OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

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When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

Mat Bennett

I help agency leaders achieve more of what matters for them and their business and to remove hurdles that slow their progress. 

There’s a trap that too many agency founders fall into. We start businesses because we want freedom, independence and a better lifestyle then somehow sacrifice exactly those three things trying to build a business that will never give them back. 

Your business should be a tool to give you the lifestyle you want. Your lifestyle should not be dictated by what the business demands. That often requires growth, but growth is an important tool that can be applied to help us meet out goals, rather than a goal in itself, and the journey often starts with understanding what leaders really want from their businesses. 

I work with agency leaders to avoid these traps and to help them get them free when they fall into them. I do that through Mentoring, Coaching and general advisory support. 

WHAT I OFFER
* Regular advisory / mentoring support
* Problem solving workshops
* Strategic marketing support for technical agencies
* Non Exec Directorship
* Consultancy on other projects that are interesting, challenging and fun!


WHY ME?
* 25 years leading a profitable agency, culminating in a successful trade sale
* Experience through both boom and bust
* Business transformation success
* Great problem solver and big picture thinker, bringing an additional leadership brain to your organisation
* The benefit of both experience and hindsight

WORKING TOGETHER

My style is relaxed and focused on bringing real change in agencies to better align the business with the goals of the individuals that own them and helping them gain traction to bring about change. I put a lot into every client relationship I have, so do not always have the capacity to take on new clients, but I’d love to have a chat if you are interested.  

DM me to get the conversation started.

Agency Advisor, Mentor & Consultant

I help leaders of technical agencies build better agencies through Coaching, Mentoring and Consultancy.

Running a digital agency can be difficult. Whilst the demand for digital services has increased, as has the competition both for clients and talent. It can take all of your energy just to stand still, meaning that growth can sometimes come painfully slowly.

I have run digital agencies for 25 years and sold my own agency in 2021. I’ve learned a few things along the way, often deliberately, but also by making some expensive mistakes. I now use that experience to help other agency leaders hit their goals, grow their businesses and make fewer mistakes of their own along the way.

taplio

The Battle

🍊Louisa Dunbar

Mat Bennett

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