Lois McKenzie

Million-dollar verbal carpentry | Copywriting & messaging strategy that has earned our clients $8M+ in sales and $4M+ in capital.

I still regret not trusting myself earlier in my career.

Let me explain...

I’ve been writing my whole life.

Not in the ‘fell out of the womb clutching a Moleskine’ kind of way — just in the obsessive, all-consuming, borderline embarrassing kind of way.

Poems. Fan fiction. Blog posts I still pray never resurface. Song lyrics. Letters to my parents, my best friend, and yes… the Queen. (She replied).

But when it came time to choose a career, I didn’t call myself a writer.

I called myself an advertising exec.
Then a digital marketer.
Then a social media strategist.
Eventually, a copy & contentwriter — but only in lowercase and only if someone asked directly.

Because somewhere along the way, I absorbed a story that shaped everything: 
Writing wasn’t real work.
It wasn’t safe.
It wasn’t serious.
It wasn’t something you could trust with your future.

I was scared of being the “starving artist”
Scared of being too soft. Too much. Too honest.
Scared that if I actually told the truth — about what I saw, what I felt, what I believed — people would stop listening.

So I built an entire career writing every single day, while hiding behind more "acceptable" titles.

And I didn’t even realise I was doing it.

Because that’s how self-censorship works.
It’s quiet. Familiar. It sounds like professionalism.
It looks like strategy.

And yet it leaves you disconnected from the very thing that makes your work powerful: your voice.

Most people that think they have a copy problem actually have a truth problem.

They’ve been told to write for the algorithm, not for their audience
To say the thing that sells, not the thing that matters
To be consistent, polished, “on-brand” — but never real

They’ve built whole businesses, brilliant offers, visionary work — while diluting their sharpest ideas.
Editing out their actual opinions.
Trimming their voice to fit what’s palatable, digestible, marketable.

That’s where I come in.

I help people say the thing they’ve been scared to say —
in a way that moves, matters... and sells.

I work with entrepreneurs, creative teams, writers and founders who are ready to stop performing and start communicating with clarity, conviction and actual creative power.

When we work together, you’ll:

Reclaim the parts of your voice you’ve been taught to tone down.
Share ideas that make people stop scrolling — and start trusting.
Build a strategy around self-expression, not self-censorship.
Take the things that make you weird / brilliant / niche / intense — and turn them into your advantage.

This is where your most powerful work begins.

Founder

We’re known for creating content that looks, feels and sounds like you. Content that builds authority, brings more eyes to your work and shines a light on your mission. Content that positions you as the expert that you are and gives you the platform you need to drive change.

In short: content that positions you as the obvious choice.
 
We're the secret ingredient to leveraging your expertise so that you can increase your impact, visibility and authority without needing to increase the time you spend online.
 
...and without your message losing its authenticity and integrity.

What we do: ghostwritten authority and thought leadership content, web copy, copywriting & strategy and LinkedIn VIP days.

Empowering headstrong women to build confidence, skills & sustainable businesses in 12 weeks | Personal Branding & Biz Coaching | Ghostwriting

You've got the goal; I bring the accountability; we make it happen. 🤝

You're not the issue - it's the status quo and the noise that fills your head. It's the pre-written scripts that lead you the wrong way.

So, what's plan b?

We rewrite your script. Change "I can't" to "I CAN" and do the thing!

You are incredibly capable to start a business, write a book, launch a podcast, whatever idea you're cooking up. The very fact that you've had that mini epiphany means those synapses are firing!

"Can't" is not in your vocabulary, babes. You absolutely can – you just need to know how. 

Look, if we had a manual for it, anyone could follow it. Just like everybody knows how to get a job. (Because we were taught how since we came crying out of the womb.)

Over 3 years and 20+ clients later, I've coached gals like you who hit £10k months in business (wild) to signing Channel 4 (yes, really) and even booking a one-way flight (iconic).

I'm sharing 90% of what I know (we’re always learning!) to guide you through the uncertainty and realise exactly what you can do. 

I get the wobbles. I get the internal Devil-Angel battle that flip-flops between “I got this” to “I defo don’t got this”. 

Now, allow me to guide you the Write Way. 😉

Ready?!

1. DM me 'I CAN' to get started
2. Book a 30 min chat (free session)
3. DM to join The Write Way Club (£69/m)

It's time to create you 2.0.

Bibbity, bobbity, boo. ✨

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🎙 Host of "I Killed My Cactus" – figuring out life's messy bits.

For speaking enquiries, DM or email.

P.S. I post 3x a week on the science of goal setting, mindset & solopreneurship – follow for edutainment.

taplio

The Battle

Lois McKenzie

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