Led multidisciplinary delivery and consulting teams (up to 100 people) across multiple industries, including financial services (e.g., Equifax, Cardif) and manufacturing, ensuring mission-critical operations remained stable and strategically aligned to client growth.
• Increased account revenue by over 200% while maintaining margins above enterprise thresholds
• Boosted win rates for new proposals by 50% and grew team size by 30%, enabling further investment in talent acquisition and retention
• Delivered dozens of high-complexity projects and built robust application support models to stabilize operations across Latin America
• Spearheaded talent development through coaching, mentoring, and formal internal training programs (e.g., PMP certification)
• Created strategic upskilling paths, training business analysts as Certified Insurance Industry Professionals (CIIP-I) to improve domain fluency and stakeholder impact

Account & Project Manager

NetCallCenter

Early-career foundation in consulting, operations, and people leadership.
• Managed CRM and contact center tech deployments across multiple industries
• Built operations support and customer service capabilities from scratch
• Led a team of 12 in real-time support and process improvement
• Contributed to business growth by translating tech into client wins

Project Manager

Blue Eagle

- Led a small team of 3-7 developers, who successfully crafted two main digital products, one for Portals management and another for sales management (CRM-light)
- Deployed our solutions to a few dozen small, medium and large Brazilian companies; responsible for the end to end life cycle management of the solutions on behalf of the customers

Project & Development Manager

Building ⭐ performance teams that deliver true digital transformation

🎯 You need results — not just reports.

Over the last 20+ years, I’ve led global digital programs, driven large-scale transformations, and built high-performance teams across pharma, tech, and consulting.

Here’s what that’s looked like in practice:

📈 Delivered >$100M in ROI across digital workplace, supply chain, and IT service portfolios

🌍 Led programs across 5 continents, serving users in 100+ countries

🛠 Orchestrated complex SAP/ERP rollouts, agile transformations, and M&A integrations

🤝 Built and scaled diverse, cross-functional teams that consistently outperformed benchmarks

🧩 Blended business insight with technology delivery to bridge strategy and execution, with empathy and clarity

But numbers only tell half the story.

As a certified coach, I’ve also helped leaders and professionals navigate uncertainty, find clarity, and unlock new levels of personal and professional growth. My coaching is grounded, practical, and forward-moving - no fluff, just real momentum.

📘 My book "A Life in Motion",  available at https://mybook.to/AV5w, brings together the exact frameworks I’ve used  - and lived - through two decades of change, connecting my leadership and coaching practices.

𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐭𝐡𝐚𝐭 𝐬𝐭𝐢𝐜𝐤𝐬?
Let’s talk. I’m open to tech leadership roles, advisory opportunities, or coaching collaborations.

Eduardo dos Santos Silva

👉 Do we speak to show who we are, or who we hope others will accept? 🍃

That’s the question Josefine Wanner, Leon Roos, Sylvia Keijzer, and I will explore next week in a new episode of the A Life In Motion podcast. 🎙️

We’ll dive into the psychology of visibility, the craft of communication, and the hidden layers of identity that shape how we speak... and we’ll debate this tension live with you. 🔥

As part of the audience, you’ll get to:
💬 Ask your own questions
💡 Contribute to the discussion
✨ Take away practical tools for your daily life

⚡ The session will stream live on LinkedIn, but there’s no guarantee it stays up afterward. Join us live so you don’t miss it! 🍃

🍃 A Life in Motion | Growth. Transformation. Results.

🎤 WonderSkills: Public Speaking – 27.11 • 09:30 CET

taplio

The Battle

Lois McKenzie

Eduardo dos Santos Silva

Followers

Posts

Engagements

Likes

Performance ScoreEduardo dos Santos Silva's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lois McKenzie

Eduardo dos Santos Silva

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eduardo dos Santos Silva's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEduardo dos Santos Silva's LinkedIn Performance