Lorenzo C.

Self-Employed

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

CRO, User Research and Experimentation Consultant

Speero

When there's a CRO project that Speero (previously CXL Agency) needs my help with, if I am not fully booked with my own clients, I come in and help.

CRO and Experimentation Consultant

CXL Agency

Experimentation and Growth

Convertr

Convertr helps media publishing companies save time, improve efficiencies and increase revenue by automating data cleansing, formatting and delivery to advertisers' CRMs in real time via API.

Growth

NextRoll, Inc. (formerly AdRoll Group)

Market Development

New Business Development

LC Media

Founder & CEO

payleven

Built the online and offline affiliate and referral channel from scratch.

Online Marketing

Aviatech

SEO and Online Media Specialist

SEO and Media Intern

Atlas

Sales Intern

Fotolitostar

Sales Assistant

CRO & Growth for DTC brands | ex-CXL

I wake up every day excited about growing businesses.

I have 12+ years experience in digital and tech, focusing on media buy, growth and experimentation.

Specialities (and what gets me pumped every day):

- Growing revenue and profits for DTC (including subscription based) brands using CRO, scientific experimentation and A/B testing.

- Increasing Customer LTV, decreasing Churn and improving retention.

Tools I use every day:

Analytics: Google Analytics (360), Adobe Analytics
Tag manager: GTM
A/B testing: Google Optimize, VWO, Optimizely, Adobe Target, Zoho Pagesense, Sitespect 
UX / User Testing / VOC: Hotjar, SessionCam, Usabilla, Medallia, Usability Hub, Userlytics, TryMyUI
Ecommerce CMS and apps: Shopify, Shopify+, Recharge, Smile.io, Klaviyo, Emarsys, Yotpo, Zendesk, Gorgias, JustUno, PushOwl, SMS Bump
Others: Profitwell

Simform

Content Marketing Lead

Senior Content Writer

Content Writer

Self-employed

Freelance Writer

Contezy

Sr. Content Writer

Outreach Specialist

 Writer

Creating content is easy (thanks ChatGPT), but creating content that drives revenue is still tricky.

I’m talking about 

- SEO content that ranks well and brings the more prospects to your website.

- MoFu content that engages your ICPs and imprints your business in their minds

- BoFu content that shatters customer objections and turns your prospects into customers when they are ready to buy.

- Thought leadership content that isn’t simply reiterating what everyone’s already saying and makes your brand credible voice in the niche

And then you also need a solid content distribution strategy to make all that content visible to prospects.

If you are a growing **B2B tech** brand trying to piece together a content marketing strategy that works, then I can help.

I will:

✅ build you a content marketing strategy that facilitates sales
✅ help you generate high-intent organic traffic to the website.
✅ ensure your content is geared towards the right audience guided by a strategic narrative
✅ efficiently distribute and repurpose content to make the most out of it
✅ help you manage a team of writers and build workflows to streamline content production

and more.

Let’s talk. 

A bit about me

I started as an accidental content writer writing SaaS reviews for a website. 

The engineering background gave me some edge over other writers when reviewing very technical SaaS products.

However, I enjoyed the most working on B2B content marketing SaaS products. 

The genuine curiosity for why everything is the way it is helped me understand the nuances of B2B content marketing.

The same curiosity helped me move from a writer to a content marketing lead position, managing a team of writers and editors, in my next organization.

Worked with a few other brands along the way and learned even more about content marketing.

Generative AI + content marketing is what keeps me excited these days.

I enjoy cooking, road trips, and watching MMA for leisure.

Deepak Dwivedi

taplio

The Battle

Lorenzo C.

Deepak Dwivedi

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