Lois McKenzie

Million-dollar verbal carpentry | Copywriting & messaging strategy that has earned our clients $8M+ in sales and $4M+ in capital.

I still regret not trusting myself earlier in my career.

Let me explain...

I’ve been writing my whole life.

Not in the ‘fell out of the womb clutching a Moleskine’ kind of way — just in the obsessive, all-consuming, borderline embarrassing kind of way.

Poems. Fan fiction. Blog posts I still pray never resurface. Song lyrics. Letters to my parents, my best friend, and yes… the Queen. (She replied).

But when it came time to choose a career, I didn’t call myself a writer.

I called myself an advertising exec.
Then a digital marketer.
Then a social media strategist.
Eventually, a copy & contentwriter — but only in lowercase and only if someone asked directly.

Because somewhere along the way, I absorbed a story that shaped everything: 
Writing wasn’t real work.
It wasn’t safe.
It wasn’t serious.
It wasn’t something you could trust with your future.

I was scared of being the “starving artist”
Scared of being too soft. Too much. Too honest.
Scared that if I actually told the truth — about what I saw, what I felt, what I believed — people would stop listening.

So I built an entire career writing every single day, while hiding behind more "acceptable" titles.

And I didn’t even realise I was doing it.

Because that’s how self-censorship works.
It’s quiet. Familiar. It sounds like professionalism.
It looks like strategy.

And yet it leaves you disconnected from the very thing that makes your work powerful: your voice.

Most people that think they have a copy problem actually have a truth problem.

They’ve been told to write for the algorithm, not for their audience
To say the thing that sells, not the thing that matters
To be consistent, polished, “on-brand” — but never real

They’ve built whole businesses, brilliant offers, visionary work — while diluting their sharpest ideas.
Editing out their actual opinions.
Trimming their voice to fit what’s palatable, digestible, marketable.

That’s where I come in.

I help people say the thing they’ve been scared to say —
in a way that moves, matters... and sells.

I work with entrepreneurs, creative teams, writers and founders who are ready to stop performing and start communicating with clarity, conviction and actual creative power.

When we work together, you’ll:

Reclaim the parts of your voice you’ve been taught to tone down.
Share ideas that make people stop scrolling — and start trusting.
Build a strategy around self-expression, not self-censorship.
Take the things that make you weird / brilliant / niche / intense — and turn them into your advantage.

This is where your most powerful work begins.

Founder

We’re known for creating content that looks, feels and sounds like you. Content that builds authority, brings more eyes to your work and shines a light on your mission. Content that positions you as the expert that you are and gives you the platform you need to drive change.

In short: content that positions you as the obvious choice.
 
We're the secret ingredient to leveraging your expertise so that you can increase your impact, visibility and authority without needing to increase the time you spend online.
 
...and without your message losing its authenticity and integrity.

What we do: ghostwritten authority and thought leadership content, web copy, copywriting & strategy and LinkedIn VIP days.

She OBM

She OBM, where ambition and success meet freedom and purpose. A collective of women who believe that you can have both without compromise.

When you partner with She OBM, you’ll experience what it truly means to feel like a CEO and business leader. We provide the structure, clarity, and confidence you need to thrive while granting you the freedom to pursue your passions and make a profound impact.

We believe that no CEO should have to do it all alone. We bring time-tested strategies, expertise, and meticulous attention to detail to help you successfully scale your business. With us by your side, you’ll receive a service that takes care of the nitty-gritty details, allowing you to focus on the bigger picture.

Consider us your dedicated best friend, the one who believes in you above all else and provides honest, passionate, and direct advice. We are here to support you in scaling your business, your way.

Co-founder & Online Business Manager

Lydia van Velzen

Your right-hand woman that helps you streamline, automate and manage your business, so that you can scale, make more impact and focus on your zone of genius.

Online Business Manager

Gemeente Rotterdam - Stadsontwikkeling

Marketing/communicatie, project management, community management & websiteontwikkeling en-beheer

Focus: Duurzame mobiliteit | Rotterdam Elektrisch | Logistiek 010 | Zero emissie mobiliteit

Communicatieadviseur

SBRCURnet

Strategische marketing en communicatie
Tekstschrijven
Websiteontwikkeling & -beheer
Platform/community ontwikkeling & -beheer
Uitgeverij publicaties / printing on demand / vormgave publicaties (Adobe InDesign)
Evenementenorganisatie

Marketing- en communicatieadviseur

Platform Binnenstedelijke Kademuren (BiKa)

Platform Voegovergangen en Opleggingen (PVO)

NRP (Nationaal Renovatie Platform)

Communicatiemedewerker

DGBC (Dutch Green Building Council)

Hi, I’m Lydia! ✨

Co-founder and Online Business Manager at She OBM.

An Online Business Management collective where ambition and success meet freedom and purpose. Because we believe that you can have both without compromise.

Here to support business owners and service providers in streamlining, automating and managing their business, so that they get to make more impact, step into their role as CEO and scale their business.

We help our clients take their business to the next level by providing CEO support, managing their daily operations, coordinating projects and making sure they have the right systems and processes in place to benefit their business. 

Who we love working with:
Purpose-driven entrepreneurs, who are here to make an impact around the world

Our services include: 
CEO support & strategy | Process & operations management | Project Management | Systems & Automations 

⚡ Ready to create more time and get back to your zone of genius?

We're just one message away
✉ hello@sheobm.com

taplio

The Battle

Lois McKenzie

Lydia van Velzen

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