Louis Grenier

Stand The F*ck Out

Everyone says stand out, but how?

You can stand the f*ck out. Yes, even in the marketing industry. I help folks working in digital, creative services, advertising, consulting, or PR, who want to stand the f*ck out without selling their soul.

* Freelance marketers
* In-house marketers
* Creative business owners (aka reluctant marketers)

Founder

Learn modern positioning strategies for agencies tired of blending in.

- Cohort-based course starts: 20 May 2025 at 11:00 AM CT
- Length: Two sessions per week for two weeks
- Cost per seat: $999

Register here: https://link.stfo.io/cxlcohort

Course Instructor

EveryoneHatesMarketers.com

Everyone Hates Marketers changed my life in so many ways. It helped me to connect with folks I admired. It helped me get a job in tech after burning out running my first marketing agency. And it still teaches me so much about our craft.

It's the only marketing podcast for people sick of marketing b*llshit. It's a Top 1% podcast with nearly 2M downloads. Also, 25,000+ followers across podcast platforms. More than 3,000 downloads per episode.

Podcaster

900.care

Advisor

Leadsie

Personal Trainer Development Center

LatinUs Beauty LLC

Hotjar

I was hired to lead the Content Marketing function but nearly got the sack after spending my time designing pretty slides instead of getting leads. Once I got my sh*t together, we grew SEO traffic 10x from ~20k to ~200k/month and first-touch sign-ups from 0 to ~1k/month. We also launched a fun little podcast called 'The Humans Strike Back.'

I then moved on to Product Marketing and repositioned Hotjar from 'all-in-one analytics & feedback' to 'behavior analytics,' making it the complement to traditional web analytics. We ran multiple experiments to test the new positioning, generating big uplifts in accounts created (mainly from the homepage).

My proudest project was the launch of the Hotjar Lightning Talks. Most virtual events are super boring, sales-y, and loOoOong. So, we took a risk and did something different. A 5-day virtual event for ecommerce folks, with 5 talks a day, but 5 minutes (!!!) each. Thousands of people registered. It was really fun to go against the grain on this one.

Content & Product Marketer

Phorest Salon Software

Slices Consulting

My first marketing agency. I burnt out within 18 months trying to "educate the market" about services they didn't want.

Burnout Founder

Bonjour bonjour, I’m Louis Grenier, a recovering Frenchman who helps marketers to stand the f*ck out.

You can stand the f*ck out. Yes, even in the marketing industry. You can find your people and position what you do in a way that feeds your soul. You can build a resilient business and have fun—without working 40 hours a day. You can land some amazing opportunities because your message is so clear, unique, and appealing to the right people. You can stand the f*ck out without bouncing from tactic to tactic, hoping it will work.

It's just that there are no shortcuts, no secrets, no growth hacks to get you there—because, if it was easy, everyone would do it. 

In other words, standing the f*ck out is meant to be hard.

I'm just hoping I could make your journey a tad more enjoyable. Whenever you're ready, there are three ways I can help you:

🤘 Subscribe to my daily emails (Mon-Fri) and get advanced positioning, branding, & lead gen tips.
🤘 Work with me privately via 1-to-1 coaching.
🤘Enroll in my training to help your clients Stand The F*ck Out or make your marketing team sniff the same glue.

Drop me a DM!!

Nice things people say about me/my work:

"The positioning GOAT." Harry Dry, creator of MarketingExamples.com

"Louis's work flipped my struggling company from losing money to profiting close to two million dollars in a year. Because of him, we stopped copying others and figured out how to forge our own path to stand out." - Jonathan Goodman, best-selling author, Founder of the PTDC

"Louis is a force to be reckoned with. Give him a product, a bunch of users, and a market opportunity and he will quickly identify the positioning gap—and work quickly to fill it. I should know; I worked with him on a project just like this for a €30M+ ARR SaaS brand. Louis is to positioning what Hoover is to vacuum cleaners—synonymous." - Sançar Sahin, former VP of Marketing at Typeform & Hotjar

Louis Grenier 🤘

F*ck it, it's nearly Xmas, so I've got something (very) generous:

DM me with your postal address and I'll send you a FREE copy of my book. And, if you're in-house, I'll send copies to your colleagues, too.

There's no catch, it's a great book, I'm proud of it, so the more people read it, the better.

Offer ends when I fall asleep in my shed... I mean, "garden office." I also reserve the right to NOT send it if I have to pay $50+ for shipping (or for any other reason). Don't @ me.

And yes, I can absolutely be bribed if you want to make sure I don't forget about you. Just drop a little like or comment, you know how it does be.

🧡

Stand The F*ck Out | Dad, marketing troll, contrarian, husband, author, bowel cancer survivor

Founder @ Flow

Most SaaS companies don’t lose customers because of product. They never make it there in the first place because of crappy onboarding.

I’ve led marketing & growth at five SaaS scale-ups, and advised many more. Wherever I went, I saw the same pattern repeating itself: founders spending millions to acquire users, only to lose them in the first few clicks.

In 2022, I founded Flow to help B2B SaaS companies fix their onboarding gap, and turn trial users into loyal subscribers. Basically, my job is to speed-run users as quickly as possible to their first “aha” moment: that’s what really makes them stick.

Here’s how we do it:
- First we’re uncovering how users really experience your product (and where they drop off).
- Then we’re pinpointing onboarding friction that kills activation and conversions.
- Based on that, we build personalized onboarding flows across in-app, email, and beyond, using scalable low-code solutions.

Acquisition is expensive, retention is priceless - and onboarding is the bridge between the two. Our clients see faster activation, higher subscription rates, and less cancellations. They get users that stay, succeed, and become advocates.

If you’re leading a SaaS company and want your users to stick, I’d love to connect.

Jamie McDermott

A $5M ARR SaaS company I spoke with had almost no user analytics.

Let that sink in. Millions in revenue, but critical product decisions were being made in the dark.

This isn't a rare exception; it's a widespread problem. Teams are drowning in data but starving for insight because they don't track the right events, or worse, don't trust the data they have.

Without reliable metrics, you can't find your bottlenecks. You can't measure feature impact. You can't confidently build a roadmap.

𝗧𝗵𝗲 𝗰𝗼𝘀𝘁 𝗼𝗳 𝗱𝗮𝘁𝗮 𝗰𝗵𝗮𝗼𝘀 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗮 𝗺𝗲𝘀𝘀𝘆 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱. 𝗜𝘁'𝘀 𝘀𝘁𝗮𝗹𝗹𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵.

Check out my thoughts on 'product tours'...



Thanks to the Chameleon team for letting me dig into their data.

You spent 3 weeks building the perfect product tour. 
Users spent 0.4 seconds dismissing it. 
Welcome to onboarding in 2025. 💀

Thanks to Jamie McDermott for putting together this great playbook 👇 
https://lnkd.in/dh7B62uk

The Hidden Metrics of Effective Product Tours | Chameleon

If your churn meetings feel like a game of hot potato, you’re not alone.

Too many leadership teams treat churn like a customer success problem. Easy target, right? But it's rarely just a CSM issue.

If your product is buggy, no amount of relationship-building will save you.

If you're selling to the wrong fit, no handoff deck fixes that.

If marketing promises things the product can't deliver, no QBR will make the disappointment go away.

And if your support is drowning in tickets, don’t expect a renewal, no matter how many check-ins you schedule.

Customer success can only patch so many holes. Most of the leaks start way upstream.

Retention is a mirror: it reflects every weakness in your funnel, your product, and your messaging.

If you want to move the needle, stop the blame game and start owning your slice of the problem. Product, sales, marketing, support, success - nobody gets a free pass.

Churn isn’t a department. It’s a symptom.

Treat the cause, not just the pain.

Stop prioritizing complex integrations. Find the most boring, repetitive task your user hates and automate it. That's your real product magic.

During a deep dive into a client's onboarding process, their Head of CS said something that cut through the noise:

"Automated workflows are definitely powerful with customers."

We'd been discussing complex EHR integrations and calendar setups. But her point was a reminder of what users 𝘵𝘳𝘶𝘭𝘺 value. It's not the technical connection itself. It's the magic of seeing a manual, time-consuming process simply disappear.

For their users, seeing a workflow trigger automatically based on an event in their system was the real "aha moment." It was the point where the product's value became tangible.

This is a critical lesson for prioritization.

Instead of getting lost in complex integrations, find the most painful manual task your user performs. Then, show them how your product makes it effortless. That's where you'll find the most powerful activation moments.

Here's our 3-step process for finding the biggest bottlenecks in any SaaS product.

You just need a system to find them.

We call it finding the bottleneck. Instead of guessing, we analyze everything to get a complete picture of the user journey.

Our process is simple but rigorous:

🔍 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗤𝘂𝗮𝗹𝗶𝘁𝗮𝘁𝗶𝘃𝗲 𝗗𝗮𝘁𝗮: We plug into customer support tickets, online reviews, and feedback surveys to understand user frustration in their own words.

📊 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝗮𝘁𝗶𝘃𝗲 𝗗𝗮𝘁𝗮: We connect to tools like Amplitude and Mixpanel to pinpoint exactly where users drop off in the onboarding flow.

💡 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘁𝗵𝗲 𝗗𝗼𝘁𝘀: We combine both data sets to form a clear hypothesis. 𝘞𝘩𝘺 are users getting stuck, and what's the highest-impact fix?

𝗧𝗵𝗶𝘀 𝗶𝘀𝗻'𝘁 𝗮𝗯𝗼𝘂𝘁 𝗰𝗵𝗮𝘀𝗶𝗻𝗴 𝘀𝗵𝗶𝗻𝘆 𝗼𝗯𝗷𝗲𝗰𝘁𝘀. 𝗜𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝗳𝗼𝗿 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝘂𝘀𝗲𝗿 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗶𝗻𝘁𝗼 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵.

Sales Navigator

li_at

JSESSIONID

Raw data doesn't drive decisions. Structure does. If your user research ends in a Word doc, you've failed.

You just finished 20 user interviews. Now what?

You're left with a mountain of transcripts and raw insights. This is a classic bottleneck. The research is done, but turning it into a clear, actionable plan that gets the whole team aligned is a project in itself.

Instead of writing a 50-page report no one will read, we translate research directly into visual frameworks. Here's the simple process we're using for a client right now:

- 𝗠𝗮𝗽 𝘁𝗵𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆: Create a simple, visual map of the user's experience from awareness to activation.

- 𝗗𝗲𝗳𝗶𝗻𝗲 𝘁𝗵𝗲 𝗝𝗼𝗯𝘀 𝘁𝗼 𝗯𝗲 𝗗𝗼𝗻𝗲: For each stage, pull out the core JTBD from your research. What is the user 𝘳𝘦𝘢𝘭𝘭𝘺 trying to accomplish?

- 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗠𝗼𝗱𝗲𝗹: Use a framework like the Kano Model to categorize features into must-haves, performance-based, and delighters.

The output isn't a static document. It's a living FigJam board that becomes the foundation for the project, sparking conversation and driving the roadmap.

Stop writing reports. Start building shared understanding.

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Louis Grenier 🤘

Jamie McDermott

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The Battle

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