Lorenzo C.

Self-Employed

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

CRO, User Research and Experimentation Consultant

Speero

When there's a CRO project that Speero (previously CXL Agency) needs my help with, if I am not fully booked with my own clients, I come in and help.

CRO and Experimentation Consultant

CXL Agency

Experimentation and Growth

Convertr

Convertr helps media publishing companies save time, improve efficiencies and increase revenue by automating data cleansing, formatting and delivery to advertisers' CRMs in real time via API.

Growth

NextRoll, Inc. (formerly AdRoll Group)

Market Development

New Business Development

LC Media

Founder & CEO

payleven

Built the online and offline affiliate and referral channel from scratch.

Online Marketing

Aviatech

SEO and Online Media Specialist

SEO and Media Intern

Atlas

Sales Intern

Fotolitostar

Sales Assistant

CRO & Growth for DTC brands | ex-CXL

I wake up every day excited about growing businesses.

I have 12+ years experience in digital and tech, focusing on media buy, growth and experimentation.

Specialities (and what gets me pumped every day):

- Growing revenue and profits for DTC (including subscription based) brands using CRO, scientific experimentation and A/B testing.

- Increasing Customer LTV, decreasing Churn and improving retention.

Tools I use every day:

Analytics: Google Analytics (360), Adobe Analytics
Tag manager: GTM
A/B testing: Google Optimize, VWO, Optimizely, Adobe Target, Zoho Pagesense, Sitespect 
UX / User Testing / VOC: Hotjar, SessionCam, Usabilla, Medallia, Usability Hub, Userlytics, TryMyUI
Ecommerce CMS and apps: Shopify, Shopify+, Recharge, Smile.io, Klaviyo, Emarsys, Yotpo, Zendesk, Gorgias, JustUno, PushOwl, SMS Bump
Others: Profitwell

Guardian

Got promoted and was responsible to lead the D2C business for GNC India (part of guardian group)

D2C Head (GNC India)

Sr. Manager - Digital (BellaVita)

Manager (Bellavita)

ETMONEY

Growth Analyst

ConvertCart

💻- Worked with over 20+ E-commerce 🛒 clients across different industries for CRO (Conversion Rate Optimization)
- Analysed various data points to identify problems users face on the website, craft hypothesis around that problem, and work towards it’s implementation.
- The role required collaboration across different teams, from clients success, to engineering and QA.
- Preparing 30-60-90 plans for CRO campaigns
- Mentored new team members, at the same time was also taking interviews for the hiring of new Business Analysts

📚 Learnt - Project Management, Google Analytics, Basic Statistics, Marketing and CRO strategies and improvised my Excel skills

🏆 Achievements:-
- 95% Client retention rate
- Reduced bounce rate by 25% from a single AB test campaign.
- Increased Email Opt In rate for a electronics store by 15% through a single AB test with over 95% significance.
- Rising Star performance award

Business Analyst

HKBOOZE

-Created an eCommerce Site from scratch.
-Managed Product lists, inventories listed on the site
-Ensured prices on the site are competitive across all product categories, at the same time ensuring a
 decent profit margin.
-Handled Social Media channels (mainly Instagram & Facebook) to promote the website on social
 platforms and worked closely with Instagram Influencers based in Hong Kong and rolling out special
 offers for their audience Redirected users from social media to Website.
-Work closely with creative team, copywriters for content on social media channels and the
  website.
-Improved Search Engine ranking using SEO tools.
-Implemented Facebook Pixel on the site, to understand user behavior.
-Ensured the site is in compliance with Hong Kong Laws.
-Work with suppliers to ensure timely availability and supply of products.

Co Owner

🚀

Arjan Singh

taplio

The Battle

Lorenzo C.

Arjan Singh

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