Lomit Patel

Chief Marketing & Growth Officer | Author | Startup Advisor | ex Roku, IMVU, Texture

I help startups turn community into a durable growth engine — not a marketing channel.I’m a growth and marketing executive with 20+ years of experience helping category-defining companies scale revenue efficiently — without losing trust, focus, or signal. I’ve led growth across consumer and emerging platforms, including Roku, IMVU, Texture, TrustedID, Tynker — and now serve as CMO of TYB.At TYB, I focus on community-led growth, customer participation loops, and systems that compound trust, revenue, and retention over time. My work sits at the intersection of community, growth, and AI — using automation and disciplined experimentation to reduce noise and build systems that scale.I’m also the author of Lean AI, a bestselling AI growth marketing playbook in Eric Ries’s The Lean Startup series.Career highlights• Scaled revenue from $1M → $100M+, driving hypergrowth with efficient CAC &amp; ROI• Delivered 5 consecutive years of record-breaking growth at IMVU (#2 highest-grossing gaming app)• Played a key role in 4 startup exits: Roku (IPO), Texture (Apple), TrustedID (Equifax), Tynker (BYJU’S)• Managed $50M+ in annual marketing spend across acquisition, retention, and monetization• Led GTM strategy &amp; launches across emerging tech, including Web3, NFTs, and digital currencies• Built and led high-performing hybrid &amp; remote growth/marketing teams of 20+I believe the next era of growth won’t be won by louder marketing — but by earned trust, strong communities, and systems that quietly compound over time.Always happy to connect with founders and growth teams exploring community-led growth.Views are my own.

Chief Marketing & Growth Officer

Manage the growth and marketing teams (user acquisition, engagement, retention, monetization), including budgets, strategy, channels, branding, PR, research, and data analytics.

The strongest beauty brands don’t sell skincare.

They sell restraint.

rhode skin didn’t launch with 40 SKUs.

They launched with discipline.

Fewer products. Clear positioning. Cohesive aesthetic.

In a world of overstimulation, simplicity became the differentiator.

You don’t buy Rhode for options.
You buy it because it removes friction.

For founders, the takeaway.
Curation is a growth strategy.

When your brand edits aggressively, consumers trust more deeply.

At what point does “more choice” start eroding brand power instead of expanding it?

CMO @ TYB | Scaling Community-Powered Brands with AI | 4x Exits | Author, Lean AI

One of the best parts of working at TYB is partnering with founders who are building brands with real community at the center.

Many of the brands on TYB today were founded by women who get something important about modern growth.

The strongest brands are built with their communities, not just marketed to them.

It’s amazing to see communities forming around brands like:

✨ Emily Weiss – Glossier, Inc.
✨ Selena Gomez – Rare Beauty
✨ Laney Crowell – Saie
✨ Shai Eisenman – Bubble
✨ Jen Atkin – OUAI
✨ Lindsey Carter – SET ACTIVE
✨ Elizabeth Stein – Purely Elizabeth
✨ Amy Liu – Tower 28 Beauty, Inc.
✨ Shakira – isima
✨Olamide Olowe - Topicals 
✨Siffat Haider - Arrae 
✨Babba (Canales) Rivera - Ceremonia
✨Sofie Pavitt - Sofie Pavitt Face
✨Julie Schott - Starface World

And of course, Ty Haney, who created Try Your Best (TYB) after building Outdoor Voices and is now also the founder of Joggy.

These founders and so many more on TYB aren’t just launching products. They’re building brands people genuinely want to be part of.

Grateful to support so many incredible female founders in the TYB ecosystem and excited to see what you build next.

Who are some other female founders building brands with strong communities that we should all be paying attention to?

Celebrating the Female Founders Building the Future of Community Commerce.

Clicks are dead. Community is alive.


In my first 150 days as CMO at Try Your Best (TYB), I realized something big: growth doesn’t come from paid media. It comes from trust, participation, and community.

We built a community-led, content-powered GTM system that:

- Measured zero-click attribution
- Created compounding growth loops
- Delivered 330% YoY growth

Here’s the truth: B2B and B2C buyers don’t convert through clicks. They convert through familiarity, engagement, and social proof, often in dark social channels like DMs, group chats, and feeds.

I captured everything in a playbook: how we uncovered our organic baseline, stopped mistaking retargeting for growth, and built a system that scales without relying on paid media.

If you’re a CMO or growth leader, this is how modern GTM really works.

How are you building growth through community and content, not just clicks?

Read the full article below👇

Clicks are dead, and dark social is alive. As CMO at TYB, I built a community-led, content-powered GTM system that scales without relying on paid medi

Open article: Community Over Clicks: A CMO’s 150-Day GTM Playbook for B2B & B2C by Lomit Patel • 4 min read

Community Over Clicks: A CMO’s 150-Day GTM Playbook for B2B & B2C

The strongest accessories brands don’t sell bags.

They sell practicality without apology.

BAGGU made reusable bags cool before sustainability became table stakes.

Bold prints.
Affordable price.
No luxury positioning.

They made “everyday” feel designed.

The lesson:
Utility scales when it feels intentional.

If your product solves a boring problem, brand is what makes it memorable.

Are we underestimating how powerful “simple” can be?

CAC has risen 60% in the past five years.


Most Shopify brands are still spending like it hasn’t.

For years, the DTC growth playbook was simple:
Acquire → Convert → Repeat.

As long as paid social was cheap, the math worked.

But today many brands are pouring more and more budget into acquisition while ignoring the bigger lever: retention.

The result is what I call the leaky bucket problem.

You keep spending to acquire customers…
but they don’t stay long enough for CAC to pay back.

The data is clear
• A 5% increase in retention can drive 25–95% higher profits
• Repeat customers spend ~67% more than new customers

Yet most marketing budgets still skew heavily toward acquisition.

The brands winning in 2026 are changing the question.

Instead of asking

“How do we acquire more customers?”

They’re asking

“How do we turn customers into fans?”

Because fans

→ Buy more frequently
→ Stay longer
→ Bring others with them

That’s when growth starts to compound instead of reset every month.

The real shift isn’t acquisition vs retention.

It’s using retention to make acquisition more efficient.

I break this down in more detail here:
https://lnkd.in/g6zea4zh

Curious how other operators are thinking about this
Are you investing more in acquisition or retention in 2026?

#marketing #ecommerce

Open article: Shopify Retention vs. Acquisition: Where to Invest in 2026 by tyb.xyz

Shopify Retention vs. Acquisition: Where to Invest in 2026

The strongest fashion brands don’t sell trends.

They sell accountability.

Reformation made sustainability visible.

Carbon stats.
Supply chain transparency.
Clear messaging.

They turned ethics into aesthetic.

The takeaway:
When your operations are part of your story, brand feels earned.

How many brands hide the process instead of highlighting it?

Creative Capital

Spend our money ($100k/mo+) to deploy your next ad campaign online.  

You do not have to pay it back.  And you keep the sales that we drive for you.

Creative Capital (https://www.agncgroup.com/creativecapital/) is a creative agency with unlimited capital to spend on your campaigns.

We will create your next video ad campaign and spend $100,000 per month (and up) of our investors’ money to deploy your ads online.

Our Creative is award-winning.  Our Capital is unlimited.  Your Growth is assured.

But you must meet our criteria.  We will only consider working with you if:
•	Your product is great
•	Your shipping is tight
•	You have great customer service
•	Great reviews
•	You have a 20% or lower Cost Of Goods Sold
•	And you can handle the explosive growth we want to give you – with our ads and our money.

Find out more at: https://www.agncgroup.com/creativecapital/

Founder

AGNC Group

I am so proud to have assembled this great team of (17) award-winning filmmakers, digital marketers, designers, PR professionals and brand builders. Let us help you grow, win, and MOVE PEOPLE. 

We move people…from Point A to Point B, from not knowing something to knowing something, from one position to another. On a deeper level, we move people emotionally – with film, images, words, ideas. We touch hearts. We move people. 

•	Video production with 2 billion viral views 
•	Digital Marketing that clicks (including ChatBot marketing & 90% open rates) 
•	Pollie Award Winner (the Academy Awards of Political Advertising) 
•	Endorsed by 2 US candidates for President 
•	TV & Radio production 
•	Clients: VICE, MasterCard, Nike, Paramount, Dell, Universal, OurCrowd, Adam Carolla & 300 world leaders on 4 continents, including the Prime Ministers of Israel, Canada, Australia, Trinidad + the 2012 and 2016 US Presidential Campaigns & America's largest grassroots organization.

Creative Director

Sterling Communication Inc.

Prime Ministers of: Canada, Australia, Israel, 2 US candidates for President

Writer / Rapid Responder / Advertiser / Brander	

Liberty Entertainment Group

Director of Marketing / Advertising / Communications

Scale your SaaS company or coaching product with our capital ($100k/mo+) and never pay it back. Creative Capital.

Helping people survive & thrive with AI.

Filmmaker and advertiser Akiva Prell was called “brilliant” on HBO’s Real Time and created a television show with an Emmy Award-Winning star and an Academy Award-Winning director.  

Created an animated sit-com (this year) that got over 100 million organic views online (no boosting, no paid ads, no influencers).  Have a rom-com musical feature film in development with Warner Music and the CEO of Bell Media / Universal Music.  

Produced a record that charted above Puff Daddy (in Belgium) which led to the revival of Nina Simone’s career.  Booked No Doubt for $5,000 before they hit - and by the time they hit our stage they had the #1 song and album in America.  Picked several emerging hit songs that led to gold and diamond-selling compilations.

Did grassroots marketing for numerous major film launches, including Mission Impossible, and for the Toronto International Film Festival.

Akiva and his team have generated over $1 billion in earned media for their clients.  

Akiva is a twice-published author, endorsed by two US candidates for President and America’s former Ambassador to the UN.  

We move people…from Point A to Point B, from not knowing something to knowing something, from one position to another. On a deeper level, we move people emotionally – with film, music, images, words, ideas.  

Clients: VICE, MasterCard, Nike, Paramount, Dell, Universal, OurCrowd & 300 world leaders on 4 continents, including the Prime Ministers of Israel, Canada, Australia, Trinidad + the 2012 and 2016 US Presidential Campaigns & America's largest grassroots organization.

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The Battle

Lomit Patel

Akiva Prell

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taplio

The Battle

Lomit Patel

Akiva Prell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lomit Patel's LinkedIn Performance

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