Louis Smith

Ecommerce SEO Consultant To 5x Your Traffic and Profits 📈 helped drive $80million+ MRR | Enterprise Shopify Search Engine Optimisation Specialist

I help you grow traffic, conversions & revenue with SEO + CRO.

Results delivered:

- 100+ eCommerce brands scaled
- 1 brand passed £100M+ MRR
- 1,000s of keywords ranked in competitive niches
- 50%+ growth on Google in 5 months (multiple brands)
- 7-figure revenue lifts across DTC stores
- written 100's of top ranking articles
- 1000's of backlinks landed

Complete SEO restructures across Shopify, WooCommerce & Magento.

If you want to scale quick, with trusted results, send me a DM.

Or email at seo@louissmith.co.uk 

https://www.louissmith.co.uk/

Search Engine Optimization Specialist

ECommerce SEO services (when done right) will help you increase your online organic sales. Use my proven results, tools, skills and SEO software that have helped clients generate £80million+ in MRR on Google.

I've seen a great way to find new content ideas, using what our customers are searching in LLMs. Try these 7 steps:

1. fire up Google Search Console
2. open the query tab
3. tap custom (regex)
4. plug in a custom extraction
(for example ([^” “]*\s){8,}?) 
5. Search Console will give you long tail searches
6. included are possible customer prompts 
7. extract and build into your content strategy

Why this works so well for an eCom content strategy?

We have specific pain problems to answer.

Now we need to create content to answer them.

Build out your content roadmap with new data.

Have you tried it out?

P.S there's different regex filters you can use

eCommerce SEO + AI Consultant | Helping 7-9 Figure Brands Grow Organic Revenue with SEO, CRO & Content | £100M+ Revenue Generated

custom regex strategy for ecommerce brands

Shopify case study: 35% search revenue growth 90 days in the competitive health and fitness niche (here's how):

We're climbing to the No.1 player in our industry.

I don't share many SEO case studies.

But this is a clear win.

Even with Google's volatility :/

The 90-day results:

- 35% organic revenue growth
- 33% Google revenue increase
- 35% organic click growth

Big help from the team at Efectiv Nutrition

(Adam, Paul and Louis)

What we're doing:

- building topical maps for sub-niches
- developing fire UX maps
- monitoring page engagement
- iterating customer journeys
(through internal linking)
- targeting revenue fitness topics
- updating the Shopify PDPs
- building better Shopify templates
- taking over the CrossFit niche
- crushing the Hyrox niche

FYI: I use my "eCom Growth OS for Shopify brands":

1. Analysis
2. Sprint phase
3. Build phase

Still plenty of market share to take.

If you’re scaling a Shopify brand and want profit-led growth (not vanity clicks), DM me.

shopify case study from Akrify Shopify agency Dubai UAE

Create Content that Sells | Content Strategist & Demand Gen Marketer @contactstudios → SEO, Content and Video for Online Businesses

Content changed my business' trajectory and my life.

It's the growth lever behind every client success story I'm proud to tell.

I firmly believe it's one of the best things you can do for your growth.

It's how you build trust and a reputation in your industry at scale. 

What I call: Content-Led Growth.


At Distinctiva we help you build your content strategy from the ground up.

With content & creative strategies, copywriting/ghostwriting, design and video editing/animation. 

You have the whole package to grow on platforms like LinkedIn, Newsletters and YouTube.

We create across all formats - from text, videos, carousels, one-pagers to full content machines that compound over time.

The results?

• Clients going from unknown to 10K followers in 3 months
• Some approaching 80K (more than I have!)
• YouTube channels hitting 6K views on their 2nd video
• Newsletters with 60%+ open rate in every single issue
• Millions of impressions, hundreds of podcast invitations
• Posts ranking #1 in Google Search

Best part?

Their content is one of the main sources of revenue. 

• One attributes 80% of their leads to LinkedIn Organic.
• Another credits LinkedIn as their top referral source (3x'd their website traffic!).
• Another scaled from $1.2M to $3.6M ARR through LinkedIn alone.


I only accept a limited amount of clients a quarter. And make sure I'm behind your strategy always. 

I don’t believe in massive hiring and scaling because I prioritize lean, focused teams that drive impactful results.


Thinking this might be right for your business?

Let's hop on a call and figure it out together. 

I'll take a look at where you're at, where you want to go, and we can map out if content could be your growth engine.

And hey, if content isn't the right fit or you're looking to grow on other platforms, I'm happy to point you toward the right people who can help.

Diandra Escobar

I'm launching a YouTube channel !! 

After 3 years of building LinkedIn strategies for clients and sharing what works here, I'm taking it to my own YouTube channel.

First upload: "If I started on LinkedIn from zero in 2026, here's exactly what I'd do."

This isn't recycled advice from 2022 when LinkedIn was a ghost town. It's the actual playbook we use at Distinctiva with clients across different industries and ICPs.

Here's what I cover:

→ The mindset shift that changes everything
→ How to optimize your profile like a landing page
→ The 4-part content funnel we use with every client
→ Why comments matter more than posts when starting
→ How to extract content instead of creating it
→ Finding your actual point of view (not what sounds smart)

This is 16 minutes of strategy pulled from real client work. The stuff that's actually working right now, not theory.

If you've been thinking about taking LinkedIn seriously in 2026, this is your starting point.

Subscribe here: https://lnkd.in/d8BUX-J5

Your support would mean the world.

Let me know what you think :)

Building content machines | Founder, Distinctiva.io - Organic Content Production House | Content Strategist | Speaker

"I REPLACED MY TEAM WITH 40 AI AGENTS" is a scam.

Sara and I have been interviewing top marketers for months.

That claim? Scammiest thing ever.

People aren't even automating ONE workflow entirely.

Here's what we're actually finding:

→ Everyone's still manually fixing AI outputs
→ Most people aren't even automating ONE workflow entirely
→ The "AI gurus" selling courses can't show real implementations
→ The smartest marketers are using AI for specific tasks, not replacing humans

The gap between the hype and reality is massive.

These interviews are eye-opening because the people actually doing the work aren't making wild claims.

They're honest about what works and what doesn't.
They're using AI to speed up research, draft outlines, repurpose content.
Not replacing entire teams.

The truth? AI is a tool that makes good marketers better.

It's not a magic button that runs your entire marketing operation while you sip margaritas on a beach.

If someone's selling you that dream, run 🚩

We're documenting real workflows from real marketers who are actually in the trenches at The Workflow.

Real workflows here: theworkflow[dot]digital

A $20K/month client found me through LinkedIn.

But not how you think.

Not my content. Not ads. Not outreach.

LinkedIn SEO.

They literally searched for what I do and my profile showed up first.

Here's what happened: They typed their exact problem into LinkedIn's search bar. My services section was optimized for those keywords. They found my profile, scrolled my content, and reached out.

No pitch. No funnel. Just pure discoverability.

They were already in buying mode. Already looking for help. And because my profile was set up right, I was there exactly when they needed me.

If you're ignoring your profile while chasing the next content hack, you're leaving money on the table.

Here's how to fix it:

→ Your headline needs keywords, not just titles (mine: "content machines | content production house | content strategist… etc")

→ Your services section is searchable gold (I selected "content marketing", "content strategy", "ghostwriting", "social media marketing"… etc)

→ Your about section is a sales page with natural keywords tied in (ex: pain point first, then solution, proof, CTA)

→ Post consistently around your keywords (LinkedIn associates you with those topics over time)

That client has been with us for 18 months now.

One profile optimization. Hundreds of thousands in revenue.

January results from LinkedIn content alone:
→ 11 leads
→ 3 closed high ticket deals
→ 0 outreach

No cold outreach. No follow-up sequences. No begging for attention.

Just showing up with content that did the heavy lifting before anyone even DMed me.

When someone finally reached out? Trust was already established.

The difference? I stopped treating content like random posts and started treating it like a flywheel.

Growth content brings new eyes.
Authority content builds trust.
Personal content makes people feel like they know you.
Conversion content gives them a reason to reach out.

You invest, it compounds. More revenue, more clients, more fuel to make even better content.

That's the flywheel.

This month proved what I always tell clients: content is a sales team that never sleeps. But only if you build it right.

I made a 20-minute video where I write 5 LinkedIn posts live and break down every single decision.

It’s the actual strategy that's generated close to $1M for my boutique agency over the past two years.

Here's what pisses me off about LinkedIn advice right now:
Everyone's selling you courses on "going viral" and "10X your followers."

Meanwhile, I have 33,000 followers. Not massive.

But my agency has clients paying $20K/month. All inbound. 6 full-time employees.

I've had posts hit almost a million impressions that didn't generate nearly as much revenue as posts with 5,000 views.

So no, this isn't about going viral.

It's about creating a content funnel where different posts serve different purposes.

In the video, I'm showing you: The 4 content types that make up a million-dollar funnel (Growth, Authority, Conversion, Personal)

The 5-step writing process I use for every post
The psychology behind each decision
A pre-publish checklist you can screenshot and use

I write all 5 posts on camera. You see the thinking, the structure, the strategy.

Because most people are copying viral posts and wondering why nothing happens.

This is the real system.
Link to the full video in the comments 👇

Speaking at unlockit conference next week in Belgrade!

Why this one hits different for me:

800 founders. 100+ speakers. All focused on scaling from CEE to global markets.

I built Distinctiva from Colombia. A market where you don't have endless VC money or massive budgets.

You just figure it out.

That's exactly the energy I see in the CEE ecosystem.

And honestly? It's why I've been to the Balkans so many times. I feel it every time I'm there.

These aren't people posting about growth. They're actually doing it.

Nick V. and Vukasin Vukosavljevic are prime examples. Resourceful operators who build with constraints.

Limited budgets. Smaller markets. Less access to capital.

So they get creative. Move faster. Execute without the fluff.

That's the kind of founder I relate to.

I'll be speaking at the Marketing Growth Session sharing what's actually worked at Distinctiva:

→ Real strategies we use with clients
→ Systems that drive results
→ Client outcomes (not theory)

No hype. Just what moves the needle.

If you're building in CEE or thinking about expanding there, this is worth your time.

See you in Belgrade.

Colombia in the house. 💛

Details at unlockit[dot]org

Most B2B newsletters are afraid to be human (or fun).

We added baby pictures to ours.

One of my favorite little details in The Workflow: we include a baby picture of every person we feature.

It started as a random idea Sara had. We were building the newsletter concept and branding around AI and automations for marketers. Serious, tactical stuff. But we didn't want it to feel like every other B2B newsletter out there.

So we made it the most actionable resource you could find on the topic. Step by steps, exact tools, prompts you can copy and paste.

And then... we added the baby pics.

A tiny detail, but it humanizes the whole thing. You're reading about someone's corporate workflow, their wins, their process... and then you see them as a 2-year-old in the cutest Halloween costume.

It hits different.

...And that's just one piece. 

The copywriting is sarcastic and a bit satirical. Our PR packages include memes. Our teasers highlight the funniest interview moments. 

We've had guests say they really wanted to be invited because it just seemed like so much fun.

B2B doesn't have to be boring. The content is real. No fluff, no hype. But we also want it to feel like it was made by humans, for humans. Not a content machine.

These are some of the baby pics we've featured so far.

👶🏻 Swipe through to see your favorite marketer in their cutest form.

If you have ideas for other fun details we should add, drop them below. We're always looking for ways to make it better (and more fun).


Subscribe if you haven't: 👉🏼 theworkflow(dot)digital

He had only posted once. Ever… Before working with us.

This guy has led marketing at some of the biggest names in the industry.

His reputation offline? Respected.
His LinkedIn presence? Invisible.

So we started coaching him.
30 days later, one post hit 669,000+ impressions.

Here's exactly what we did ↓

From Zero to 669K LinkedIn Impressions in 30 Days – Case Study

Asked Superagent one question about my competitors…

And It deployed 10 AGENTS (!) at the same time - each tackling a different angle.

(Superagent is Airtable's new product that deploys multiple AI agents to tackle complex business problems.)

Pricing models, positioning strategies, market gaps, content trends.

All at once. Not one after another.

Here's what came back - a Super Report with rich visuals and interactive content:

→ Full competitive landscape breakdown
→ Interactive positioning maps 
→ 12+ agents analyzed with pricing ($397 to $7,449/month) 
→ Market gaps ranked by opportunity score


That's the kind of research I'd expect from a consultant. Not from one prompt. 

Impressed.


Try it here : https://lnkd.in/dFkrY4FD

#SuperagentPartner

Airtable Superagent

Brand partnership • Building content machines | Founder, Distinctiva.io - Organic Content Production House | Content Strategist | Speaker

Superagent: Airtable’s Newest Product

Sara Stella and I decided to treat our company page like an actual strategy. Not a side project. Not an afterthought. A real content channel.

450+ new followers. 100% organic. 21,304 impressions. One post hit 6.08% engagement.

But…it's not about the numbers. It's about what they prove. Company pages aren't dead. Their role just changed.

Company pages now reach about 1.6% of followers organically. LinkedIn prioritizes people over logos in the feed. That's just reality.

So why bother?
Because reach isn't the only metric that matters.

Your personal profile builds trust and closes deals. Your company page builds credibility and validates your brand.

When a prospect finds you on LinkedIn, they check your profile first. Then they check your company page. If it looks like a ghost town… that's a signal.

The mistake most brands make?
They treat company pages like a broadcast channel. Post and ghost. Product updates nobody asked for. Corporate announcements. Zero personality.

Then they wonder why engagement flatlines.

With The Workflow, we treated the page like a personal profile:
→ Shared actual value (AI workflows people can use)
→ Posted consistently (not just when we felt like it)
→ Wrote like humans, not a marketing department
→ Made it about the audience, not the logo
→ Lots of behind the scenes and teasers
→ Had fun with it

All thanks to building a repurposing workflow from the start that makes content scalable.

Pages like Semrush, Pretty Little Marketer, The Ad Professor, and HubSpot do this well too. They don't feel like company pages. They feel like content worth following.

Your company page won't outperform your personal content. It's not supposed to.

But when someone Googles your company or checks you out before a call… that page is doing work in the background.

Personal profiles and company pages aren't competing. They're compounding.

One builds the relationship. The other validates it.
Same principles. Different channel.

What's killing more great content ideas than bad strategy?

Inaction.

Not every idea needs a budget.
Not every campaign needs a new hire.
Not every plan needs three weeks in a slide deck.

What slows teams down isn't bad ideas - it's waiting for perfect conditions that rarely show up.

The best strategies aren't over-planned. They're stress-tested in the real world.

So if your team's stuck waiting for "enough time," "better positioning," or "the full funnel," shift the question: What can we make today with what we already know?

Momentum doesn't come from having everything.
It comes from resourcefulness.

Ask yourself:
- What do we already have?
- What's actually in the way?
- What's buried in a Slack thread or someone's head?

Great marketing doesn't start with permission.
It starts with movement.

I just compared my reach to 50,000 LinkedIn posts (thanks to TheShieldIndex).

Here's what "good" reach actually looks like:

0-1K followers
→ Typical: 167 | Strong: 462 | Top: 1,108

1K-5K followers
→ Typical: 466 | Strong: 1,112 | Top: 2,831

5K-10K followers
→ Typical: 733 | Strong: 1,872 | Top: 4,716

10K-25K followers
→ Typical: 1,121 | Strong: 3,089 | Top: 8,285

25K-50K followers
→ Typical: 2,392 | Strong: 6,714 | Top: 18,779

50K-100K followers
→ Typical: 4,484 | Strong: 13,413 | Top: 38,633

100K+ followers
→ Typical: 12,604 | Strong: 41,860 | Top: 134,863

Here's what jumped out to me:

Growing from 10K to 25K followers only gives you about 3x more typical reach.

But going from typical to strong performance at ANY follower count? That's roughly 2.5-3x more reach.

Translation: How you post matters more than how many followers you have.

A 5K account hitting strong performance (1,872 reach) beats a 10K account with typical performance (1,121 reach).

…So before you stress about growing followers, focus on content quality first.

The numbers don't lie.
Consistency and quality compound faster than follower count ever will.

What's your current reach looking like compared to these benchmarks?

Table titled ‘December 2025 — LinkedIn reach benchmarks’ showing typical, strong, and top reach (impressions) by follower count tiers from 0–1K to 100K+.

We paused all client work Wednesday afternoon for yoga.

Running an agency is a lot. Deadlines, client calls, strategy sessions, managing creative work across time zones.

It's easy to let wellness slip.

But I've made yoga, meditation, and taking care of my mental health non-negotiables in my own life. Therapy too. These things keep me grounded when everything else is moving fast.

I want the same for my team.

We're not about hustle until you burn out culture, and the best work comes from people who feel good - mentally and physically.

Small things like a Wednesday yoga session help us reset, connect, and remember we're humans first, not just a content machine.

It's why people stay. It's why the work is better.

This workflow runs hundreds of partnerships at Wix.

And it all runs from one ChatGPT conversation.

Sarah Adam, head of influencer marketing at Wix, built a workflow that cuts all of that down to a single ChatGPT session.

She doesn't spend hours finding influencers anymore.

She runs hundreds of creator partnerships a year. This saves her 2-4 hours per campaign with better results than doing it manually.

Here's how The Influencer Discovery Workflow works:

→ Feed your product docs into ChatGPT (messaging decks, press releases, feature breakdowns)

→ Extract relevant keywords for influencer search

→ Map those keywords to different ICPs

→ Generate ideal influencer profiles per platform

→ Take your keyword clusters to a tool like Favikon to find and vet real creators


No automation needed. No complex stack.

Just one ChatGPT session that replaces hours of defining keywords, mapping them to ICPs, and building influencer profiles from scratch.

📩 Subscribe at theworkflow(dot)digital for the full breakdown.

Title slide reading ‘How to find creators loved by your audience’ with the subtitle ‘With the Influencer Discovery Workflow.’ Branded by The Workflow on Substack.

When Search Engine Land announced they were using AI to write content, the internet lost its mind.

Some called it the death of journalism.

Others accused them of training models on contributors’ work.

A few applauded the transparency.

Next issue of The Workflow, we’re going behind the scenes with Kyle Atwater Morley, head of marketing at Third Door Media, to unpack the actual workflow they built.

It’s called Harmony - and it cut production time from 4 weeks to 1.

Spoiler: the humans didn’t go anywhere. they just stopped doing the boring parts.

🔥 Issue goes live TODAY 10:30am EST

subscribe → https://lnkd.in/eVGABaVr

Aldo Gnocchi spent 2-3 hours on every website audit. Now he does them in 30 minutes. Here's the exact AI workflow he built:

After doing conversion audits for years, Aldo hit a wall around audit #50.

Same checklist every time. Same patterns to look for. Just different URLs.

The work was necessary but soul-crushing. 
Manual scoring. Manual formatting. Manual everything.

So he decided to automate the first 80%.

He built an AI workflow that handles the repetitive parts: 

→ Crawls the homepage 
→ Scores it against CRO best practices 
→ Formats findings into a client-ready PDF 
→ All in 30 minutes

The best part? He's not using some fancy model or expensive API.

Just Gemini Flash. Fast and cheap.

His take: "A CRO audit doesn't need creative genius. It needs consistency, structure, and speed."

That's what the AI handles. The pattern recognition. The checklist execution. The formatting.

Aldo still adds the strategic layer. But the grunt work? Automated.

Next issue of The Workflow breaks down the full 6-step n8n build, plus a quick prompt you can use today without touching a single node.

Subscribe → theworkflow[dot]digital

How to Audit Any Homepage in Minutes Using AI 

🙄 9 out of 10 Linkedin posts about AI workflows jump straight to the tool stack before you even know what the workflow is for. 🙄

Sometimes you reread the whole thing three times… and still have no idea what you’re supposed to achieve with it.

But hey, everyone's building workflows, so you feel like you should too.
Even if you're not sure what problem you're solving.

It’s like buying a car just because someone else is road-tripping through Patagonia...when you live in the city. And work remote.

Do you need a car? Or do you just need to get to the grocery store?

That’s exactly what we’re trying to fix with The Workflow

We always knew the outcome mattered more than the tools but now we’ve got the receipts.

Looking at the stats, our most-read issues so far were built with nothing more than one LLM.

CustomGPT. Claude project. That’s it.

That doesn’t mean it should be your tool stack.
It just means you can always upgrade once your current setup hits a ceiling.

We made a special edition issue that gives you the exact prompts all in one place for you to easily grab from 

(BUT its not just a huge pdf with prompts you don’t know if are even useful for your specific situation, we’ve made sure to link each one to its issue were you can find full context) 

Steal them here:
https://lnkd.in/dt8QSBjv

Embarrassing confession: I'm a fraud. I’m exactly the person I can’t stand. Found an old comment saying 'I could do it better.'…Never did. 

All that "I could do it better" energy and nothing to show for it.

The 'I could do it better' voice is a trap.

It makes you feel superior without doing any of the work.

You get the satisfaction of being 'right' without ever having to prove it.

Meanwhile the person actually doing it is learning, iterating, getting better.

They're building. You're just watching.

The doer with a “bad” first version will always beat the thinker with a perfect one that doesn't exist.

Critique without creation is just ego protection.

It's way easier to spot what's wrong than to actually build something. Your brain gets all the dopamine of "being right" without any of the risk of being wrong.

Meanwhile, the others I was judging? They were in the arena.

Getting feedback. Adjusting. Shipping again.

The gap between "I could" and "I did" isn't about skill. It's about whether you're willing to suck at something publicly while you figure it out.

Most people never close that gap because staying theoretical feels safer.

You can't fail at something you never start.
But you also can't win.

So now when I catch myself thinking "I could do that better," I ask: am I actually going to?

If not, I shut up and watch someone braver than me build something real.

-

The biggest killer of content will always be inaction.

POV: Built a system that creates 3 posts from every call.

But now you have 750 drafts and still haven't posted…

You can have the best workflow in the world and still not get things done.

This actually happened to Grant Hushek.

He built a genius system that turns call transcripts into LinkedIn posts automatically.

It worked a little too well.

750 drafts later, he's staring at ClickUp like "okay now what."

The fix? He added filters so only 3 ideas make the cut. And a Slack step so a human actually approves before anything moves.

Now it's 3-5 min per post instead of 30. No more blank page.

Just... maybe don't let it run wild like he did.

👇🏼We broke down the whole thing in The Workflow

theworkflow.digital

taplio

The Battle

Louis Smith

Diandra Escobar

Followers

Posts

Engagements

Likes

Performance ScoreLouis Smith's LinkedIn Performance

Performance ScoreDiandra Escobar's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Louis Smith

Diandra Escobar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Louis Smith's LinkedIn Performance

Performance ScoreDiandra Escobar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLouis Smith's LinkedIn Performance