Co-founder at Bobiotics.nl, where we create premium supplements for dogs. I handle the technical side, from web development to data & analytics.

Before going all-in on Bobiotics, I worked as a performance marketeer managing Google Ads and Meta Ads campaigns for brands like Samsonite, Zeb, and Insentials. 

Later, I specialized as a freelance tracking specialist helping businesses with web tracking, GTM implementations, and data visualization. 

That hands-on media buying experience means I know exactly what matters when it comes to conversion tracking and marketing analytics.

Master's degree in Industrial Engineering (Electromechanics) from Ghent University, magna cum laude.

Lowie Verschelden

Self Employed

Fixed term & freelance gigs. Helping launch new businesses and grow established brands through different marketing disciplines. B2C, B2B SaaS and eCommerce. I'm available for projects, consulting and advising. 

▪️Oneleaf (App Wellness). UA & ASO. Goal: Cost Per Trial $30 and CVR 25%. Monthly budget: $70K. 100% exclusive growth US. Channels: Meta, ASA, TikTok, UAC and Pinterest. For ASO: optimize KWs research, visual assets and CPPs to improve app visibility, ranking, and CR.
▪️Luciela (eCommerce). SEM & Email Marketing Automation. Software: Klaviyo. Conversion campaigns to ROAS on Meta within the EMEA market. Create an email strategy from scratch. Hands-on as well on Analytics, SEO and Affiliate.
▪️Coyomar (eCommerce). PPC. Shopping. Conversion campaigns to ROAS on Google ads. Spanish market. ROAS achieved 3,2.
▪️BuhoBike (eCommerce). Marketing Automation. Software: Connectif. Goal: consolidate a relational marketing strategy. 20% reactivation of dormant users, 10% recovery of abandoned carts and 70% open rate in segmented campaigns.
▪️Magistri (B2C). PPC & Email Automation. Software: MailerLite. Goal: Get subscriptions to courses. CPL 25€. Spain and LATAM. Budget 10K per month. Channels: Meta and Google ads. Automation workflow creation to increase ROAS and number of customers.
▪️Vatel (B2C). PPC & Marketing Automation. Software: Hubspot. Goal: Leads to increase the number of students for Hotel Management Master's Degree. Budget 5K/month.
▪️Veolia (B2B). PPC. Goal: Leads for decarbonization solutions in 6 LATAM countries. 3K/month budget.
▪️Peña Abogados (B2C). PPC. Lead generation on Google ads. Performance Max Campaign. 1K/monthly budget. 
▪️Thomas Wellness (B2B). Lead generation on LinkedIn ads. Segmentation, copies and images. Piscina & Wellness Barcelona.
▪️Tangelo Games (Mobile Game App). UA & ASO. Monthly budget: $35-45K. Meta, Google UAC, Unity, ASA, IronSource.

Digital Marketing Consultant - SEM, PPC & CRM Lifecycle for Mobile App and Web

Oneleaf

Mental health subscription-based App.

▪️Lead and execute App campaign launches for the US market & iOS devices (TikTok, Google, Meta, Pinterest & ASA). 
▪️Test and iterate on campaign structures, bidding, ad creative, budgets and other impact-driven variables for continuous growth, scale, and expansion.
▪️Manage app store optimization (ASO) projects on App Store and Google Play, including on-metadata optimization in various locations.
▪️Optimize keyword research, product descriptions, visual assets, IAE, CPPs, user feedback, etc. to improve app visibility, ranking, and conversion rates.
▪️Develop and implement a plan to grow and engage our user base.
▪️Monitor and report app performance metrics to provide recommendations for continuous ASO improvement.
▪️Conduct A/B testing and prove their effectiveness.

Performance Marketing Manager

Paysend

Laid off that affected 12% of the company. 

FinTech disruptor on a mission to change how money is moved around the world.

▪️ Marketing Campaigns: Lead digital marketing strategies to drive lead generation, traffic and revenue growth across paid media (Web & App), email marketing and organic social media in UK, US and EEA countries. Range up to 50-70K dollars/monthly.
▪️CRM Management: Build from scratch CRM automation on Hubspot for conversion and activation workflows, messaging, audience segmentation and data hygiene. 
▪️Testing and Optimisation: Conduct A/B testing and incrementally testing such as events, ad creatives, landing pages, bidding strategies, and targeting parameters to continuously improve performance and ROI.
▪️Creative Brainstorming: Create organic and paid communication calendar for our products & features.
▪️Cross-functional Collaboration: Identify opportunities with Product, Sales and Operations to plan and deliver growth through marketing.
▪️Performance Tracking: Monitor and analyze marketing automation performance metrics, including campaign effectiveness, lead generation, ROAS and ROI. Provide and present regular reports and insights to senior management & key stakeholders.

Senior Digital Marketing Specialist B2B SaaS

Ria Money Transfer

One of the largest international money transfer companies in the world.

▪️ Responsible for multi-million monthly budget for all campaigns trafficking, launching, reporting, and analysing in key growth markets (France, Benelux, DACH and Nordics). Range up to 1M dollars/monthly per market.
▪️Full management of App & Web campaigns that drive new user acquisition on DSP, UAC ads, Google Ads, Apple Search Ads and Paid Social channels such as Meta, Tik Tok, Snapchat and Spotify.
▪️ Lead execution of ethnic and others targeted marketing plans to reach potential corridors/segments.
▪️ Deliver discovery experiments leveraging new advertising networks, ad formats, creatives, placements, and tech & data-powered automation.
▪️ Partner with the internal creative team on their delivery and with analytics teams on developing our tracking & attribution measurement platform.

Digital Marketing Specialist EMEA

Grupo Lateral

Premium tapas restaurant chain founded in 1997 which currently has 17 restaurants throughout Spain that belong to a British capital fund.

▪️ Implement marketing strategies (SEO, influencer marketing, paid social media and e-mail marketing).

Social & Paid Media Strategist 

Tinkle

Social, PR and Digital Media Powerhouse founded in 2000.

▪️Advisor for strategic development of social and communication digital plans for B2B & B2C brands.
▪️Drafting a broad range of written materials including social media content, press releases and articles.
▪️Daily management of media & stakeholder relationships.
▪️Developing and executing PR & Social events as conferences and press calls.
▪️Protecting reputation in the light of a crisis and counteract negative progression.

Social & Digital Account Executive 

nBoca Comunicación con Imagen

Communication & PR agency founded in 2013 specialized in SMEs. 

▪️ SEM & social media campaigns on Google Ads, LinkedIn Ads and Meta Ads with medium marketing budget (<30K/monthly).
▪️ Manage influencers/celebs marketing campaigns.
▪️Implement communication plans to reinforce the awareness of clients at multi-channel level.
▪️Design of marketing materials as invitations, newsletters, press releases, brochures or foams.
▪️Liaise with media outlets for interviews and statements.

Marketing & PR Consultant

Marketing & PR Intern

🇪🇦 🇬🇧 Native English & Spanish speaker.

Looking for a Job Opportunity 🔎 Immediate Availability 💡 Also for Freelance Gigs

🌍 Senior digital marketing professional with expertise in driving paid media end-to-end campaigns across UK, US, and EEA markets. 💸 Experienced in managing and optimizing multi-million acquisition budgets doing in-house media/agency buying. 📱💻 App & Web performance on B2C, B2B SaaS and e-commerce. Also extensive experience in CRM & email marketing automation, PR, SEO and Social Media.

🎓 With a Double degree in Journalism and Audiovisual Communication at URJC. 🎓 Digital Marketing and Growth Hacking Master at Inesdi Digital Business School. 

📩 DM me or email me: diliaparkinson@gmail.com

Freelancing as well to help small and medium-sized companies to achieve their sales goals. Book a time 🗓 https://calendar.app.google/dv2KwaCPkuLHGUgU9 

⭐ Some achievements ⭐ 

🎯 29% higher ROAS when increasing budget allocation for Advantage+ shopping campaigns from 30% to 70% on Meta.

🎯 Decreasing CPL from $112 to $66 (-41% drop off) on Google ads in 6 months while increasing total leads, meaning a growth of 120%. 28% of SQLs comparing QoQ.

🎯 Launching TikTok as a new paid channel in the French market, creating the entire strategy and achieving CPR & registrations 30% better than other paid social channels.

🎯 Create from scratch an automated CRM program including segmentation, workflows, events, messaging, and optimization. 45% OR and CTRO 25% above competitors' benchmarks.

👉🏾 Main areas of work: App Marketing, Paid Social Media, Social Media Marketing, PR Strategic Planning, and Crisis Communication.

👉🏾 Main clients: Paysend, Ria Money Transfer, Amazon, Groupon, American Express, SEUR, Ipsos, HIP, DES, Inbenta, Alma en Pena, Altim, Centros Único, Levital, Café & Tapas, Café & Té, Panaria and ASTEX, among others. 

👉🏾 Core skills: 

✔️ Certifications: Google Adwords, Apple Search Ads, Google Analytics & Hubspot.
✔️ Email Marketing: Hubspot, Klaviyo & Active Campaign.
✔️ MMP: Branch & AppsFlyer.
✔️ CDP: Amplitude & Segment.
✔️ ASO: AppFollow, AppRadar & Sensor Tower.
✔️ Google Suite: Tag Manager, Analytics, Data Studio & Search Console.
✔️ SEO and CMS tools: Semrush, WordPress, Similar Web & Hotjar.
✔️ Adobe Suite: Photoshop & InDesign.

In constant evolution 💫

taplio

The Battle

Lowie Verschelden

Dilia Parkinson

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