The New Frequency

New Frequency offers coaching and consultancy to support socially conscious entrepreneurs and leaders to recognize, reframe, and reimagine habitual processes and practices that no longer serve in order to optimize their own well-being, create thriving cultures, and engender transformational change.

New Frequency offers a safe, judgment-free space to examine the behaviors and beliefs that enabled each of us to get to where we are… and to explore alternative ways of thinking, feeling, and being that will help us move to states of greater resonance.

Founder

Forbes Coaches Council

Sharing business and career thought leadership through Forbes Coaches Council, an invitation-only organization for premier business coaches, career coaches, and senior-level executives selected based on their depth and diversity of experience.

✅ Official Member

Sky's the Limit

Sky’s the Limit is harnessing the power of technology to fuel millions of aspiring, underrepresented, young entrepreneurs to reach their dreams. The one-on-one advising and mentoring, education, and funding opportunities we offer leads to the growth of social capital -- new connections, skills, knowledge, entrepreneurial mindsets, and access to new business opportunities. That translates to new businesses, new jobs, increased employability, increased lifetime earnings, and innovative products and services being developed across the world!

In my role as COO, I focused on driving growth strategy, optimizing strategic partnerships, and working with the team to ensure program, partner and platform success for both the existing US, and newly established UK-based operations. Special attention to community- and coalition-building, ensuring every entrepreneur, partner, and team member enjoys a safe and productive experience that allows them to fully express their purpose and live their vision.

Chief Operating Officer

South Carolina Institutes of Innovation and Information Foundation

I was honored to serve as a volunteer board member and Chair for SCIIIF, a 501c3 non-profit that provides resources and support for the Institutes of Innovation and Information established at South Carolina’s seven Historically Black Colleges and Universities (HBCUs). In my role, I was responsible for helping this newly established organization realize its full potential as a force for fundraising and coalition-building.

Chairperson

Courageous Be Coaching

Founder of a boutique consulting and coaching practice specializing in partnering with corporate leaders and independent business owners who seek to improve employee engagement levels, drive business results, and enhance personal leadership performance. I help people achieve remarkable results through innovative communications strategies, business and human resources strategy optimization, and powerful personal skills development.

CEO - Coach, Advisor to Social Entrepreneurs and Social Impact Professionals

VolunteerMatch

VolunteerMatch creates better ways to bring great people and great causes together at scale. They seek to unlock the promise of the private, corporate and social sectors with the web's #1 volunteer engagement network and associated technology and service solutions. 

In my role, I was responsible for helping forge the future of the organization as a member of the Executive Team. 

I led the Solutions team, a high-performing team composed of multiple functions: Marketing and Advocacy, Business Development, Customer Outcomes, Education and Training, and Philanthropy. 

In my role, I defined the business priorities and drove execution strategies, new solutions, and growth activities to strengthen and expand VolunteerMatch's brand, community of partners, clients, and allies. I worked constantly to strengthen and enhance our position as THE place for finding, matching, and engaging skilled volunteers, mentors, and board members.

Chief Solutions Officer

eSolidar

Advising on strategic matters including relationship development that serves the global expansion and adoption of eSolidar, the latest generation of GDPR-compliant giving and volunteering technology, and impactMarket, financial infrastructure for the new impact economy.

With both consumer- and business-facing products and services, eSolidar is known for its award-winning online platform and dynamic, innovative team. We help individual donors connect to causes and support charities and corporations to take control of their online fundraising and volunteering in ways that are timely, cost-effective, and phenomenally engaging -- especially to Millennial and Gen Z donors and volunteers.

Advisor - Market Development, CSR, Charity Auctions, Fundraising, Crowdfunding

Causecast

For Corporate Social Responsibility/Employee Engagement technology SaaS start-up, provided day-to-day operations leadership and direction to the cross-functional team to drive sales, optimize marketing and human resources, and ensure timely delivery of new products and services.
 
Managed 2 P&Ls - for the nonprofit Foundation and the for-profit Corporation – and led staff to deliver outstanding customer experiences and develop innovative offerings. 

Core responsibility included business development, HR, business strategy, planning, goal-setting, decision-making, budget, operations, general management for all functions, direct personnel management and supervision, infrastructure optimization, cross-functional leadership development, partnership development and management, executive coaching and mentoring, and public speaking.

Chief Operating Officer - CSR/Employee Engagement SaaS

As Vice President of Go-to-Market in summer of 2015, implemented and improved Sales & Marketing processes, performed resource allocation and budgets, and enhanced productivity and efficiency to drive revenue. Provided overall instructional vision and thought leadership, strategic and annual operating plans, program development plans, and process management.

As a member of the executive leadership team, my day-to-day responsibility included strategy, planning, decision-making, budget, operations, general management for the Sales and Marketing functions, direct personnel management and supervision, infrastructure optimization, cross-functional leadership development, executive coaching and peer mentoring.

Vice President, Go-to-Market Operations - Driving Revenue, Optimizing Sales and Marketing Processes

Intuit

I was offering leader for the global We Care and Give Back employee giving and volunteering program, including responsibility for day-to-day management of Intuit Foundation. I did trends research, strategy design, regular operations reviews, coaching and coordination of global volunteer teams. 

>> Created "Create the Change", an industry-recognized quarterly worldwide engagement campaign best practice, with end to end responsibility for concept, design, writing, and strategy through execution and measurement. 

>> Helped onboard, coach, and develop a team of Regional Site Coordinators and Program Managers to build capability and deliver outstanding results. Vendor, nonprofit/NGO selection and management, including compliance, risk mitigation, delivery and process design for new online tools infrastructure. Innovation catalyst, responsible for driving and teaching design thinking to work teams across the company.

Senior Manager, Worldwide Employee & Community Engagement - HR, CSR, Program Management

I was responsible for design and delivery of worldwide engagement programs centered around diversity and volunteering and giving. 

Accomplishments include design and delivery of global expansion strategy for We Care and Give Back community giving program, Working Globally website to develop global leadership mindset with employees, and the Do One Thing for Diversity campaign in support of the UN’s World Diversity Day. 

>>Developed the “Do One Thing” campaign in partnership with the United Nations to reinvigorate World Day for Cultural Diversity for Dialogue and Development, with attraction of 1M individual commitments. 

>>Wrote, edited and partnered with contractors and internal staff to deliver engagement program communications. Drove reward and recognition strategies for volunteer leaders and volunteer teams. 

>>Coached and supported teams to successfully craft engagement plans and deliver measurable outcomes to drive higher employee engagement levels.

Employee Engagement Program Manager - Internal/External Communications, Campaigns, Vendor Management

>> Led HR Communications function, including support of executive communications and delivery of monthly global HR All Hands for 250+ employees. Responsibility for writing, editing and delivery within all HR communications channels. 

>>Drove strategy and execution plan for launch of new Alumni network, managed vendor relationship and implemented online community collaboration tool to keep ex-employees connected and engaged with Intuit.

HR Communications & Alumni Network Leader - Executive Communications, Program Design, Product Launch

>>Drove change management strategy and coached leader capability throughout HR Reinvention. Project management and production for complex change projects in RIF, reorganization, diversity and employee engagement, leveraging end-to-end strategic thinking, people experience, D4D, organization design and change communication skills.

HR Change Leader - HR Communications, Project Management, Change Management

>>Coached senior and program leaders across HR and the business, applying customer-back, design thinking and employee experience knowledge to develop capability and build programs that create best possible experiences during highly confidential and sensitive moments of truth in the employee lifecycle; program leader for Last Days, Alumni, multiple M&A and RIF projects.

People Experience Coach - HR, Executive Coaching, Leadership Development, Program Management

>>Human Resources Business Partner supporting Payroll Sales organization in Reno throughout implementation of new incentive compensation program, quarterly and annual calibrations and high-performing organization review. 

>>Managed sensitive employee relations issues, hiring assessments, terminations and performance management on a daily basis. 

>>Partnered cross-functionally to re-design long-term organizational strategy, including restructuring of field sales force and RIF assessments that spanned across organizational boundaries.

HR Business Partner - Human Resources, Employee Relations, Hiring, Org Design and Strategy

>> Designed and implemented communications strategies in partnership with senior leaders in the Reno Payroll organization, across corporate HR and as a requested “expert” contributor for QuickBooks Group. 

>>Led the development of Reno’s employee giving and community relations programs post-restructure. Communications programs included confidential RIF and restructure communications and successful cross-functional team projects within business units; operating mechanism, engagement, client services and HR communications strategies; and cross-business unit communications strategies to support senior leadership team.

Communications and Community Relations Manager - CSR, Communications, Strategic Partnerships

Leadership Coach & Impact Strategist | Empowering Purpose-Driven Tech Leaders, with a Passion for Elevating Female Founders | Founder @ The New Frequency

Ready to reclaim your energy, amplify your impact, and not just succeed – but thrive? If so, you're in the right place.

Whether you’re navigating a career transition, looking for deeper alignment, or seeking a new direction, I’m here to support you in creating a clear, actionable path to success.

I guide visionary leaders and entrepreneurs who feel stuck, unsure, or overwhelmed by their next steps to break past limitations and gain the awareness you need to confidently move forward. 

Let’s work together to unlock your potential and help you lead with purpose. Book a clarity call today and take the first step.

Why work with me?

With over two decades as a social impact tech executive, entrepreneur, CEO, and COO, and a background as a 2X certified Life and Wellbeing coach, I leverage a potent mix of industry insight, strategic acumen, and a vast network of influential connections to uplift you. 

My domain? The nexus of social impact, strategic leadership, well-being, and innovation.

Here are some tangible impacts of this synergy:

↳ Orchestrated initiatives channeling over $80MM to purpose-driven ventures
↳ Devised marketing strategies generating a social impact return of $700MM+
↳ Revived businesses on the edge of closure, driving them to $5M in annual profits and scaling $40K side hustles into $1MM+ enterprises

With my guidance, hundreds of leaders and entrepreneurs have soared to new heights—imagine turning your vision into a thriving $100,000 annual recurring revenue stream or safeguarding a $20MM investment. My coaching is not just spice and sass; it’s rocket fuel.

If you're ready to resonate at a new frequency and shape a legacy that echoes beyond the boardroom, I’m here to make that happen.

📩 Book in a Clarity Call to get started.

Laura Plato

Nike

Nike's Finance Leadership Rotational Program “FLRP” is a two-year program designed to help the next generation of diverse leaders accelerate growth and development.

Year 2 rotation supports "NA EBP" North America Enterprise Business Planning.  EBP is Nike's connected planning ecosystem unlocking ongoing visibility into the financial implications of consumer and marketplace decisions.

FLRP - North America Enterprise Business Planning

Nike's Finance Leadership Rotational Program “FLRP” is a two-year program designed to help the next generation of diverse leaders accelerate growth and development.

Year 1 rotation supports Global Audit & Risk Management. Key projects include:
>> Enterprise Third Party Risk Management "TPRM" program design
>> EMEA Demand Supply Management "DSM" for Nike Direct Stores
>> Latin America Internal Controls over Financial Reporting "ICFR" (SOX non-key controls)

FLRP - Global Audit & Risk Managment

Provided in-year management for the Global Nike Direct Strategic Investment portfolio supporting key Nike growth drivers to operationalize Nike's 2X Direct Offense in the marketplace.

Projects included:
• Retail concept strategy
• Retail store expansion
• Omnichannel capabilities

Finance Manager Nike Direct Stores (Monobrand)

Provided in-year management for the Global Nike Direct Strategic Investment portfolio supporting key Nike growth drivers to operationalize Nike's 2X Direct Offense in the marketplace.

Projects included:
• International expansion
• Mobile commerce initiatives
• SNRKS Livestream

Finance Manager Nike Direct Digital Commerce

Provided in-year management for the Global Nike Direct Strategic Investment portfolio supporting key Nike growth drivers to operationalize Nike's 2X Direct Offense in the marketplace.

Finance Manager Nike Direct Engineering & Program Management 

Catalyst Ignite

Leadership & Career Coach

Speaker & Workshop Facilitator 

Catalyst: Ignite Your Spark Within To Achieve Powerful Transformation
Grab your copy at www.amazon.com/dp/1732946108

Stop feeling stuck and unclear on your purpose in life. It's time to feel energized and live in alignment towards achieving your full potential.

I know you want to do bigger things with your life. It’s time to purge the toxic “hustle more” mindset and begin to define success on YOUR terms. Success that does NOT require a ritual sacrifice of your soul or family relationships.

Author

Unifi Ai

At Unifi, we're on a mission to transform the world of debt recovery by putting humanity first. 🌍💙 With the rise of credit card debt reaching historic peaks, we believe it's time for a change. Our approach? Human-led, AI-powered solutions that offer compassionate, effective options for both consumers and businesses.

Investor & Advisor

UPLIFT Leadership

At UPLIFT Leadership, we set out to achieve: 

Our Vision: A mission-driven workforce where professionals realize their purpose, reach their potential and uplift others to succeed. 

Our Mission: To empower underserved communities with employment and economic opportunities.

Member Board of Directors

HOP Performance Institute

Become an unstoppable force. Our purpose is simple. We unleash leaders’ confidence and performance while creating sustainable and meaningful results for themselves and their organizations.

HOP is a data-driven, boundary-breaking, high-performance producing community and group of educators and coaches that believe “Higher Order Performance” steams from the mastery of the highest levels of performance using the philosophy and technology of neuroscience.HOP is a data-driven, boundary-breaking, high-performance producing community and group of educators and coaches that believe “Higher Order Performance” steams from the mastery of the highest levels of performance using the philosophy and technology of neuroscience.

International Advisory Board Member

KinderCare Education

Acted in Line of Business CFO capacity for entrepreneurial driven brand operating 500+ US locations providing after-school enrichment. Responsible for designing and implementing 3-year strategic plan to generate 2x Revenue with Margin expansion. 

• Multi-unit field operations
• Business development deal flow
• M&A due diligence
• Business acumen training

Strategic Finance Manager

Full P&L ownership for after-school education division. Collaborated with COO on setting strategic vision and establishing operational initiatives to drive Net Revenue and EBITDA growth. 

• Strategic planning
• GTM + pricing strategy
• Multi-unit KPI's
• US territory redesign

Principal Business Partner

Cambia Health Solutions

Managed Strategic Finance activities for IT Assets division including business case development and FP&A responsibilities. Influenced Enterprise capital & strategic investment process. Prepared and presented business case analysis to influence executive leadership to make most profitable decisions focused on increasing customer value. 

Inspiring experience: Nominated for inaugural Strategic Finance rotational program.

Sr. Strategic Finance Analyst (IT Assets)

Provided Strategic Finance activities for IT Services division; helping connect financial outcomes to newly implemented Agile delivery model.  Revamped OpEx forecast process to integrate with Agile capacity model; facilitating greater insight and alignment to a holistic Enterprise investment portfolio. 	Supported multiple Enterprise business cases through business case development and strategic insight.

Sr. Strategic Finance Analyst (IT Services)

Managed budgeting, forecasting, financial reporting, performance management, and business case development for multiple Corporate Services divisions. Prepared and presented regular and ad-hoc analysis to diverse audiences at the Executive and Vice President level. Provided insight to implications for current and future state operations utilizing knowledge of finance theories such as present value, cash flow analysis and vendor z-score analysis. Built forecasting model and provided variance analysis of employee expenses (401k, pension, bonuses, ect) at a consolidated level. Led Tiger Team around Cambia's strategic investment fund resulting in projected savings of 740+ hours annually.

Strategic Finance Analyst

Whitestone Holdings

Freelance consulting in the following areas:

business development, strategic partnerships, strategic planning, business intelligence, competition analysis, workflow analysis, business coaching,  personal productivity training, ad hoc business analysis


What do people value most about working with me?  

•Supply leverage through framework of individualized question based problem solving
•Provide “ah-ha!” moments and get brain bubbling with new ideas, clarity & focus
•Ability to distill large amounts of information and make high quality data driven decisions
•Strategic thinking partner helping bridge the “execution gap” 
•Ability to quickly breakdown large projects and/or goals into achievable milestones
•Utilize active debates and honest discussions to help facilitate answer to tough questions

Owner

HealthCo Information Systems

Business Finance Specialist
Identified key drivers and metrics ensuring gross margin targets were achieved. HealthCo lead for GE Healthcare Six Sigma financial workflow project, exceeding targets by 90%.  

Accounting Manager
Implemented workflow changes reducing A/R by 44% while operating with less overhead than peers. Finance operations lead for integration and GE license negotiations of multi state Mid-West acquisition.

Accounting Manager/Business Finance Specialist

Ameriprise Financial Services

Financial Analyst
Managed multi-million dollar book of business for Terrill & Associates, an independent financial practice. Performed portfolio research within a total portfolio risk framework. Supervised client service workflow in creation of over 200 financial plans. 

District Manager/Financial Advisor
Led team of 16 advisors at corporate office. Focused on business development and key metrics expanding district sales production 14%. Engineered 130+ financial plans determining asset allocations using linear modeling and Monte Carlo simulations.

District Manager/Financial Analyst

Career guide helping Fortune 500 leaders thrive without sacrificing family or core values || Author of “Catalyst”

You’ve landed here because you find yourself repeatedly asking 
➜ Have I sacrificed too much?
➜ Is there a better way?
➜ Is it worth it?

Your success has come at a price you’re no longer willing to pay. Sacrifice of family, health, and core values is no longer acceptable. 

You might be at the wrong company or perhaps the wrong career. 

The good news is that your current circumstances are not permanent. 

There is another way! 

My content is focused on helping people achieve ALIGNMENT; defined as being in action towards your purpose.


--------------------------

So who is Josh?

Today things are great… most recent highlight is joining the Nike Finance Leadership Rotational Program. I’m blessed with an amazingly creative wife and 2 awesome teenage daughters.

That wasn’t always the case. Rewind the clock and you’ll uncover I’ve encountered rock bottom moments and have to reinvent myself several times. 

I obtained my MBA in Finance and CFA charter while working full time but this didn’t protect me from a car accident that left me with a traumatic brain injury “TBI” in 2014. Non-stop headaches were the norm requiring vision therapy to train my eyes so I could read more than two sentences without getting fatigued and irritable.

To put it simply -- I lost the will to live.

Leveraging my faith along with concepts such as growth mindset and neuroplasticity I reinvented myself and achieved a greater level of success. Since my car accident, I’ve had many inspiring experiences including publishing Catalyst, becoming a start-up investor and advisor, facilitating career development, and Clifton Strengths (Finder) workshops at Nike.

Make today your masterpiece. 

Book a complimentary call through my featured section if I can serve you along your journey.

taplio

The Battle

Laura Plato

Josh McLean

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