Loukas Hambi

5 years ago, I quit my job in print to start Hambi Media.

Since then, we’ve helped 150+ DTC brands scale to 7 and 8 figures and spent over £150M on creative. We leveraged:

1. Compelling performance creatives
2. Ad campaigns that drive leads and sales
3. High-production studio for ecom brands (in-house)
5. Landing pages designed to convert
5. Social media management expertise

The road wasn’t always easy.

Hambi is now almost 20 people and we’ve grown at 400% in the past year.

2 years ago, I also co-founded For You Advertising - the fastest growing TikTok agency.

We’re one of the only agencies in the UK officially partnered with TikTok.

If you want to scale your e-commerce brand with a holistic partner who does everything creative for you, reach out at loukas@hambimedia.co.uk.

Co-Founder

2026 is about building systems that teach the algorithm who to find and how to convert them.

The top 10% of brands are already doing it.

We’ve pulled together exactly what they’re doing differently and how you can apply it in one resource:

🚨 THE 2026 D2C PLAYBOOK: The New Rules of Meta, TikTok, AI & Performance Creative

2026 is the reset year.

If your ads aren’t built for algorithmic feeds and personalised signals, you won’t scale.

Every platform is now fully personalised.

You’re not competing in interest groups anymore You’re competing inside each user’s unique feed.

And at the same time…

People crave connection more than ever.

They want emotion and authenticity, not just AI-fed precision.

So what wins in 2026? Brands that blend machine logic with human insight.

This is your roadmap to profitable, personalised growth across Meta, TikTok, Google, and AI workflows.
- What’s working
- What’s out
- What’s next

Get the playbook. Build for what’s coming:  https://lnkd.in/e2RZmsvs

If you'd like to work with us in 2026, you can get in touch with the team here: https://lnkd.in/eeaTd3cd

CEO of Hambi Media | Co-Founder of For You Advertising | CCO of Soar Hold Co | your DTC brand’s one stop destination for Performance Creative

🚨We're still taking applications for the UK’s first Creative Strategist Incubator role!

This is not a junior marketing role.
It’s not an internship.
It's a training ground for the next generation of elite Creative Strategists in e-commerce.

Over the last few years, we’ve trained and developed dozens of creative strategists inside Hambi Media / Soar With Us Group. What we’ve learned is simple:

Great creative strategists aren’t hired. They’re built.

What compounds isn’t just individual talent, it’s the network effect of strategists learning together, pressure-testing ideas, sharing context, and raising the bar collectively.

That’s what this Incubator formalises.

Think of it as the MBA for Creative Strategy:

✅ Real accounts

✅ Real performance pressure

✅ Real feedback

✅Real ownership

Compressed years of experience into months, inside one of the strongest creative strategy ecosystems in the UK.

If you’re early in your career, deeply curious, commercially sharp, and obsessed with how creativity actually drives performance, this is your launchpad.

More details here: https://lnkd.in/e6wta8Wp

Apply here: https://lnkd.in/eEGEw5c2

We’re not just hiring strategists. We’re building the next wave.

Sam G. Winsbury

We Create Thought Leaders Through Personal Branding | 150+ Personal Brands Built | Founder & CEO Kurogo

-- DM for Speaking Enquiries --

We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best.

But you just don’t seem to have the reputation you deserve.

You want to be the go-to authority in your industry and become an opportunity magnet.

That way you could…

- Generate inbound leads consistently
- Win clients and customers with ease
- Attract media features
- Attract top talent
- Speak on stage

The list is endless.

We help our clients do just that through the power of personal branding, by:

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 300+ personal brands, we’ve got quite good at it, achieving results like these in the process:

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Shan Grew 24,000 followers and landed $200,000 in sales
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 
🚀 Anna doubled her followers in 1 year
🚀 Debbie generated 11M Views

Your reputation is your biggest asset. Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yourself.

Founder

The exec: 20+ yrs experience, industry expert, loved by team

Their profile: looks like a CV from when they applied in 2015

And that’s not trivial either…

Weak profiles cost you opportunities every week.

Worse, people go to competitors who aren’t as good as you.

(Yep, just because their profiles signal more authority).

Here’s the thing:

Your ‘Job Role @ Company’ tagline tells me nothing
Your stock photo cover image is losing interest
Your 3rd person outdates bio is costing authority
Your profile isn’t just a CV anymore.

It’s your personal business card, pitch deck, website and sales page all in one.

Want to use this later? Save it!

Personal Brand Advisor To Leading Entrepreneurs & Execs | 350+ Brands Built | Speaker | Sky, Entrepreneur, Insider | Founder & CEO Kurogo

I let slip and admitted it to a potential client: 

You won’t track 90% of the work we do for you.

Sure, you’ll see the 10% everyone on LinkedIn is obsessed with:

→ Increased visibility
→ More engagement 
→ Inbound leads 

But your personal brand is 10x more than that. 

→ Nurturing leads from other channels 
→ Generating leads who’ll convert elsewhere
→ Warming prospects in the sales process
→ Build authority to increase perceived value
→ Creating touchpoints for existing leads 
→ Maintaining confidence from current clients
→ Building your employer brand to attract talent
→ Indoctrinating leads into your way of thinking
→ Attracting future partners or investors 
→ Future proofing your career

We all love the inbound leads. 

But reducing a personal brand to just that is stupid.

If you don’t understand that, I’m afraid you don’t understand the modern buyer.

With me? Or disagree?

We're wrapping up our work with a client. 

One of the ones I’m MOST proud of. In 24 months we: 

→ Generated MILLIONS of views 
→ More than TRIPLED their following
→ Earned them a TOP VOICE award 

More importantly: 

We impacted, inspired and influenced thousands of entrepreneurs. 

So often I’ll be told ‘I love the content she’s posting, she’s amazing’

Pretty cool feeling. 

I take 0 credit for this btw. Everything goes to Megan, Liesha, Varun, Jake, Satwik.

Ps. As I was writing this I also realised how mental it is that we’re able to bring 5 people from all sorts of backgrounds and walks of life to create such incredible results for one of the UKs leading entrepreneurs. Love Kurogo - Personal Branding Agency.

Trust is at an all time low. It’s not your fault. 

It’s government, the media and cowboys. 

But it is your problem. Here’s how to rebuild it: 

1. Position yourself as trustworthy

Easiest way to do this: cold hard proof.
Want to be trusted as a leading consultant?
Tell us how many people you’ve helped. 

Not got cold hard proof? 
Work harder to acquire it… 
Just how the game works.

2. Publish content regularly 

LinkedIn is the no.1 place for business owners. 
People trust companies when senior teams post. 
They’re also willing top pay a premium.

(Can’t cover all of this here, but my other posts do)

Ps. Don’t ignore: YouTube & Reddit.

3. Package your expertise

People trust ‘models’ more than raw ‘information’.
Their perceived value is higher.
More memorable = more trusted.

4. Partner with trust people/publications

Some people are already well trusted.
Collaborate with them on content/products.
You’ll gain trust through the Halo Effect.

5. Activate your people 

People are at the heart of all of this, not logos.

82% of customers trust companies more when execs are active on social media.

--

We’ve build 350+ personal brands now.

The most important thing is this:

It’s not about forging a false impression of yourself. 
It’s about creating a more accurate representation. 

If it’s not backed by a great product and solid proof, it’s pointless. 

Image: Edelman’s Trust Barometer (will link in comments)

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Loukas Hambi

Sam G. Winsbury

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The Battle

Loukas Hambi

Sam G. Winsbury

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Loukas Hambi's LinkedIn Performance

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Performance ScoreLoukas Hambi's LinkedIn Performance