Louis Smith

Ecommerce SEO Consultant To 5x Your Traffic and Profits 📈 helped drive $80million+ MRR | Enterprise Shopify Search Engine Optimisation Specialist

I help you grow traffic, conversions & revenue with SEO + CRO.

Results delivered:

- 100+ eCommerce brands scaled
- 1 brand passed £100M+ MRR
- 1,000s of keywords ranked in competitive niches
- 50%+ growth on Google in 5 months (multiple brands)
- 7-figure revenue lifts across DTC stores
- written 100's of top ranking articles
- 1000's of backlinks landed

Complete SEO restructures across Shopify, WooCommerce & Magento.

If you want to scale quick, with trusted results, send me a DM.

Or email at seo@louissmith.co.uk 

https://www.louissmith.co.uk/

Search Engine Optimization Specialist

ECommerce SEO services (when done right) will help you increase your online organic sales. Use my proven results, tools, skills and SEO software that have helped clients generate £80million+ in MRR on Google.

I've seen a great way to find new content ideas, using what our customers are searching in LLMs. Try these 7 steps:

1. fire up Google Search Console
2. open the query tab
3. tap custom (regex)
4. plug in a custom extraction
(for example ([^” “]*\s){8,}?) 
5. Search Console will give you long tail searches
6. included are possible customer prompts 
7. extract and build into your content strategy

Why this works so well for an eCom content strategy?

We have specific pain problems to answer.

Now we need to create content to answer them.

Build out your content roadmap with new data.

Have you tried it out?

P.S there's different regex filters you can use

eCommerce SEO + AI Consultant | Helping 7-9 Figure Brands Grow Organic Revenue with SEO, CRO & Content | £100M+ Revenue Generated

custom regex strategy for ecommerce brands

Shopify case study: 35% search revenue growth 90 days in the competitive health and fitness niche (here's how):

We're climbing to the No.1 player in our industry.

I don't share many SEO case studies.

But this is a clear win.

Even with Google's volatility :/

The 90-day results:

- 35% organic revenue growth
- 33% Google revenue increase
- 35% organic click growth

Big help from the team at Efectiv Nutrition

(Adam, Paul and Louis)

What we're doing:

- building topical maps for sub-niches
- developing fire UX maps
- monitoring page engagement
- iterating customer journeys
(through internal linking)
- targeting revenue fitness topics
- updating the Shopify PDPs
- building better Shopify templates
- taking over the CrossFit niche
- crushing the Hyrox niche

FYI: I use my "eCom Growth OS for Shopify brands":

1. Analysis
2. Sprint phase
3. Build phase

Still plenty of market share to take.

If you’re scaling a Shopify brand and want profit-led growth (not vanity clicks), DM me.

shopify case study from Akrify Shopify agency Dubai UAE

Rob Dance

CEO & Founder of ROCK.

I started my business with just £1,000
 
(I bought a cheap van, a laptop, and a desk)
 
Today, we operate internationally
Today, we hire over 100 of the brightest minds
Today, we're an 8-figure business, on our way to 9
Today, we're launching several new start ups
Today, I work with some of the most gifted people in the world
 
But what you don't know is:
 
20 years ago, I failed my exams and dropped out of school
17 years ago, I really struggled to write a full sentence
15 years ago, I was too scared to make phone calls

So now I'm sharing my journey with you.
Daily insights to help anyone.
Let's goooooooo 🚀

CEO & Founder

After 15 years of growing my business, I realised something FUNDAMENTAL was missing.

Our unique culture and innovative ways of managing our people has always been a TOP priority for me.

So much so, I have never found the perfect software platform to manage our people operations and help my team remove the day-to-day noise so they can focus on our mission.

Then, one day, it struck me: I NEED to create this myself to help other businesses!!

And so, Ware was born.

Launching in 2025, Ware promises to transform how you build your culture and genuinely empower your team.

Ware. Everything is.

I used to think people left jobs for more money

(I was wrong)

They’re not chasing bigger paychecks.
They’re chasing peace of mind.

They leave when:

- Effort is never enough.
- Silence feels safer than honesty.
- Burnout is expected and vulnerability is a liability.

So here’s a reminder from Dan:
Retention starts with culture.

If you want to retain your best people?

Start with respect.

That means:

→ Managers who support, not shame
→ A culture where it’s safe to be honest
→ Teams that value rest as much as results

The paycheck is important, sure.
But it’s not the reason they stay.

Do you agree?

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I used to think people left for better pay.

Now I know, they leave for peace of mind and basic respect.

Dan Murray and Rob Dance

You're not selfish for choosing yourself.

You're not wrong for letting go of:

- People
- Jobs
- Habits

That no longer serve you.

The truth?

Some people only stand by you when it suits them.

The moment you start:

→ Saying “no” 
→ Setting boundaries 
→ Chasing goals they don’t understand

They’ll call it betrayal.

Let them.

That’s not your weight to carry.

Growth often means mess.

It means discomfort. 
It means being misunderstood.

But it also means honouring who you really are.

Do you agree?

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You'll upset a lot of people when you start doing what's best for you. Rob Dance

If the leaders in the room aren’t saying your name when opportunities come up…

You might be in the wrong room.

Connections open doors.

But loyalty?

That’s what keeps you in the conversation when you're not there.

You want leaders who back you without needing a reminder.

The kind who:

→ Recommend you without hesitation 
→ Speak highly of you when you’re not around 
→ Say your name in rooms you haven’t entered yet

That kind of support is rare.

And you won’t notice it’s missing - until it matters most.

So, pay attention.

Watch who speaks up. 
Watch who stays quiet.

Silence from the top says more than applause from the crowd.

Do you agree?

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Let’s be honest:

Once is enough.

When a workplace shows you who they are, believe it the first time.

Not on the second slip-up.
Not after the third red flag.

Because the last thing you need is more:

→ Disrespect
→ Dishonesty
→ Disregard

Yet, we still make excuses:

- “Maybe they didn’t mean it.”
- “Maybe I’m being too sensitive.”
- “Maybe it was just a stressful week.”

But deep down, you know.

It wasn’t a one-off.
It was the culture speaking loud and clear.

So don’t wait around hoping it’ll get better.

Workplaces don’t change just because you want them to.

Do you agree?

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Stop allowing people to show you twice what they already showed you once. Rob Dance

Here’s the truth:

Nothing lasts forever.

→ Not the burnout. 
→ Not the doubt.

→ Not the win. 
→ Not the high.

That can feel scary.

But it can also feel like freedom.

So when things fall apart?

Don’t panic. 
It won’t last.

And when everything clicks?

Don’t get too comfortable. 
That won’t last either.

This isn’t a warning.

It’s a reminder.

Hard days build strength. 
Good days build momentum.

But neither define you.

Learn what you need to.

Then let it go.

Do you agree?

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Bad news: everything is temporary. Good news: everything is temporary. Rob Dance.

Communication gets a lot of attention in leadership

But here’s the truth 👇

You can:

- Talk non-stop
- Send daily emails
- Fill everyone’s calendar with meetings.

And none of it matters if your team doesn’t understand you.

Leadership isn’t about volume.
It’s about clarity.

Do they get what you’re asking for?
Do they know why it matters?
Can they act on it with confidence?

If the answer is no, you’ve missed the mark.
The best leaders don’t aim to be loud.

They aim to be understood.

That’s how they create:

→ More trust
→ Better results
→ Less confusion

So stop asking if you’re communicating enough.
Start asking if your message is landing.

Do you agree?

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Communication is good. Understanding is everything. Rob Dance.

The best way to ruin your team

(Without any help)

As George Stern says, you’re hiring people, not paper.

When you obsess over CVs…

You’ll miss the real talent standing right in front of you.

- A can-do attitude
- The hunger to learn
- Grit to push through

That’s what makes a team stronger.

Not a degree from 15 years ago.
Not a list of jobs that prove nothing today.

Because a CV won’t go the extra mile.
And diploma won’t care about the outcome.

But the right person will.

And your team’s success depends on spotting them.

Do you agree?

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An employee will never forget the person who took a chance on them. Be that person. Rob Dance and George Stern.

A lot of leaders don’t get this
 
But here’s the truth:
 
You can’t control other people.
 
Not their moods.
Not their choices.
Not their reactions.
 
The more you try, the more trust you lose.
 
But you can control how you show up.

The energy you bring.
The way you listen.
The way you lead.
 
That’s what makes people feel seen. 
 
Because leadership isn’t about control.

It’s about creating a space where others can thrive.
 
So stop micromanaging.
Start leading by example.
 
Do you agree?
 
♻️ Repost this to help the leaders in your network.
 
And follow Rob Dance for more LinkedIn content like this.

You can't control people, but you can control the energy you give to them. Rob Dance.

Here’s something I wish I knew earlier:

(You deserve to know this)

No one’s coming to tell you that you’re ready.

- You don’t get a badge.
- You don’t get permission.

The truth?

You just say yes before you feel ready.

It’s not easy.

I’ve been in rooms where I felt like an imposter.

But:

→ I stayed.
→ I learned.
→ And I grew.

And that’s how it works.

Waiting until you feel fully ready is just fear in disguise.

Stop hiding behind it.

Show up anyway.

Do you agree?

♻️ More people need to see this, share it with your network!

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If peace only comes when work is perfect…

→ Your manager's happy
→ Projects go smoothly 
→ Your inbox is quiet

That’s not peace. 
That’s control.

And control never lasts.

Real growth?

It happens when you stay grounded while everything at work is in flux.

Because the truth is:

→ Deadlines shift 
→ Teams change 
→ Plans fall apart

So if you're waiting for calm to feel calm, you’ll be waiting a while.

The real challenge?

Staying grounded when nothing’s going to plan. 
That’s where growth happens.

Because peace isn’t about having a perfect week.

It’s about holding your centre when everything’s uncertain.

Do you agree?

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If your peace depends on everything going right, it's not peace, it's control. Learn to be steady in uncertainty. That's real growth. 

Rob Dance

Biggest lesson of my career?

Stop giving more than you’re getting…

Especially when people show you that they won't return the same energy.

I learnt this the hard way:

- Burnout
- Being overlooked
- Constant overthinking

But they were there, right from the start.

I just didn’t want to believe them.

So if you’re stepping into a new space, pay attention to the red flags:

1) Overwork with no recognition
2) No room for questions or feedback
3) More competition than collaboration
4) Leaders who preach empathy but don’t live it

Trust your gut.

It will protect you peace more than anything else.

Do you agree?

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Choosing yourself isn’t selfish.

It’s smart.

I used to say yes to everything, thinking it would speed up my growth.

But all it did was burn me out.

Because here’s the truth:

When you don’t prioritise your own goals, progress slows.
When you don’t set boundaries, your energy gets scattered.

No one will protect your time for you.

That’s on you.

So start making space to:

→ Reflect on your direction
→ Build your skills
→ Rest properly

That’s how you grow.

Your career won’t move forward if you don’t take the wheel.

Do you agree?

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Don’t forget to take care of yourself, you matter just as much as the people you care for. Rob Dance.

Books teach you a lot.

But people?

They teach you how to lead.

→ The calm one when everything fell apart
→ The honest one when no one else would be
→ The one who made you feel like you mattered

They didn’t quote theory.
They just acted.

And that’s what stuck.

Because real leadership isn’t found in pages.

It’s found in people.

Empathy
Honesty
Presence

You learn that by watching, listening, and feeling.

So if you want to lead better?

Pay attention.

The best lessons are walking past you every day.

Do you agree?

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Fear isn’t about something being impossible…

(Despite what you may think)

It’s about stepping into the unknown.

- No clear map.
- No guarantees.

Just unfamiliar ground.

That’s uncomfortable.

But it’s not a sign you can’t do it.

Because fear doesn’t mean failure. 
It means growth is on the table.

That nervous energy?

It’s not a warning. 
It’s proof you care.

You don’t need to be 100% ready.

You just need to take the step.

Do you agree?

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It's scary because it's new, not because you're incapable. - Rob Dance

I had to learn this the hard way:

Some people will hurt you…

Then blame you for how you respond.

They’ll say you’re:

- Too emotional
- Too sensitive

And that’s not accountability. 
It’s manipulation.

If someone can’t take ownership of their actions…

They don’t belong in your life.

The right people won’t make you second-guess your emotions.

They’ll:

→ Listen 
→ Try to grow 
→ Take responsibility

So stay away from anyone who can’t say, “I was wrong.”

You’re not too much. 
You’ve just stopped settling for too little.

Do you agree?

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Stay away from people who can’t take responsibility for their actions and make you feel bad for being upset at them when they do you wrong. Rob Dance.

A toxic workplace culture doesn’t magically disappear.

So if your team feels:

- Burned out
- Disengaged
- On autopilot

Hoping it’ll get better on its own won’t work.

Waiting for someone else to fix it?

That’s exactly how the cycle continues.

If you want better communication. 
↳ Start communicating better.

If you want more trust. 
↳ Show it first.

If you're waiting for leadership to fix things. 
↳ Step up.

Culture isn’t a policy or a set of values on the wall.
It’s how people show up every day.

So if you're tired of the same problem ask yourself…

What are you actually doing to change them?

Do you agree?

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Nothing changes if nothing changes. Rob Dance.

Waiting for your workplace culture to magically improve?

It won’t.

- Toxic meetings
- Poor leadership
- No direction

These problems don’t solve themselves.

So if you’ve been waiting for a sign to act…

This is it.

Change doesn’t come from a memo or a workshop.
It comes from someone choosing to break the cycle.

That someone can be you.

Speak up 
Set a better tone 
Lead, right where you are

Because the longer you wait, the longer the dysfunction lasts.

Do you agree?

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The old advice?

– Do more
– Hustle harder
– Say yes to everything

But that mindset?
It’s a fast track to burnout.

Because more isn’t always the answer.

Sometimes, it’s the problem.

So instead of another to-do list, try a stop doing list.

Ask:

→ What’s draining energy I don’t have?
→ What doesn’t align with who I’m becoming?
→ What am I only doing out of habit, guilt, or fear?

Protecting boundaries starts there.

With honest answers.
And hard cuts.

Because clarity doesn’t come from cramming in more.

It comes from clearing space.

Do you agree?

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taplio

The Battle

Louis Smith

Rob Dance

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taplio

The Battle

Louis Smith

Rob Dance

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Louis Smith's LinkedIn Performance

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