Co-founder at Bobiotics.nl, where we create premium supplements for dogs. I handle the technical side, from web development to data & analytics.

Before going all-in on Bobiotics, I worked as a performance marketeer managing Google Ads and Meta Ads campaigns for brands like Samsonite, Zeb, and Insentials. 

Later, I specialized as a freelance tracking specialist helping businesses with web tracking, GTM implementations, and data visualization. 

That hands-on media buying experience means I know exactly what matters when it comes to conversion tracking and marketing analytics.

Master's degree in Industrial Engineering (Electromechanics) from Ghent University, magna cum laude.

Lowie Verschelden

Confidential

Assistant Vice President

Sr. Manager Google Performance Marketing

OctaChat

PPC Consultant

Utopia.pk

PPC Manager

Daraz

-Managing Regional Google adwords accounts (Pakistan, Bangladesh, Nepal, Srilanka, Myanmar)
-Budgets handling experience 200K USD/month
-Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
-Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.
-Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
-Experience on following tools (Google Adwords, Google Analytics, Kenshoo, Adwords Editor, Hotjar, Crazyegg).

Channel Manager Google Search & Display Performance Marketing

Gaditek (a disrupt.com company)

•Creating and Managing PPC Campaigns on Google & Bing Search Engines.
•Responsible to manage budget up to US$ 30000/month.
•Monitoring the Keywords Positions in Search Engines. Analyzing Google Analytics and Webmasters Tools
•Conducting keyword research and selecting product-specific keywords for PPC campaigns
•Monitoring campaigns on a regular basis to measure and maximize the effectiveness of all PPC campaigns
•Composing and testing ad copy to produce optimal click through rates
•Providing regular project status and progress reports to CEOs and Managers
•Responsible for day-to-day management of paid search campaigns including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management etc.
•Conduct keyword research and selection for pay-per-click campaigns.
•Continually monitor, revise, and optimize ad text as necessary.
•Use different bid strategies based on analysis, monitoring and reviewing performance of the campaign.

Search Engine Marketing Specialist

Bentham Science Publishers

Working on Following Platforms:
 - Google Adwords
 - Google Analytics
 - Facebook.
 - YouTube.

•Core functions include: Campaign Set Up, Reporting, Daily Adjustments, Keyword Research & Competitor Analysis.
•Keyword Research and Forecasting.execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
•Research keywords with different tools like Google Adwords keyword planner, Google Trends, Keyword.io, Ubbersuggest.Similarweb , Alexa.
•Setting up conversion tracking,Google Analytics tracking code, ad scheduling and bid strategy.
•Responsible for execution and tracking of internet marketing campaigns and projects including web site content, Paid Search,email and social programs.
•Develop content, optimized for each social channel and intended audience, to keep brands actively engaging in Facebook, YouTube, and other platforms as prioritized.
•Develop and present social plans, implement tactics, optimize real-time results, report outcomes and present implications with recommendations’ Collaborate with email/social team members to share and replicate internal and external best practices.
•Develop and manage project plans ensuring social experiences are launched on time, in scope, and on budget.
•Develop and deliver social reports
 - Post-campaign
 - On-going quarterly
•Drive understanding and use of social media best practices and investment to meet brand strategic and operational objectives for marketing, consumer insight, sales, and customer service.
•Research and create Geo targeting for SEM campaigns.
•Optimize adcopy and landing pages for search engine marketing.
•Perform ongoing keyword discovery, expansion and optimization.
•Provide insights and analysis regarding campaign performance.
•Updating landing page content material modules.
•Track, report, and analyze website analytics and PPC initiatives and campaigns.
•Manage campaign expenses, staying on budget, estimating monthly costs.

Assistant Manager Search Engine Marketing

TradeKey

Job Functions:

Manage campaigns , set-up, execution, and optimization, e.g., keyword expansion efforts, ad copy and landing page testing, etc.

Conducting campaign reporting and analysis

Reserch keywords with different tools like Google adwords keyword planner , google trends , keyword.io , ubbersuggest.

Plan and implement SEM campaigns. Grow successful and profitable search engine marketing traffic acquisition opportunities.

Improve quality score and conversion rates via landing page optimization 

Provide analysis of search campaigns and report impact of search efforts to the identified success measures

Work with Senior Search Marketing Specialist to manage the annual investment of paid search expenditures.

Day-to-day management of paid search campaigns, general market and Hispanic, including oversight of bid recommendations, execution details, budgets.

Develop and troubleshoot keywords or text ads for acceptance into the search engines.

Search Engine Marketing Officer SEM / PPC

Tradekey (Pvt) Limited

Works in TradeKey.com the worlds leading and fastest growing online business-to-business (B2B) marketplace that connects small and medium businesses across the globe for international trade.Over over 5.7 million businesses from 240 countries and it welcomes visits of over 9.5 Million buyers and sellers every month.

- Plan, co-ordinate and control the activities of the customer service team to maintain and enhance customer relationships and meet organizational and operational objectives.

- Implement Quality Assurance checks and promote the effective use of Quality Assurance tools and       techniques and contribute to the presentation of reports to Mangement to ensure that performance is  appropriately measured against key performance indicators.

- Solid communication skills and strong ability to work within multiple teams.

- Work with supervisors and management to ensure that all Teams are meeting quality standards.

Sr.Officer Operations

A committed performance marketing specialist with experience managing multiple campaigns.


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The Battle

Lowie Verschelden

Jibran Ahmed

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