Louis Smith

Ecommerce SEO Consultant To 5x Your Traffic and Profits 📈 helped drive $80million+ MRR | Enterprise Shopify Search Engine Optimisation Specialist

I help you grow traffic, conversions & revenue with SEO + CRO.

Results delivered:

- 100+ eCommerce brands scaled
- 1 brand passed £100M+ MRR
- 1,000s of keywords ranked in competitive niches
- 50%+ growth on Google in 5 months (multiple brands)
- 7-figure revenue lifts across DTC stores
- written 100's of top ranking articles
- 1000's of backlinks landed

Complete SEO restructures across Shopify, WooCommerce & Magento.

If you want to scale quick, with trusted results, send me a DM.

Or email at seo@louissmith.co.uk 

https://www.louissmith.co.uk/

Search Engine Optimization Specialist

ECommerce SEO services (when done right) will help you increase your online organic sales. Use my proven results, tools, skills and SEO software that have helped clients generate £80million+ in MRR on Google.

I've seen a great way to find new content ideas, using what our customers are searching in LLMs. Try these 7 steps:

1. fire up Google Search Console
2. open the query tab
3. tap custom (regex)
4. plug in a custom extraction
(for example ([^” “]*\s){8,}?) 
5. Search Console will give you long tail searches
6. included are possible customer prompts 
7. extract and build into your content strategy

Why this works so well for an eCom content strategy?

We have specific pain problems to answer.

Now we need to create content to answer them.

Build out your content roadmap with new data.

Have you tried it out?

P.S there's different regex filters you can use

eCommerce SEO + AI Consultant | Helping 7-9 Figure Brands Grow Organic Revenue with SEO, CRO & Content | £100M+ Revenue Generated

custom regex strategy for ecommerce brands

Shopify case study: 35% search revenue growth 90 days in the competitive health and fitness niche (here's how):

We're climbing to the No.1 player in our industry.

I don't share many SEO case studies.

But this is a clear win.

Even with Google's volatility :/

The 90-day results:

- 35% organic revenue growth
- 33% Google revenue increase
- 35% organic click growth

Big help from the team at Efectiv Nutrition

(Adam, Paul and Louis)

What we're doing:

- building topical maps for sub-niches
- developing fire UX maps
- monitoring page engagement
- iterating customer journeys
(through internal linking)
- targeting revenue fitness topics
- updating the Shopify PDPs
- building better Shopify templates
- taking over the CrossFit niche
- crushing the Hyrox niche

FYI: I use my "eCom Growth OS for Shopify brands":

1. Analysis
2. Sprint phase
3. Build phase

Still plenty of market share to take.

If you’re scaling a Shopify brand and want profit-led growth (not vanity clicks), DM me.

shopify case study from Akrify Shopify agency Dubai UAE

Acquiring Inbound Leads for B2B Founders with Personal Content Programs • Explaining Content, one Ugly Drawing at a time

Your B2B content marketing should do more than just fill a feed.

It should: 

• Attract the right people to your offer
• Position you as a trusted expert
• Convert attention into pipeline

At StoryAngled, we build custom content programs that deliver:

• Inbound lead generation strategy
• A full-stack content production team
• An always-growing database of proven content systems, frameworks, and resources

We work exclusively with B2B founders and growth-minded teams.

If that’s you, shoot me a DM — I’ll get back to you personally.

Kuba Czubajewski

Trying not to take it personally tho 🫠

1 content system to consistent clients for B2B services

Me explaining why ‘viral’ isn’t a KPI for content:

This post will probably be a little TMI but whatever, it’s important to me:

For the first time in 8 years, I’m 100% off all my anxiety meds!!!

I’ve been struggling with anxiety my whole life. 

I grew up in a very stressful environment (surrounded by neurotic actors and artists, constantly being judged, traveling a lot, no time for self care etc) 

This affected my life in ways I hadn’t expected it would.

I suffered from panic attacks, insomnia, and depression.

In my early adulthood, I didn’t know what to do with all this emotional baggage. 

I struggled. A f*cking lot.

But instead of letting this just happen to me, I took matters into my own hands:

I started therapy. I consulted mental pros to help me calm down all the demons in the meantime. 

It took a sh*tton of work and dedication to learn how to live with anxiety - and not let it dictate how I live my life.

But starting this month, I’m officially off all the meds.

Now, does it mean the anxiety disappear? Hell nah.

But I have tools now that let me observe it, understand it, and feel safe while this whole process is going on in my head.

Feels f*cking blissful, I’m not gonna lie.

Why am I telling you this?

First, because it matters to me a lot.

Second, because it’s just important to talk about the emotional side of our business journey. 

As much as we like to pretend sometimes we’re invincible - we’re still human. We suffer from things that we don’t always want to share with anyone.

If that’s you, I just wanna say - I see you. I applaud your strength. I’m here whenever you wanna talk.

K, I’m getting emotional, time to go.

$40K+ ARR with only organic content. In one of the most difficult product categories possible:

Breakcold's results speak for themselves. Good content can and will make your company grow – even when your competitors have million-dollar marketing budgets and massive brand equity.

I've been fascinated by Breakcold's content strategy for a while now:

• Strong, founder-led branding
• SEO articles that actually make sense for the reader
• Interactive content for ongoing lead generation 

And so much more. I'm honestly amazed how a handful of people can pull off this level of volume + content quality.

So, I decided to give them a massive shout-out in my latest video. 

I'm breaking down all the elements of their content strategy I could find.

These guys are VERY GOOD at what they do. If you're in the middle of building a content strategy for your B2B product, this is the example to get inspired by.

Watch the video here: https://lnkd.in/g223qdmi

Confession time: I think adding "book a call" at the end of your post here is one of the least effective CTAs possible. 

I used to end my posts with “Book a call”.

Every time.

It felt… professional.

Like the thing a “real business” is supposed to do.

And it also didn’t work.

I’d get likes.

A few “Great post!” comments.

Zero conversations with actual buyers.

Because “Book a call” is a ridiculous ask when someone just met you 12 seconds ago in a feed.

It’s high friction.

It assumes they trust you enough to give you 30 minutes of their life because… you posted a nice carousel?

Bold strategy.

Here’s what I learned:

Most CTAs fail for one simple reason.

They’re written like a favor you’re asking for.

Not a favor you’re doing for them.

So I replaced “Book a call” with a Utility CTA.

A Utility CTA is a micro-offer.

A tiny asset that helps your buyer take the next step without committing to a sales conversation.

The action is 3 seconds.

Comment a word.

Reply with a keyword.

Click one button.

The payoff is immediate:

👉 A 2-slide internal brief they can forward to their boss.

👉 A risk checklist so they don’t screw up the project.

👉 A scoping question list to prep their team.

👉 A 30-day rollout timeline.

This changes everything because it does two things at once:

It lowers friction.

And it gives you signal.

People who type one keyword aren’t “engaging”.

They’re raising their hand.

If you want examples of Utility CTAs you can steal, comment CTA and I’ll send you my shortlist.

I've created my last YT video for every David struggling with a Goliath in their category.

They have huge budgets - you have huge hopes.

They have giant teams - you have resilience.

They have enormous brand equity - you have your smart brain and wit.

Sounds like it might not be enough, right?

Tella proves otherwise.

They, slowly but surely, are creating space for themselves in a niche that has been dominated by a giant for the last 10 years - Loom.

And the way they approach it is absolutely brilliant.

Here's a sneak peek:

(you can watch the full video here: https://lnkd.in/dep34-wb)

sorry not sorry but these "tips" about content I see here all the time are just weak.

they're surface-level and give you exactly 0 context into what ACTUALLY works in your niche, for your clients, for your specific situation.

from 5 years in this space, I can tell you, there are no 2 content strategies that look exactly the same.

so, swipe through and see what to look out for next time you see an influencer feeding you bs they learned from chatgpt:

9 "popular" content marketing tips that don't work

10 pieces of content marketing advice that don't mean sh*t:

1. “Just be consistent”

Consistent at what? Posting into the void?

2. “You need to tell your founder story”

Cool. Your buyer still wants to know if you can fix their problem.

3. “Create thought leadership”

Translation: have opinions. But also somehow never offend anyone.

4. “We need to build awareness first”

Awareness of what? Your logo? Your vibes? Your lack of a point?

5. “Let’s make it educational”

Education without a buyer trigger is just a blog-shaped hobby.

6. “We should go viral”

Stop. Just stop. 

7. “We need more top of funnel”

If the middle and bottom are broken, you’re just pouring water into a bucket with holes.

8. “Repurpose everything”

Repurpose the right thing. Not your 900-word manifesto no one read.

9. “We need a content strategy”

If it doesn’t end in a specific utility offer, it’s a document, not a strategy.

10. “The CTA is book a call”

That’s not a CTA. That’s a leap of faith.

What should be number 11 on this list?

Next week, I'm posting a video about one of the smartest SaaS team I've ever met.

And I'm not saying that because their Growth Manager is my bestie (luv u bestie)

They're competing in a niche that's dominated by one giant. The one that even claimed a new verb to signify what their users are doing on their platform (think: googling for Google).

Yet, their tiny team is making big moves to build a product that's not only better - but also much COOLER to use.

And I'm saying that as their user for the last 3 years.

In the vid, I'll break down their content strategy, their approach to communicating the product's value (one of the best examples I know), and their strong community focus.

Can't wait to show the full thing to you.

In the meantime, you can subscribe to my channel here, not to miss it:

https://lnkd.in/dgtFGsX3

For the longest time, I couldn't figure out why some B2B founders are STRUGGLIN' to generate inbound while others seem to have it all figured out.

So, I studied the best ones. Tested loads of their tactics on myself and some of my clients who were keen to try it.

And around ~2 years ago, it started clicking.

Then, I systemized it all and started applying this methodology across all my content strategies.

Almost every time, it worked.

So, in this week's video, I'm breaking it all down for you:

Watch it here: https://lnkd.in/dFGtNhw9

CRM companies' content is usually... a little (very) boring.

But not in the case of this 5-person startup:

Full video here: https://lnkd.in/g223qdmi

I build custom AI content assistants for all my clients.

Each one is 100% personalized with:

• Case studies
• Website content
• Long-form articles
• Internal training materials (if allowed)

Each channel we create content for has 2 assistants - a writer and an editor.

For socials, we have dedicated assistants to create visuals and carousels.

For YT, we have a dedicated researcher, script writer, and retention optimization specialist.

This creates a feedback loop that helps us refine the content before a human steps in to make the final tweaks.

This setup reduced ideation + creation time from ~3 days per client to 2 hours.

Until recently, it was a huge work in progress.

But after (too) many iterations, we're ready to launch it to a wider audience.

I'm looking for 3 B2B companies to test this setup with.

If you'd like me to set all of this up for you - 100% free - just DM me "Assistant" and I'll tell you the next steps.

You’ve been told 1000 times to “just post value”. How’s that working out for you?

If you’re tired, you’re not lazy.

You’re just running a system that was never designed to pay you back.

It usually looks like this:

Post. 

Crickets.

Post again. 

More crickets.

Now the crickets have burnout.

And the worst part is the mental math you do after:

"Maybe my hook sucks."
"Maybe I’m not consistent enough."
"Maybe I need a better carousel template."
"Maybe the algorithm hates me."

No.

Most of the time, your content isn’t failing because it’s “not valuable”.

It’s failing because it has no job.

It shows up. It vibes. It leaves.

There’s no clear step between:

"I saw this"

and

"I want to talk to you"

Here’s the fix I use with founders who are done posting into the void.

Give every post one clear job using this simple path:

1. Demand Packet

One tiny story your buyer recognizes instantly.

Trigger. Job. Constraint. Outcome. Proof.

2. Utility CTA

Not book a call.

A tiny yes that takes 3 seconds.

Send a 2 slide brief.

A risk checklist.

A scoping question list.

3. Momentum Loop

Reuse the same packet across LinkedIn and email for a week.

Same message. Same CTA.

You stop starting from scratch.

If you’re burnt out, don’t post more.

Post with a job.

If you want, comment BRIEF and I’ll send you my Demand Packet template plus 6 Utility CTA examples you can steal.

If your story isn’t vivid, it isn’t memorable.

Most B2B content is technically correct. And emotionally invisible.

It’s full of phrases like:

“digital transformation”

“unlock efficiencies”

“improve visibility”

“enable better decisions”

Cool.

So what actually happened?

Because your buyer’s life doesn’t feel like “visibility”.

It feels like quarter end.

It feels like the ops team being one dashboard away from crying in the bathroom.

It feels like someone slacking:

“is this final?”

for the 9th time.

That’s why vague positioning dies.

Not because it’s wrong.

Because it’s not repeatable.

Nobody forwards “We drive transformation” to their CFO.

Nobody says “I read an insightful post about stakeholder alignment” and takes action.

People move when they recognize a scene from their own week.

Here’s the rule I use when I’m writing a story:

If it doesn’t create a picture in your head, it won’t create a reply in your inbox.

So swap this:

“We help teams modernize reporting.”

For this:

“Every month end, your team duct tapes numbers from 4 tools into one spreadsheet.

Finance doesn’t trust it.

The VP wants it by 9am.

And the person who built it is on PTO.”

That’s not “better copy”.

That’s reality.

And reality is what makes buyers stop scrolling.

If you want a quick exercise.

Take your last post and underline every abstract word.

Then rewrite each one as:

1. A moment.
2. A person.
3. A consequence.
4. A specific annoying sentence someone said.

That’s the stuff people remember.

You want an experienced marketer? I got you.

(testimonials from Cleopatra available on the website. Go and see)

Lots of B2B founders I talk to daily have 1 content problem:

“my expertise sounds vague on the internet”

So they post more.

More tips.

More frameworks.

More “here are my thoughts”.

And buyers still can’t repeat what you do to their boss.

That’s the real test.

If someone can’t explain you in 10 seconds, you don’t have positioning.

You have vibes.

Here’s the fix:

Build what I call a Demand Packet.

A Demand Packet is a mini, self-contained story that turns your expertise into something a buyer can understand fast… and repeat to their boss without sounding stupid.

It’s not a post.

It’s the message architecture under your post, your email, your landing page, your sales deck.

Every Demand Packet has 5 parts:

1. Trigger

The real moment your buyer experiences

Not “digital transformation”

More like “it’s quarter end and ops is drowning in spreadsheets”

2. Job

What they’re actually trying to get done

Not “improve analytics maturity”

More like “get numbers leadership can trust by Monday”

3. Constraint

The villain of the story:

Tool chaos, slow IT, no owner, internal politics.

4. Outcome line

One clear result, ideally with a number and a timeframe.

5. Proof artifact

Something small they can forward internally:

• 2 slides
• 1 screenshot
• a tiny checklist

If it can’t be shared in Slack, it’s too big.

This compounds, because you stop reinventing your message every week.

You build a library of packets.

And now your content has something buyers can actually use internally.

If you want, comment PACKET and I’ll send you the Demand Packet fill-in template I use with clients.

can't talk right now, I'm reaching new heights of my business potential (i fell down 3 times)

I’m helping a client launch their YT channel right now. And there are 3 underrated things we’re building early that will save you weeks later:

1. A thumbnail photo repository

“We’ll take a photo when we need it.” rarely works

We're building a real folder of usable options:

• Different angles.
• Different expressions.
• Different outfits.
• Different backgrounds.

When you’re uploading, you don’t want to be stuck doing a last-minute photoshoot.

You want to choose a frame, drop text on it, and ship.

2. A clear script skeleton

Most founders freestyle.

Then wonder why retention is trash.

Here’s the skeleton we’re using:

👉 Intro 25–30 seconds

Immediate value.

Say what they’ll get.

Prove you’re worth the next 5 minutes.

👉 Middle

Establish a problem your buyer actually feels.

Offer a simple solution.

Give a vivid example so it sticks.

Use retention phrases like:

• "Quick story:"
• "Watch what happens when you do this:"

👉 CTA

Don’t send them to a website.

Redirect to the next video.

One idea.

One next click.

3. A competition database

Pick 10–15 channels that post the same stuff as you.

Then track 4 things:

• Thumbnails.
• Titles.
• Video structure.
• Posting cadence.

Not to copy.

To see patterns you’d otherwise learn the hard way.

If you’re about to launch a YouTube channel and want my script skeleton template, DM me SKELETON and I’ll send it.

taplio

The Battle

Louis Smith

Kuba Czubajewski

Followers

Posts

Engagements

Likes

Performance ScoreLouis Smith's LinkedIn Performance

Performance ScoreKuba Czubajewski's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Louis Smith

Kuba Czubajewski

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Louis Smith's LinkedIn Performance

Performance ScoreKuba Czubajewski's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLouis Smith's LinkedIn Performance