OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

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When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

Liminal

As Liminal’s founder and Managing Director I advise clients on communication strategy and oversee the team’s day-to-day execution. I’ve been working in corporate and financial communications for more than a decade and speak English and Dutch fluently.

Managing Director

Fincom Alliance

FINCOM brings together leading agencies, working collaboratively to help clients roll out their strategies in core European markets: Austria, France, Germany, Italy, Portugal, United Kingdom, Spain and Switzerland.  It combines local expertise with the strength of a consolidated platform to offer mandates from a single source.

Co-Founder

CitySavvy

Managing Director, UK

Helping financial services companies to communicate successfully

As Liminal’s founder and Managing Director I advise clients on communication strategy and oversee the team’s day-to-day execution.

During a 15-year career in corporate communications, I've worked across a range of sectors, advising some of the world’s leading companies, though my primary focus has been on financial services, including asset management, banking, private equity, real estate, indexing, commodities and hedge funds. 

In 2015 I was named in PR Week’s prestigious “30 Under 30” list of the profession’s rising stars.

I'm a native Dutch speaker and have a degree in English Literature from the University of Leeds.

taplio

The Battle

🍊Louisa Dunbar

Julian Rea

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