Lois McKenzie

Million-dollar verbal carpentry | Copywriting & messaging strategy that has earned our clients $8M+ in sales and $4M+ in capital.

I still regret not trusting myself earlier in my career.

Let me explain...

I’ve been writing my whole life.

Not in the ‘fell out of the womb clutching a Moleskine’ kind of way — just in the obsessive, all-consuming, borderline embarrassing kind of way.

Poems. Fan fiction. Blog posts I still pray never resurface. Song lyrics. Letters to my parents, my best friend, and yes… the Queen. (She replied).

But when it came time to choose a career, I didn’t call myself a writer.

I called myself an advertising exec.
Then a digital marketer.
Then a social media strategist.
Eventually, a copy & contentwriter — but only in lowercase and only if someone asked directly.

Because somewhere along the way, I absorbed a story that shaped everything: 
Writing wasn’t real work.
It wasn’t safe.
It wasn’t serious.
It wasn’t something you could trust with your future.

I was scared of being the “starving artist”
Scared of being too soft. Too much. Too honest.
Scared that if I actually told the truth — about what I saw, what I felt, what I believed — people would stop listening.

So I built an entire career writing every single day, while hiding behind more "acceptable" titles.

And I didn’t even realise I was doing it.

Because that’s how self-censorship works.
It’s quiet. Familiar. It sounds like professionalism.
It looks like strategy.

And yet it leaves you disconnected from the very thing that makes your work powerful: your voice.

Most people that think they have a copy problem actually have a truth problem.

They’ve been told to write for the algorithm, not for their audience
To say the thing that sells, not the thing that matters
To be consistent, polished, “on-brand” — but never real

They’ve built whole businesses, brilliant offers, visionary work — while diluting their sharpest ideas.
Editing out their actual opinions.
Trimming their voice to fit what’s palatable, digestible, marketable.

That’s where I come in.

I help people say the thing they’ve been scared to say —
in a way that moves, matters... and sells.

I work with entrepreneurs, creative teams, writers and founders who are ready to stop performing and start communicating with clarity, conviction and actual creative power.

When we work together, you’ll:

Reclaim the parts of your voice you’ve been taught to tone down.
Share ideas that make people stop scrolling — and start trusting.
Build a strategy around self-expression, not self-censorship.
Take the things that make you weird / brilliant / niche / intense — and turn them into your advantage.

This is where your most powerful work begins.

Founder

We’re known for creating content that looks, feels and sounds like you. Content that builds authority, brings more eyes to your work and shines a light on your mission. Content that positions you as the expert that you are and gives you the platform you need to drive change.

In short: content that positions you as the obvious choice.
 
We're the secret ingredient to leveraging your expertise so that you can increase your impact, visibility and authority without needing to increase the time you spend online.
 
...and without your message losing its authenticity and integrity.

What we do: ghostwritten authority and thought leadership content, web copy, copywriting & strategy and LinkedIn VIP days.

✍🏻Crying over copy so you don’t have to | Freelance Copywriter & Content Writer | ☕️ Drowning in coffee

Well smack the humour out of me and call me James Corden, because there’s nothing funny about bad copy and content.

If I got £1 for every time I saw a poorly written website I knew I could fix, I’d have the equivalent of one takeaway and a bottle of (regular) Coca-Cola – we are in a cost of living crisis, after all.

I get it.

For a lot of my clients, the same barriers to focusing on their website copy and wider content tend to come down to:

👉 Lack of time or inclination (writing, unsurprisingly, isn’t a joy for everyone)

👉 Being too close to the business and not knowing where to focus

👉 Their business changing over time but the copy/content no longer matching


These realisations will usually occur when you notice:

😭 Nobody is booking calls or filling out forms on your website

😭 You might get compliments on your website, but not in the form of leads

😭 The copy and content you currently have seems outdated for your current business

😭 Writing your own copy makes you want to cry


Not to be a Gordon Ramsay about it, but I’ve encountered too many idiot sandwiches who are experiencing all of the above but are still convinced their copy has NOTHING to do with it.

Hey, panini head, are you listening? 🥪

It’s time to stop feeling as though your website copy is about as relevant and engaging as a life insurance advert that tries to convince you to choose them because you’ll get a free pen.

Because nobody is going to tell you that your website, blogs, social media content and other marketing collateral is bad… they’re just not going to engage with you or your business.

If you’ve read my headline, you’ll see the words ‘crying over copy so you don’t have to’… and that’s exactly what I’m here to do ✅

I work primarily with business owners, SMEs and marketing agencies to provide website copy, blog posts, and wider content strategy that takes the pain out of the process.

I specialise in website copy, copy audits, tone of voice guides, and blog content and strategy, so I can help you with anything related to these areas.

"I would (and will) encourage anyone who needs copywriting to contact Grace – she has been an absolute pleasure to work with. Best of all though, is that chatting to Grace was like reading one of her many posts on LinkedIn, except I could interact, so I guess I am saying that her online presence is authentic to her actual presence – you get what you see." 

You can DM me here or email me at grace.hall@cryingovercopy.com to get the ball rolling so that you can dry your eyes and flood your inbox with leads instead of tears.

taplio

The Battle

Lois McKenzie

Grace Hall

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