Franchiseyourbusiness.com

Member Of The Board Of Advisors

Be Busy Being Awesome Agency

Director of Operations

I help individuals and companies to reassess their voice to discover their true path of success by becoming the voice of their industry!

Managing Director

Marriott Vacations Worldwide

Sales Trainer- Sales Manager - Senior Sales Executive - Closer

Vistana Signature Experiences

Senior Sales Executive. Mentor. Closer

Wyndham Vacation Ownership

Senior Sales Executive,Mentor, Closer

Chief Household Officer CHO

Stay-at-Home Parent

Westgate Resorts

International Marketing Manager International Division.

International Marketing Manager International Division 

My mission is to create social currency for businesses globally by building brands, empowering leaders, and training employees to become brand ambassadors on social media. By doing so, I help accelerate revenue growth for these businesses. 

What sets me apart is my unwavering commitment to honesty, authenticity, and integrity. I believe that building a strong personal brand or corporate brand starts with these core values.

Brands that are driven by purpose have the ability to establish the deepest connection with their audience, deliver memorable engagement, and form lasting relationships between their brand and clients. This is why I prioritize helping my clients develop a clear brand purpose that resonates with their target audience.

At my company, we make scaling your business easier. Whether you lead a large multinational B2C or a small B2B business, we offer powerful social strategies that can help you generate new leads, raise awareness, drive website traffic, and accelerate your business growth and relevance. 

By working with me, you can tap into over 30 years of experience in sales, marketing, training, and leadership. I am passionate about helping businesses of all sizes achieve their goals and reach their full potential. So if you're ready to take your business to the next level, let's connect and explore how I can help you scale your brand and accelerate your growth.

As a humanitarian, scuba diver, avid reader, traveler, philanthropist, women's rights advocate, diversity, and inclusion cheerleader, and most importantly, a mother of a soul who loves to sing and dream, I am passionate about various aspects of life.

On LinkedIn, I actively discuss topics that are dear to my heart, including personal influence, sustainable leadership, entrepreneurship, and finding happiness and fulfillment in life. I believe that true happiness comes from living a life that aligns with our values and purpose, and I strive to help others achieve this through my content.

I am also known for speaking my mind often and addressing issues that may be considered taboo or uncomfortable. I believe that it is through open and honest conversations that we can drive positive change and create a more inclusive and equitable world.

As an individual and a professional, I prioritize honesty, authenticity, and integrity. I believe that these values are essential to building strong personal and business relationships. By sharing my experiences and insights, I hope to inspire others to live their best lives and make a meaningful impact in their communities.

Lorena Acosta

Fractional Franchising and Consulting Services

Provide executive level franchise, fractional and business consulting services for various multi-million portfolios, with focus on training, onboarding, operations, sales, marketing, legal and development for national clients; emphasis in the #franchise sector. Comprehensive marketing strategies for single locations, as well as developed local store marketing campaigns. Evaluate and/or develop specialized programs, processes, and procedures for owners. Mentor to CEO's in start-up franchise systems, and also businesses considering the transition to the franchise space. Training consulting includes observation, evaluation and formal assessment to include, but not limited to:

Adult methodology, learning, retention
Personality profiling
Sympathetic dominance, neurons and synapses regarding learning potential
Diversity of learning styles
Proper training room set-up
Content effective, deliverable and adequate for new franchise partners/owners (including all training material such as: Human Resources, Safety, Role Play, Sales, Marketing, Employee Relations, Safety, Processes and more)
Visuals
Presentation styles
Presenter and trainer effectiveness
Role play and scenario effectiveness
Verification of training agenda
Introductions & closures exist and are appropriate
Review of training supplemental tools, such as exiting videos and/or manuals
Review training evaluation forms for any and all participants for ongoing basis adaptation

Our clients include franchisors evaluation of training programs, develop marketing plans, and making all recommendations. Assist companies in their referral marketing and relationship portfolio efforts. I have earned and developed a stellar reputation in the franchise industry, and I am highly respected by franchise professionals in my network. Feedback and recommendations from my clients have been positive and highly commendable. Most of our clients are from referrals.

Freelance Franchise Business Consultant/C-suite Mentor

Book Titled: Diagnosis Detective: Curing Granulomatous Mastitis. Health Writer for KevinMD.com

Author, Resume Writer, Writer and Content Creation

I am an author of my book on my journey, survivorship and advocacy with a rare, but emerging disease titled, Diagnosis Detective: Curing Granulomatous Mastitis, purchase via your web browser on Amazon; not supported through the app. Also available on Kobo worldwide and B&N nationally.

Advocate to raise more awareness to an emerging, yet poorly understood and under-practiced disease. I've given many interviews to help raise awareness. From hosting "GM 101" to other women across the world, to sharing my story on local TV and the keynote speaker at the 2021 Universe Conference of Breast Pathology & Breast Cancer: My presentation, shown last, can be viewed in this YouTube video if you have interest: 
https://m.youtube.com/watch?v=EMahbrSuq7Q&feature=youtu.be

Please visit my Linktree for a selected sample of interviews and publications, including being a guest on the American Medicine Today Show.

I could have never predicted how such a personal journey is making a huge impact, but that's my purpose. Now I've become an author writing about my story in hopes to help other patients and doctors across the world. My research, advocacy and determination resulted in my cure!

I am freelance/resume writer (magazines, online articles, newsletters, presentation content, papers; primarily health, wellness, medical space and franchising).
I routinely write articles for KevinMD.com.

I have a resume service designing accurate, competitive, and marketable resumes for professionals facing the ever challenging job market. I also write compelling cover letters, and board documents for C-suite executives with board experience. I offer career and interviewing coaching services too.
Please see my professional recommendations in regards. I offer complimentary resume reviews.

If you or someone you know may have interest in broadcasting, publishing my story, or interest in having me speak at an event, please send me a direct message.

Content Developer & Author

Juice Plus+

Own and develop national virtual franchises at Juice Plus/Tower Garden company. Onboarding, training, coaching and leading national sales and distribution teams for operational excellence, brand standards, customer acquisition and retention, while achieving sales through tested, proven strategy and effective marketing practices. Product launches, and social media marketing. Always striving daily for customer success and long term growth. Manage customer and affiliate on-boarding and account management, as well as assist in ongoing training. Attend local brand semi-regional expos and events to represent both the business model and wellness product line. Our brand helps individuals and families live healthier lives through real whole food products and also our vertical gardens. I more so own the business and oversee versus do the day-to-operations.

Virtual Franchisee/Brand Partner

Planet Fitness World Headquarters

(Increased travel expectations were no longer of interest or conducive with my long term interest to join aboard permanently, especially after Covid-19 making a presence in the U.S.). Then, the majority of locations were forced to close due to Covid and layoffs/furloughs occurred. Provided executive level coaching, advising and training to 130+ centrally based franchise locations, multiple franchise groups and executive teams for Planet Fitness World Headquarters, on effective full spectrum business processes and procedures to assist in overall profitability, while maintaining brand excellence, customer experience and customer success. Cognos and Salesforce exposure, company app influence, Concur, LMS, Zoom and Slack were various tools commonly used. I was planning on dissolving my consulting business to transition my career full-time with Planet Fitness, but when Covid happened that plan was derailed, so I remained a freelance and franctional franchise business consultant and wrote/published my book. I since was featured in The New York Times and on many media networks.

Remote Franchise Business Manager & Coach of Franchisees/Exec. Teams (Temporary)

CoreLife Eatery Corporate

"Tami is the glue and true professional to CoreLife Eatery"...the NFL says so anyway! (Char Simmons)

"You were the reason I partnered with CoreLife. You are AMAZING & wicked smart! Love that about you." (Lindsey Schmitt)

Worked remotely on local store marketing & community relations PT (in addition to owning two virtual franchises & independent consulting) creating brand awareness for franchise startup.

Community events
Company App Influence/Usage Program
Networking
Grass roots
Social media platforms
Store circulation
National campaigns
Media
Lunch/dinner learns
Client experience
Networking
Health & Wellness fairs 
Trainings

Resources commonly used were Zoom, Company App, LevelUp, Outlook, Monkey Media, Basecamp, social media platforms, Intranet and several reports for KPIs. 
Assisted in measuring ROI; guest participation results. 
In less than 30 days I booked three events for 2019 for a national campaign roll-out, plus scheduled multiple marketing events for end 2018 and into 2019. 
November 2018 #2 for company wide customer app downloads; usage and influence, #1 for December (and 1st QTR 2019 and beyond). 
Maintain 98% or above close ratio. 
I also assisted in training the operations staff with regards to our marketing efforts and digital platforms. 
I increased the market sales by sampling, suggesting to-go items, up-sell techniques, influencing referrals, guest satisfaction and influencing demographic with our company app. 
I managed the catering sales, connections and our FIRST catering opportunity for the Cincinnati market I booked was with the NFL. (letter of recommendation available from this partnership) *see media files
I was asked by customers continuously if I'm the owner-what a compliment! I'm definitely a results oriented super-star and proud by that and the reputation I have developed. 
I can provide several recommendations from both customers & my partners regarding their exceptional experience and relationships with me through CoreLife Eatery.

Remote Corporate Local Store Marketing & Community Relations

Strategic Franchising Systems, franchisor of 6 brands

(Lay-off occurred) Manager for corporate sales team; included on-boarding, training, coaching and development for a franchisors sales development team for a large portfolio of franchised brands (Home Helpers, Direct Link, Growth Coach, Fresh Coat, Caring Transitions, and E-top Dollar). 

Full life cycle coaching and management for over 12 direct reports. 

Responsible for revenue streams by several incorporating avenues. 

Created an original a complex step-by-step 3 month initial training program for all staff; implemented and fully managed. 

Co-managed lead generation marketing.

Recruited, interviewed, hired, trained and effectively coached staff. 

Conducted weekly sales team meetings to discuss goals, accomplishments and best practices. 

Planned and facilitated national road shows and new prospect presentations based on specific researched criteria.

Designed and hosted webinars for creating and selling on leads. 

Responsible for performance management and personnel development.

Understanding of federal disclosure documents (FDD)/franchise agreements for every brand.

Guest speaker for area affiliated seminars, including Xavier University (see media files).

I INCURRED A LAY-OFF WITH THIS COMPANY.

Sr. Corporate Franchise Sales and Training Director

United Mercantile Corporation & Franchisor

From a franchisee...
"We want Tami involved in our operation to the fullest extent. Like I mentioned before, she makes things happen- we need more people like her at the corporate level with that attitude."

Started as a Franchise Operations Associate Manager w/39 locations, to National Operations & Training Director; operational coaching for over 70 ntl. franchises to include, but not limited to: onboarding, advertising, customer relations, HR, legal, marketing, training, presentations, sales, safety and P&L review. FDD compliance. Guided partners with new business planning & on-boarding (created & managed that program). Franchise audits and training performed in field visits. Full ownership of the week long new strategic partner comprehensive training program conducted 1X month on average. Extensive research on trends, buying habits & latest services. Assisted with a ntl. brand transition to include logo, marketing materials and new services. Planned and executed regional & national conventions. Responsible for new and existing programs (Fast-Start, an over 100 step consecutive process). Attended national franchise shows representing our brand generating qualified leads. Oversight for national newsletter. Various sales meetings, conference calls and performance reviews to continually monitor efforts and results. Contributor to Discovery Days. One direct report. Franchisees have highly recommended my support to them and commended my effective training talent, see media files. References/documentation available.

Training encompassed a significant portion of my position for a monthly week long corporate training and in the field. Curriculum included but not limited to was:

Brand
Estimating process
Sales process
Suggestive selling
Closing
Overcoming objectives
Local market
Safety training
Competitive Analysis
Comprehensive Marketing
Business Operations
Telephone success
Staffing
ROI
Reporting
HR
Technology
Business/Marketing Planning

LAY-OFF OCCURRED. Company sold.

Sr. National Multi-Unit Franchise Training & Operations Support Director

WIN Home Inspection

Managed area franchise operations as a co-franchise partner in professional full service home inspections. Responsibilities included advertising, business planning, community outreach, operations and schedules, marketing plans and execution, field sales and marketing, P&L, accounting, administration, promotions, reports, trade shows, ordering supplies and misc. projects.

Majority franchisee retired, we sold the franchise.

Co-franchise Partner & Area Franchise Operations

Global Fitness Holdings/Gold's Gym Franchising

My position involved everything business development and growth. Coordinated pre-opening and grand-opening preparations for new locations over 50K sq. ft. Handled public relations, marketing, sales, promotions and events. Managed sales processes, customer service, retail operations and local marketing efforts. Employee on-boarding, training and coaching. Additionally, managed hospitality operations. Completed sales contracts, provided tours when onsite and applied suggestive selling techniques when applicable. Analysis of ROI efforts and leads-to-sales. Focused on membership retention and generating new memberships. Facility tours to maintain standards and brand guidelines, in support of brand excellence.

Senior Regional Business Manager: Training|Marketing|Retail|Sales|Customer Service

Author:Diagnosis Detective/Franchise Exec/Virtual Partner

"The Diagnosis Detective"
No one has a health story as inspiring as mine.
I'm a successful author on Granulomatous mastitis.

20 years in franchising.
Polished leader, franchise partner and resume expert. I help franchisors prevent mistakes and do the right things. Well respected in the industry, and highly recommended.

Featured in The NY Times, and guest on the American Medicine Today Show.

My book; Diagnosis Detective: Curing Granulomatous Mastitis; on Kobo, B&N & Amazon (viewing on Kindle only). *Negative reviews are fake; non-verified purchases.

View interviews, plus a keynote speech on YouTube. Google me or visit here: https://linktr.ee/tamiburdick

Trainer - Business Ops - HR Experience - Sales Driven - Innovator - Influencer - Leader - People Person - Customer Success

"We want Tami involved in our operation to the fullest extent. Like I mentioned before, she makes things happen- we need more people like her at the corporate level with that attitude." -H.D. franchisee

Designed, implemented, and facilitated national training programs:

Field Ops Mgt.
Business/marketing plans & strategy
Demographics & best practices
Various training programs; week in length & 3 month
Increased revenues, exceeds goals/plans & provide effective training for overall profitability

Supported national unit annual revenues of 2.5 million+.

FRANCHISE BRANDS REPRESENTED:
Gold's Gym

WIN Home Inspections

House Doctors
Home Team

Strategic Franchising:
Home Helpers
Direct Link
Caring Transitions
E-Top Dollar
Growth Coach
Fresh Coat Painting

CoreLife Eatery

The Joint Chiropractic

Planet Fitness HQ

AND freelance/fractional consultant for many franchise brands.

FRANCHISE GROWTH INITIATIVES:
Team Leadership
Franchise Sales Consultants Training Program
Franchise Road Shows
Competitive Analysis
Fast Start Program/Onboarding
Discovery Day & Expos
Brand Transitions
Classroom, virtual and field training
Training Program Ownership & Facilitation
Research
Community Presentations
Corporate HR and Retail exp.

EVENT COORDINATION & EXECUTION:
Strategic Franchising National Road Shows, 50+ guests
UMC, Ntl. conferences, 200+ franchisees
IFA Expo, 25,000+ guests
Mentos Promo, 60,000+
Indy 300 2006 Event, VIP Hospitality, 10,000+
Global Fitness, “Member Appreciations”, 300+ members, prospects
Sara Lee Foods “Go Live & “Celebration One”, 650 employees
Sara Lee Foods training/workshops, 5-20 attendees
SDRC “Beta 2001”, 150 intl customers
SDRC “United Way Campaign Kick-off” & “Town Hall”, 900+ employees
Lifeworks Seminar, 50 participants
DECA, VP, local events
CoreLife events ; 150+

taplio

The Battle

Lorena Acosta

Tami Burdick

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