Loukas Hambi

For You Advertising

Co-Founder

Hambi Media

Founder & CEO

Dennis

Senior Advertising Sales Executive

Dennis Publishing

Advertising Sales Executive

KeyLight Hire LTD

Part-time marketing and promotional work.

Marketing Executive

The Prince Blucher

Barman

5 years ago, I quit my job in print to start Hambi Media.

Since then, we’ve helped 150+ DTC brands scale to 7 and 8 figures and spent over £150M on creative. We leveraged:

1. Compelling performance creatives
2. Ad campaigns that drive leads and sales
3. High-production studio for ecom brands (in-house)
5. Landing pages designed to convert
5. Social media management expertise

The road wasn’t always easy.

Hambi is now almost 20 people and we’ve grown at 400% in the past year.

2 years ago, I also co-founded For You Advertising - the fastest growing TikTok agency.

We’re one of the only agencies in the UK officially partnered with TikTok.

If you want to scale your e-commerce brand with a holistic partner who does everything creative for you, reach out at loukas@hambimedia.co.uk.

10 months ago, we launched Club Neuro, the first functional lifestyle brand built for neurodivergent minds.

This week, we secured investment from Private ADHD and the Global ADHD Network, the UK's leading clinical group for ADHD and Autism.

..And today, we’re officially opening our £100k seed round.

If you’re an angel investor or operator in consumer, mental health, or DTC, this is a round worth seeing. Here's why:

When I was diagnosed with ADHD a few years ago, I had that moment so many people experience: 
“Now what?”
No emotional support.
No trusted education.
No community to meet people like me.
No representation in culture or products.

ADHD diagnoses have risen by 400% since 2020, yet support and identity-driven brands are non-existent. That’s why I started Club Neuro, to empower, represent, and destigmatise neurodivergence through functional products, community, and education. 

We began with simple product drops and a private community on the back-end to validate the idea. Fully organic, no paid ads. 

Early traction includes:
• Our second drop selling out in 7 minutes
• 900+ active members in our private community (invited at point of purchase)
• 850+ orders fulfilled from 2 test drops (nearly all sales through organic)
• Our first paid in-person event sold out
• 300,000+ followers across social
• 103M+ organic views

People weren’t just buying apparel, they were buying belonging. Every purchase unlocked access to a private community with expert Q&As, lived-experience support, resources and connection.

But here’s the big shift. Our founding team has generated over $1Bn in revenue through Meta and managed $300M+ in ad spend for other brands. And yet we weren’t leaning into our unfair advantage. We weren’t building the kind of functional, benefit-led products that could scale predictably with paid media. So once the brand was validated, we pivoted. 

Over the past 6 months, we've been developing our hero product, the Club Neuro Stim Hoodie. This is the first functional sensory hoodie for neurodivergent adults and kids, co-built with thousands of survey responses and polls from our private community. 

It has subtle stress balls built into the sleeves, a hidden fidget-toy connector in the pocket, no itchy tags, weighted 100% cotton, and a design that actually looks good. 

Each hoodie purchase unlocks a private community space that converts buyers into repeat customers and long-term members. The product becomes the gateway to education, empowerment, and ongoing support. 

We have clear first-mover advantage. 
Backed by the UK’s leading ADHD clinical organisation, we’re building an ecosystem no competitor can copy. This is our moat.

If this interests you and you’d like to see the investment deck, send me a message and we can have a chat.

CEO of Hambi Media | Co-Founder of For You Advertising | CCO of Soar Hold Co | your DTC brand’s one stop destination for Performance Creative

Converting DTC eCom Poverty into Profit 💰 $50M+ in Revenue | Meta, Google & Paid Ads Architect

Focused on impact & mastery.

Check my posts to find out more.

Felix Dragoi 🔥

Paid ads are easy
What's harder is what happens post-click

The reason is that the most important metrics actually happen post-click

On paid ads platforms, to simplify, you have:
- CPM
- CTR
- CPC
+ Other more advanced ones

But all higher value metrics happen after the click:
- Conversion Rate
- AOV 
- ROAS
+ Other upsells and LTV optimizations

If we actually weigh each one in terms of importance and difficulty

We would get to the conclusion that CVR and AOV are actually the ones that have the highest impact

It's rarely a case of "paid ads don't work"

As much as it is about the offer/product not working

I Help eCom Brands with Paid Media 💰 $50M+ in Revenue | Meta, Google & Paid Ads Architect

CPMs on Meta won't get lower ❌
That's why diversification matters 

And that's why other ad platforms like Snapchat make sense

The European market is not as good as the US market in terms of buying power
(as in the screenshot example)

→ However, if you get 50% lower conversion rate
→ But you also get 80% lower CPM and CPC costs

Then you're still getting better results

Most of the ecom paid math still comes down to:
→ CPM
→ CPC
→ CVR
→ AOV

Not all eCom brands grow year over year
And that's ok

Because you don't always have the same goals

Yes, more revenue and profit are always ideal ✅

However, there are multiple things you can't control:

↳ market cycles
↳ consumer spending shifts
↳ platform volatility
↳ inventory or supply chain delays
↳ product lifecycle maturity
↳ ad costs rising faster than AOV
↳ team changes or operational constraints

Growth is not always a straight line 📈

Some years are

↳ for scaling
↳ for fixing margins
↳ for tightening the foundation
↳ for improving product and retention

Unless a brand is still in its infant stages

2025 wasn't the best of all time

But that means there's enough room for growth

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The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Loukas Hambi's LinkedIn Performance

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