Lorenzo C.

CRO & Growth for DTC brands | ex-CXL

I use code and AI to build systems, automations and apps that solve problems for marketing and sales teams.

CRO, User Research and Experimentation Consultant

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

Is anybody building a Claude Code based marketing agency?

For example a Claude Code SEO agency.

This is what it would look like:

- IDE (Cursor, Antigravity, etc) + Claude Code as the UI of work

- Automated outbound system using Clay + Instantly (or their own copycat solution)

- Custom slash commands for text creation output (email to clients, research, etc)

- Claude Skills for all the service delivery tasks (keyword research, link building outreach, technical SEO, etc)

- MCPs to connect to existing service APIs (aHrefs, Screaming Frog, Moz, Clickup, etc)

- Multiple instances of Claude Code running in parallel for each client

- Custom project management tool to orchestrate tasks to Claude Code (or Agent SDK)

- Own custom apps that Skills / MCPs can use

- Cron-jobs to deliver reports / updates to clients

- Human in the loop review and validation system for AI work.

1 SEO Claude Code native expert could probably manage 20-30 clients with this setup.Basically a service based business with AI & SaaS behind it.

If you are considering it, DM me, we should chat.

I'm a visual person.

Probably I'm not the only one.

So when the Anthropic team has a new release in text format, I very often struggle understanding what it does, how it works and how I can use it.

Especially if I'm not under the influence of a coffee.

These guys are shipping like madmen, so I always want to be up to date on new feature releases.

So now I've created a new Claude Skill that does the following:

I feed the Github Change Log link (where Anthropic publishes new feature release communications) to Claude.

Claude creates an app (using artifact Skills) where for each new Claude Code feature:

1️⃣ It sets the context about the feature

2️⃣ It explains what it does in simple and clear terms

3️⃣ It shows me step by step on how it works and how I can use it

4️⃣ It has a chat with each feature window in case I have follow up questions (like ChatGPT chat UI).

The cool thing is that Anthropic injected in Claude's system prompt to always look up its own documentation when the user asks for a question about itself.

So it has the context.

Now I can finally always understand what each feature does and how to use it!

Next step is to automate it, so every time the Github Changelog page changes I get notified via Telegram and I can see the artifact instantly.

If there's enough interest I'll include you in the automation.

RadarRadar

Growth Marketer

BOAS | Vintage Fashion

Save Jeans. Save Lives. 

- Pioneering a socially responsible business model  by channeling 90% of profits from our successful startup towards critical, life-saving charitable initiatives.
- Spearheading the development and implementation of comprehensive Standard Operating Procedures (SOPs) for Marketing and Growth, enhancing the skills of an expanding team.
- Strategizing and managing marketing budgets, executing multi-platform campaigns that amplify brand visibility and engagement.
- Driving the transformation of BOAS into a leading vintage fashion eCommerce brand, capitalizing on market trends and customer insights.
- Implementing innovative digital marketing strategies, boosting online traffic and sales metrics significantly.
- Orchestrating successful partnerships and collaborations, bolstering brand reputation and industry standing.
- Utilizing data analytics to refine marketing efforts, resulting in a measurable ROI and customer retention increase.
- Fostering a culture of continuous improvement within the marketing team, encouraging creativity and performance excellence.

Explore our curated collection of vintage jeans and join the sustainable fashion movement at BOAS.co

Co-Founder

HK Digital

- Operate as an external Contractor for various clients, providing Growth Consulting services;
- Run Growth Marketing Workshops and Training Sessions, for example, Growth Marketing for Unilever
Haircare & Beauty Divison (150 attendees);
- Aided in the Growth of over 30 companies across the globe in 32 countries.

Growth Consultant

Ladder.io

- Growth Strategy for leading companies.
- Build, implement, and coordinate Quarterly Growth plans that focus on scaling the client's business,
implementing new processes, and obtaining critical learnings.
- Manage a team of 5 international specialists across 6-different countries and timezones,
- Used Social Listening, Data Analytics, and a vast array of Marketing Channels to achieve campaign results.
- Introduce new growth channels (Reddit, Quantcast, Brave Ads).
- Collaborate with other internal teams and client teams to produce an agile-growth strategy that delivers on milestones.

Growth Strategist - External Head of Growth

Mioven

RTB House

- Launched the website Gazetkowo.pl, and led the growth of the website, hitting 100.000 MAU after just six
months;
- Drafted a marketing strategy growth plan that encompassed: Keyword Analysis, GAds, SEO, SMM;
- Contracted and managed a web development agency to implement development and UI/UX changes;
- Utilized Website Analytics (GA and Hotjar) to implement A/B tests to improve UX and increase website traffic,
- Implemented a web crawl hack to skyrocket organic SEO growth.
- Built and optimized Google Ads campaigns to reach 100,000 clicks with an average CPC of just €0.02, all the while increasing the media spend;
- Led Training Sessions for the AI Marketing Lab for new hires.

Research Analyst AI Marketing Lab

InvoiceOcean

Marketing Specialist

Simbesco BV

Administratie Medewerker

As a Growth Consultant and Strategist, I help founders and companies grow their businesses and achieve their goals. With over three years of experience in growth marketing, I have worked with over 30 clients across 32 countries, providing them with customized growth plans, workshops, training sessions, and data analysis.

Over the last few years, I have worked as an External Head of Growth, leading internal and external growth teams across the globe and collaborating with other parties to implement agile growth strategies that leverage social listening, marketing channels, and process optimization to achieve growth. 

I am passionate about finding creative and data-driven solutions that deliver results and value for my clients and partners.

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Lorenzo C.

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The Battle

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