OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

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When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

Smart-Space Instant Buildings

Marketing Manager

Realise Marketing

Realise Marketing; Discover your potential 
Strategic marketing consultancy who identifies issues and opportunities, saves you money and provides you with the strategy you need to make digital marketing work for your business.
Our proven 3-step formula combined with over 15 years experience creates regular transformations for our B2B and B2C clients across the UK.

We work with 
- Businesses 
- Individuals 
- Agencies 

Led by Rebecca, who has over 15 years experience in using digital marketing in B2B and B2C businesses. 

- 15+ years marketing background
- CIM trained & trainer
- B2C and B2B experience 
- Wide range of industries 
- Consulting since 2014 

Key services 

- Marketing audit and strategy recommendations 
- Brand repositioning for business growth
- SEO, keyword research and content strategy 
- Analytics and reporting
- Marketing and career coaching / training

“Rebecca is one of the primary digital marketing consultants in the UK.” - Philip Storey - Owner, Enchant Agency

“Her work is meticulous, and her responsiveness to our unique requirements and workflows has been particularly welcome.” - Brett Ackroyd, Editor in Chief - Totaljobs

“I’m thrilled with the way you have been able to integrate new thoughts, and counsel me on what works! A rare talent!” - Ray Murphy, MD, Alert Research

Testimonials: can be found on this page or our website.

How to work with us 

- Freelance marketing projects 
- Ongoing marketing consultancy to oversee delivery 
- Quarterly audits and recommendations 
- Ad-hoc problem solving and strategic steering
- Extended team short-term to avoid permanent hiring

Book your free consultation -> https://realisemarketing.co.uk/free-15-consultation/
Download your free project brief -> https://realisemarketing.co.uk/resources/marketing-project-brief/

Freelance Digital Marketing Consultant

I have been teaching CIM (Chartered Institute of Marketing) courses as a Tutor / Lecturer since September 2016. I have worked across levels 3, 4 and 6 to date, and study centres include Professional Academy (Cambridge and London) and The Marketing & Leadership Academy (TMLA, Derby).

I specialise in Digital Marketing and modules I have covered to date include: 
- Digital Optimisation (Level 6 - CIM Professional Diploma) 
- The Digital Customer Experience (Level 6 - CIM Professional Diploma) 
- Marketing and Digital Strategy (Level 6 - CIM Professional Diploma) 
- Strategic Marketing (Level 6 - CIM Professional Diploma) 
- Digital Marketing (Level 4 - Certificate in Professional Marketing) 
- Digital Essentials (Level 3 - Foundation Certificate in Professional Marketing)


This includes researching and preparing content for the syllabus, delivering lectures, facilitating workshops and tutoring students on their coursework assignments and exam preparation. 

Locations include London, Midlands, across the UK or remotely.

Independent Marketing Tutor & Guest Lecturer

Super User Studio - UX & Product Consulting Studio

B2B Marketing Role, starting on a contract basis in November 2022

- Managed the successful migration of CRM from Mailchimp to HubSpot & setup
- Created and implemented marketing strategy, including lead magnet and lead nurturing campaigns 
- Setup LinkedIn / web content strategy and LinkedIn newsletter, quickly gaining over 250 subscribers (organic)
- Gained industry press, targeting over 150,000 product managers and 70,000 new users a month 
- Established new referral partnerships and pipelines including Gartner

Bowland Solutions

B2B Head of Marketing Role, starting on a contract basis in March 2022

Key achievements:
- Successful delivery of 3 webinars, with up to 50% attendance rate (industry ave = 30%) and 95% of audience attending for full duration. 4-5 leads gained have gone on to convert to paying clients, generating over £100k revenue.
- Established new referral partnership, opening up new revenue streams, with more in the making
- Commission and successful publication of double-page thought leadership editorial feature in HR Director Magazine (10,500 Senior HR decision makers, advertising value of £6k)
- Up to 60% OR & 17% CTRs on email campaigns
- Successful migration from Mailchimp to HubSpot sales & marketing hub
- Brand discovery and strategy to differentiate proposition 

I was responsible for overall delivery of the marketing strategy; 
- Planning strategies to help build a sales funnel and nurturing leads down the funnel to a product sale (via implementation of HubSpot within the business)
- Building relationships with strategic partners to create B2B reseller and referral pathways, generating new revenue streams
- Organising events (such as webinars and workshops) aimed at topics tailored to pain points of the target audience 
- Development of owned and earned thought-leadership content across industry media publications, website, LinkedIn, email newsletter 
- Planning email and website workflows to support the sales funnel
- Management of website redesign IA (including wireframes and sitemaps) content strategy, SEO and keyword research / planning
- Budget management 
- Development of a marketing plan and calendar of activity throughout the year

Head of Marketing

The Blue Cube

I was brought onboard in 2014 to lead the company’s client service function, delivering account management and project management, and ensuring the effective application of internal processes and systems.  This supported the agency during a period of significant growth.

✔ Clients included: Mouchel, Sapphire, Calgavin, Birmingham Children’s Hospital.

Senior Digital Account Manager

Insight Presentation Systems

I was engaged as Business Development Manager to oversee all sales & marketing activities for a company specialising in providing equipment and technical support to major events, with new and existing clients. I managed exhibitions, converting and won new business. Highlights include a Virgin Media event.

Business Development & Marketing Manager

LHM Media

I was hired into the newly created role of Head of Strategy (Digital) for the agency LHM to manage B2C and B2B social media strategy for clients, including top level creative campaigns.

✔ Clients included: Dunlop Tyres UK, Menzies Hotels, Eurocell, HIS Hair, Lovell Homes, car2go, Ardens & Eversheds.

Head Of Strategy

Attraction World

Attraction World is the leading supplier of attraction tickets to travel agents in the UK. I was hired to manage eCRM for three consumer travel brands, including delivering social media, email and content strategies, and all promotional activities.  I also developed and launched a new brand site through a variety of social media campaigns.

Online Marketing Manager

383 Project is a digital product and service studio focused on customer experience. A highlight of my time here was the winning of the 2 year social media account for Chevrolet Europe, which involved planning campaigns over 20 local markets.  I also led the development of key accounts from small projects to £250k+ retainer contracts.  I developed the CRM strategy and managed two new sites for Bullring, for which we were awarded the 2011 Bronze Fresh Award and were nominated for a Data Strategy Award.

Senior Account Manager

Cogent Elliott

Account Manager (contract)

I am an experienced Marketing Strategist / Head of Marketing. I have a proven track record of planning and delivering highly effective digital marketing campaigns that transform a business’s online presence, increase brand awareness, encourage customer retention and subsequently drive business development.

I am also a marketing tutor / lecturer for CIM (Chartered Institute of Marketing), delivering marketing, digital marketing & strategy courses for study centres across Diploma, Certificate and Foundation Certificate levels.

With 15+ years’ experience in both agency and direct client assignments, I have worked across a range of industries, including leisure, retail, travel, automotive, finance and healthcare.  Having completed over 200 successful projects since forming my own consultancy, Realise, in 2014, I have a proven ability to drive business growth, consolidate brand positioning and achieve measurable and lasting results for businesses.

I offer a wealth of valuable experience in marketing strategy, social media and competitor analysis.  Working alongside the full spectrum of businesses, from small start-ups to global corporations such as Dunlop, Chevrolet and 3M, I pride myself on an ability to hit the ground running and quickly appraise a company’s cultural and commercial identity to assimilate their marketing needs, maximise financial resources, and provide effective solutions to ensure return on investment.

I deliver a fully bespoke service that inspires businesses to explore the digital world as a means to find new opportunities, and provide them with the marketing know-how to achieve their goals. 

● Digital Marketing Audit & Strategic Recommendations
● Digital Marketing & Content Strategy 
● Competitor & Website Audit / Analysis
● Customer Service Audits (via Social Media)
● Digital Marketing Training

Have a project or a marketing problem you are trying to solve?
✔ Contact me for your free consultation to discuss in confidence - https://realisemarketing.co.uk/free-15-consultation/

taplio

The Battle

🍊Louisa Dunbar

Rebecca Coldicott

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