Lorenzo C.

Self-Employed

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

CRO, User Research and Experimentation Consultant

Speero

When there's a CRO project that Speero (previously CXL Agency) needs my help with, if I am not fully booked with my own clients, I come in and help.

CRO and Experimentation Consultant

CXL Agency

Experimentation and Growth

Convertr

Convertr helps media publishing companies save time, improve efficiencies and increase revenue by automating data cleansing, formatting and delivery to advertisers' CRMs in real time via API.

Growth

NextRoll, Inc. (formerly AdRoll Group)

Market Development

New Business Development

LC Media

Founder & CEO

payleven

Built the online and offline affiliate and referral channel from scratch.

Online Marketing

Aviatech

SEO and Online Media Specialist

SEO and Media Intern

Atlas

Sales Intern

Fotolitostar

Sales Assistant

CRO & Growth for DTC brands | ex-CXL

I wake up every day excited about growing businesses.

I have 12+ years experience in digital and tech, focusing on media buy, growth and experimentation.

Specialities (and what gets me pumped every day):

- Growing revenue and profits for DTC (including subscription based) brands using CRO, scientific experimentation and A/B testing.

- Increasing Customer LTV, decreasing Churn and improving retention.

Tools I use every day:

Analytics: Google Analytics (360), Adobe Analytics
Tag manager: GTM
A/B testing: Google Optimize, VWO, Optimizely, Adobe Target, Zoho Pagesense, Sitespect 
UX / User Testing / VOC: Hotjar, SessionCam, Usabilla, Medallia, Usability Hub, Userlytics, TryMyUI
Ecommerce CMS and apps: Shopify, Shopify+, Recharge, Smile.io, Klaviyo, Emarsys, Yotpo, Zendesk, Gorgias, JustUno, PushOwl, SMS Bump
Others: Profitwell

Trail Digital (Pty) Ltd

Search Engine Optimisation Consultant & Founder

Prominence

Senior SEO Consultant

Mankind Digital

Lead SEO Consultant

Learning Lab Apps

Lead Digital Marketer

Sable International - Professional services

Role includes:

SEO:
Tag management (Google tag manager)
Reporting (Data studio)
Content keyword research
Content topic research
Link building strategy, ensure content & pages rank
Schema.org implementation
Audits & technical fixes
Local search (Google my business)
Quarterly strategies for various business units
Building an international organic presence
Managing a junior SEO intern
_________
Tools:
Ahrefs
Semrush
Kwfinder
ScreamingFrog
Moz
Pingdom
Mango tools
_________
PPC:

Campaign creation & client liason
Remarketing (tag & messaging creation)
Conversion implementation
Account maintenance & management
Ad & landing page creation
Conversion rate optimisation & A/B testing
Gmail campaigns | Search Campaigns | Display campaigns
Billing & budgets
Strategy for optimising
Microsoft & Google Ads

Volunteered for the social committee: 

Helped to plan and coordinate bi-monthly events.

Search Engine Marketer

SEO specialist for our content and marketing team at Sable International. 

Day to day responsibilities: 

- Keyword Research and strategy for content development and product pages.

- Sitemap and Robot.txts file update.

-Link building, the method is strongly leveraged on a mutually beneficial relationship. Supplying content or a checking for broken links and in return link-juice. 

-Technical fixes to the website to ensure optimum speed, indexation and crawling. 

- PPC strategy and implementation

Junior SEO specialist 

Having no previous SEO experience, I was thrown into the deep end but learnt swiftly on the job.  My responsibilities involved assisting the brand team in its efforts to strengthen our online brand presence. 

Day to day responsibilities: 

-Keyword research and strategy 
-SEO audits 
-On-page optimization and tracking of website performance 
-Adwords reporting and traffic analytics

Digital Marketing Intern

La Tete Restaurant 

Worked in La tete for roughly 6 months, during my gap year.

Key Responsibilities: 
-Service of tables
-Cash Register
-Stock-take
-Managed Shifts on occasion.

Head Waiter 

Beau Constantia

Worked at Beau during my studies.

Key Responsibilities:
-Service
-Wine tasting
-Restaurant set-up
-Wine sales.

Wine tasting & sales

Helping Businesses Grow With SEO & Content (snake oil-free)

In the heart of the bustling digital marketing landscape, my story began. Fresh-faced and curious, I stepped into the world of SEO, seeking to learn about one of the world's largest digital marketing channels, with over 8.5 billion searches taking place each day.

🌟 I quickly found my purpose in assisting small and medium-sized businesses online. I have seen first-hand how Search Engine Optimisation and well-optimised sites can help generate more leads, sales and conversions. 

📌  Now at Trail Digital, my day-to-day is about making WordPress sites effective as tied to your business goals.

🚀 I started my career in the corporate world. Beginning as an intern, I was fortunate to climb the corporate ladder with my top highlight, which was a 2000% growth in organic traffic. This growth was an affirmation that I was on the right path.

💡 Over time, I've come to value the simplicity of action. Ideas, no matter how grand, need the grounding of implementation. This belief shapes my work, always aiming to bring strategy to life. My SEO philosophy is all about doing what is best for the user while still factoring in what is required for search engines.

🌲 In my spare time, you'll likely find me on my Mountain Bike riding the trails around Cape Town or enjoying a bagel adventure.

If you're navigating the world of WordPress, whether it's SEO, web design, or content, I'd love to help; you can reach me at josh@traildigital.co.za or right here on LinkedIn.

taplio

The Battle

Lorenzo C.

Josh Byrne 💡

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?