Louis Grenier

Bonjour bonjour, I’m Louis Grenier, a recovering Frenchman who helps marketers to stand the f*ck out.

You can stand the f*ck out. Yes, even in the marketing industry. You can find your people and position what you do in a way that feeds your soul. You can build a resilient business and have fun—without working 40 hours a day. You can land some amazing opportunities because your message is so clear, unique, and appealing to the right people. You can stand the f*ck out without bouncing from tactic to tactic, hoping it will work.

It's just that there are no shortcuts, no secrets, no growth hacks to get you there—because, if it was easy, everyone would do it. 

In other words, standing the f*ck out is meant to be hard.

I'm just hoping I could make your journey a tad more enjoyable. Whenever you're ready, there are three ways I can help you:

🤘 Subscribe to my daily emails (Mon-Fri) and get advanced positioning, branding, & lead gen tips.
🤘 Work with me privately via 1-to-1 coaching.
🤘Enroll in my training to help your clients Stand The F*ck Out or make your marketing team sniff the same glue.

Drop me a DM!!

Nice things people say about me/my work:

"The positioning GOAT." Harry Dry, creator of MarketingExamples.com

"Louis's work flipped my struggling company from losing money to profiting close to two million dollars in a year. Because of him, we stopped copying others and figured out how to forge our own path to stand out." - Jonathan Goodman, best-selling author, Founder of the PTDC

"Louis is a force to be reckoned with. Give him a product, a bunch of users, and a market opportunity and he will quickly identify the positioning gap—and work quickly to fill it. I should know; I worked with him on a project just like this for a €30M+ ARR SaaS brand. Louis is to positioning what Hoover is to vacuum cleaners—synonymous." - Sançar Sahin, former VP of Marketing at Typeform & Hotjar

Podcaster

Everyone Hates Marketers changed my life in so many ways. It helped me to connect with folks I admired. It helped me get a job in tech after burning out running my first marketing agency. And it still teaches me so much about our craft.

It's the only marketing podcast for people sick of marketing b*llshit. It's a Top 1% podcast with nearly 2M downloads. Also, 25,000+ followers across podcast platforms. More than 3,000 downloads per episode.

Louis Grenier 🤘

BREAKING: [New version of an AI model that’s 0.01% better than the previous one] just changed [an entire discipline that takes decades to master] forever. 

(and it's not even close) 

[A couple of bullets on how you’re a f*cking simpleton who does everything wrong, including the most basic tasks]

[Classic LLM sentence structure "That’s not this. It’s that." to really drive the point home and make you feel worthless.]

I just built a groundbreaking system that eliminates 90% of that manual work. (Editor’s note: No you f*cking didn’t.)

Here's what it does

→ [Something that takes days to do properly that can now be done in less than 30 seconds]
→ [A vague statement that’s empty of any meaning but sounds very smart]
→ [An another one that uses "adaptive" somewhere]
→ [And a final one that implies you can achieve something akin to the perpetual motion machine]

[Re-use of that classic LLM sentence structure "This isn’t about this. No, it’s about that" to really make sure you get the point because the implication is that you’re slow as f, remember?]

And best of all, [whatever system they’re promoting runs 24/7, which means, of course, that it’s going to generate truckload of cash while you sleep.]

[Repeat of what that groundbreaking system does but using slightly different words so you feel the depth you know?]

[And then of course, that system is so good they’re willing to give it away for free just because they’re so generous.]

I’m giving away the complete blueprint:

- [Complete 4-step process that summarises the entire discipline]
- [Something else that’s worthless]
- [And then of course something something orchestration]
 
Comment "I CANNOT BELIEVE YOU ARE GIVING AWAY THAT PERPETUAL MOTION MACHINE FOR FREE" and I'll send it to you.

(must be able to do a cartwheel while blondfolded so I can DM)

Stand The F*ck Out | Dad, marketing troll, contrarian, husband, author, bowel cancer survivor

Ivan Oung

MINO Digital

ivanoung.io

A WordPress Developer who cares about profit, where I help service-based businesses who struggle to turn attention to leads by building fast and clean websites.

WordPress Developer / Founder

Cohort 6 Productions

I cofounded Cohort 6 Productions with the mission to drive growth by providing web/app-based solutions to SMEs. I work with our clients, developers, and designers to create helpful solutions. I analyze and evaluate data to make informed recommendations for our clients on current and future processes.

Other Highlights:
• 44% increase in month-over-month revenue in 6 months after launch
• 73% increase in traffic, 3x increase in time spent on-site

Skills:
AWS Cloud, HTML/CSS, Javascript/Typescript, React.js, Node.js, SQL, MySQL, PostgreSQL, Google Tag Manager, Google Analytics, Hotjar, WordPress, JIRA, Google Data Studio, Stakeholder Management,  Solution Architecture, Project Management, Data Analysis

Web dev / Co-Founder

Digital Nomads Hong Kong 

I build practical websites that only focus on converting traffic into leads.

Technical Product Specialist

Mapxus

Achievements:
• Improved TTV (time-to-value) by 99.6% (~3 weeks to ~2 hours)
• Grew homepage’s average engagement time by 219.42% with A/B testings
• Cut operation costs by $315,000/month within 6 months through payment system integration
• Improved onboarding time from ~ 3 days to ~ 5 minutes through process standardization
• Introduced data literacy across product team with self-served data analytic tools with visualization

Responsibilities:
• Perform market and competitor analysis across APAC, EU and North America region
• Serve as the product owner of 3 products (Web SaaS, API, and SDK)
• Define roadmaps to address opportunities and outcomes in line with company’s strategy
• Define products’ North Star Metric and team’s quarterly OKR
• Managing a development team of 5, prioritizing workloads and backlogs
• Design web UI interface with Figma
• Build deep user understanding through interviews and liaising with our enterprise customers (Hong Kong Development Bureau, 川崎重工, Hong Kong Blind Union, K11 Musea)

Senior Product Manager

Melco Resorts & Entertainment

At Melco, I worked as a Senior Business Analyst. I analyze the current business process and deliver solutions to make our loyalty program (Melco Club App) better: whether it is about implementing a ticketing system for our cross-border transportation service or OCR to improve our onboarding experiences.
As the subject matter expert of the releasing features, I create presentations to demonstrate business value and the proposed operational changes. I work with stakeholders on new verticals launches and process improvements across Macau, Manila, and Cyprus.

Other Highlights:
• Proposed insight-driven reporting framework for measuring business impact on new implementations
• Liaise with director-level business stakeholders (Gaming services, Data risk, and Casino services) across 3 regions (Macau, Manila, Cyprus)
• Liaise between 3 Engineering teams to deliver products to market

Skills: 
Heap Analytics, JIRA, Confluence, Tableau, Postman, Miro, Figma, Lucidchart, CMS management, BPMN, Quality Assurance, Product Management, Data Analytics, Business Process Improvement, B2C

Senior Business Analyst/Product manager

BloomMe

At BloomMe, I drove three product revamps as an initiative for improving customer and user satisfaction. Whether it is conducting customer interviews, analyzing and evaluating tracking data, to outlining the product roadmaps to make our products (BloomMe App, BloomMe Pro, CRM) better. I work closely with our sales, customer success, and finance team to reduce the operational cost through API integrations with Stripe and Chargebee.

Highlights:
• Improved quality of delivery by 73% reduction of new development-related bugs
• Improved cross-team communication satisfaction level (83% company-wide approval rate)
• Grew the Product/UX team from 3 to 5 persons
• 65% reduction on internal onboarding time for the product team

Skills:
JIRA, Confluence, Chameleon, Lucidchart, Mixpanel, Firebase, Google Analytics, Hotjar, Chargebee, Stripe, SQL Product Roadmapping, Wireframe, Prototyping, Business Process Improvement, Competitive Analysis, Market Research, Competitor Analysis, System Design, Stakeholder Management, Cross-functional Team Leadership, SaaS, B2B, B2C

Technical Product Manager

hi Inc.

Highlights:
• Appointed as the representative to visit the India office for a major backend integration
• Reduced cost of communication cost due to the lack of a single source of truth
• Reduced development downtime due to lack of standardization

Skills:
JIRA, Confluence, Salesforce, Postman, Lucidchart, BPMN, BRD, TRD, Spreadsheet

Product Manager

Xccelerate

Highlights:
• Featured in “UX Collective” Medium publication (236K followers)
• Led team to 3rd place in Startup Weekend Business and Technology event
• Reached 14,000 Read on Medium

Skills:
AWS Cloud, Git, Javascript, Typescript, HTML/CSS, React JS, Node JS, PostgreSQL, Public Speaking, Public Presentation

Full-stack Developer In-residence

The Store Hong Kong

Highlights:
• Increase in profit by $43k a year by the implementation of an automated price matching system
• Improved overall productivity by 37% with the implementation of Kanban project management practice

Skills:
Google Cloud Script, Excel, Trello, Google Analytics, Project Management, Team Management

Manager of E-commerce and Marketing

Ipsos

• Facilitate and supervise translation sections
• Recruit potential translators as well as host training sections 
• Proofreading and editing final translated versions; providing clients with a grammatically correct, well-expressed final version of the translated text in word/excel-processed document;s 
• Generate post-translation/proofread reports; feedback on translation accuracy and corrections

Freelance Translator

Help SMEs grow profit by creating effective website that turns attention into opportunities and purchases

As the Lead Developer and Founder of ivanoung.io, I help service-based businesses who struggle to turn attention to leads by building fast, clean, and result-driven websites. With over 5 years of experience in delivering web/app-based solutions to SMEs, I have a proven track record of increasing revenue, traffic, and user retention for my clients.

taplio

The Battle

Louis Grenier 🤘

Ivan Oung

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The Battle

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