OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

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When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

Most digital pitches, whether on websites or sent by email, fail to interest people enough to take action. 

We solve that problem.

Animation captures attention and simplifies messages through its unique, entertaining, and visual nature.

Live video adds a personal and authentic touch by tapping into our innate social instincts, fostering a sense of connection.

We enhance key decision-making drivers by evoking emotions through characters, storytelling, and metaphors.

Utilising behavioural economics, we align the message with known decision-making processes, directly influencing them.

This results in a more persuasive pitch, attracting more clients.

Our clients report high levels of satisfaction with how our animations have improved their marketing and sales success.

Take a moment to be entertained and have a peep at our fabulous website: http://www.wakster.com

Philippe Ingels

I’ve been playing around with a small experiment to see how AI can be used to enhance a 3D model rather than do everything from scratch.

For this one, I kept things pretty loose. I didn’t bother modelling or texturing the rocks, moss, or plants, and the bridge only has a very rough texture. Letting AI fill in that extra detail saved a surprising amount of time and made the whole process feel a lot lighter.

It’s been interesting thinking about where the line sits — focusing more on the core shapes and mood, then letting the tools handle some of the surface complexity.

Bridging philosophy, consciousness, and lived experience | Building a fact-based framework for meaning, purpose, and well-being.

We are in trouble. We have become extremely good at organising complex systems. And yet we are strangely unmoored from that success, like balls bouncing down a hill with no clear sense of why they’re doing it or where they’re all going (except down). That might be because we struggle with something deeper: shared meaning, purpose, and belonging.

We often blame politics, capitalism, technology, identity conflicts, etc. for feeling disconnected from a stable foundation. But these are symptoms rather than root causes. The deeper strain is that modern societies no longer share a clear story about what life is for, what we owe one another, or what kind of future we are collectively trying to build.

In earlier periods, religion, tradition, and national narratives often provided that sense of orientation. Not perfect but at least somewhat functional. They gave people a place in a larger story and a framework for belonging. Those structures have, for the most part, weakened, and nothing equally stable has replaced them.

We can still find meaning in family, friendships, faith, or local communities. But shared meaning at the level of society has all but disappeared, especially in large, pluralistic societies where many different beliefs coexist.

At the same time, rapid technological change, especially now, with the introduction of AI, along with constant information overload, uncertainty, and fragmentation, makes the formation of common narratives seem extremely unlikely. Ideas, identities, and loyalties shift faster than institutions can stabilise them. And trust in those institutions is eroding as well (partly because they are not fundamentally solving the problems). 

The result is a society that is highly capable but often psychologically unsettled. Systems continue to function, yet many people feel disconnected from the larger whole. This is why modern society can feel as though it is continually struggling to stabilise itself. 

The challenge is not only to manage political, economic, and technological systems, but to rebuild forms of shared meaning, purpose, and belonging strong enough to hold our complex society together. And by that I don’t mean going back to religion. There are good reasons why those structures weakened. I mean finding a secular foundation that can do the same job to a similar degree.

Twenty years of figuring things out.

Five years of turning the pile of fragments into a coherent theory (Book 1).

A three-month detour working on a proof of concept.

Another 18 months working on the bigger bet — instead of building a proof-of-concept, laying the groundwork for a system that helps us ground, orient and stabilise ourselves in a fast-changing, uncertain world and gives future AGI a framework that will benefit us (Book 2).

Three months of alignment — defining, positioning, pressure-testing what on earth this thing actually is.

What could possibly take that long?

Well, it’s not every day you try to sketch the framework for a brand-new secular belief system. Turns out, if you don’t want to accidentally reinvent dogma with better branding, you have to be meticulous: challenge your own assumptions, build language people can actually use, and make sure the ideas survive contact with real life rather than just sounding clever at 2 am.

Big ideas are easy. Coherent ones take time.

The second book is coming out soon.

Then there will be years and years of scrutiny ahead — rigorous stress-testing, philosophical refinement, empirical evaluation, public debate, ethical calibration, cultural adaptation, and lived experimentation — the slow, necessary work through which any new secular framework earns its legitimacy.

If the future solves survival but not meaning, purpose and belonging, what exactly are we left living for?
 
It’s easy to make predictions about the future. 

We do it constantly, even though they’re notoriously unreliable. Still, the human brain can’t help itself; it runs little simulations to spot risks, make plans, and feel slightly less in the dark about what’s coming.

Right now, there’s no shortage of AI forecasts, ranging from utopia to total existential blackout. 

We seem drawn to imagining either paradise or apocalypse — moderation rarely holds attention.
 
I’m generally optimistic, but it feels sensible to listen to both the hopeful and the grim, because most of us will probably experience something messier in between. 

So here’s a darker sketch — not for despair, but because there’s a point on the other side.

● Imagine AI advancing at breakneck speed until both cognitive and physical work start looking optional — not for us, but for the economy. 

● Jobs vanish in chunks, taking status, purpose, and that quiet sense of being needed with them, leaving anxiety and identity vertigo in their wake. 

● People push back, loudly, passionately — but this time David shows up, and Goliath has automated the slingshot.

● Eventually, a baseline safety net emerges: machines keep the lights on, the shelves stocked, and the income flowing, whether or not anyone is useful. 

● Those in charge discover that reminding everyone that scarcity could return is an effective way to maintain compliance. 

● Without a shared narrative, society splinters into tribes of every flavour — ideological, hedonistic, spiritual, artistic — a buffet of identities.

● Motivation softens. Mastery starts to look quaint.
 
● Then comes a slow sheepification: skills fade, standards slip, and deep thinking becomes something machines do.
 
● Eventually, a kind of zombification settles in — life continues, conversations happen, but the inner spark feels optional.
 
● A few pockets of resistance keep pushing back, though even they sometimes wonder what the point is.

Depressing?
 
Perhaps. But we were already drifting toward tribification, sheepification, and low-grade zombification before AI arrived. The mental-health crisis, loneliness, burnout, deaths of despair, and collapsing trust — the mood was set long ago. AI just walked onstage in the third act.

So what might steer us away from the full descent? 

● First, unifying mind and matter into a single framework — we still understand surprisingly little about the mind, and that shift alone would reshape how we see ourselves. 

● From there, we could build a secular foundation for meaning, purpose, worth, and belonging grounded in reality rather than faith.
 
● And finally, redesign the economy around the one scarcity that may actually matter in an abundant world: mental well-being.

It’s a modest proposal, really — rethink reality, rewrite civilisation, redesign the economy. 

No pressure. 🙂

One of the things I enjoy about AI is debating with LLMs — they’re surprisingly good at it.

It forces you to state ideas as precise, testable claims, surfaces hidden assumptions, and pressure-tests reasoning without social friction. You can iterate quickly, refining a position until you understand it more clearly.

They’re not decisive, of course, and because there’s no genuine stake, they won’t capture the full range of human intuitions — and they can drift. Still, it feels a bit like playing chess: light, fun, but great practice.

Below is part of an exchange from yesterday.

I argued that value comes entirely from how life feels from the inside, and that a guaranteed overarching purpose matters because it helps keep those feelings stable when life goes badly.

AI: If well-being were the only ultimate value, a perfectly happy simulation should be just as good as real life — yet many judge it worse, implying truth or authenticity matter independently.

Me: They judge it worse because they fear the simulation could be switched off — the insecurity is doing the work.

AI: Then imagine two worlds identical in experience: one real, one fabricated but never revealed. Many still say the real one is better.

Me: The person judging the two worlds still sneaks in the idea of possible loss of security. For those inside, nothing differs.

AI: And yet people want their achievements to be real; if that preference affects well-being, authenticity still matters.

Me: In both your worlds, they experience them as real, so there’s no difference unless the illusion breaks.

AI: Even so, the real world might be better overall.
 
Me: But no one can ever tell unless you add insecurity from outside the scenario.

Conclusion: It went on for a while. Debating like this isn’t about winning; it sharpens your thinking. You see exactly where your assumptions sit and how they hold up under pressure. The real outcome isn’t agreement — it’s clarity. 

And it’s fun. 😀

This is truly extraordinary. The level of physical control, in terms of timing, stability, and interaction, is genuinely impressive. The boundary between human physical expression and machine capability is becoming thinner. Add an intelligent, self-learning AI mind to this, and the possibilities explode.

A lot of physical and routine jobs will slowly fade away as machines end up doing them more cheaply and better, including plumbing.
On the upside, we’ll be able to send robots into dangerous situations where no human should have to go, such as burning buildings.
The worrying part is that the same technology could make war feel easier to carry out, even if it becomes more precise.

Still, if machines can move and perform like us, we’ll have to rethink what actually makes us special. The answer isn’t easy. We may need to stop seeing ourselves as separate, self-contained individuals and start understanding both mind and world as part of one continuous, interconnected process that we participate in. Rather than just surviving or optimising, our role might need to focus on shaping the quality of that shared process through what we create, how we relate, and, more importantly, what consciousness can add to the process (which is the one thing AI doesn’t have and is unlikely to access any time soon).

https://lnkd.in/eszdYWup

Open video: Martial arts robots dazzle at 2026 Spring Festival Gala #CoolChina #springfestival2026 #kungfu on youtube.com

Martial arts robots dazzle at 2026 Spring Festival Gala #CoolChina #springfestival2026 #kungfu

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The Battle

🍊Louisa Dunbar

Philippe Ingels

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The Battle

🍊Louisa Dunbar

Philippe Ingels

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Philippe Ingels's LinkedIn Performance

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Performance ScorePhilippe Ingels's LinkedIn Performance