OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

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When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

Rick O’Neill, FRSA – International Speaker & Consultant in Aesthetics Marketing

Rick is a leading international speaker and consultant in digital marketing for the medical aesthetics industry, with over 25 years of experience in digital strategy, 16 of those dedicated to aesthetics and dentistry.

As founder of LTF Digital, a 30-person award-winning agency built specifically for medical aesthetic and dental clinics, he works with some of the fastest-growing practices across the UK, Ireland, Europe, and the US. His team handles content, paid media, automation, CRM, and conversion strategy, partnering with brands including Merz Aesthetics, Alma Lasers, and Crown Aesthetics.
He is one of only four official MAX Education partners for Merz Aesthetics globally, delivering expert training in business and marketing to clinic owners and industry professionals.

A respected voice on the international stage, Rick has spoken in 15 countries and delivered keynotes and workshops at some of the industry’s top conferences — including IMCAS Paris, AMWC Monaco, Alma Academy, Aesthetic NEXT (USA), and ACE & CCR London, as well as the prestigious Inner Circle in Switzerland, at which Rick is Faculty.

The Author of the Best-Selling Book “Black Belt Digital”, Rick is known for his direct, practical approach, he’s helped hundreds of clinics and training academies turn marketing confusion into commercial clarity. No fluff. No jargon. Just proven strategies that drive patient enquiries, conversions, and long-term growth.

He’s also coached aesthetic sales teams, advised global manufacturers, and continues to play an active role in shaping how the aesthetics industry approaches digital growth in 2025 and beyond.

www.rickoneill.co.uk
www.LTF.digital
www.BlackBeltDigital.com

taplio

The Battle

🍊Louisa Dunbar

Rick O'Neill

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