Louis Smith

Ecommerce SEO Consultant To 5x Your Traffic and Profits 📈 helped drive $80million+ MRR | Enterprise Shopify Search Engine Optimisation Specialist

I help you grow traffic, conversions & revenue with SEO + CRO.

Results delivered:

- 100+ eCommerce brands scaled
- 1 brand passed £100M+ MRR
- 1,000s of keywords ranked in competitive niches
- 50%+ growth on Google in 5 months (multiple brands)
- 7-figure revenue lifts across DTC stores
- written 100's of top ranking articles
- 1000's of backlinks landed

Complete SEO restructures across Shopify, WooCommerce & Magento.

If you want to scale quick, with trusted results, send me a DM.

Or email at seo@louissmith.co.uk 

https://www.louissmith.co.uk/

Search Engine Optimization Specialist

ECommerce SEO services (when done right) will help you increase your online organic sales. Use my proven results, tools, skills and SEO software that have helped clients generate £80million+ in MRR on Google.

Backlinks have again become a huge ranking factor for SEO and AI search (again). Brand building is crushing search now:

Interesting data shows Google ignores 99% of content, but it trusts who is talking about you.

1. The top result has 3.8x more links than spots 2 to 10, which means a good link is worth it for your organic search campaign.

2. Also, 95% of all web pages have zero backlinks, so a PR campaign can be huge for your brand to stand out from 99% of junk on the internet.

3. I like this one how Google’s AI cites the top 10 results 52% of the time. Still think ranking on Google is not important?

4. Authority sites saw 35% more traffic after the core update on February 14th. Google's giving clicks to sites it trusts. TBH I'm also seeing fluctuations.

I am seeing brand ranking because of their link profile.

Try it:

- fire up a search tool
- plug in your competitors
- look at market share
- see who's been rewarded

What can you take away from this?

I would be building:

- niche relevant links
- use niche relevant UGC
- collab with sub niche brands
- focus on expertise content
- brand building (you can't skip this)
- fix/remove decaying pages/folders

BRAND BUILDING has never been more important.

Do this to get better traction with SEO/AI search campaigns. 

Are links important?

eCommerce SEO + AI Consultant | Helping 7-9 Figure Brands Grow Organic Revenue with SEO, CRO & Content | £100M+ Revenue Generated

Building Brands for B2B Tech Founders that turn into multi 6-figures in their sales pipeline

$15,400,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $320K deal closed 70% faster through LinkedIn content.
💰 $93K in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “Filipa helped me turn my experience running ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Filipa Canelas

Okay, I’m not really starting over… just levelling up 🎉
(and we're hiring)

After years of building under a different name, we rebranded to MKTK because the brand finally reflects what we've actually been building.

MKTK stands for Make Things Known.

That's what we do. For some of the most exciting B2B tech companies in the world.

We've worked with 50+ B2B tech companies, their founders, CEOs, and the marketing teams behind them. All of them betting on brand and content as a serious growth lever.

We love what we do, we’re growing. And we're looking for someone to join our team! with us.

We're hiring a B2B Content Marketer - 100% remote. 

If this is you, apply here: https://tally.so/r/jaMYVJ

Not you but you know someone perfect? There's a $1,000 referral bonus, split equally between you and them. Just reach out before they apply. 

P.S. Repost to help someone find this 🔁
P.P.S. More positions dropping soon 👀

Building & Scaling Brands for B2B SaaS CEOs you follow on LinkedIn® that turn into millions in influenced pipeline

This is how you create LinkedIn content, without reinventing the wheel every week:

→ Industry Callout? Lead with Enemy + Problems. 
→ Framework Post? Lead with Problems + POV. 
→ Case Study? Lead with Credibility + Story. 
→ Data Breakdown? Lead with Data + Enemy. 
→ Lessons Learned? Lead with Story + POV.

The goal is building a content library, packaging and serving it based on where the buyer is in their journey.

Build the blocks once, reuse them forever.

Your LinkedIn hook matters.

(but not for the reasons most claim). 

If your audience can’t see themselves in the first two lines, you’ve lost them.
 
In B2B, hooks work when they signal relevance + specificity + differentiation. 

Here's how to do it  👉

Unreplicable LinkedIn Hooks for B2B 

LinkedIn and Ipsos surveyed 1,500 B2B marketers. Here's what they found and what it means for your B2B marketing strategy:

93.7% agreed that trust is the most important factor in B2B brand success.

And when asked what builds that trust:

→ Brand recognition > competitive on price by 4x
→ Customer endorsements > cutting-edge innovation by 2.2x
→ Long-term relationships > flexible terms from newer entrants by 71.7%

And yet, most marketing teams are under constant pressure to report on metrics that don't fully capture what trust-building looks like. 

Because the activities that build the deepest trust - peer validation, executive credibility, category recognition, repeated exposure - are rarely the easiest ones to attribute. 

But that doesn't make them less real or less worth protecting in your budget.

This only reinforces why LinkedIn remains one of the most powerful platforms for building B2B trust. 

(yes, even with overall impressions being down). 

Every lever you have on the platform is pointing in the same direction:

→ Executive and CEO visibility 
→ Employee advocacy 
→ Targeted outreach 
→ LinkedIn ads

... Trust.

When all of those are working together under a coherent strategy, each one makes the others more effective.

Trust takes longer to build than a campaign, but it outlasts any campaign too.

I've never used the term "personal brand" to describe what we do. And I don't plan to start either.
 
Not because there's anything wrong with it. Personal branding works incredibly well for the right context. But the word "personal" implies something that doesn't match with the work we do.
 
When working with a B2B tech founder/CEO and their marketing and comms teams, we're not documenting the CEO's life or growing an audience around their personality.
 
We're building a marketing channel.

An extension of what they're building, if you will. A direct line to the buyers they're trying to reach, a way to shape how their category is understood, a way to influence a deal long before the first call. 

And that distinction matters. Especially for marketing leaders who are usually the ones making this happen internally. So it's not a personal brand, it's a growth initiative.

One starts with "what do I want to be known for?"
The other with "what do buyers need before they buy?"
 
Most of these initiatives fail because they start with the wrong goal in the first place.

I JUST found the simplest way to pressure-test your B2B content with AI. 

I was reviewing a client's top-performing posts last week to find some patterns and key learnings. 

So I ran an experiment.

I took one of their strongest pieces and pasted it into Claude with a simple prompt: "rewrite this for clarity and professionalism."

What came back was… clean, smooth, harmless, 

boooorrrring.

"Hum... this just gave me an idea."

The generic version AI spat back was completely stripped of everything that made the original work.

So what if we take everything AI stripped away - the sharp phrases, specific language, opinions with edge - and build a "do not touch" list?

→ Bold claims AI made "safe" are the words carrying your positioning.
→ ICP-specific language that suddenly sounds broad is what was landing with your buyers.
→ A differentiator that now sounds like every other B2B company is what was making you, you.

Now feed that back into AI with clear instructions.

DO NOT TOUCH LIST:

→ These phrases stay exactly as they are 
→ This tone is intentional
→ These opinions are positioning, don't soften them 
→ This language targets our specific buyer, don't broaden it

And just like that, you have an AI that works with your voice instead of against it.

Super productive 30 minutes.

Over the last 12 months, I've been fortunate to work with a publicly traded company, Fortune 1000s, and some heavy regulated ones.

And as much as I love creative freedom, there are things we need to be careful about when building the brand of these CEOs.

Making sure their content aligns with the company's communication strategy - without watering it down - is one of the hardest parts of this work.

Here are a few guardrails that have worked: 

01/ Pre-approved content strategy

Before writing a single post, we build the content strategy that aligns with what the CEO wants, can and can't talk about publicly. Knowing where the lines are before you start will save you a lot of time. 

02/ A review process that doesn’t suck 

The fastest way to kill the CEOs brand is a 3-week approval cycle. I refuse to work in those terms. The exception is when a post might touch something legal… 

03/ CEOs voice within corporate boundaries

CEO content should reflect the CEO, not read like a press release. The comms team protects the company, we protect the CEO's authenticity. The magic happens when both sides trust each other to let the CEO build their voice.

04/ Build trust with other teams early on

If the communications/marketing team sees you as a pain in the as*, your initiatives will get blocked. We invest time upfront understanding their concerns and priorities. 

And you know what?

Working with these teams has been one of the most rewarding parts of the process. They bring incredible knowledge of the company's narrative and often surface angles we wouldn't have found on our own.

When both sides are aligned, we are able to build strong, authentic CEO brands that drive pipeline and authority. 

(maybe It’s not "just" a post 🫶🏻)

Ever tried picking a restaurant for a group of 8?

Everyone has opinions, nobody wants to decide. 

Someone eventually sends a link in the group chat and says “I’m booking this one” and that's where you're all going.

Same with B2B buying committees.

Gartner says the average B2B deal now involves 6-10 decision makers. They don't all sit in a room and Google vendors together. They research separately, have different opinions and some have no opinion at all until they sign the invoice.  

But you can’t build an audience addressing 6-10 roles.

(you'll end up speaking to no one).

Instead, focus on arming 1-2 champions with so much trust - in your team, approach, software, ability to deliver - that when they put your brand name forward, nobody has much to argue against. 

The kind of trust worth staking their credibility on.

Just like the friend who finally books the restaurant.

This tech founder was a guest on a podcast back  in 2024. Today's 18th March... buyers are still DMing him about it. 

And when you Google his name, that episode shows up first and influences LLM answers.

That's what I call a content asset.

→ Gets shared in places you'll never track 
→ Keeps working years after it's published 
→ Owns Google and LLM real estate 
→ Becomes dozens of other pieces of content

This didn't happen by accident though. We pitched that podcast with a clear strategy - the founder's unique POV, a few stories relevant to the host's audience and proprietary data insights. It was all mapped before recording.

This asset then fueled other ones. 

LinkedIn → Podcast → LinkedIn → Newsletter → Sales enablement → More podcast invitations.

Don't leave all of this on the table.

taplio

The Battle

Louis Smith

Filipa Canelas

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taplio

The Battle

Louis Smith

Filipa Canelas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Louis Smith's LinkedIn Performance

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Performance ScoreLouis Smith's LinkedIn Performance