Lomit Patel

Chief Marketing & Growth Officer | Author | Startup Advisor | ex Roku, IMVU, Texture

I help startups turn community into a durable growth engine — not a marketing channel.I’m a growth and marketing executive with 20+ years of experience helping category-defining companies scale revenue efficiently — without losing trust, focus, or signal. I’ve led growth across consumer and emerging platforms, including Roku, IMVU, Texture, TrustedID, Tynker — and now serve as CMO of TYB.At TYB, I focus on community-led growth, customer participation loops, and systems that compound trust, revenue, and retention over time. My work sits at the intersection of community, growth, and AI — using automation and disciplined experimentation to reduce noise and build systems that scale.I’m also the author of Lean AI, a bestselling AI growth marketing playbook in Eric Ries’s The Lean Startup series.Career highlights• Scaled revenue from $1M → $100M+, driving hypergrowth with efficient CAC &amp; ROI• Delivered 5 consecutive years of record-breaking growth at IMVU (#2 highest-grossing gaming app)• Played a key role in 4 startup exits: Roku (IPO), Texture (Apple), TrustedID (Equifax), Tynker (BYJU’S)• Managed $50M+ in annual marketing spend across acquisition, retention, and monetization• Led GTM strategy &amp; launches across emerging tech, including Web3, NFTs, and digital currencies• Built and led high-performing hybrid &amp; remote growth/marketing teams of 20+I believe the next era of growth won’t be won by louder marketing — but by earned trust, strong communities, and systems that quietly compound over time.Always happy to connect with founders and growth teams exploring community-led growth.Views are my own.

Chief Marketing & Growth Officer

Manage the growth and marketing teams (user acquisition, engagement, retention, monetization), including budgets, strategy, channels, branding, PR, research, and data analytics.

The strongest beauty brands don’t sell skincare.

They sell restraint.

rhode skin didn’t launch with 40 SKUs.

They launched with discipline.

Fewer products. Clear positioning. Cohesive aesthetic.

In a world of overstimulation, simplicity became the differentiator.

You don’t buy Rhode for options.
You buy it because it removes friction.

For founders, the takeaway.
Curation is a growth strategy.

When your brand edits aggressively, consumers trust more deeply.

At what point does “more choice” start eroding brand power instead of expanding it?

CMO @ TYB | Scaling Community-Powered Brands with AI | 4x Exits | Author, Lean AI

One of the best parts of working at TYB is partnering with founders who are building brands with real community at the center.

Many of the brands on TYB today were founded by women who get something important about modern growth.

The strongest brands are built with their communities, not just marketed to them.

It’s amazing to see communities forming around brands like:

✨ Emily Weiss – Glossier, Inc.
✨ Selena Gomez – Rare Beauty
✨ Laney Crowell – Saie
✨ Shai Eisenman – Bubble
✨ Jen Atkin – OUAI
✨ Lindsey Carter – SET ACTIVE
✨ Elizabeth Stein – Purely Elizabeth
✨ Amy Liu – Tower 28 Beauty, Inc.
✨ Shakira – isima
✨Olamide Olowe - Topicals 
✨Siffat Haider - Arrae 
✨Babba (Canales) Rivera - Ceremonia
✨Sofie Pavitt - Sofie Pavitt Face
✨Julie Schott - Starface World

And of course, Ty Haney, who created Try Your Best (TYB) after building Outdoor Voices and is now also the founder of Joggy.

These founders and so many more on TYB aren’t just launching products. They’re building brands people genuinely want to be part of.

Grateful to support so many incredible female founders in the TYB ecosystem and excited to see what you build next.

Who are some other female founders building brands with strong communities that we should all be paying attention to?

Celebrating the Female Founders Building the Future of Community Commerce.

Clicks are dead. Community is alive.


In my first 150 days as CMO at Try Your Best (TYB), I realized something big: growth doesn’t come from paid media. It comes from trust, participation, and community.

We built a community-led, content-powered GTM system that:

- Measured zero-click attribution
- Created compounding growth loops
- Delivered 330% YoY growth

Here’s the truth: B2B and B2C buyers don’t convert through clicks. They convert through familiarity, engagement, and social proof, often in dark social channels like DMs, group chats, and feeds.

I captured everything in a playbook: how we uncovered our organic baseline, stopped mistaking retargeting for growth, and built a system that scales without relying on paid media.

If you’re a CMO or growth leader, this is how modern GTM really works.

How are you building growth through community and content, not just clicks?

Read the full article below👇

Clicks are dead, and dark social is alive. As CMO at TYB, I built a community-led, content-powered GTM system that scales without relying on paid medi

Open article: Community Over Clicks: A CMO’s 150-Day GTM Playbook for B2B & B2C by Lomit Patel • 4 min read

Community Over Clicks: A CMO’s 150-Day GTM Playbook for B2B & B2C

The strongest accessories brands don’t sell bags.

They sell practicality without apology.

BAGGU made reusable bags cool before sustainability became table stakes.

Bold prints.
Affordable price.
No luxury positioning.

They made “everyday” feel designed.

The lesson:
Utility scales when it feels intentional.

If your product solves a boring problem, brand is what makes it memorable.

Are we underestimating how powerful “simple” can be?

CAC has risen 60% in the past five years.


Most Shopify brands are still spending like it hasn’t.

For years, the DTC growth playbook was simple:
Acquire → Convert → Repeat.

As long as paid social was cheap, the math worked.

But today many brands are pouring more and more budget into acquisition while ignoring the bigger lever: retention.

The result is what I call the leaky bucket problem.

You keep spending to acquire customers…
but they don’t stay long enough for CAC to pay back.

The data is clear
• A 5% increase in retention can drive 25–95% higher profits
• Repeat customers spend ~67% more than new customers

Yet most marketing budgets still skew heavily toward acquisition.

The brands winning in 2026 are changing the question.

Instead of asking

“How do we acquire more customers?”

They’re asking

“How do we turn customers into fans?”

Because fans

→ Buy more frequently
→ Stay longer
→ Bring others with them

That’s when growth starts to compound instead of reset every month.

The real shift isn’t acquisition vs retention.

It’s using retention to make acquisition more efficient.

I break this down in more detail here:
https://lnkd.in/g6zea4zh

Curious how other operators are thinking about this
Are you investing more in acquisition or retention in 2026?

#marketing #ecommerce

Open article: Shopify Retention vs. Acquisition: Where to Invest in 2026 by tyb.xyz

Shopify Retention vs. Acquisition: Where to Invest in 2026

The strongest fashion brands don’t sell trends.

They sell accountability.

Reformation made sustainability visible.

Carbon stats.
Supply chain transparency.
Clear messaging.

They turned ethics into aesthetic.

The takeaway:
When your operations are part of your story, brand feels earned.

How many brands hide the process instead of highlighting it?

Tom Simpson

𝗖𝗘𝗢 @ We Are Team Rocket | B2B Demand Generation | 𝗚𝗲𝘁 𝗶𝗻 𝗳𝗿𝗼𝗻𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗲𝗿𝘀, 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗲, 𝗮𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗶𝗺𝗲! 🎯🚀

I’m a great believer in luck, and I find the harder I work the more I have of it!

I'm always happy to share my learnings as a lifetime growth hacker and B2B lead automation specialist. I constantly look to curate best practice content, hacks and insight for our clients, our team and my social audience. I wholeheartedly believe that access to someone to 'ask' the right question at the right time can make a material difference to any business. 

My passion is inventing new, more powerful and profitable ways to listen, capture and creatively engage consumers and businesses…and then using the insights gathered to influence purchase decisions.

🚀 WE ARE TEAM ROCKET 🚀

Founded in 2013, We Are Team Rocket is a Growth Marketing Agency.

ROCKET YOUR GROWTH THROUGH BEST-IN-CLASS DATA, MARKETING & AUTOMATION

Our client roster includes the likes of Quotient Technology, Shopmium, TCC Global, CPM Group, Activation Digital, Quantum Marketing, Minitab, Zoined, Kin&Tsugi, VCG Promorisk, Hive IP & Sanderson to name a few.

We are B2B specialists: Expert in:
🚀 Acquisition / Growth Strategy
🚀 Content that Converts
🚀 Outbound Marketing
🚀 Social Selling
🚀 Hyper-personalisation
🚀 Data-Enrichment
🚀 Lead Generation
🚀 Lead Nurturing
🚀 Email Automation
🚀 Account-Based Marketing
🚀 Appointment Setting
🚀 Intent Data Solutions 
🚀 Staff Augmentation Services 

Our mission is to support ambitious B2B businesses in hitting and surpassing their growth targets.

Leading technology companies, global agencies, software providers and ambitious SMEs outsource their top of funnel lead generation to us. 

RESULTS

🚀 Over a 12month period we generated 160 sales appointments for a loyalty provider, Hive, which added over £3million to their sales pipeline and resulted in £1million in extra sales.

🚀 For a technology app provider, Shopmium, we drove 120 brand appointments for their sales team in year one of our partnership, leading to 140% revenue growth.

We empower their sales teams with more connections, conversations, leads, followers, meetings & opportunities - ultimately to ramp 📈  their new business pipelines.

As part of our service, we create and execute creative marketing approaches to educate, engage and drive action. We consult and collaborate with our clientele to devise marketing strategies, which complement and integrate with their overall overarching strategy.

DD: (+44) 01157140440
Skype: tsimpson82
https://calendly.com/lead-rocket
Email: tom@weareteamrocket.com

Founder & CEO

Founded in 2013, We Are Team Rocket is a Growth Marketing Agency. Specialising in B2B outbound marketing and social selling.

Our mission is to support B2B businesses in hitting and surpassing their growth targets.

Leading technology companies, global agencies, software providers outsource their top of funnel lead generation to us. We empower their sales teams with more connections, conversations, leads, meetings and opportunities - ultimately to ramp 🚀 their new business pipelines.

ROCKET YOUR GROWTH THROUGH BEST-IN-CLASS DATA, MARKETING & AUTOMATION

RESULTS

🚀   In 2017 we generated 160 sales appointments for a loyalty provider, Hive, which added over £3million to their sales pipeline and resulted in £1million in extra sales.

🚀    For a technology app provider, Shopmium, we drove 120 brand appointments for their sales team in year one of our partnership, with 50% of meetings going to proposal.

Our client roster includes the likes of Quotient Technology, Shopmium, TCC Global, Activation Digital, Quantum Marketing, Minitab, Zoined, Kin&Tsugi, VCG, Hive IP & Sanderson to name a few.

We’ll help you discover your ideal prospects and do the legwork on your behalf to generate more conversations, meetings, briefs and opportunities amongst them.

We plan, create and execute creative marketing approaches to educate, engage and drive action. We consult and collaborate with our clientele to devise marketing strategies, which complement and integrate with their overall overarching strategy.

Is your business is on the hunt for more hot leads?
Is your sales team selling themselves short by not having enough prospect client meetings in the diary?
Does your organisation wish to expand its sales pipeline?

If so we can help!

Book in for a consultation and demo here: www.calendly.com/lead-rocket

Or email: tom@weareteamrocket.com

taplio

The Battle

Lomit Patel

Tom Simpson

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taplio

The Battle

Lomit Patel

Tom Simpson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lomit Patel's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLomit Patel's LinkedIn Performance