Lorenzo C.

Self-Employed

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

CRO, User Research and Experimentation Consultant

Speero

When there's a CRO project that Speero (previously CXL Agency) needs my help with, if I am not fully booked with my own clients, I come in and help.

CRO and Experimentation Consultant

CXL Agency

Experimentation and Growth

Convertr

Convertr helps media publishing companies save time, improve efficiencies and increase revenue by automating data cleansing, formatting and delivery to advertisers' CRMs in real time via API.

Growth

NextRoll, Inc. (formerly AdRoll Group)

Market Development

New Business Development

LC Media

Founder & CEO

payleven

Built the online and offline affiliate and referral channel from scratch.

Online Marketing

Aviatech

SEO and Online Media Specialist

SEO and Media Intern

Atlas

Sales Intern

Fotolitostar

Sales Assistant

CRO & Growth for DTC brands | ex-CXL

I wake up every day excited about growing businesses.

I have 12+ years experience in digital and tech, focusing on media buy, growth and experimentation.

Specialities (and what gets me pumped every day):

- Growing revenue and profits for DTC (including subscription based) brands using CRO, scientific experimentation and A/B testing.

- Increasing Customer LTV, decreasing Churn and improving retention.

Tools I use every day:

Analytics: Google Analytics (360), Adobe Analytics
Tag manager: GTM
A/B testing: Google Optimize, VWO, Optimizely, Adobe Target, Zoho Pagesense, Sitespect 
UX / User Testing / VOC: Hotjar, SessionCam, Usabilla, Medallia, Usability Hub, Userlytics, TryMyUI
Ecommerce CMS and apps: Shopify, Shopify+, Recharge, Smile.io, Klaviyo, Emarsys, Yotpo, Zendesk, Gorgias, JustUno, PushOwl, SMS Bump
Others: Profitwell

Upwork

Currently, I’m helping tech, B2B and eCom brands fine-tune their brand stories and products for launch or relaunch (rebranding). I help them with deep research and find opportunities to do better.

To view my profile on Upwork, please send me a direct message and I will share with you the link. Thanks!

Expert-Vetted: Product Marketing Strategist | Content Strategist | Copywriter

FasterCapital

Helping startup founders and entrepreneurs turn their innovative ideas into ground-breaking products, making it faster for them to get their creations funded.

Startup Mentor

92DREAM

Making conversion and retention work for eCommerce brands in the attention economy age.

CRO Specialist | Copywriter

RediMinds, Inc

Helped with marketing and strategy to drive growth to the business by separating the signal from the noise with actionable ideas and data insights. Worked as both team lead and team player in a small group of highly-talented marketers, copywriters, researchers, designers and developers.

Fractional CMO

Independent

Designing growth-driven strategies for online businesses who don't want to simply 'exist'.  From helping brands with peak-performing landing pages and websites... to writing copy that sells, I'm doin' it all and more!  Most of the contracts are high profiles and are under a Non-Disclosure agreement, which cannot be disclosed here.

Continuously testing, learning & improving...

Conversion Rate Optimizer, Strategist, Conversion Copywriter

iT360 Ltd

Coming up with 'more than the usual' ways to spread brand awareness in various channels online. The journey doesn't stop there. It is just the beginning...

Marketing Strategist

Virtus Ventures

Everything starts with your brand story. This has been the core of everything I do for Virtus Ventures - to help ensure an effective and consistent brand message across all assets and channels. 

To come up with the most innovative approach that will merge with the creation and implementation of marketing strategies means going beyond driving awareness -- instead -- a drive for excellence and continuous quest to making a recognizable brand loved by its target audience.

Ideation Strategist

IT Enterprise (UK)

Your Brand. Our Passion. We help business owners turn their ideas into reality: from award-winning websites, highly-scalable software, to mobile applications with more than 500,000 user base.  Currently handling project management, marketing and integrated solutions for a software and web development company trusted by well-known brands such as Vodafone, IBM, Lloyds Bank, Barclays, Opel and Fidelity Investments.  Learn More: http://itenterprise.co.uk/

Senior Marketing Strategist / Scrum Master

Trade Show Internet

♦ Thinking outside the square for the brand's overall marketing goals
♦ Helped revamp the brand image to boost conversion in terms of reach, engagement and sales
♦ Provide campaign and website performance reports and analysis
♦ Writes communication briefs and other creative content
♦ Create unique strategies that are top notch, on time and cost effective
♦ Managing insights to ensure a balance of data-driven and creative marketing approach
♦ Mapped out plans to help increase customer adoption, ensuring retention and satisfaction
♦ Worked with clients to establish critical business and marketing goals
♦ Identify Opportunities to improve, innovate and convert
♦ Help with website improvements in terms of UX/UI tests

Digital Marketing Strategist - Consultant

Avidelo

Avidelo is the future of advanced analytics, machine learning and AI built to help businesses solve their toughest and most complex problems.  

Duties:

♦ Identify user requirement through research and analysis
♦ Plan information architecture by studying the site concept, strategy, target audience, information structure and features, functionality and UI designs
♦ Organize information through workflow diagrams, user scenarios, flowcharts, storyboards
♦ Coordinates with website designers and developers to integrate the software concept, visual design, content, interface, and navigational structure
♦ Participates in UX/UI testing and coming up with points of improvement
♦ Exploring opportunities to add value to job accomplishments

Information Architect

Strategist | Building Memorable Brands & Human-Centric Product Breakthroughs

Want to unleash your brand's potential and become the powerhouse everyone's talking about? I'm your go-to-market and  product strategist with 10+ years of experience, turning bland brands into customer magnets!

Whether it's coming up with engaging copy, sorting out your growth strategy, testing your top hypotheses, reaching your MVP faster, or coming up with messaging that truly sticks - I can help you connect the dots between readily-available data and the latest trends to come up with actionable insights that will work this time.

☑️ WHY CHOOSE  ME:

► I’m a problem solver at heart… and I get that ‘sugar high’ each time I come up with a one-and-done solution for my clients. 

► On a plus side, you get to work with a strategist who cares less about job titles and more about getting things done.

► Your SUCCESS is my validation and gratification.


⬆️ MILESTONES:

► Continuously working as an independent strategist for over 13 years for startups, scaleups and a few giants in USA and EU — without my own website (promise, I will come up with one soon).  My strong client-freelancer relationships have earned me word-of-mouth referrals in the tech sphere.

► Did a 180-degree turnaround for a local business in the U.S. From shutting down the business in the next two months to earning a 7-digit revenue in less than a year with acquisition of major brands for their clients — all these have been made possible with major rebranding and funnel mapping efforts.

► Helped a founder reach ‘hero’ from zero in just 6 months — from multiple industry recognitions to becoming a TEDx speaker.

► Helped 3 tech startups become scaleups through the power of branding, marketing, and guerilla PR.

► Successfully gained major wins by tweaking existing conversion optimization, branding, copywriting, and marketing frameworks.

► Reviewed and tested over 1K websites (and counting).

► Turned complex concepts into simple, user-friendly language on landing page copies written for a few big names in tech.

► Created long term impact for small to mid-scale enterprises that helped them gain thousands to millions of dollars in revenue, as well as attracting clients in the Fortune list and notable VC funding.


Ready to break the tide of possibilities?  Let’s connect!  

Be my next SUCCESS STORY 🥂🎉

taplio

The Battle

Lorenzo C.

Marissa Sayno😈

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