The New Frequency

New Frequency offers coaching and consultancy to support socially conscious entrepreneurs and leaders to recognize, reframe, and reimagine habitual processes and practices that no longer serve in order to optimize their own well-being, create thriving cultures, and engender transformational change.

New Frequency offers a safe, judgment-free space to examine the behaviors and beliefs that enabled each of us to get to where we are… and to explore alternative ways of thinking, feeling, and being that will help us move to states of greater resonance.

Founder

Forbes Coaches Council

Sharing business and career thought leadership through Forbes Coaches Council, an invitation-only organization for premier business coaches, career coaches, and senior-level executives selected based on their depth and diversity of experience.

✅ Official Member

Sky's the Limit

Sky’s the Limit is harnessing the power of technology to fuel millions of aspiring, underrepresented, young entrepreneurs to reach their dreams. The one-on-one advising and mentoring, education, and funding opportunities we offer leads to the growth of social capital -- new connections, skills, knowledge, entrepreneurial mindsets, and access to new business opportunities. That translates to new businesses, new jobs, increased employability, increased lifetime earnings, and innovative products and services being developed across the world!

In my role as COO, I focused on driving growth strategy, optimizing strategic partnerships, and working with the team to ensure program, partner and platform success for both the existing US, and newly established UK-based operations. Special attention to community- and coalition-building, ensuring every entrepreneur, partner, and team member enjoys a safe and productive experience that allows them to fully express their purpose and live their vision.

Chief Operating Officer

South Carolina Institutes of Innovation and Information Foundation

I was honored to serve as a volunteer board member and Chair for SCIIIF, a 501c3 non-profit that provides resources and support for the Institutes of Innovation and Information established at South Carolina’s seven Historically Black Colleges and Universities (HBCUs). In my role, I was responsible for helping this newly established organization realize its full potential as a force for fundraising and coalition-building.

Chairperson

Courageous Be Coaching

Founder of a boutique consulting and coaching practice specializing in partnering with corporate leaders and independent business owners who seek to improve employee engagement levels, drive business results, and enhance personal leadership performance. I help people achieve remarkable results through innovative communications strategies, business and human resources strategy optimization, and powerful personal skills development.

CEO - Coach, Advisor to Social Entrepreneurs and Social Impact Professionals

VolunteerMatch

VolunteerMatch creates better ways to bring great people and great causes together at scale. They seek to unlock the promise of the private, corporate and social sectors with the web's #1 volunteer engagement network and associated technology and service solutions. 

In my role, I was responsible for helping forge the future of the organization as a member of the Executive Team. 

I led the Solutions team, a high-performing team composed of multiple functions: Marketing and Advocacy, Business Development, Customer Outcomes, Education and Training, and Philanthropy. 

In my role, I defined the business priorities and drove execution strategies, new solutions, and growth activities to strengthen and expand VolunteerMatch's brand, community of partners, clients, and allies. I worked constantly to strengthen and enhance our position as THE place for finding, matching, and engaging skilled volunteers, mentors, and board members.

Chief Solutions Officer

eSolidar

Advising on strategic matters including relationship development that serves the global expansion and adoption of eSolidar, the latest generation of GDPR-compliant giving and volunteering technology, and impactMarket, financial infrastructure for the new impact economy.

With both consumer- and business-facing products and services, eSolidar is known for its award-winning online platform and dynamic, innovative team. We help individual donors connect to causes and support charities and corporations to take control of their online fundraising and volunteering in ways that are timely, cost-effective, and phenomenally engaging -- especially to Millennial and Gen Z donors and volunteers.

Advisor - Market Development, CSR, Charity Auctions, Fundraising, Crowdfunding

Causecast

For Corporate Social Responsibility/Employee Engagement technology SaaS start-up, provided day-to-day operations leadership and direction to the cross-functional team to drive sales, optimize marketing and human resources, and ensure timely delivery of new products and services.
 
Managed 2 P&Ls - for the nonprofit Foundation and the for-profit Corporation – and led staff to deliver outstanding customer experiences and develop innovative offerings. 

Core responsibility included business development, HR, business strategy, planning, goal-setting, decision-making, budget, operations, general management for all functions, direct personnel management and supervision, infrastructure optimization, cross-functional leadership development, partnership development and management, executive coaching and mentoring, and public speaking.

Chief Operating Officer - CSR/Employee Engagement SaaS

As Vice President of Go-to-Market in summer of 2015, implemented and improved Sales & Marketing processes, performed resource allocation and budgets, and enhanced productivity and efficiency to drive revenue. Provided overall instructional vision and thought leadership, strategic and annual operating plans, program development plans, and process management.

As a member of the executive leadership team, my day-to-day responsibility included strategy, planning, decision-making, budget, operations, general management for the Sales and Marketing functions, direct personnel management and supervision, infrastructure optimization, cross-functional leadership development, executive coaching and peer mentoring.

Vice President, Go-to-Market Operations - Driving Revenue, Optimizing Sales and Marketing Processes

Intuit

I was offering leader for the global We Care and Give Back employee giving and volunteering program, including responsibility for day-to-day management of Intuit Foundation. I did trends research, strategy design, regular operations reviews, coaching and coordination of global volunteer teams. 

>> Created "Create the Change", an industry-recognized quarterly worldwide engagement campaign best practice, with end to end responsibility for concept, design, writing, and strategy through execution and measurement. 

>> Helped onboard, coach, and develop a team of Regional Site Coordinators and Program Managers to build capability and deliver outstanding results. Vendor, nonprofit/NGO selection and management, including compliance, risk mitigation, delivery and process design for new online tools infrastructure. Innovation catalyst, responsible for driving and teaching design thinking to work teams across the company.

Senior Manager, Worldwide Employee & Community Engagement - HR, CSR, Program Management

I was responsible for design and delivery of worldwide engagement programs centered around diversity and volunteering and giving. 

Accomplishments include design and delivery of global expansion strategy for We Care and Give Back community giving program, Working Globally website to develop global leadership mindset with employees, and the Do One Thing for Diversity campaign in support of the UN’s World Diversity Day. 

>>Developed the “Do One Thing” campaign in partnership with the United Nations to reinvigorate World Day for Cultural Diversity for Dialogue and Development, with attraction of 1M individual commitments. 

>>Wrote, edited and partnered with contractors and internal staff to deliver engagement program communications. Drove reward and recognition strategies for volunteer leaders and volunteer teams. 

>>Coached and supported teams to successfully craft engagement plans and deliver measurable outcomes to drive higher employee engagement levels.

Employee Engagement Program Manager - Internal/External Communications, Campaigns, Vendor Management

>> Led HR Communications function, including support of executive communications and delivery of monthly global HR All Hands for 250+ employees. Responsibility for writing, editing and delivery within all HR communications channels. 

>>Drove strategy and execution plan for launch of new Alumni network, managed vendor relationship and implemented online community collaboration tool to keep ex-employees connected and engaged with Intuit.

HR Communications & Alumni Network Leader - Executive Communications, Program Design, Product Launch

>>Drove change management strategy and coached leader capability throughout HR Reinvention. Project management and production for complex change projects in RIF, reorganization, diversity and employee engagement, leveraging end-to-end strategic thinking, people experience, D4D, organization design and change communication skills.

HR Change Leader - HR Communications, Project Management, Change Management

>>Coached senior and program leaders across HR and the business, applying customer-back, design thinking and employee experience knowledge to develop capability and build programs that create best possible experiences during highly confidential and sensitive moments of truth in the employee lifecycle; program leader for Last Days, Alumni, multiple M&A and RIF projects.

People Experience Coach - HR, Executive Coaching, Leadership Development, Program Management

>>Human Resources Business Partner supporting Payroll Sales organization in Reno throughout implementation of new incentive compensation program, quarterly and annual calibrations and high-performing organization review. 

>>Managed sensitive employee relations issues, hiring assessments, terminations and performance management on a daily basis. 

>>Partnered cross-functionally to re-design long-term organizational strategy, including restructuring of field sales force and RIF assessments that spanned across organizational boundaries.

HR Business Partner - Human Resources, Employee Relations, Hiring, Org Design and Strategy

>> Designed and implemented communications strategies in partnership with senior leaders in the Reno Payroll organization, across corporate HR and as a requested “expert” contributor for QuickBooks Group. 

>>Led the development of Reno’s employee giving and community relations programs post-restructure. Communications programs included confidential RIF and restructure communications and successful cross-functional team projects within business units; operating mechanism, engagement, client services and HR communications strategies; and cross-business unit communications strategies to support senior leadership team.

Communications and Community Relations Manager - CSR, Communications, Strategic Partnerships

Leadership Coach & Impact Strategist | Empowering Purpose-Driven Tech Leaders, with a Passion for Elevating Female Founders | Founder @ The New Frequency

Ready to reclaim your energy, amplify your impact, and not just succeed – but thrive? If so, you're in the right place.

Whether you’re navigating a career transition, looking for deeper alignment, or seeking a new direction, I’m here to support you in creating a clear, actionable path to success.

I guide visionary leaders and entrepreneurs who feel stuck, unsure, or overwhelmed by their next steps to break past limitations and gain the awareness you need to confidently move forward. 

Let’s work together to unlock your potential and help you lead with purpose. Book a clarity call today and take the first step.

Why work with me?

With over two decades as a social impact tech executive, entrepreneur, CEO, and COO, and a background as a 2X certified Life and Wellbeing coach, I leverage a potent mix of industry insight, strategic acumen, and a vast network of influential connections to uplift you. 

My domain? The nexus of social impact, strategic leadership, well-being, and innovation.

Here are some tangible impacts of this synergy:

↳ Orchestrated initiatives channeling over $80MM to purpose-driven ventures
↳ Devised marketing strategies generating a social impact return of $700MM+
↳ Revived businesses on the edge of closure, driving them to $5M in annual profits and scaling $40K side hustles into $1MM+ enterprises

With my guidance, hundreds of leaders and entrepreneurs have soared to new heights—imagine turning your vision into a thriving $100,000 annual recurring revenue stream or safeguarding a $20MM investment. My coaching is not just spice and sass; it’s rocket fuel.

If you're ready to resonate at a new frequency and shape a legacy that echoes beyond the boardroom, I’m here to make that happen.

📩 Book in a Clarity Call to get started.

Laura Plato

Transformed 6 Figure Founder’s LinkedIn strategy, resulting in 7+ leads within the first 1.5 months.

How I did for him?
👇
1. LinkedIn Strategy Development
Designed and implemented tailored LinkedIn strategies to align with client business goals.
Created roadmap strategies for clients to transition from LinkedIn beginners to industry authorities within 90 days.

2. Profile Optimization
Revamped LinkedIn profiles to attract ideal clients by showcasing expertise and optimizing keywords.
Enhanced profiles to achieve 3x more visibility and engagement.

3. Content Creation and Strategy
Developed content funnels (TOFU, MOFU, BOFU) to guide prospects through the buyer's journey.
Crafted authority-building posts that consistently garnered 5,000–10,000 impressions per post.
Designed storytelling and educational content to highlight client expertise and build trust with their audience.

4. Community Engagement
Built client engagement strategies, driving increased profile views and fostering meaningful conversations.
Facilitated strategies to encourage inbound leads and engagement through strategic commenting and connection-building.

Linkedin Personal Brand Strategist 

I specialize in transforming LinkedIn profiles into lead-generating assets for Founders, CXOs, coaches, and consultants. 

By blending strategic messaging with a visually appealing structure, I position my clients as leaders in their industries, enabling them to attract quality leads and build their online authority.

Key Responsibilities:

1. Profile Audits and Strategy Development:
Conduct comprehensive audits to identify gaps in profile optimization and messaging.
Design personalized strategies aligned with each client’s niche, target audience, and goals.

2. Compelling Headlines and Summaries:
Craft attention-grabbing headlines that highlight expertise and drive conversions.
Write impactful summaries that address the audience's pain points and position clients as trusted authorities.

3. Content Strategy Integration:
Develop content themes and schedules that reinforce the client’s positioning and expertise.
Incorporate lead magnets and CTAs to encourage profile visits and direct messages.

 4. SEO-Optimized Profiles:
Integrate relevant keywords into profiles to improve visibility in LinkedIn search results.
Ensure all sections from the headline to the skills section align with LinkedIn’s algorithm for maximum exposure.

5. Visual Branding:
Create banners that communicate the client’s value proposition visually.
Optimize profile photo to make strong first impressions.

Key Achievements:

👇Optimized profiles for 12+ clients, resulting in a 3x increase in inbound connection requests and DMs.

👇Helped a freelance coach generate 2+ qualified leads in 30 days through a fully optimized LinkedIn profile and strategic CTAs.

👇Redesigned content strategy for a sales consultant, boosting profile views by 200% and increasing engagement by 150%.

👇Positioned clients as thought leaders in their industries, leading to potential pportunities and partnerships.

DM 'PROFILE' to get started with lead generating profiles.

Linkedin Profile Optimization Specialist

Helping coaches sell better with carousels using my ACTM METHOD | Generated 2x in Revenue and Engagement for Client | Instagram and Linkedin Carousels/ Graphic Designer | DM 'ACTM' to get started

Are you struggling to make LinkedIn work for your business?

You’ve probably heard that LinkedIn is the platform to grow your personal brand, build authority, and generate leads. 

But let’s face it:
You are posting content daily
You are spending hours online 
You are engaging without seeing results is frustrating.

It’s not that you aren’t trying hard enough.
It’s that you don’t have the right strategy.

Here’s where I come in:
I help Founders, CXOs, coaches, and consultants transform their LinkedIn profiles into lead-generating magnets. 

My mission - To help you:
→ Position yourself as a leader in your niche
→ Build an engaged community of your ideal clients
→ Generate inbound leads consistently without burning hours online

How do I do this?
With a proven system that combines:

1. Profile Optimization
Your LinkedIn profile will no longer be a digital resume, it will become a magnet for your dream clients.

2. Strategic Content Creation
I create tailored content strategies that address your audience’s pain points and highlight your expertise.

3. Community Engagement Frameworks
Learn how to connect meaningfully with your audience, spark conversations, and build trust at scale.

The Results speak for themselves:
→ Helped a 6 figure Founder generate 7+ leads within 45 days.
→ Increased a coach’s profile visibility by 150%, leading to inbound inquiries.

Why work with me:
With years of experience and a data-driven approach, I understand how LinkedIn works and how your audience thinks. '

My strategies are customized to you, so you can:
✔ Spend less time guessing and more time closing deals.
✔ Build authority without relying on cold outreach.
✔ Wake up to inbound leads ready to work with you.

Ready to get started?

If you’re tired of the guesswork and ready to see real results, let’s talk.

👉 DM me with the word “STRATEGY” or fill in the google form to discuss how I can help you transform your LinkedIn game.

Krina Gala

You’re a Gulf founder. You have 100 priorities. Personal branding isn't one of them. What if I told you that's costing you more than time?

I get it. 

You're building a company, managing teams, and chasing audacious goals in one of the world's fastest-growing markets. 

Who has time to post on LinkedIn?

But invisibility has a hidden tax. 

- It's the funding round you weren't considered for because investors follow visible, trusted leaders. 
- It's the A-player talent who joined your competitor because their CEO's vision was public and inspiring. 
- It's the enterprise client that never discovered you because your personal brand was silent.

Your company brand is what you do. 
Your personal brand is why people should care.

You don't need to spend hours online. 
You need a high-leverage system. Here’s a 15-minute framework that works:
→ 5 Minutes: Engage. 
Leave three insightful comments on posts by industry leaders or potential clients. Build familiarity. 

→ 5 Minutes: Curate. 
Share one article relevant to your industry with a two-sentence takeaway. Demonstrate you have a pulse on the market. 

→ 5 Minutes: Document. 
Write down one lesson you learned, one challenge you solved, or one conversation you had. This is the raw material for your future content.

Personal Branding is not about "being an influencer." 
It's about strategic visibility that builds assets for your business: 𝘁𝗿𝘂𝘀𝘁, 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆. 

Stop seeing personal branding as a chore and start seeing it as a strategic investment.

P.S. What's the #1 thing stopping you from building your brand?

LinkedIn Ghostwriter & Personal Branding Strategist for GCC Founders & CEOs | I turn your 10,000 hours of expertise into LinkedIn content that gets seen, followed, trusted | 5x visibility in 28 days

Everyone tells you to "be authentic" online.
But for leaders in the GCC, that advice is incomplete. It needs a crucial addition: cultural intelligence.

The Western model of radical transparency and personal oversharing doesn't always translate. 

In a region where respect, heritage, and professionalism are paramount, "authenticity" without context can come across as unprofessional or tone-deaf.

So, leaders stay silent, fearing they'll get it wrong. 

This is a mistake.

The solution isn't to be less authentic. 
It's to be intelligently authentic. It's a blend. A balance.

Instead of sharing your weekend party photos, share the leadership lesson you learned from a family gathering. Instead of complaining about a business challenge, frame it as a story of resilience and problem-solving. 

Instead of just stating your opinion, ground it in data and connect it to the region's broader goals, like Saudi Vision 2030 or the UAE's Centennial Plan.

Great leaders in the Gulf don't just share their personality; they share their values in a way that resonates with the local culture. 
They are seen as mentors, not just influencers. 
They build their personal brand on a foundation of respect.

Authenticity isn't about baring your soul. It's about strategically sharing your wisdom.

♻️ Repost if you agree that context is everything in leadership communication.

Yes, you can use AI to generate 100 LinkedIn posts in 10 minutes. And your GCC audience will know it. Here’s why that’s a problem:

AI is an incredible tool. 
It’s a brilliant assistant for brainstorming, outlining, and overcoming writer's block. 

I use it myself to streamline my workflow.

But it's a tool, not a replacement for the human element that builds a true personal brand.

1/ AI can generate content. 
↳ It cannot generate trust.

2/ AI can mimic a confident tone. 
↳ It cannot share a vulnerable experience.

3/ AI can pull data and statistics. 
↳ It cannot connect that data to a personal failure that taught you a crucial lesson.

Your audience, especially sophisticated leaders and investors in the Gulf, isn't looking for more generic, optimized content. 

They are ALREADY drowning in it. 

They are looking for connection. 
They are looking for the human story behind the success.

Your unique experiences, your hard-won insights, your specific point of view on the market, these are the things that AI cannot replicate. 

This is your MOAT. This is what builds a brand that people follow, trust, and ultimately, buy from.

The future of content isn't human vs. AI. 

It's human-led, AI-assisted.

Use AI to build the car. But you need to be in the driver's seat, telling the story of the journey.

➡️ DM me 'Human' if you want a content strategy that AI can't replicate.

taplio

The Battle

Laura Plato

Krina Gala

Followers

Posts

Engagements

Likes

Performance ScoreKrina Gala's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Laura Plato

Krina Gala

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Krina Gala's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKrina Gala's LinkedIn Performance