Nayan

Freelance Data Specialist

Verschelden BV

Data Specialist

comma

Freelance Performance Marketeer

Kennisjobs

Freelance Marketing Manager

Be Yourself ™

John Cockerill

Wind Turbine Technician

Actum Services

Mechanic

As a freelance tracking specialist, I help businesses with their web tracking & data visualization.

I graduated with magna cum laude for my master's degree in industrial engineering electromechanics from University Ghent, where I developed strong analytical, problem-solving, and technical skills.

I started out as a performance marketeer, so I know very well what is important to track for ppc & social ads specialists.

Lowie Verschelden

Self Employed

Fixed term & freelance gigs. Helping launch new businesses and grow established brands through different marketing disciplines. B2C, B2B SaaS and eCommerce. I'm available for projects, consulting and advising. 

▪️Oneleaf (App Wellness). UA & ASO. Goal: Cost Per Trial $30 and CVR 25%. Monthly budget: $70K. 100% exclusive growth US. Channels: Meta, ASA, TikTok, UAC and Pinterest. For ASO: optimize KWs research, visual assets and CPPs to improve app visibility, ranking, and CR.
▪️Luciela (eCommerce). SEM & Email Marketing Automation. Software: Klaviyo. Conversion campaigns to ROAS on Meta within the EMEA market. Create an email strategy from scratch. Hands-on as well on Analytics, SEO and Affiliate.
▪️Coyomar (eCommerce). PPC. Shopping. Conversion campaigns to ROAS on Google ads. Spanish market. ROAS achieved 3,2.
▪️BuhoBike (eCommerce). Marketing Automation. Software: Connectif. Goal: consolidate a relational marketing strategy. 20% reactivation of dormant users, 10% recovery of abandoned carts and 70% open rate in segmented campaigns.
▪️Magistri (B2C). PPC & Email Automation. Software: MailerLite. Goal: Get subscriptions to courses. CPL 25€. Spain and LATAM. Budget 10K per month. Channels: Meta and Google ads. Automation workflow creation to increase ROAS and number of customers.
▪️Vatel (B2C). PPC & Marketing Automation. Software: Hubspot. Goal: Leads to increase the number of students for Hotel Management Master's Degree. Budget 5K/month.
▪️Veolia (B2B). PPC. Goal: Leads for decarbonization solutions in 6 LATAM countries. 3K/month budget.
▪️Peña Abogados (B2C). PPC. Lead generation on Google ads. Performance Max Campaign. 1K/monthly budget. 
▪️Thomas Wellness (B2B). Lead generation on LinkedIn ads. Segmentation, copies and images. Piscina & Wellness Barcelona.
▪️Tangelo Games (Mobile Game App). UA & ASO. Monthly budget: $35-45K. Meta, Google UAC, Unity, ASA, IronSource.

Digital Marketing Consultant - SEM, PPC & CRM Lifecycle for Mobile App and Web

Oneleaf

Mental health subscription-based App.

▪️Lead and execute App campaign launches for the US market & iOS devices (TikTok, Google, Meta, Pinterest & ASA). 
▪️Test and iterate on campaign structures, bidding, ad creative, budgets and other impact-driven variables for continuous growth, scale, and expansion.
▪️Manage app store optimization (ASO) projects on App Store and Google Play, including on-metadata optimization in various locations.
▪️Optimize keyword research, product descriptions, visual assets, IAE, CPPs, user feedback, etc. to improve app visibility, ranking, and conversion rates.
▪️Develop and implement a plan to grow and engage our user base.
▪️Monitor and report app performance metrics to provide recommendations for continuous ASO improvement.
▪️Conduct A/B testing and prove their effectiveness.

Performance Marketing Manager

Paysend

Laid off that affected 12% of the company. 

FinTech disruptor on a mission to change how money is moved around the world.

▪️ Marketing Campaigns: Lead digital marketing strategies to drive lead generation, traffic and revenue growth across paid media (Web & App), email marketing and organic social media in UK, US and EEA countries. Range up to 50-70K dollars/monthly.
▪️CRM Management: Build from scratch CRM automation on Hubspot for conversion and activation workflows, messaging, audience segmentation and data hygiene. 
▪️Testing and Optimisation: Conduct A/B testing and incrementally testing such as events, ad creatives, landing pages, bidding strategies, and targeting parameters to continuously improve performance and ROI.
▪️Creative Brainstorming: Create organic and paid communication calendar for our products & features.
▪️Cross-functional Collaboration: Identify opportunities with Product, Sales and Operations to plan and deliver growth through marketing.
▪️Performance Tracking: Monitor and analyze marketing automation performance metrics, including campaign effectiveness, lead generation, ROAS and ROI. Provide and present regular reports and insights to senior management & key stakeholders.

Senior Digital Marketing Specialist B2B SaaS

Ria Money Transfer

One of the largest international money transfer companies in the world.

▪️ Responsible for multi-million monthly budget for all campaigns trafficking, launching, reporting, and analysing in key growth markets (France, Benelux, DACH and Nordics). Range up to 1M dollars/monthly per market.
▪️Full management of App & Web campaigns that drive new user acquisition on DSP, UAC ads, Google Ads, Apple Search Ads and Paid Social channels such as Meta, Tik Tok, Snapchat and Spotify.
▪️ Lead execution of ethnic and others targeted marketing plans to reach potential corridors/segments.
▪️ Deliver discovery experiments leveraging new advertising networks, ad formats, creatives, placements, and tech & data-powered automation.
▪️ Partner with the internal creative team on their delivery and with analytics teams on developing our tracking & attribution measurement platform.

Digital Marketing Specialist EMEA

Grupo Lateral

Premium tapas restaurant chain founded in 1997 which currently has 17 restaurants throughout Spain that belong to a British capital fund.

▪️ Implement marketing strategies (SEO, influencer marketing, paid social media and e-mail marketing).

Social & Paid Media Strategist 

Tinkle

Social, PR and Digital Media Powerhouse founded in 2000.

▪️Advisor for strategic development of social and communication digital plans for B2B & B2C brands.
▪️Drafting a broad range of written materials including social media content, press releases and articles.
▪️Daily management of media & stakeholder relationships.
▪️Developing and executing PR & Social events as conferences and press calls.
▪️Protecting reputation in the light of a crisis and counteract negative progression.

Social & Digital Account Executive 

nBoca Comunicación con Imagen

Communication & PR agency founded in 2013 specialized in SMEs. 

▪️ SEM & social media campaigns on Google Ads, LinkedIn Ads and Meta Ads with medium marketing budget (<30K/monthly).
▪️ Manage influencers/celebs marketing campaigns.
▪️Implement communication plans to reinforce the awareness of clients at multi-channel level.
▪️Design of marketing materials as invitations, newsletters, press releases, brochures or foams.
▪️Liaise with media outlets for interviews and statements.

Marketing & PR Consultant

Marketing & PR Intern

🇪🇦 🇬🇧 Native English & Spanish speaker.

Looking for a Job Opportunity 🔎 Immediate Availability 💡 Also for Freelance Gigs

🌍 Senior digital marketing professional with expertise in driving paid media end-to-end campaigns across UK, US, and EEA markets. 💸 Experienced in managing and optimizing multi-million acquisition budgets doing in-house media/agency buying. 📱💻 App & Web performance on B2C, B2B SaaS and e-commerce. Also extensive experience in CRM & email marketing automation, PR, SEO and Social Media.

🎓 With a Double degree in Journalism and Audiovisual Communication at URJC. 🎓 Digital Marketing and Growth Hacking Master at Inesdi Digital Business School. 

📩 DM me or email me: diliaparkinson@gmail.com

Freelancing as well to help small and medium-sized companies to achieve their sales goals. Book a time 🗓 https://calendar.app.google/dv2KwaCPkuLHGUgU9 

⭐ Some achievements ⭐ 

🎯 29% higher ROAS when increasing budget allocation for Advantage+ shopping campaigns from 30% to 70% on Meta.

🎯 Decreasing CPL from $112 to $66 (-41% drop off) on Google ads in 6 months while increasing total leads, meaning a growth of 120%. 28% of SQLs comparing QoQ.

🎯 Launching TikTok as a new paid channel in the French market, creating the entire strategy and achieving CPR & registrations 30% better than other paid social channels.

🎯 Create from scratch an automated CRM program including segmentation, workflows, events, messaging, and optimization. 45% OR and CTRO 25% above competitors' benchmarks.

👉🏾 Main areas of work: App Marketing, Paid Social Media, Social Media Marketing, PR Strategic Planning, and Crisis Communication.

👉🏾 Main clients: Paysend, Ria Money Transfer, Amazon, Groupon, American Express, SEUR, Ipsos, HIP, DES, Inbenta, Alma en Pena, Altim, Centros Único, Levital, Café & Tapas, Café & Té, Panaria and ASTEX, among others. 

👉🏾 Core skills: 

✔️ Certifications: Google Adwords, Apple Search Ads, Google Analytics & Hubspot.
✔️ Email Marketing: Hubspot, Klaviyo & Active Campaign.
✔️ MMP: Branch & AppsFlyer.
✔️ CDP: Amplitude & Segment.
✔️ ASO: AppFollow, AppRadar & Sensor Tower.
✔️ Google Suite: Tag Manager, Analytics, Data Studio & Search Console.
✔️ SEO and CMS tools: Semrush, WordPress, Similar Web & Hotjar.
✔️ Adobe Suite: Photoshop & InDesign.

In constant evolution 💫

taplio

The Battle

Lowie Verschelden

Dilia Parkinson

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