Lomit Patel

Chief Marketing & Growth Officer | Author | Startup Advisor | ex Roku, IMVU, Texture

I help startups turn community into a durable growth engine — not a marketing channel.I’m a growth and marketing executive with 20+ years of experience helping category-defining companies scale revenue efficiently — without losing trust, focus, or signal. I’ve led growth across consumer and emerging platforms, including Roku, IMVU, Texture, TrustedID, Tynker — and now serve as CMO of TYB.At TYB, I focus on community-led growth, customer participation loops, and systems that compound trust, revenue, and retention over time. My work sits at the intersection of community, growth, and AI — using automation and disciplined experimentation to reduce noise and build systems that scale.I’m also the author of Lean AI, a bestselling AI growth marketing playbook in Eric Ries’s The Lean Startup series.Career highlights• Scaled revenue from $1M → $100M+, driving hypergrowth with efficient CAC &amp; ROI• Delivered 5 consecutive years of record-breaking growth at IMVU (#2 highest-grossing gaming app)• Played a key role in 4 startup exits: Roku (IPO), Texture (Apple), TrustedID (Equifax), Tynker (BYJU’S)• Managed $50M+ in annual marketing spend across acquisition, retention, and monetization• Led GTM strategy &amp; launches across emerging tech, including Web3, NFTs, and digital currencies• Built and led high-performing hybrid &amp; remote growth/marketing teams of 20+I believe the next era of growth won’t be won by louder marketing — but by earned trust, strong communities, and systems that quietly compound over time.Always happy to connect with founders and growth teams exploring community-led growth.Views are my own.

Chief Marketing & Growth Officer

Manage the growth and marketing teams (user acquisition, engagement, retention, monetization), including budgets, strategy, channels, branding, PR, research, and data analytics.

The strongest beauty brands don’t sell skincare.

They sell restraint.

rhode skin didn’t launch with 40 SKUs.

They launched with discipline.

Fewer products. Clear positioning. Cohesive aesthetic.

In a world of overstimulation, simplicity became the differentiator.

You don’t buy Rhode for options.
You buy it because it removes friction.

For founders, the takeaway.
Curation is a growth strategy.

When your brand edits aggressively, consumers trust more deeply.

At what point does “more choice” start eroding brand power instead of expanding it?

CMO @ TYB | Scaling Community-Powered Brands with AI | 4x Exits | Author, Lean AI

One of the best parts of working at TYB is partnering with founders who are building brands with real community at the center.

Many of the brands on TYB today were founded by women who get something important about modern growth.

The strongest brands are built with their communities, not just marketed to them.

It’s amazing to see communities forming around brands like:

✨ Emily Weiss – Glossier, Inc.
✨ Selena Gomez – Rare Beauty
✨ Laney Crowell – Saie
✨ Shai Eisenman – Bubble
✨ Jen Atkin – OUAI
✨ Lindsey Carter – SET ACTIVE
✨ Elizabeth Stein – Purely Elizabeth
✨ Amy Liu – Tower 28 Beauty, Inc.
✨ Shakira – isima
✨Olamide Olowe - Topicals 
✨Siffat Haider - Arrae 
✨Babba (Canales) Rivera - Ceremonia
✨Sofie Pavitt - Sofie Pavitt Face
✨Julie Schott - Starface World

And of course, Ty Haney, who created Try Your Best (TYB) after building Outdoor Voices and is now also the founder of Joggy.

These founders and so many more on TYB aren’t just launching products. They’re building brands people genuinely want to be part of.

Grateful to support so many incredible female founders in the TYB ecosystem and excited to see what you build next.

Who are some other female founders building brands with strong communities that we should all be paying attention to?

Celebrating the Female Founders Building the Future of Community Commerce.

Clicks are dead. Community is alive.


In my first 150 days as CMO at Try Your Best (TYB), I realized something big: growth doesn’t come from paid media. It comes from trust, participation, and community.

We built a community-led, content-powered GTM system that:

- Measured zero-click attribution
- Created compounding growth loops
- Delivered 330% YoY growth

Here’s the truth: B2B and B2C buyers don’t convert through clicks. They convert through familiarity, engagement, and social proof, often in dark social channels like DMs, group chats, and feeds.

I captured everything in a playbook: how we uncovered our organic baseline, stopped mistaking retargeting for growth, and built a system that scales without relying on paid media.

If you’re a CMO or growth leader, this is how modern GTM really works.

How are you building growth through community and content, not just clicks?

Read the full article below👇

Clicks are dead, and dark social is alive. As CMO at TYB, I built a community-led, content-powered GTM system that scales without relying on paid medi

Open article: Community Over Clicks: A CMO’s 150-Day GTM Playbook for B2B & B2C by Lomit Patel • 4 min read

Community Over Clicks: A CMO’s 150-Day GTM Playbook for B2B & B2C

The strongest accessories brands don’t sell bags.

They sell practicality without apology.

BAGGU made reusable bags cool before sustainability became table stakes.

Bold prints.
Affordable price.
No luxury positioning.

They made “everyday” feel designed.

The lesson:
Utility scales when it feels intentional.

If your product solves a boring problem, brand is what makes it memorable.

Are we underestimating how powerful “simple” can be?

CAC has risen 60% in the past five years.


Most Shopify brands are still spending like it hasn’t.

For years, the DTC growth playbook was simple:
Acquire → Convert → Repeat.

As long as paid social was cheap, the math worked.

But today many brands are pouring more and more budget into acquisition while ignoring the bigger lever: retention.

The result is what I call the leaky bucket problem.

You keep spending to acquire customers…
but they don’t stay long enough for CAC to pay back.

The data is clear
• A 5% increase in retention can drive 25–95% higher profits
• Repeat customers spend ~67% more than new customers

Yet most marketing budgets still skew heavily toward acquisition.

The brands winning in 2026 are changing the question.

Instead of asking

“How do we acquire more customers?”

They’re asking

“How do we turn customers into fans?”

Because fans

→ Buy more frequently
→ Stay longer
→ Bring others with them

That’s when growth starts to compound instead of reset every month.

The real shift isn’t acquisition vs retention.

It’s using retention to make acquisition more efficient.

I break this down in more detail here:
https://lnkd.in/g6zea4zh

Curious how other operators are thinking about this
Are you investing more in acquisition or retention in 2026?

#marketing #ecommerce

Open article: Shopify Retention vs. Acquisition: Where to Invest in 2026 by tyb.xyz

Shopify Retention vs. Acquisition: Where to Invest in 2026

The strongest fashion brands don’t sell trends.

They sell accountability.

Reformation made sustainability visible.

Carbon stats.
Supply chain transparency.
Clear messaging.

They turned ethics into aesthetic.

The takeaway:
When your operations are part of your story, brand feels earned.

How many brands hide the process instead of highlighting it?

🎙Dr Roxie Mooney, DBA

Legacy DNA: Growth for Health Innovators

Ever struggled with:

🌀 Prospects not understanding what you do or the value you provide?
🌀 Landing your first 10 paying customers? 
🌀 Crafting a brand story that evokes emotion & drives results?
🌀 Attracting the interest of new investors?
🌀 Securing pilot partners that generate revenue?
🌀 Achieving product market fit?
🌀 Defining GTM and scale up strategies?
🌀 Growing revenue in a challenging economy?

That’s where we come in. 

For over a decade, we’ve worked closely with health innovators to make the world a
better place through our unique GTM and commercialization expertise. 

Legacy DNA helps startups to Fortune 50 companies commercialize health tech & accelerate growth from idea to scale-up. 

Here are a few examples of the results:

🟣 We helped a specialty pharmacy supercharge its marketing strategy resulting in hockey stick growth with a 202% GP increase, 2X revenue, and thousands of new referrals.
🟣 We launched a direct-to-consumer (D2C) digital ad program targeting oncology & MS patients that resulted in a completely new customer acquisition strategy and a $1.5M GP run rate in the first year.
🟣 We helped an AI SaaS company go from a late entrant to an industry leader to being acquired within two years of market entry. 
🟣 Kroger Health turned to us to develop a fresh brand strategy & campaigns to engage its stakeholders in exciting & unconventional ways that broke the glass ceiling of historical, corporate-styled communications.
🟣 We helped an executive team fortify its brand, leapfrog competitors, and grow from $50 to $500 million. They were acquired by a Fortune 50 company. 
🟣 We helped a client build & launch a digital patient engagement program via SMS & email with a 90% engagement rate & a 40% conversion rate.

And, many more wins!

We know how overwhelming building, growing, and scaling your healthcare business can be. We’ve helped 100+ healthcare leaders just like you create winning strategies for their businesses. 💲💪

CEO and Healthtech Growth Coach | Startup Advisor

Pneuma Systems Corporation

Pneuma is launching innovative solutions that will provide a seamless continuum of care for patients facing a complex array of infusion therapies.

Historically, infusion pump companies have failed to meet the dynamic set of clinical requirements throughout a patient's infusion therapy journey. Pneuma is simplifying this journey with a series of integrated solutions for the delivery of intravenous fluids.

Board Member

Health Innovators Growth Community

Health Innovators is a free community where healthtech startups discover how to achieve their 1st Million using our step-by-step evidence-based system.

You'll learn:

• The Healthtech Millionaire Mindset
• How to get paying clients fast
• How to secure investment for your game-changing idea
• How to craft a million-dollar story
• How to build an irresistible offer
• How to identify and prioritize the winning formula for maximum revenue
• And much more...

Join now for free!

Founder

The Health Innovators Video Podcast

WATCH, LISTEN & LEARN FROM HEALTHCARE'S BRIGHTEST LEADERS.

The transformation is happening. Here’s your front-row seat. 

The Health Innovators Show is a video podcast about the leaders, influencers, and early adopters who are driving change in healthcare. It’s a place to celebrate victories and learn from failures. A place to share with like-minded people and keep a pulse on the industry. Above all, it’s a place to sharpen your innovation, commercialization, and in/entrepreneurship skills.

Visit www.youtube.com/@healthinnovators to watch and listen to full episodes of The Health Innovators Show, as well as show clips and other content brought to you by Legacy DNA, a strategy company for health innovators.

Executive Producer and Host

Women Business Leaders of the US Health Care Industry Foundation (WBL)

Women Business Leaders of the U.S. Health Care Industry Foundation (WBL) is a nonprofit organization housing the premier network of women executives across the health care industry. WBL’s mission is to connect and convene senior executive women in health care to create meaningful cross-sector relationships, advance their careers, and harness their collective power to improve the industry.

Member

One Purse

OUR MISSION
We exist to provide sex trafficking survivors with transformative programs, mentorship opportunities, and scholarship resources.

Using the power of the purse, we mobilize women in their local communities to combat one of the greatest human rights issues of our time and give survivors resources to empower a sustainable future.

Jack Welch Management Institute

Applying my nearly two decades of marketing insights and sharing my real-work experience to shape JWMI students in the #1 online MBA program (healthcare concentration).

Associate Professor Of Marketing - Healthcare MBA Program

Palm Beach Atlantic University

Teach Coaching and Consulting for Organizations and Gender Leadership to graduate students in the Master of Science in Organizational Leadership program at the Orlando campus.

Adjunct Professor - Master of Science in Organizational Leadership

Vohesu

Advising Vohesu through its early stages of becoming a powerhouse in voice skills for digital therapy management and medication adherence in pharmacy and healthcare.

Strategic Advisor

Virtual Physician's Network

Chief Marketing Officer

🟣 Use the link below to discover how I can help you fast track to your first million in record time: www.21minutecall.com

🟣 Statistically, the odds are stacked against you. 𝟵𝟱% 𝙤𝙛 𝙞𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣𝙨 𝙩𝙝𝙖𝙩 𝙖𝙧𝙚 𝙗𝙧𝙤𝙪𝙜𝙝𝙩 𝙩𝙤 𝙢𝙖𝙧𝙠𝙚𝙩 𝙛𝙖𝙞𝙡 to reach any adequate level of customer adoption or financial ROI. But don’t lose hope. That’s where I come in.

I help health innovators make winning decisions, reduce their risk of failure and unlock their most profitable market strategy so they can take their innovations from an idea to full market adoption. 

I transformed my 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles & 160+ interviews with health innovators into a repeatable method that you can follow to maximize market success. 

𝗜 𝗛𝗘𝗟𝗣 𝗬𝗢𝗨:
🌀Build your path to profit 
🌀Accelerate market adoption 
🌀Build a repeatable execution system 
🌀Go from millions to billions 
🌀Cultivate a culture of innovation 
🌀Avoid the pitfalls and missteps that lead to failure
🌀Take action with clarity and confidence

When it comes to commercializing your innovation, I know you want to be confident & successful in the moves you need to make. In order to do that though, you need to know exactly what strategies & tactics are best deployed for your specific situation. 𝑨𝑵𝑫 𝒀𝑶𝑼 𝑫𝑶𝑵'𝑻 𝑲𝑵𝑶𝑾 𝑯𝑶𝑾...

I understand how overwhelming & stressful it is to turn your idea into your billion dollar dream business which is why I’m proud to say I’ve helped 100+ healthcare leaders just like you create winning strategies for their businesses. 💲💪

You deserve to disrupt the healthcare industry, change the status quo & get your innovation in the hands of the people who need it most.

📞𝗦𝗖𝗛𝗘𝗗𝗨𝗟𝗘 𝗔 𝗖𝗔𝗟𝗟 𝗪𝗜𝗧𝗛 𝗠𝗘 𝗧𝗢𝗗𝗔𝗬📞 
www.21minutecall.Com

_______________________

Click here to access free resources to launch smarter and scale faster 
https://konect.to/drroxie

___________________

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Lomit Patel

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The Battle

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