Lorenzo C.

CRO & Growth for DTC brands | ex-CXL

I use code and AI to build systems, automations and apps that solve problems for marketing and sales teams.

CRO, User Research and Experimentation Consultant

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

A 20% lift in 90-days isn't easy; but that doesn't mean it's not possible.

There are dozens of ways to improve conversion rates.

I’ve spent 17 years focused on one.

I specialize in answering, convincingly, three questions a first time buyer thinks about:

A: Are these guys experts?
B: Is this a good deal?
C: How they compare to the competition?

Answer these three questions well, and your conversion rate will improve by 20%.

Case studies: https://frictionless-commerce.com/case-studies/

Client testimonials: https://frictionless-commerce.com/testimonials/

Rishi Rawat, the Shopify product page guy

There are too many shiny objects in conversion optimization.

New tactics. New hacks.

But most of the time, the issue isn’t complexity.

It’s sequencing.

When I’m trying to improve conversion rates, I start with three questions:

Did they click?
Did they stay?
Did they see what actually matters?

If the answer is no at any stage, that’s where the work is.

If they stayed, saw the core assets, and still didn’t buy — then the real question becomes: what’s blocking them?

Price?
Unclear differentiation?
Weak value?
Lack of evidence?

This flowchart keeps me focused. You might find it useful too.

Athletes lift weights. I lift conversion rates.

I think I’m in trouble.

This person just visited my LinkedIn profile.

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The probability that a visitor will read your product description from start to finish is extremely low.

But the probability that they’ll read the opening sentence of the description is super high.

So spend a lot of time tweaking and reworking the opening.

Try starting with an authority statement.

Try humor.

Experiment opening with a question.

Try drama (“We didn’t think we’d ever launch.”).

With each change, track to see how it changes the visitor’s time on page.

If you can nail the opening, you’re already halfway there.

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The Battle

Lorenzo C.

Rishi Rawat, the Shopify product page guy

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taplio

The Battle

Lorenzo C.

Rishi Rawat, the Shopify product page guy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rishi Rawat, the Shopify product page guy's LinkedIn Performance

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Performance ScoreRishi Rawat, the Shopify product page guy's LinkedIn Performance