Saison Capital

Saison Capital is an early stage fund with a focus on emerging markets. We back ambitious founders solving big problems, with deep fondness for web3, fintech and embedded finance - non-fintech companies expanding into fintech. Our team comes from an operating background, and we are unafraid to roll up our sleeves to support our founders. We are backed by Credit Saison, a Tokyo-listed 30b AUM consumer finance company with extensive financial services across Asia.

Partner

Principal

BCG Digital Ventures

Started in classic management consulting with BCG, before being the first full-time convert in Southeast Asia to BCG Digital Ventures. At BCG, launched a nationwide sales program for one of the largest banks in Southeast Asia, driving improvements to performance management, culture and internal communications. At BCG Digital Ventures, built 0-to-1 pre-seed ventures in sustainability, agetech and FMCG.

Venture Architect

Glints

Glints is Southeast Asia’s largest talent platform for career development and recruitment. Founded in 2013 in Singapore, Glints has empowered more than 1.5 million professionals and 30,000 organizations to realize their human potential. 

We were the youngest to have raised venture capital in Southeast Asia from East Ventures, 500 Startups, SPH Media Fund, Gobi Partners, Golden Equator Capital, Wavemaker Partners, SG Innovate.

I led marketing, operations and human capital - team building, recruiting, compensation, onboarding, management, culture, and internal communications.

As seen on Forbes, TechCrunch, Entrepreneur, Huffington Post, Yahoo News, The Straits Times, Business Times, Today, Tech In Asia, e27, and Digital News Asia, Channel News Asia.

COO & Co-Founder

Institute for Infocomm Research

The Institute for Infocomm Research is a member of the Agency for Science, Technology and Research (A*STAR) family. I published 13 research papers (11 of which I'm first-author) and presented 4 projects in human-computer interaction at international peer-reviewed conferences and journals.

Researcher

Partner at Saison Capital

The 0 to 1 journey as a founder can be lonely and challenging. I’ve been there.

At Saison Capital, I partner with founders to grow from 0 to 1. Need talent? I'll help recruit key hires and advisors. Need customers? I'll hustle alongside you to find your first 1,000 true fans. Need capital? I invest pre-seed / seed, especially in fintech, B2B platforms and web3.

My 0 to 1 experiences include co-founding Glints (Series D), Southeast Asia's largest talent platform for career development and recruitment, and venture building with BCG Digital Ventures. I also finished my Stanford undergraduate degree with distinction (top 15%) in 2 years.

Connect with me at qinen@saisoncapital.com

Previously recognized as Forbes 30 Under 30 and Entrepreneurs 27 Under 27. Featured in Forbes, TechCrunch, Entrepreneur, Huffington Post, Yahoo News, The Straits Times, Business Times, Today, Tech in Asia, e27, Digital News Asia, and Channel News Asia

Qin En Looi

EssilorLuxottica

Regional Asst. Brand Business Manager, Luxury and Premium SEA Korea

Regional Asst. Brand Business Manager, Ray-Ban SEA Korea

L'Oréal

Junior Product Manager, Helena Rubinstein Travel Retail APAC

Key Business Driver for Singapore Market
Brand Management
•	Strategized and managed 360 marketing mix strategies (IMC, Digital, Retail and Visual Merchandizing) to elevate brand experience
•	Localized communication material (imagery, digital and point of sale) to stay relevant and recruit 
•	Prepared and presented monthly sales reports and action plans to upper management
•	Achieved the highest sales and market share in the last 36 months, breaking sales records from pre-covid periods in a declining category

Campaigns
•	Planned and executed new launches and hero product re-launches
o	Sky High Mascara
o	Planned and executed the largest mascara launch in the brand’s history with a full 360 omni channel activation spanning across digital, OOH media, ecommerce and offline activation 
o	Rolled out innovative and eye-catching POS materials into over 200 doors across multiple retailers (drugstores, supermarkets, departmental stores, ecommerce)

E-Commerce 
•	Collaborated closely with multiple stakeholders and partners to build aggressive sales driving campaigns resulting in improved rankings across the Q4 mega sale campaigns
o	Ranked 3rd at 9.9 vs 4th in the previous year
o	Ranked 4th at 11.11 vs 6th in the previous year

Media
•	Planned and executed media activations for upper to lower funnel, ensuring media touchpoints are in line with the core target audience 
•	Tailored content to suit each part of the funnel while always keeping consumers in mind

Product Assortment and Pricing Management
•	Evaluated and planned for new product launches and pushed brand growth pillars for continued growth 
•	Coordinated smooth transitions of old and new product rework to improve consumer experience and on shelf visibility

Advocacy/PR
•	Owner of the Maybelline Crew project – a team of Gen Z brand ambassadors to drive brand love and buzz on Tiktok resulting in +700% organic views vs paid engagements

Assistant Product Manager, Maybelline New York

Accounts: Supermarket, Departmental stores, Drugstores and E-Commerce
• Built and continuously strengthened L’Oreal’s relationships with business partners 
• Planned and executed tactical activations for both L’Oreal and retailer led campaigns
• Managed account P&L, ensuring expenditure is healthy and within budget while delivering targeted CNS
• Negotiated for planogram expansions and improved positioning on shelf
• Increased shelf productivity by 30% through adjusting the planogram with valorized products
• Ensured stock levels in trade are healthy to minimize returns 
• Managed L’Oreal’s portfolio within each of the accounts under my care, ensuring the product portfolios are attractive and suitable for each of the channel type

Management Trainee - Key Accounts (Commercial)

• Planned and implemented monthly animations and trade marketing plans
• Optimized the sheet mask portfolio using various analyses and competitor studies to better efficiency across different retailers via its product offerings and pricing
• Accelerated e-commerce through piloting bulk buys for Garnier’s sheet masks
• Rebranded brand hero product – Micellar water to stay relevant during Covid-19 times via change in communications and key messaging of product USPs

Management Trainee - Garnier (Marketing)

The Ascott Limited

lyf Funan Singapore
• Built a community within the residents through involvement in events
• Established SOPs for the property opening
• Liaised with multiple stakeholders to ensure smooth running of daily operations 
• Performed audit duties
• Brand ambassador to potential business partners and clients
• Established meaningful partnerships to bring in content and events to the space 
• Produced and maintained marcomm materials in the property

Community Manager (Operations)

Pan Pacific Hotels Group

• Oversaw rebranding projects such as creation of brand guidelines, visuals and message
house which is now being used across all 40 properties globally
• Streamlined the intranet’s content and UX to increase usability for all 7000 staff in the
headquarters and properties

Intern, Brands and Communication

• Conceptualized and executed 12 marketing events targeting the millennials and millennial
minded promoting lyf@SMU
• Experimented with a variety of space concepts as part of market research and concept
innovation for improving the prototype of a new hospitality brand for millennials - lyf@SMU

Intern, Digital Innovation

AccorHotels

• Awarded “Employee of the Month”
• Trained new Front Office staff
• Performed VIP operations resulting in high guest satisfaction as measured on
Tripadvisor and internal feedback platforms

Intern, Front Office Operations

Hey there! 

Having worked on a variety of projects in Sales and Marketing across various consumer categories and online to offline channels, I continue to hold strong interest in connecting brands to its users. 

With an eager to learn attitude and consumer centric mindset, I aspire to be a marketer who does not just take pride in providing an engaging and memorable customer journey but also in being a business driver who is always actively listening to consumer and user needs. 


At the end of the day, it’s always about the people and the stories they tell.

taplio

The Battle

Qin En Looi

Genevieve Goh

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