Lomit Patel

Chief Marketing & Growth Officer | Author | Startup Advisor | ex Roku, IMVU, Texture

I help startups turn community into a durable growth engine — not a marketing channel.I’m a growth and marketing executive with 20+ years of experience helping category-defining companies scale revenue efficiently — without losing trust, focus, or signal. I’ve led growth across consumer and emerging platforms, including Roku, IMVU, Texture, TrustedID, Tynker — and now serve as CMO of TYB.At TYB, I focus on community-led growth, customer participation loops, and systems that compound trust, revenue, and retention over time. My work sits at the intersection of community, growth, and AI — using automation and disciplined experimentation to reduce noise and build systems that scale.I’m also the author of Lean AI, a bestselling AI growth marketing playbook in Eric Ries’s The Lean Startup series.Career highlights• Scaled revenue from $1M → $100M+, driving hypergrowth with efficient CAC &amp; ROI• Delivered 5 consecutive years of record-breaking growth at IMVU (#2 highest-grossing gaming app)• Played a key role in 4 startup exits: Roku (IPO), Texture (Apple), TrustedID (Equifax), Tynker (BYJU’S)• Managed $50M+ in annual marketing spend across acquisition, retention, and monetization• Led GTM strategy &amp; launches across emerging tech, including Web3, NFTs, and digital currencies• Built and led high-performing hybrid &amp; remote growth/marketing teams of 20+I believe the next era of growth won’t be won by louder marketing — but by earned trust, strong communities, and systems that quietly compound over time.Always happy to connect with founders and growth teams exploring community-led growth.Views are my own.

Chief Marketing & Growth Officer

Manage the growth and marketing teams (user acquisition, engagement, retention, monetization), including budgets, strategy, channels, branding, PR, research, and data analytics.

The strongest beauty brands don’t sell skincare.

They sell restraint.

rhode skin didn’t launch with 40 SKUs.

They launched with discipline.

Fewer products. Clear positioning. Cohesive aesthetic.

In a world of overstimulation, simplicity became the differentiator.

You don’t buy Rhode for options.
You buy it because it removes friction.

For founders, the takeaway.
Curation is a growth strategy.

When your brand edits aggressively, consumers trust more deeply.

At what point does “more choice” start eroding brand power instead of expanding it?

CMO @ TYB | Scaling Community-Powered Brands with AI | 4x Exits | Author, Lean AI

One of the best parts of working at TYB is partnering with founders who are building brands with real community at the center.

Many of the brands on TYB today were founded by women who get something important about modern growth.

The strongest brands are built with their communities, not just marketed to them.

It’s amazing to see communities forming around brands like:

✨ Emily Weiss – Glossier, Inc.
✨ Selena Gomez – Rare Beauty
✨ Laney Crowell – Saie
✨ Shai Eisenman – Bubble
✨ Jen Atkin – OUAI
✨ Lindsey Carter – SET ACTIVE
✨ Elizabeth Stein – Purely Elizabeth
✨ Amy Liu – Tower 28 Beauty, Inc.
✨ Shakira – isima
✨Olamide Olowe - Topicals 
✨Siffat Haider - Arrae 
✨Babba (Canales) Rivera - Ceremonia
✨Sofie Pavitt - Sofie Pavitt Face
✨Julie Schott - Starface World

And of course, Ty Haney, who created Try Your Best (TYB) after building Outdoor Voices and is now also the founder of Joggy.

These founders and so many more on TYB aren’t just launching products. They’re building brands people genuinely want to be part of.

Grateful to support so many incredible female founders in the TYB ecosystem and excited to see what you build next.

Who are some other female founders building brands with strong communities that we should all be paying attention to?

Celebrating the Female Founders Building the Future of Community Commerce.

Clicks are dead. Community is alive.


In my first 150 days as CMO at Try Your Best (TYB), I realized something big: growth doesn’t come from paid media. It comes from trust, participation, and community.

We built a community-led, content-powered GTM system that:

- Measured zero-click attribution
- Created compounding growth loops
- Delivered 330% YoY growth

Here’s the truth: B2B and B2C buyers don’t convert through clicks. They convert through familiarity, engagement, and social proof, often in dark social channels like DMs, group chats, and feeds.

I captured everything in a playbook: how we uncovered our organic baseline, stopped mistaking retargeting for growth, and built a system that scales without relying on paid media.

If you’re a CMO or growth leader, this is how modern GTM really works.

How are you building growth through community and content, not just clicks?

Read the full article below👇

Clicks are dead, and dark social is alive. As CMO at TYB, I built a community-led, content-powered GTM system that scales without relying on paid medi

Open article: Community Over Clicks: A CMO’s 150-Day GTM Playbook for B2B & B2C by Lomit Patel • 4 min read

Community Over Clicks: A CMO’s 150-Day GTM Playbook for B2B & B2C

The strongest accessories brands don’t sell bags.

They sell practicality without apology.

BAGGU made reusable bags cool before sustainability became table stakes.

Bold prints.
Affordable price.
No luxury positioning.

They made “everyday” feel designed.

The lesson:
Utility scales when it feels intentional.

If your product solves a boring problem, brand is what makes it memorable.

Are we underestimating how powerful “simple” can be?

CAC has risen 60% in the past five years.


Most Shopify brands are still spending like it hasn’t.

For years, the DTC growth playbook was simple:
Acquire → Convert → Repeat.

As long as paid social was cheap, the math worked.

But today many brands are pouring more and more budget into acquisition while ignoring the bigger lever: retention.

The result is what I call the leaky bucket problem.

You keep spending to acquire customers…
but they don’t stay long enough for CAC to pay back.

The data is clear
• A 5% increase in retention can drive 25–95% higher profits
• Repeat customers spend ~67% more than new customers

Yet most marketing budgets still skew heavily toward acquisition.

The brands winning in 2026 are changing the question.

Instead of asking

“How do we acquire more customers?”

They’re asking

“How do we turn customers into fans?”

Because fans

→ Buy more frequently
→ Stay longer
→ Bring others with them

That’s when growth starts to compound instead of reset every month.

The real shift isn’t acquisition vs retention.

It’s using retention to make acquisition more efficient.

I break this down in more detail here:
https://lnkd.in/g6zea4zh

Curious how other operators are thinking about this
Are you investing more in acquisition or retention in 2026?

#marketing #ecommerce

Open article: Shopify Retention vs. Acquisition: Where to Invest in 2026 by tyb.xyz

Shopify Retention vs. Acquisition: Where to Invest in 2026

The strongest fashion brands don’t sell trends.

They sell accountability.

Reformation made sustainability visible.

Carbon stats.
Supply chain transparency.
Clear messaging.

They turned ethics into aesthetic.

The takeaway:
When your operations are part of your story, brand feels earned.

How many brands hide the process instead of highlighting it?

Jeremy Prasetyo

World Champion turned Cyberpreneur | Building an AI SaaS company to $1M ARR and sharing my insights along the way | Co-Founder & CEO, TRUSTBYTES

While everyone's talking about AI, the Agentic Web and Web3,
few understand how to turn them into competitive advantage, 
even fewer into institutional advantage.
That's where I come in.

I'm a former World Champion turned Tech Founder and Emerging Technology Strategist who decodes tomorrow's tech for today's leaders. 
Through my unique ability to break down complex technologies into actionable strategies, I help organizations transform uncertainty into opportunity.

As CEO of TRUSTBYTES and an internationally recognized keynote speaker, I bridge the gap between cutting-edge innovation and real-world implementation. 

My expertise spans:

→ Emerging Tech Translation
- Transforming AI and blockchain complexities into clear strategic advantages
- Converting technological uncertainty into market-leading opportunities
- Building innovation flywheels that compound over time

→ Leadership Acceleration
- Mentoring the next generation of tech-savvy leaders
- Guiding institutional transformation with practical frameworks
- Creating bridges between legacy systems and emerging technologies

→ Strategic Innovation
- Designing AI-driven business flywheels that scale
- Developing institutional-grade technology strategies
- Engineering frameworks for sustainable growth

Through high-impact keynotes, executive mentorship, and hands-on leadership, I empower decision-makers to turn technological complexity into market dominance. 

My approach merges deep technical insight with battle-tested business acumen, helping organizations thrive in rapid change.

Tech moves fast.
Markets move faster.
But institutional transformation?
That's where most leaders get stuck.
I'm here to change the game.

Follow me for actionable insights on emerging tech, leadership, and exponential growth. 

Let's build tomorrow's advantages today.

CEO & Co-Founder

FIGHTING CYBERCRIME LIKE IT'S 2030
Find more bugs in less time while saving up to 80% of cybersecurity resources.

HOW IT WORKS
TRUSTBYTES secures exponential technologies like Web 3.0, AI or Quantum TECH with its advanced AI that delivers unparalleled accuracy. By deploying self-learning AI agent swarms that adapt to evolving threats we protect systems with superior vulnerability detection and mitigation.

THE PROBLEM
$8 Trillion in Damages
Cybercrime Damages did cost the world $8 trillion USD in 2023.
Until now, global cybercrime costs grew by 15 percent each year.
But this number will grow exponentially, as hackers start using AI or even Quantum TECH.

Threat to Humanity
Warren Buffett calls cybercrime the biggest problem facing humanity - a threat exceeding nuclear weapons.
The answer lies in fighting fire with fire through AI counterforce.
TRUSTBYTES is that enabler for CISOs - an advanced AI system augmenting human experts to proactively remediate cyber threats before damage occurs.

OUR SOLUTION - SECURING EXPONENTIAL TECHNOLOGIES

➝ Web 3.0 - Smart Contract Auditing Suite

➝ Securing AI Systems

➝ Securing the Quantum TECH era


For more details visit: trustbytes.io

This will change the way you think:
(If you can handle it.)
⤵

Most people say they want growth.
Very few want the discomfort that comes with it.

Read slowly.


1/
➠ Change Requires Brutal Honesty

➝ Most people want better results without better decisions.
↳ Same habits.
↳ Same outcomes.

➝ Growth begins with ownership.
↳ No excuses.
↳ No blame.

Before anything improves, you must confront yourself. Not your boss. Not the economy. Not your past. You. Because nothing shifts until responsibility does.

And once you take ownership, something uncomfortable happens…


2/
➠ Comfort Is The Real Trap

➝ Comfort feels safe but slowly kills ambition.
↳ Easy days.
↳ Weak standards.

➝ You don’t stagnate overnight.
↳ Small compromises.
↳ Daily drift.

Success rarely collapses. It erodes. Quietly. Gradually. Comfort doesn’t destroy you in one move. It numbs you in small ones.

If comfort is the trap, then pressure is the test…


3/
➠ Strength Is A Decision

➝ Life doesn’t get easier as you grow.
↳ You adapt.
↳ Or complain.

➝ Pressure reveals character.
↳ Discipline.
↳ Grit.

You don’t become strong by wishing for ease. You become strong by choosing growth when it’s inconvenient.

And when preparation meets pressure…


4/
➠ Timing Exposes Preparation

➝ Opportunity rewards the prepared, not the hopeful.
↳ Skill first.
↳ Luck later.

➝ Waiting is not strategy.
↳ Action is.
↳ Now.

The right time doesn’t arrive magically. It exposes who has been preparing and who has been postponing.

Which leads to one final truth…


5/
➠ Presence Determines Legacy

➝ Be present while it matters.
↳ Attention now.
↳ Regret later.

➝ Believe before evidence appears.
↳ Faith.
↳ Move.

You don’t control outcomes.
You control focus.
And focus compounds.

Now ask yourself:

▶ What belief is limiting you?
▶ What excuse feels justified?
▶ What fear stays hidden?
▶ Why delay?
▶ You?


//

Repost this ⇄

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Source: @‌we.think.deeply on IG

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Follow me for daily posts on emerging tech and growth: https://lnkd.in/gqzS_9Tf

//

World Champion turned Entrepreneur | Follow me for emerging tech, leadership and growth topics | Co-Founder & CEO, TRUSTBYTES (Techstars ’25)

Change the way you think

There has never been a better time in history to start…
…here’s why:
⤵

The ground is shaking. That’s your signal.

When everything feels unstable, most people freeze.

Founders shouldn’t.

Volatility is not a warning sign.
It’s a starting gun.

And right now, the clock speed of entire industries is accelerating.


1/
➠ The clock just changed

➝ AI is compressing industry timelines
↳ Code is being commoditized
↳ Workflows are being rebuilt
↳ Old playbooks are breaking

This is not a feature update.

It is a pace reset.

When the speed of progress increases, anything built for the old tempo becomes friction. And friction kills incumbents.


2/
➠ Speed beats size

➝ Big companies have scale and capital
↳ But they iterate slowly
↳ Layers slow decisions
↳ Legacy resists change

When experimentation becomes cheap, scale stops being the ultimate advantage.

If code is generated on demand…
If products can be rebuilt overnight…
If testing costs close to zero…

Then iteration becomes leverage.

Startups win because they:

➝ Move quickly
↳ Test constantly
↳ Pivot fast
↳ Ship daily

In a fast clock cycle, speed compounds.


3/
➠ The shake-up is the setup

➝ Markets feel unstable
↳ Business models feel exposed
↳ Assumptions feel fragile
↳ Certainty feels gone

Good.

Everyone is facing the same disruption.

But not everyone will respond with urgency.

When the clock cycle shifts this dramatically, startups almost always win.

Not because they are smarter.

Because they are faster.

And we have never seen the ground shake like this before.

So the better question is not,
“What happens to my industry?”

It is,
“How fast can I rebuild within it?”

▶ What if instability is the advantage?
▶ What if scale is slowing you down?
▶ What if caution is the real risk?
▶ What if this is your window?


//

Repost this ⇄

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Source: Sam Altman via @‌multiprenur

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Follow me for daily posts on emerging tech and growth: https://lnkd.in/gqzS_9Tf

//

A new Silicon Valley startup just crossed $10B.
Its product? Your profession.
⤵
 
Knowledge used to be power.

Now it’s data.

Training material.

Expertise turned algorithms.
 
And your Stanford PhD?
Training the system that replaces themselves:


1/
➠ AI Progress Is Human-Led

➝ Experts identify model mistakes
↳ They measure them precisely
↳ They create scoring rubrics
↳ They reinforce better outputs

AI doesn’t improve by magic.

It improves because professionals teach it how.

And that raises the obvious question.


2/
➠ Are They Training Their Replacements?

➝ Yes
↳ In structured workflows
↳ At scale
↳ For speed

Entire professions are being distilled into repeatable logic.
But here’s the nuance.


3/
➠ What Actually Gets Replaced

➝ Pattern-based decisions
↳ Documentation
↳ Analysis
↳ Predictable judgment

What remains is harder to codify.


4/
➠ What Stays Human

➝ Context
↳ Ethics
↳ Empathy
↳ Accountability

The question is not whether AI will replace knowledge workers

The question is
▶ which parts of your expertise are defensible?
▶ Are you building skills that scale with AI?
▶ Or tasks that get absorbed by it?

 
//

Repost this ⇄

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Source: https://lnkd.in/dsetVE5e

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Follow me for daily posts on emerging tech and growth: https://lnkd.in/gqzS_9Tf

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Lomit Patel

Jeremy Prasetyo

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The Battle

Lomit Patel

Jeremy Prasetyo

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lomit Patel's LinkedIn Performance

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