Lorenzo C.

CRO & Growth for DTC brands | ex-CXL

I use code and AI to build systems, automations and apps that solve problems for marketing and sales teams.

CRO, User Research and Experimentation Consultant

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

Is anybody building a Claude Code based marketing agency?

For example a Claude Code SEO agency.

This is what it would look like:

- IDE (Cursor, Antigravity, etc) + Claude Code as the UI of work

- Automated outbound system using Clay + Instantly (or their own copycat solution)

- Custom slash commands for text creation output (email to clients, research, etc)

- Claude Skills for all the service delivery tasks (keyword research, link building outreach, technical SEO, etc)

- MCPs to connect to existing service APIs (aHrefs, Screaming Frog, Moz, Clickup, etc)

- Multiple instances of Claude Code running in parallel for each client

- Custom project management tool to orchestrate tasks to Claude Code (or Agent SDK)

- Own custom apps that Skills / MCPs can use

- Cron-jobs to deliver reports / updates to clients

- Human in the loop review and validation system for AI work.

1 SEO Claude Code native expert could probably manage 20-30 clients with this setup.Basically a service based business with AI & SaaS behind it.

If you are considering it, DM me, we should chat.

I'm a visual person.

Probably I'm not the only one.

So when the Anthropic team has a new release in text format, I very often struggle understanding what it does, how it works and how I can use it.

Especially if I'm not under the influence of a coffee.

These guys are shipping like madmen, so I always want to be up to date on new feature releases.

So now I've created a new Claude Skill that does the following:

I feed the Github Change Log link (where Anthropic publishes new feature release communications) to Claude.

Claude creates an app (using artifact Skills) where for each new Claude Code feature:

1️⃣ It sets the context about the feature

2️⃣ It explains what it does in simple and clear terms

3️⃣ It shows me step by step on how it works and how I can use it

4️⃣ It has a chat with each feature window in case I have follow up questions (like ChatGPT chat UI).

The cool thing is that Anthropic injected in Claude's system prompt to always look up its own documentation when the user asks for a question about itself.

So it has the context.

Now I can finally always understand what each feature does and how to use it!

Next step is to automate it, so every time the Github Changelog page changes I get notified via Telegram and I can see the artifact instantly.

If there's enough interest I'll include you in the automation.

🚀

Arjan Singh

🚀 Stepping Into the Build Phase - Personal Touch Skincare

I’m excited to officially start this journey with Personal Touch Skincare as Co-Founder, alongside Aditi J.  and Ashish Jawa .

Personal Touch isn’t built to chase trends or copy global playbooks.

What drew me in:
- Obsession over formulation > fluff
- Respect for clinical logic, not marketing gimmicks
- Willingness to play the long game instead of chasing vanity launches

Having led growth and scale across the D2C Beauty ecosystem, I’ve seen what breaks brands just as often as what builds them:
confused positioning, rushed launches, and execution without depth.

At Personal Touch, the focus is clear:
strong product fundamentals, sharp distribution, and repeatable growth.

This isn’t about hype.
This is about building something that lasts.

Let’s build patiently, profitably, and properly.

Onwards.

No alternative text description for this image

Heading to Gurugram, where our new office is.

About to have a very serious meeting with the team because some decisions simply can’t be taken lightly.

We will be finalising the menu for the new office cafeteria.

Good morning to everyone

Except 

- the people who exclude visitors and Engagers from TOF campaigns.

- the people who test the same creative on different interest groups, and funnel.

Execution is everything
Execution is everything
Execution is everything

Personal Touch Skincare's viral 3-in-1 sunscreen is now LIVE on Blinkit, Gurugram.

Sunstalker 3-in-1
Moisturiser + Serum + SPF 50 PA+++

Delivered in 8 minutes.
Gurugram first.
More cities to follow.

Aditi Jawa Ashish Jawa

In your 20’s you will get the opportunity to work long hours in a promising startup with some great cheetah founders, it’s important that you say Yes!

and avoid looking at your friends doing foreign MBAs, or working in plush offices.

You will be much ahead of them in 5 years!

No one teaches you how to keep your ego in check better than Meta Ads.

You think you’re smart.
You think you’ve cracked performance.
You think your copy is fire.

Then a day comes when Meta humbles you.

Your “gut feeling” doesn’t matter.
Your “experience” doesn’t matter.
Your ego definitely doesn’t matter.

Only data survives.
Only iteration survives.
Only people who kill their ego and test again survive.

Meta doesn’t care who you are.
It only rewards who adapt faster.

This Charlie munger quote applies to almost every field, including consumer brands.

Most brands do the opposite.

They build a product they want.
Then try to educate the market into wanting it.

That’s the most expensive way to sell.

In D2C, education at best gives you ₹1 of sales for every ₹1 spent on marketing.
No leverage. No scale. No breakout.

Why?

Because education fights existing behavior.
Desire rides existing behavior.

Winning products don’t say:
❌ “Let me explain why you need this”

They say:
✅ “You already want this. Here’s a better version.”

Great D2C products sit at the intersection of three things:
- A desire that already exists
- A problem the customer already feels
- A solution that feels obvious the moment they see it

The fastest scaling brands don’t educate.
They validate desire, then amplify, and direct it towards their product.

Fish where the fish already are.
Stop trying to teach them how to swim.

Wear Sunscreen daily
Wear Sunscreen daily
Wear Sunscreen daily

and when you wear sunscreen daily, ensure it's a great one!
Try Sunstalker our top selling 3 in 1 Sunscreen, with SPF, Moisturiser, and Serum all in 1 single bottle.

For the corporate hustlers who don't have time for 5 step routines.

Hiring for founders office

The role ensures that in 2 years you are able to start your own brand or reach a leadership position in any D2C brand, whatever your life goals are.

Please only apply if you are ready to hustle, learn and do everything needed to increase revenue and reduce costs.

Please share your profiles on arjan@skincarepersonaltouch.com

Budget : 15-20LPA

Thank you for your attention to this matter.

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