Louis Smith

ECommerce Traffic & Conversion Strategist

ECommerce SEO services (when done right) will help you increase your online organic sales. Use my proven results, tools, skills and SEO software that have helped clients generate £80million+ in MRR on Google.

Ecommerce Growth Specialist Helping Brands hit 7-9 figure growth 📈

Rebel Aromas Inspired Fragrances

At Rebel Aromas, I lead the digital marketing and growth strategy, transforming our vision into a 7-figure brand. From branding to performance marketing, I’ve overseen our e-commerce development, SEO, and paid media, driving triple-digit growth and scaling our DTC presence across the UK market.

Key achievements:

- Spearheading digital marketing efforts to grow Rebel Aromas into a 7-figure revenue brand
- Built and optimised our Shopify storefront for conversion and organic visibility
- Developed and executed full-funnel paid social and search campaigns
- Working as part of the incredible growth team
- Grew our online community and brand presence from the ground up

In addition to leading strategy, I’ve implemented data-driven CRO tactics to improve user experience and increase AOV continually. I’ve also applied deep e-commerce SEO expertise, from technical audits to content optimisation. Helping us rank for high-intent, purchase-driven keywords and drive consistent organic revenue.

Co-Founder

Upwork

Ecommerce Search Engine Optimization Specialist

Flyhighdigital

Owner

Sports specific

Web Developer

Sports specific 

Project Manager

Total Fitness

Certified Personal Trainer

Assistant Manager

Bring Digital

Working on developing new and existing websites through wordpress content management system (CMS).

Ecommerce SEO Consultant To 5x Your Traffic and Profits 📈 helped drive $80million+ MRR | Enterprise Shopify Search Engine Optimisation Specialist

Do you want to increase traffic and profits with SEO?

Here’s the truth. 

You might be:

- Consistently losing revenue to competitors 
- Losing customers because of bad UX
- Failing to create a solid site structure
- Giving up abandoned cart revenue 
- Stuck with stagnant traffic growth

Get help from an ECommerce SEO specialist that’s helped medium to fortune500 eCommerce brands generate over $100million in MRR. 

You need to build profits with SEO. You can then invest in other channels to continue the growth of your business. 

Rated in the top 1% of the worlds best SEOs, I’ve ranked 1000s of keywords in tough niches and helped brands dominate Google search. 

Over 9 years I’ve:

- Helped 50+ eCommerce brands scale with SEO  
- Helped one brand generate £80million+ MRR
- Helped brands rank for 1000s of keywords 
- Helped brands with a 50% increase in growth on Google in just 5 months. 

What can I help you with?

3x your organic sales and market share. 

If you own an eCommerce brand, I can help you scale with eCommerce SEO that gets you more sales on Google. 

ECommerce platforms I can help you with: 

- Shopify SEO
- WooCommerce SEO 
- bigCommerce SEO
- Magento SEO

(SEO audits, link building, content marketing, technical SEO)

Over 9 years I’ve helped a brands from small to medium, and enterprise increase organic sales. Working with brands such as:

- Ling’s Moment 
- Lifehack
- Otrium 
- Lenovo

And more.

I've taken underperforming e-commerce businesses and turned them into selling machines through SEO. 

Nothing but the best results is acceptable from me and I will do what’s needed to increase your eCommerce sales. 

What my clients say - "Absolute amazing quality of service and knowledge, the video provided regarding SEO audit was truly brilliant, the first time I have found someone that knows exactly what they are talking about, sending another project over to Louis to work on. He found many problems on my site that can easily be rectified. Thank you again".

I free up your time so you can focus on growing your business. 

Here’s the thing, you can rely on me to take care of the full SEO strategy/marketing, to generate more sales.

Don’t let your competitors take your sales.

What to do next?

Drop me a quick message or email at seo@louissmith.co.uk 

Thanks,

Louis, a leading eCommerce SEO Dubai consultant.

https://www.louissmith.co.uk/

Search Engine Optimization Specialist

I saw this wifeframe breakdown on creating a page template to rank on LLMs.

But the most interesting part:

It goes back to "real" page/data quality.

(like SEO teams should be doing)

Ahrefs created this page on:

1. structuring page template for LLMs
2. optimising specific layouts
3. including key data points
4. using originality 
5. using real data

And, cutting fluff to answer intent straight away.

I believe they're launching a blog this week. 

-----

I am still calling it "GOOD SEO".

Which is what's crushing search.

But we can align it and build citable templates for LLM-generated answers.

Or, at least test it.

Have you given a thought to templates?

eCommerce & SEO Leader | Shopify Growth Strategist | Driving Revenue via Organic & Paid Channels | DTC & Retail | Global markets

I don't care if you call it SEO, AEO, GEO, I'm still asking these 41 questions with an eCommerce audit to improve ROI with organic search:

I don't want issues that won't move the needle.

We need to find what DOES move the needle.

Here are the 41 "ROI" key points I will be reviewing:

(With a focus on themed clustering for traffic)

1. is the topical architecture helping or hurting?
2. are key product pages buried?
3. how does the product catalogue look?
4. is internal linking distribution doing its job?
5. is the navigation working for users and crawlers?
6. are “money” pages crawlable?
7. is link equity leaking instead of helping?
8. are search pages bloating the index?
9. are they missing easy wins on query targeting?
10. are commercial pages too deep in the structure?
11. is trending product/commerce data used?
12. is crawl budget being wasted?
13. is external link equity being leveraged?
14. is the silo structure relevant and strong?
15. are templates consistent and optimised?
16. are funnel templates helping conversion + crawl?
17. are parameters causing crawl chaos?
18. are customer segments used for site structure?
19. will revenue stay flat due to IA issues?
20. are canonicals clean or a mess?
21. are pages actually matching SERP intent?
22. is domain authority used strategically?
23. is traffic stagnating due to the architecture?
24. are clusters/theming working?
25. are blogs working entry points or fluff?
26. how is their seasonal content and navigation plan?
27. are out-of-stock products appropriately handled?
28. is pagination creating crawl inefficiencies?
29. are H1s and titles supporting the page’s topical role?
30. is UX messing with SEO (e.g. JS rendering)?
31. are internal searches used for the content strategy?
32. are brand/non-brand keyword strategies used?
33. is social proof being used on-page and off-page?
34. is the merchant feed optimised for shopping?
35. are attributes used?
36. how is content distributed?
37. how is the brand, "branding"?
38. who in the team is doing what?
39. why has SEO not worked previously?
40. can your team act fast?
41. is your ICP understood across SKU themese?

Also.

Can Google/LLMs crawl your pages?

Can we build on the 10% of your Shopify product catalogue that drives profits?

This is a manual audit, no PDF export, and it's an audit workflow I've built over the years.

No large eCom site has a perfect health score.

But we can segment changes for traffic/conversion growth.

Adding to this list?

eCommerce Shopify SEO growth strategist helping you increase traffic and conversions

ecommerce audit consultancy audit louis smith

I can't believe I almost got kicked out of Dubai 3 weeks ago, here’s what happened:

Day 1 landing, we all got Covid.

I was running off 7% health battery. 

That was for like 9 days. 

My 2 year old was so ill. 

My wife was a rock for us. 

I also had to keep helping clients. 

And I kept posting on Linkedin. 

Had to take calls. 

Anyway.

My wife fails her medical. 

Disaster. 

£35,000 wasted if she doesn’t pass. 

And a prompt flight back to the UK. 

5 days we waited. 

Our lives on hold. 

My wife visited the the doctors at least 3 times. 

(It was almost a 2 hour round trip)

Literally mental torture. 

Our visa company just apologised and said there’s nothing they can do and we need to sit tight. 

So we did. 

Days went by. 

Sould crushing.

Then.

GOOD NEWS. 

The email comes in, you’ve passed. 

The last 3 weeks had real lows. 

We almost called it a day. 

But, it was also filled with highs when the news came in. 

I suppose leaving your comfort zone (migrating) was never going to be easy.

Or everyone would do it?

P.S everything now is going so well, routine is in, and I’m mega happy for my little family.

I guarantee most eCom brands are NOT speaking Google's language and handling how Google is crawling your store:

Spending $$$ on backlinks won't save a sinking ship:

(common eCom errors)

- JS crawling errors (common)
- 301 & 302 redirects scaling
- 404 errors growing rapidly
- server errors (5xx)
- HTML issues

I get it.

You have 1000's of SKUs.

Products are being deleted. Made out of stock. Redirected to new SKUs.

This causes a disaster for crawlers, and it compounds.

Don't ignore your tech SEO data.

Try this instead.

Ask your SEO team to track and monitor.

Not every technical SEO fix will move the needle.

But, fix key problems.

A good SEO will help Google crawl, render and rank your pages.

(Other LLMs will thank you for it too.)

Try understanding how Google is crawling your eCommerce store. 

It's hard to rank what it can't crawl.

P.S. The Image is an example of Search Console data and areas you should be looking out for and tracking.

ecommerce technical seo ecommerce google search console

Shopify SEO: I see so many merchants wasting 6-figures yearly on SEO. But here's the secret:

You CAN be pulling levers that move the needle.

Your Shopify SEO is to send customers to your product catalogue.

A blended goal for your Shopify SEO campaign can be:

(Black Friday season is HUGE!)

- work on SEO for 6 -12 months
- see a 17% uplift in non-branded clicks
- then a 28% uplift MoM in clicks
- push for a 52% YoY rise in clicks
- increase conversion rate (CRO) by 2%

See profit growth.

What can you do over the next 90 days?

I would 100% segment your collections.

I would be working on your taxonomy.

I would clean crawling issues.

I would create new BoFu pages.

I would be improving the hierarchy.

I would improve schema & PDP attributes.

I would create supporting content (niche-dependent)

These changes compound.

Traffic sticks. Conversions rise. SEO becomes a revenue channel (not a checkbox).

TAM is limited.

Don't waste it.

Is too much marketing budget wasted?

Ecommerce research: Wow this study analysed 2,500 product prompts and found a $trillion-dollar brand doesn't = best visibility in AI search:

But being the biggest brand means crushing AI search, right?

NOPE.

I love understanding how AI is featuring eCom brands.

Scaling a $2 trillion in market value doesn't mean you will win in AI.

Here's some context around the product study:

- 2,500 product prompts analysed in study
- audit on ChatGPT and Google AI Mode
- focused on 5 verticals including fashion
- Amazon powers 35% of ChatGPT prompts
- Amazon powers 20% in Google AI
- Amazon rarely mentioned by name
- Etsy has top Share of Voice
- Etsy mentioned more than Amazon
- October: Etsy SOV spikes sharply
- marketplaces used mostly for pricing data
- LLMs mention brands, not just sources

So it's not just the source of product data for AI.

But who gets mentioned for the prompt.

What I'm looking at for clients:

- product pages LLMs can parse easily
- mentions in trusted sources (not just listings)
- UGC/reviews to help your brand
- data accuracy across the web

Because in AI search, being the source doesn’t guarantee visibility.

You need to be the one who gets named.

But this is POWERED from GOOD SEO.

Check out the Semrush Enterprise AI Visibility Indexcase study (link in comments)!

#SemrushPartner

Brand partnership • eCommerce Shopify SEO growth strategist helping you increase traffic and conversions

🚨 2,500 ecom product prompts analysed in AI study 🛍️

I help professionals grow their LinkedIn personal brand to attract clients and opportunities through content and profile optimization

Someone is checking out my profile... 👀

Are you here because...

✔️ You want to improve your social media? 
✔️ You're not getting the results you want? 
✔️ You want to make your online presence stronger?

I get it. I've been there too.

As a social media expert, 

I've helped many people and businesses succeed online.

 I can do the same for you.

What I Do:

🔹 Facebook Ads Expert: 
     → Manage high-performing Facebook ads.
     → Drive real results.

🔹 LinkedIn Profile Optimization: 
      → Craft standout LinkedIn profiles.
      → Highlight your skills and personality.

🔹 Handle Your LinkedIn and Facebook Pages: 
      → Manage your social media presence.
      → Ensure a strong online reputation.

🔹 Designing: 
       → Design engaging graphics
       → Capture the audience's attention.

🔹Copywriting:
      → Craft compelling copy.
      → Boost audience engagement and conversions.

 🔹 Research: 
      → Research audience and trends.
      → Provide market insights.

My Experience:

With years of experience in the social media industry, I've developed a deep understanding of what works and what doesn't.

 My expertise includes:

   🟢Social media strategy and content creation
   🟢Campaign analysis and optimization
   🟢Staying current with industry trends and best practices

 Ready to Boost Your Social Media?

You can:

    1️⃣ Send me a message on LinkedIn,
    2️⃣ Or book a call with me 

Let's work together to make your social media amazing! 😊

Fazila Akhtar☀️

How Service-Based Founders Can Create Content That Actually Converts

❌ Your content isn’t failing because it’s bad.
 ✅ It’s failing because it’s misdirected.

Most people post a lot… but few post for the right audience. That’s why their content falls flat.

Want content that connects AND converts? Start with your best clients—the ones who made you think:
 
 “I wish I had 10 more like them.”

Know their:

✅Role & decision level
✅Business type & size
✅Pain points & goals

When you create for them, not everyone, your content resonates. People respond to feeling understood, not just information.

 Swipe the carousel for a step-by-step guide to finding your perfect audience.

Need help creating high-converting LinkedIn content that actually attracts clients? 

DM me I help service-based founders get noticed and generate leads consistently.

6 Simple Steps to Grow on LinkedIn (No Fluff, Just Results!)

LinkedIn growth isn’t about hacks or shortcuts. It’s about consistent action that works.

1 / Audit Your Profile
 ↳ Your profile is your billboard make it clear and compelling
 ↳ Highlight what makes you stand out so people can’t scroll past

2 / Choose Your Niche
 ↳ Focus where you can add the most value
 ↳ Trying to appeal to everyone = appealing to no one

3 / Build a Repeatable System
 ↳ Post, engage, and share consistently
 ↳ Consistency beats perfection every time

4 / Engage With Purpose
 ↳ Meaningful interactions > random likes
 ↳ Comment insights, ask questions, spark conversations

5 / Track Your Results
 ↳ See what works and what doesn’t
 ↳ Use numbers to refine your strategy

6 / Double Down on Success
 ↳ Repeat what delivers results
 ↳ Stop guessing, start scaling

Growth on LinkedIn isn’t a sprint; it’s a smart, repeatable system.

Do these 6 steps consistently and watch your profile go from invisible → irresistible.

Need help implementing this system for YOUR LinkedIn growth? 

I help professionals build visibility, authority, and leads. DM me and let’s get started!

Follow Fazila Akhtar☀️ for more tips on LinkedIn growth, content strategy, and lead generation!

Posting frequently isn’t enough.

Positioning strategically is what builds credibility.

Most people fill their feeds with:

➡️ “What a crazy week!”
➡️ “Exciting updates coming soon!”
➡️ “We’re so proud to announce…”
➡️ “This quote really inspired me today.”
➡️ “Grateful for this team and journey!”
➡️ “Big things in the pipeline!”

Sure, these posts get likes.
But they rarely get clients, partnerships, or authority.

Now, watch any expert or thought leader closely:

➡️ They share how they solved a problem
➡️ They reveal lessons from their experiments
➡️ They show their thought process and strategies
➡️ They explain mistakes and how they fixed them
➡️ They give playbooks that others can follow

The difference isn’t just content.

It’s positioning.
Positioning doesn’t shout, “Look at me!”

It shows, “Here’s why I matter.”

➡️ Posting builds visibility
➡️ Positioning builds credibility
➡️ Visibility gets attention
➡️ Credibility gets results

If your posts only show updates…
You’re being seen. But are you being respected, followed, and remembered?

Your network needs your insights, solutions, and perspective
Not just your reactions or progress updates.

Position yourself.

 Teach.
 Reveal.
 Lead.

Which type of poster are you  “update sharer” or “positioner”? 

Want help building a personal brand that positions you as an authority and attracts clients?
 
DM me “Brand” and I’ll show you how to create a content strategy that converts visibility into opportunities.

 📌 Follow Fazila Akhtar☀️for more strategies on building visibility, credibility, and real opportunities.

Stop writing “How to” posts.

They don’t build your personal brand.
 They build generic noise.

If anyone could post it, it’s not personal  it’s replaceable.

People don’t follow you for information.
 They follow you for transformation through your story.

Try this instead:

1️⃣ “How I” > “How to”
✅ “How I gained 10K followers using a 3-step content loop”
 Specifics sell. Proof builds trust.

2️⃣ Use the SPICE formula
 Situation → Problem → Intervention → Change → Evidence

3️⃣ Build a story bank
 Save wins, failures, lessons, and insights in one doc.
 Pull, shape, share.

4️⃣ Keep your tone consistent
 Your voice = your brand.
 If it doesn’t sound like you, rewrite it.

Your brand grows when you share your story, not recycled advice.

What’s one story from your journey you could turn into a post this week?

#LinkedInTips #PersonalBranding #ContentStrategy #Storytelling

4 Reasons You’re Winning Even If Reach Is Down

It’s easy to stress when reach drops.
Metrics don’t tell the full story  your impact does.

Here’s why you’re still crushing it:

1️⃣ Numbers Don’t Matter
 ↳ People notice your value
 ↳ Not your impressions

2️⃣ Reach Isn’t Everything
 ↳ You’re hitting the right audience
 ↳ Quality > quantity

3️⃣ Look Beyond Metrics
 ↳ Engagement shows growth
 ↳ Connections matter more

4️⃣ Small Wins Add Up
 ↳ Every post counts
 ↳ Every interaction compounds

Consistency + impact > vanity metrics.

Want to grow your personal brand and attract the right audience?
DM me “Brand” and let’s get started.

 Follow Fazila Akhtar☀️ for more content growth insights.

taplio

The Battle

Louis Smith

Fazila Akhtar☀️

Followers

Posts

Engagements

Likes

Performance ScoreLouis Smith's LinkedIn Performance

Performance ScoreFazila Akhtar☀️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Louis Smith

Fazila Akhtar☀️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Louis Smith's LinkedIn Performance

Performance ScoreFazila Akhtar☀️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLouis Smith's LinkedIn Performance