Louis Smith

ECommerce Traffic & Conversion Strategist

ECommerce SEO services (when done right) will help you increase your online organic sales. Use my proven results, tools, skills and SEO software that have helped clients generate £80million+ in MRR on Google.

Ecommerce Growth Specialist Helping Brands hit 7-9 figure growth 📈

Rebel Aromas Inspired Fragrances

At Rebel Aromas, I lead the digital marketing and growth strategy, transforming our vision into a 7-figure brand. From branding to performance marketing, I’ve overseen our e-commerce development, SEO, and paid media, driving triple-digit growth and scaling our DTC presence across the UK market.

Key achievements:

- Spearheading digital marketing efforts to grow Rebel Aromas into a 7-figure revenue brand
- Built and optimised our Shopify storefront for conversion and organic visibility
- Developed and executed full-funnel paid social and search campaigns
- Working as part of the incredible growth team
- Grew our online community and brand presence from the ground up

In addition to leading strategy, I’ve implemented data-driven CRO tactics to improve user experience and increase AOV continually. I’ve also applied deep e-commerce SEO expertise, from technical audits to content optimisation. Helping us rank for high-intent, purchase-driven keywords and drive consistent organic revenue.

Co-Founder

Upwork

Ecommerce Search Engine Optimization Specialist

Flyhighdigital

Owner

Sports specific

Web Developer

Sports specific 

Project Manager

Total Fitness

Certified Personal Trainer

Assistant Manager

Bring Digital

Working on developing new and existing websites through wordpress content management system (CMS).

Ecommerce SEO Consultant To 5x Your Traffic and Profits 📈 helped drive $80million+ MRR | Enterprise Shopify Search Engine Optimisation Specialist

Do you want to increase traffic and profits with SEO?

Here’s the truth. 

You might be:

- Consistently losing revenue to competitors 
- Losing customers because of bad UX
- Failing to create a solid site structure
- Giving up abandoned cart revenue 
- Stuck with stagnant traffic growth

Get help from an ECommerce SEO specialist that’s helped medium to fortune500 eCommerce brands generate over $100million in MRR. 

You need to build profits with SEO. You can then invest in other channels to continue the growth of your business. 

Rated in the top 1% of the worlds best SEOs, I’ve ranked 1000s of keywords in tough niches and helped brands dominate Google search. 

Over 9 years I’ve:

- Helped 50+ eCommerce brands scale with SEO  
- Helped one brand generate £80million+ MRR
- Helped brands rank for 1000s of keywords 
- Helped brands with a 50% increase in growth on Google in just 5 months. 

What can I help you with?

3x your organic sales and market share. 

If you own an eCommerce brand, I can help you scale with eCommerce SEO that gets you more sales on Google. 

ECommerce platforms I can help you with: 

- Shopify SEO
- WooCommerce SEO 
- bigCommerce SEO
- Magento SEO

(SEO audits, link building, content marketing, technical SEO)

Over 9 years I’ve helped a brands from small to medium, and enterprise increase organic sales. Working with brands such as:

- Ling’s Moment 
- Lifehack
- Otrium 
- Lenovo

And more.

I've taken underperforming e-commerce businesses and turned them into selling machines through SEO. 

Nothing but the best results is acceptable from me and I will do what’s needed to increase your eCommerce sales. 

What my clients say - "Absolute amazing quality of service and knowledge, the video provided regarding SEO audit was truly brilliant, the first time I have found someone that knows exactly what they are talking about, sending another project over to Louis to work on. He found many problems on my site that can easily be rectified. Thank you again".

I free up your time so you can focus on growing your business. 

Here’s the thing, you can rely on me to take care of the full SEO strategy/marketing, to generate more sales.

Don’t let your competitors take your sales.

What to do next?

Drop me a quick message or email at seo@louissmith.co.uk 

Thanks,

Louis, a leading eCommerce SEO Dubai consultant.

https://www.louissmith.co.uk/

Search Engine Optimization Specialist

I saw this wifeframe breakdown on creating a page template to rank on LLMs.

But the most interesting part:

It goes back to "real" page/data quality.

(like SEO teams should be doing)

Ahrefs created this page on:

1. structuring page template for LLMs
2. optimising specific layouts
3. including key data points
4. using originality 
5. using real data

And, cutting fluff to answer intent straight away.

I believe they're launching a blog this week. 

-----

I am still calling it "GOOD SEO".

Which is what's crushing search.

But we can align it and build citable templates for LLM-generated answers.

Or, at least test it.

Have you given a thought to templates?

eCommerce & SEO Leader | Shopify Growth Strategist | Driving Revenue via Organic & Paid Channels | DTC & Retail | Global markets

I don't care if you call it SEO, AEO, GEO, I'm still asking these 41 questions with an eCommerce audit to improve ROI with organic search:

I don't want issues that won't move the needle.

We need to find what DOES move the needle.

Here are the 41 "ROI" key points I will be reviewing:

(With a focus on themed clustering for traffic)

1. is the topical architecture helping or hurting?
2. are key product pages buried?
3. how does the product catalogue look?
4. is internal linking distribution doing its job?
5. is the navigation working for users and crawlers?
6. are “money” pages crawlable?
7. is link equity leaking instead of helping?
8. are search pages bloating the index?
9. are they missing easy wins on query targeting?
10. are commercial pages too deep in the structure?
11. is trending product/commerce data used?
12. is crawl budget being wasted?
13. is external link equity being leveraged?
14. is the silo structure relevant and strong?
15. are templates consistent and optimised?
16. are funnel templates helping conversion + crawl?
17. are parameters causing crawl chaos?
18. are customer segments used for site structure?
19. will revenue stay flat due to IA issues?
20. are canonicals clean or a mess?
21. are pages actually matching SERP intent?
22. is domain authority used strategically?
23. is traffic stagnating due to the architecture?
24. are clusters/theming working?
25. are blogs working entry points or fluff?
26. how is their seasonal content and navigation plan?
27. are out-of-stock products appropriately handled?
28. is pagination creating crawl inefficiencies?
29. are H1s and titles supporting the page’s topical role?
30. is UX messing with SEO (e.g. JS rendering)?
31. are internal searches used for the content strategy?
32. are brand/non-brand keyword strategies used?
33. is social proof being used on-page and off-page?
34. is the merchant feed optimised for shopping?
35. are attributes used?
36. how is content distributed?
37. how is the brand, "branding"?
38. who in the team is doing what?
39. why has SEO not worked previously?
40. can your team act fast?
41. is your ICP understood across SKU themese?

Also.

Can Google/LLMs crawl your pages?

Can we build on the 10% of your Shopify product catalogue that drives profits?

This is a manual audit, no PDF export, and it's an audit workflow I've built over the years.

No large eCom site has a perfect health score.

But we can segment changes for traffic/conversion growth.

Adding to this list?

eCommerce Shopify SEO growth strategist helping you increase traffic and conversions

ecommerce audit consultancy audit louis smith

I can't believe I almost got kicked out of Dubai 3 weeks ago, here’s what happened:

Day 1 landing, we all got Covid.

I was running off 7% health battery. 

That was for like 9 days. 

My 2 year old was so ill. 

My wife was a rock for us. 

I also had to keep helping clients. 

And I kept posting on Linkedin. 

Had to take calls. 

Anyway.

My wife fails her medical. 

Disaster. 

£35,000 wasted if she doesn’t pass. 

And a prompt flight back to the UK. 

5 days we waited. 

Our lives on hold. 

My wife visited the the doctors at least 3 times. 

(It was almost a 2 hour round trip)

Literally mental torture. 

Our visa company just apologised and said there’s nothing they can do and we need to sit tight. 

So we did. 

Days went by. 

Sould crushing.

Then.

GOOD NEWS. 

The email comes in, you’ve passed. 

The last 3 weeks had real lows. 

We almost called it a day. 

But, it was also filled with highs when the news came in. 

I suppose leaving your comfort zone (migrating) was never going to be easy.

Or everyone would do it?

P.S everything now is going so well, routine is in, and I’m mega happy for my little family.

I guarantee most eCom brands are NOT speaking Google's language and handling how Google is crawling your store:

Spending $$$ on backlinks won't save a sinking ship:

(common eCom errors)

- JS crawling errors (common)
- 301 & 302 redirects scaling
- 404 errors growing rapidly
- server errors (5xx)
- HTML issues

I get it.

You have 1000's of SKUs.

Products are being deleted. Made out of stock. Redirected to new SKUs.

This causes a disaster for crawlers, and it compounds.

Don't ignore your tech SEO data.

Try this instead.

Ask your SEO team to track and monitor.

Not every technical SEO fix will move the needle.

But, fix key problems.

A good SEO will help Google crawl, render and rank your pages.

(Other LLMs will thank you for it too.)

Try understanding how Google is crawling your eCommerce store. 

It's hard to rank what it can't crawl.

P.S. The Image is an example of Search Console data and areas you should be looking out for and tracking.

ecommerce technical seo ecommerce google search console

Shopify SEO: I see so many merchants wasting 6-figures yearly on SEO. But here's the secret:

You CAN be pulling levers that move the needle.

Your Shopify SEO is to send customers to your product catalogue.

A blended goal for your Shopify SEO campaign can be:

(Black Friday season is HUGE!)

- work on SEO for 6 -12 months
- see a 17% uplift in non-branded clicks
- then a 28% uplift MoM in clicks
- push for a 52% YoY rise in clicks
- increase conversion rate (CRO) by 2%

See profit growth.

What can you do over the next 90 days?

I would 100% segment your collections.

I would be working on your taxonomy.

I would clean crawling issues.

I would create new BoFu pages.

I would be improving the hierarchy.

I would improve schema & PDP attributes.

I would create supporting content (niche-dependent)

These changes compound.

Traffic sticks. Conversions rise. SEO becomes a revenue channel (not a checkbox).

TAM is limited.

Don't waste it.

Is too much marketing budget wasted?

Ecommerce research: Wow this study analysed 2,500 product prompts and found a $trillion-dollar brand doesn't = best visibility in AI search:

But being the biggest brand means crushing AI search, right?

NOPE.

I love understanding how AI is featuring eCom brands.

Scaling a $2 trillion in market value doesn't mean you will win in AI.

Here's some context around the product study:

- 2,500 product prompts analysed in study
- audit on ChatGPT and Google AI Mode
- focused on 5 verticals including fashion
- Amazon powers 35% of ChatGPT prompts
- Amazon powers 20% in Google AI
- Amazon rarely mentioned by name
- Etsy has top Share of Voice
- Etsy mentioned more than Amazon
- October: Etsy SOV spikes sharply
- marketplaces used mostly for pricing data
- LLMs mention brands, not just sources

So it's not just the source of product data for AI.

But who gets mentioned for the prompt.

What I'm looking at for clients:

- product pages LLMs can parse easily
- mentions in trusted sources (not just listings)
- UGC/reviews to help your brand
- data accuracy across the web

Because in AI search, being the source doesn’t guarantee visibility.

You need to be the one who gets named.

But this is POWERED from GOOD SEO.

Check out the Semrush Enterprise AI Visibility Indexcase study (link in comments)!

#SemrushPartner

Brand partnership • eCommerce Shopify SEO growth strategist helping you increase traffic and conversions

🚨 2,500 ecom product prompts analysed in AI study 🛍️

I Specialize in Helping B2B & B2C Ecommerce brands to Scale their Organic Search Visibility & High intent Traffic within 90 Days.

With over 1M Organic search traffic delivered, I help brands achieve measurable growth and sales.

My Core Expertise:

✅ Keyword Research
✅ SEO Competitor Analysis
✅ Website Audits & Technical SEO Fixes
✅ Performance Tracking & Data Analysis

E-Commerce SEO Specialist | Organic Search Strategist

Scaling E-Commerce Brands with My Data Driven Meta & Google Paid ads Strategies.

I Help B2B and B2C e-commerce brands to boost conversions and sales with data-driven SEM strategies tailored for measurable ROI.

What I Offer:

1). PPC Keyword Research & Targeting

Launching and Managing High-Performance PPC Campaigns

2). A/B Creative Testing & CRO Optimization for Better Conversions

3). Enhancing CTR, Reducing CPC, and Driving Sustainable Growth

4). Progress Tracking and Campaign Scaling for Targeted ROI

Let’s transform your paid search strategy into a revenue-driving machine! 🚀

Google Ads Manager | Paid Ads for E-commerce Brands

Project Management Training Institute (PMTI)

As a Head of SEO & CRO, I Managed

- Conduct Detailed SEO Audit
- Fixing Technical & On-Page issues
- Onboarded Developer to Fix Tech Issues
- Analyzed Top Landing Pages to Improve Conversion Rate
- Update & optimize the Pages Ranking Between 5-20 to better serve the intent
- Analyze overall website traffic and Reporting using GSC & Analytics
- Strengthen the E-E-A-T signals
- Publish High Quality Content to backup topical Authority.

Head of SEO & CRO

Fiverr

Experienced in managing MetA and YouTube Video ads, I help brands build a strong digital presence and drive measurable results. 

From crafting effective strategies to boosting conversions, I specialize in advanced paid ad techniques that fuel growth and maximize ROI.

Meta Ads Manager | Performance Marketer

WordPress

I started my digital marketing career as a WordPress Web Developer. 

I develop my skills in the Website design, Landing Page customization and optimization, Fully responsive page design and improving the website UI/UX.

WordPress Web development/management helps me to get better at website design, theme customization, landing page customization, building SEO Content Strategy, managing WordPress content.

Website Content Manager

Scaling D2C & E-commerce Brands with Data Driven SEO & Google Ads Strategies || AEO, GEO, LLMs & Performance Driven Marketer || DM to get a CRO Audit 🔥

Struggling to drive high intent search traffic & better Conversions for your D2C E-commerce brand?

I'm Asim, SEO & Google ads manager for E-commerce brands. 

I combine organic & Paid Search techniques to leverage both mediums based on the demand of the market and users behaviours.

If you're running an eCommerce as well as Saas brand, I bring proven strategies to get your business,

✅ Getting featured by Popular LLMs
✅ Rank higher google AI Overviews
✅ Optimized for Answer Engine Optimization (AEO)
✅ Paid Search Campaign to backup SEO efforts
✅ Zero Click Results
✅ Technical SEO Audit
✅ Shopping Campaign for driving Conversions & achieving better ROI


My Key Projects!

- PMTI (US-Based EdTech): 350% traffic growth in 5 months

- Global eSIM Brand: 7K → 45K organic clicks in 6 months

- Pokémon Collectibles Store: Featured Snippet & SGE ranking

My Core Expertise! 👇

- Ai & LLMs Optimization
- User Intent Optimization
- Structured Data & Schema
- Advanced Keyword Mapping
- Topic Clustering for AI & Entities
- Google Shopping Ads Campaign
- PPC Bid Management & A/B testing 
- Google Ads for Paid Search Visibility
- CRO & Marketing Funnal Optimization

DM me for a Free AI SEO Audit and Custom SEO Strategy for your Ecommerce brand!

Asim Asmat

SEO isn’t dying, it’s transforming.
But only a few are adapting fast enough. 🔥

For years, we optimized for search engines.
Now, we must optimize for answer engines.
ChatGPT. Perplexity. Google’s SGE…

→ They’re no longer sending traffic, they’re keeping it.
→ And if your content isn’t ready for LLMs
→ You’ll slowly disappear from user intent discovery.

This is how I optimize content for the New Search Era 👇

1️⃣ Optimize for Questions, Not Keywords

People don’t type “best CRM tools.”
They ask, “What’s the best CRM for freelancers under $50/month?”

Use People Also Ask, Reddit, and Perplexity to find conversational intent.

👉 Data says: 65% of AI queries are phrased as natural-language questions.

2️⃣ Structure Answers, Not Articles

- LLMs reward clarity and structure.
- Use bullet points, summaries, and schema markup.
- Your content should feel like it’s built for summarization.
- If AI can extract a clean, context-rich answer, you win visibility.

3️⃣ Strengthen Topical Authority

The more organized your topic clusters, 
the better LLMs understand your expertise.

Link related content and build depth, not breadth.

Just Think about 🤔
One topic, multiple layers
Not “many topics, one layer.”

4️⃣ Add Entity Level Context
AI systems don’t just parse words, they map entities (brands, people, places).

Use schema markup, author bios, and sources to validate trust signals.

5️⃣ Write for People, Optimize for Crawlers
Don’t write robotic content for LLMs.

Write human-first and then validate;
- Structure
- Clarity
- And factuality with AI tools.

Because the best AEO content feels personal, yet extractable.

P.S. Are you optimizing your content for Ai Overviews & LLMs?

Scaling D2C & E-commerce Brands with Data Driven Organic Search & Ai SEO Strategies || Performance Driven Marketer || DM to get a CRO Audit 🔥

Traditional keyword research is dying! 🔥
And it’s not because keywords don’t matter, 
It’s because the way people search has completely changed.

Just a few years ago,
→ SEO was about stuffing “best running shoes” or “buy jackets online.”
→ We chased search volume and CPCs like trophies.

But in 2025?
Users don’t “search” anymore, they ask.
They talk to ChatGPT, Perplexity, and Gemini like they’re humans.

They type questions like:
“What’s the best jacket for a 10°C morning commute?”
Search intent has evolved.

AI engines no longer match keywords, they understand context.

Here’s what’s replacing keyword research:
✅ Topic Clusters: Build authority around themes, not terms.
✅ Entity Optimization: Focus on who, what, and why
✅ Conversational Topics: Optimize for how people speak, not just what they type.
✅ (AEO): Position your content to be the answer.
✅ User Intent Mapping → Anticipate every stage of curiosity → decision.

So, If you’re still counting keyword density,
You’re optimizing for 2018, not 2025.

P.S. How are you adapting your keyword research strategy in the age of AI search?

taplio

The Battle

Louis Smith

Asim Asmat

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taplio

The Battle

Louis Smith

Asim Asmat

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Louis Smith's LinkedIn Performance

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