OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

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When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

Pipers Farm

Customer Retention Manager

We Book La Manga

Having lived in the sports tourism Spanish hotspot for a couple of years, I identified a niche opportunity to contract rates with multiple suppliers for accommodation, activities and facilities to offer a one stop shop, seamless and efficient booking service. The business setup was self funded, self created and certified as a travel operator.

Managing Director

palmera graphics

Working with clients across multiple industries to develop marketing strategies and brand identity. Some consultancy services included; marketing audit, re-branding, logo design, web design, initiating brand guidelines and designing a portfolio of creative marketing assets for website, advertising platforms
and print.

Marketing consultant, Graphic & Web Designer, Photographer, Social Media Manager

Laithwaites Wine

Working within the marketing team, I was promoted to manage the planning, design and print of the premium monthly product catalogue. According to commercial strategy of product sales, I designed layouts, briefed photography and directed photo shoots - responsible for concept to final print sign off. I also designed and created additional marketing assets such as postcards, member communication, flyers and digital assets.

Print Creative Manager

Responsible for in house creative design and supporting external creative agencies in creating exciting and enticing pages for the monthly catalogue. My responsibilities included creating trending, educational and fun topics to capture the interest of the consumer. I also managed the briefing of photography, attending shoots, reviewing images and signing off all photography. Other tasks included in this role were managing targeting mailings from brief to sign off and other marketing assets such as email banners.

Senior Graphic Designer

Origen Financial Services

As the companies graphic designer I was responsible for developing and delivering final artwork, such as
brochures, newsletters, leaflets, pull up banners, flyers, E-brochures, E-mails, event materials and posters. I organised printing cost estimates and schedules. In addition I took all individual head shots and group photographs for newsletters and press releases, I attended several events as Origen’s photographer.

Creative Designer / Company Photographer

With a natural flair for creating professional marketing assets, combined with developed experience of reaching targeted audience, I apply my positive, outgoing and organised personality to deliver effective marketing communications. I enjoy collaborating with business owners, commercial and marketing teams to deliver innovative marketing strategies to achieve business goals and brand awareness.

taplio

The Battle

🍊Louisa Dunbar

Katrina Menear

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