Louis Grenier

Stand The F*ck Out

Everyone says stand out, but how?

You can stand the f*ck out. Yes, even in the marketing industry. I help folks working in digital, creative services, advertising, consulting, or PR, who want to stand the f*ck out without selling their soul.

* Freelance marketers
* In-house marketers
* Creative business owners (aka reluctant marketers)

Founder

Learn modern positioning strategies for agencies tired of blending in.

- Cohort-based course starts: 20 May 2025 at 11:00 AM CT
- Length: Two sessions per week for two weeks
- Cost per seat: $999

Register here: https://link.stfo.io/cxlcohort

Course Instructor

EveryoneHatesMarketers.com

Everyone Hates Marketers changed my life in so many ways. It helped me to connect with folks I admired. It helped me get a job in tech after burning out running my first marketing agency. And it still teaches me so much about our craft.

It's the only marketing podcast for people sick of marketing b*llshit. It's a Top 1% podcast with nearly 2M downloads. Also, 25,000+ followers across podcast platforms. More than 3,000 downloads per episode.

Podcaster

900.care

Advisor

Leadsie

Personal Trainer Development Center

LatinUs Beauty LLC

Hotjar

I was hired to lead the Content Marketing function but nearly got the sack after spending my time designing pretty slides instead of getting leads. Once I got my sh*t together, we grew SEO traffic 10x from ~20k to ~200k/month and first-touch sign-ups from 0 to ~1k/month. We also launched a fun little podcast called 'The Humans Strike Back.'

I then moved on to Product Marketing and repositioned Hotjar from 'all-in-one analytics & feedback' to 'behavior analytics,' making it the complement to traditional web analytics. We ran multiple experiments to test the new positioning, generating big uplifts in accounts created (mainly from the homepage).

My proudest project was the launch of the Hotjar Lightning Talks. Most virtual events are super boring, sales-y, and loOoOong. So, we took a risk and did something different. A 5-day virtual event for ecommerce folks, with 5 talks a day, but 5 minutes (!!!) each. Thousands of people registered. It was really fun to go against the grain on this one.

Content & Product Marketer

Phorest Salon Software

Slices Consulting

My first marketing agency. I burnt out within 18 months trying to "educate the market" about services they didn't want.

Burnout Founder

Bonjour bonjour, I’m Louis Grenier, a recovering Frenchman who helps marketers to stand the f*ck out.

You can stand the f*ck out. Yes, even in the marketing industry. You can find your people and position what you do in a way that feeds your soul. You can build a resilient business and have fun—without working 40 hours a day. You can land some amazing opportunities because your message is so clear, unique, and appealing to the right people. You can stand the f*ck out without bouncing from tactic to tactic, hoping it will work.

It's just that there are no shortcuts, no secrets, no growth hacks to get you there—because, if it was easy, everyone would do it. 

In other words, standing the f*ck out is meant to be hard.

I'm just hoping I could make your journey a tad more enjoyable. Whenever you're ready, there are three ways I can help you:

🤘 Subscribe to my daily emails (Mon-Fri) and get advanced positioning, branding, & lead gen tips.
🤘 Work with me privately via 1-to-1 coaching.
🤘Enroll in my training to help your clients Stand The F*ck Out or make your marketing team sniff the same glue.

Drop me a DM!!

Nice things people say about me/my work:

"The positioning GOAT." Harry Dry, creator of MarketingExamples.com

"Louis's work flipped my struggling company from losing money to profiting close to two million dollars in a year. Because of him, we stopped copying others and figured out how to forge our own path to stand out." - Jonathan Goodman, best-selling author, Founder of the PTDC

"Louis is a force to be reckoned with. Give him a product, a bunch of users, and a market opportunity and he will quickly identify the positioning gap—and work quickly to fill it. I should know; I worked with him on a project just like this for a €30M+ ARR SaaS brand. Louis is to positioning what Hoover is to vacuum cleaners—synonymous." - Sançar Sahin, former VP of Marketing at Typeform & Hotjar

Louis Grenier 🤘

F*ck it, it's nearly Xmas, so I've got something (very) generous:

DM me with your postal address and I'll send you a FREE copy of my book. And, if you're in-house, I'll send copies to your colleagues, too.

There's no catch, it's a great book, I'm proud of it, so the more people read it, the better.

Offer ends when I fall asleep in my shed... I mean, "garden office." I also reserve the right to NOT send it if I have to pay $50+ for shipping (or for any other reason). Don't @ me.

And yes, I can absolutely be bribed if you want to make sure I don't forget about you. Just drop a little like or comment, you know how it does be.

🧡

Stand The F*ck Out | Dad, marketing troll, contrarian, husband, author, bowel cancer survivor

TienArt

- 6+ years experience as a game artist shipping PC and mobile games, from Casual to mid-core.
- Rapid prototyping experience, creating stub assets for use in-game while testing new ideas (https://alcyp.itch.io/ I do gamejams on the side and was part of the prototyping team at Gameloft Hanoi)

- Work closely with Tech Artists, Engineers and Designers to realize the vision of the project
- Focused 2D Art skills with experience and an understanding of 3D and 2D scene and asset creation, VFX, modeling, shaders, optimization, texturing, and lighting for games.

- Relying Heaaaaaavily on communication, cross-discipline collaboration skills
- Familiarity with Unity and Unreal
- Passion for making video games, especially in a rapid, focused, smaller form

Game Artist for Indie games

Qloud Games

Helping out to build Loftia, a Cozy Solarpunk MMO!

Artwise, I do/did:
- Concept Art (visualizing the team ideas, from art direction and theme to game mechanics)
- Level Art (Setting up scenes in Unreal Engine 5)
- Assist at Art Direction ( Helping out setting up the Artistic guidelines, making sure visuals fit the game theme)
- Assist at Art team management ( Helping set up tasks, and deadlines, hiring new artists (and other teammates))

Gamewise:
- Helping set up the production pipeline and ensuring a great collaboration set up between team members.
- Helping at hiring teammates
- Helping with Game Design and ensuring Level Design and Set Dressing within UE5.
- Working in very close collaboration with other artists, game devs, and game designers.
- Sharing as much experience and knowledge as I can.

Game Artist

Tiny Phoenix

Currently working on the 2D visuals including but limited to :
- Visual Development
- Concept Art
- 2D Game asset
- Illustration
- Implementation and optimization within Unity3D
- UI/UX

2D Artist

STUDIO SOUZA

Background Artist

Pictagor Games

Responsible for the Steam capsule art for their upcoming game Crypto Against All Odds.

Illustrator

Game and a Curry

Responsible to illustrate 2 of their scenarios on their upcoming game : Jiangshi : Blood in the Banquet Hall

The Doves

Worked on the upcoming game Unconventional Warfare as Level Artist and occasionally, Concept Artist.
The various task consist of :
- Blocking out a level
- arranging the various 3D assets to create vivid and dynamic levels
- Working collaboratively with the writer, game designer and programmers
- Environment concept art and level design when needed

Environment Artist

Gameloft

- Responsible for concept art designs of ambitious 3D games, from the first concept phases to the completion of the project.
- Design characters/vehicles/environment concepts, based on game design descriptions.
- Active involvement in the game creation process by interacting with the game designer and Lead Artist.
- Effectively contributing to the art pipeline while understanding target platform constraints.
- Meeting project deadlines/milestones as set by project leads.

2D Concept Artist

2D Concept Artist Intern

Frozen Realm Studios

- Design characters/vehicles/props concepts, based on game design descriptions.
- Concepts for Key Art and storyboard for the narrative of the game under the direction of the Lead Artist.
- Remote position involving organized approach, respect of deadlines and unsupervised, autonomous workflow.

Concept Artist

Burning Games S Coop

Traineeship under the Robotpencil mentorship course.

- Design and produce a character illustration for FAITH The Sci-Fi RPG, a card board game.

There's a big misunderstanding gap between artists and their clients. On one hand we get told that "Practice will get us jobs" and on the other hand, you seek reliable professionals to bring your project to life often within budget, time or style constraints.

But practice alone doesn't make a game look good. Spending the past few years as a freelance artist or in-house at Gameloft Hanoi or Souza, taught me that art is a powerful communication tool when used wisely.

And like all good communication techniques, the first thing to do is to listen:

- To you
- To what you want to achieve through your project
- To the emotions you want to convey
- To whom it is destined
- To what they want to be through your project

And then we can "talk".

Hire me to:
- Help your project stand out through the most adapted use of art for your project (concept art, illustrations, Background Color art...).
- Make your players FEEL your story.
- Work together to bring your product to life. I'll adapt, give constructive feedback, effectively communicate because I believe strong teams make successful projects.

DM or email me to check out my portfolio!

If you're wondering but don't want to ask : It's pronounced "No-El-Teen" ;)

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