Lorenzo C.

CRO & Growth for DTC brands | ex-CXL

I use code and AI to build systems, automations and apps that solve problems for marketing and sales teams.

CRO, User Research and Experimentation Consultant

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

Is anybody building a Claude Code based marketing agency?

For example a Claude Code SEO agency.

This is what it would look like:

- IDE (Cursor, Antigravity, etc) + Claude Code as the UI of work

- Automated outbound system using Clay + Instantly (or their own copycat solution)

- Custom slash commands for text creation output (email to clients, research, etc)

- Claude Skills for all the service delivery tasks (keyword research, link building outreach, technical SEO, etc)

- MCPs to connect to existing service APIs (aHrefs, Screaming Frog, Moz, Clickup, etc)

- Multiple instances of Claude Code running in parallel for each client

- Custom project management tool to orchestrate tasks to Claude Code (or Agent SDK)

- Own custom apps that Skills / MCPs can use

- Cron-jobs to deliver reports / updates to clients

- Human in the loop review and validation system for AI work.

1 SEO Claude Code native expert could probably manage 20-30 clients with this setup.Basically a service based business with AI & SaaS behind it.

If you are considering it, DM me, we should chat.

I'm a visual person.

Probably I'm not the only one.

So when the Anthropic team has a new release in text format, I very often struggle understanding what it does, how it works and how I can use it.

Especially if I'm not under the influence of a coffee.

These guys are shipping like madmen, so I always want to be up to date on new feature releases.

So now I've created a new Claude Skill that does the following:

I feed the Github Change Log link (where Anthropic publishes new feature release communications) to Claude.

Claude creates an app (using artifact Skills) where for each new Claude Code feature:

1️⃣ It sets the context about the feature

2️⃣ It explains what it does in simple and clear terms

3️⃣ It shows me step by step on how it works and how I can use it

4️⃣ It has a chat with each feature window in case I have follow up questions (like ChatGPT chat UI).

The cool thing is that Anthropic injected in Claude's system prompt to always look up its own documentation when the user asks for a question about itself.

So it has the context.

Now I can finally always understand what each feature does and how to use it!

Next step is to automate it, so every time the Github Changelog page changes I get notified via Telegram and I can see the artifact instantly.

If there's enough interest I'll include you in the automation.

Sandeep Shah

Head of Product @ Webtrends Optimize

Developer | Tech. Product Manager | Tech. Team Manager | Pre-Sales Engineer | Trainer | Technical Writer/Evangelist | Strategist | Blogger | Beginner Data Scientist

Board member of Webtrends Optimize since 2019, and an experienced leader of Product Teams (Developers/Engineers, QA Testers, Support, DBAs, Analysts, Consultants, etc.). Responsible for all product advancements and R&D, including Data Analytics, AI, CRMs, 3rd party Integrations, etc.

Vocal member of the Conversion Rate Optimisation space, including blogging, content and idea sharing, public speaker at live events (Conversion Jam, Experimentation Elite, Measurefest etc.), webinars, podcasts, and founder/host of Optimize Live Lab - a recurring, platform-agnostic live-coding/building session on YouTube Live.

Well-versed in cloud system architecture, particularly with Azure and Cloudflare, documentation/spec writing, as well as hands-on full-stack coding experience. Strong background in Pre-Sales Consulting for the enterprise SaaS market, and belief in adopting a solid understanding of your entire environment including things outside of your immediate remit. Avid writer (blogs, music, short films, etc.).

Worked in the Conversion Rate Optimization/Personalization space since 2012, with a wealth of experience in successful Tests and Techniques. Local pioneer of Personalisation practices, and the use of technology/APIs in the advancement of User Experience. Seen and used most AB Testing tools over the years.

Principal technical expertise: NodeJS, React/Next, Clickhouse, Javascript, jQuery, HTML/CSS, JSON.
Secondary expertise: Design tools (Photoshop, Figma, Adobe XD), MongoDB, SQL. 
IDEs: VS Code, Notepad++, Webstorm.
OS: Windows (all), Ubuntu

Contributor to community on:
- Stack Overflow: https://stackoverflow.com/users/3512434/sandeep-shah

Director of Product and Presales

🚨 Industry alert – VWO owners buy AB Tasty

If you haven't heard by now, Everstone Capital (owners of Wingify and best known for VWO) has bought a controlling stake in AB Tasty, effectively meaning VWO is merging with AB Tasty.

So what do we know and what does it mean for the digital optimisation industry? Read more in my latest blog: https://lnkd.in/eDmnFpW5

#WTO7, our new platform, marks a milestone for Webtrends Optimize. 

We come with 7 core features (and heaps of peripherals), available for all users as standard via. our all-inclusive package/plan.

1. Full stack: Experiment everywhere. Web, server-side, in a mobile app, component-side in your SPA. All through an API that behaves no differently to any other experiment you build. One cohesive platform for everything.

2. Experimentation: AB Testing, MVT and Reporting. 

3. Baselines: Behavioural research, for things like funnel dropoffs, form analytics, error messages, sample size estimation, etc.

4. Social Proofing: X people bought this in Y. Realtime user behaviour played back to build experiences.

5. Recommendations Engine: Pairing your product feeds with outcomes like navigation, purchase, upsell or cross-sell, to generate carousels of products.

6. Surveys: Voice of Customer feedback, to analyse traditionally or use in real-time for personalisation.

7. Personalisation: Historical Profiles from your Data Warehouse, Landing page data, In-session real-time browsing and Survey responses to make users experiences more relevant.

As a platform geared towards practitioners and freedom, there's so much the platform gives you. From being able to easily rewrite core functions of our tag/snippet, to a guided Build Framework directly in the platform, to being able to filter by behaviour directly in our reports, to editing your own 3rd party integrations, a staging mode that works, and a support team that wants to see you win - it's very normal to have customers stay with us for 7+ years as a genuine partnership.

If you haven't spoken to us before, this is the year to reach out.

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Sandeep Shah

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The Battle

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