OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

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When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

I’m the Creative Director at Outmost, an award-winning animation studio.

For over 15 years, I’ve helped brands produce video content that works — beautifully. We uncover what matters most to your audience, then craft it into story-led content that draws your audience in. 

Think of it like your core message, wrapped in an engaging wrapper. 

The result? Brand films, explainers, and PR campaigns that cut through and deliver the goods. 

So if you need animated video that connects, converts, and delivers, let’s talk.

Oliver Lawer

One of the things I love most about my job is how varied it is. One minute we're working on a campaign piece for a national association. The next, a teaser SaaS video. 

I guess that's how I've never got bored these last 15 years!

Here is another from Outmost Studio. We really like how the transitions in colour-ways has come out.

We craft animation to perform beautifully | Creative Director @ Outmost

Well, that’s absolutely made my week 🤩

Such a lovely client too. Thank you Eric at outwrite.ai 

We’ll share the video in due course.

‼️ Ads are coming to ChatGPT ‼️ 
It's been a while since I saw a commercial I genuinely enjoyed. Bravo Anthropic!

taplio

The Battle

🍊Louisa Dunbar

Oliver Lawer

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taplio

The Battle

🍊Louisa Dunbar

Oliver Lawer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oliver Lawer's LinkedIn Performance

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