The New Frequency

New Frequency offers coaching and consultancy to support socially conscious entrepreneurs and leaders to recognize, reframe, and reimagine habitual processes and practices that no longer serve in order to optimize their own well-being, create thriving cultures, and engender transformational change.

New Frequency offers a safe, judgment-free space to examine the behaviors and beliefs that enabled each of us to get to where we are… and to explore alternative ways of thinking, feeling, and being that will help us move to states of greater resonance.

Founder

Forbes Coaches Council

Sharing business and career thought leadership through Forbes Coaches Council, an invitation-only organization for premier business coaches, career coaches, and senior-level executives selected based on their depth and diversity of experience.

✅ Official Member

Sky's the Limit

Sky’s the Limit is harnessing the power of technology to fuel millions of aspiring, underrepresented, young entrepreneurs to reach their dreams. The one-on-one advising and mentoring, education, and funding opportunities we offer leads to the growth of social capital -- new connections, skills, knowledge, entrepreneurial mindsets, and access to new business opportunities. That translates to new businesses, new jobs, increased employability, increased lifetime earnings, and innovative products and services being developed across the world!

In my role as COO, I focused on driving growth strategy, optimizing strategic partnerships, and working with the team to ensure program, partner and platform success for both the existing US, and newly established UK-based operations. Special attention to community- and coalition-building, ensuring every entrepreneur, partner, and team member enjoys a safe and productive experience that allows them to fully express their purpose and live their vision.

Chief Operating Officer

South Carolina Institutes of Innovation and Information Foundation

I was honored to serve as a volunteer board member and Chair for SCIIIF, a 501c3 non-profit that provides resources and support for the Institutes of Innovation and Information established at South Carolina’s seven Historically Black Colleges and Universities (HBCUs). In my role, I was responsible for helping this newly established organization realize its full potential as a force for fundraising and coalition-building.

Chairperson

Courageous Be Coaching

Founder of a boutique consulting and coaching practice specializing in partnering with corporate leaders and independent business owners who seek to improve employee engagement levels, drive business results, and enhance personal leadership performance. I help people achieve remarkable results through innovative communications strategies, business and human resources strategy optimization, and powerful personal skills development.

CEO - Coach, Advisor to Social Entrepreneurs and Social Impact Professionals

VolunteerMatch

VolunteerMatch creates better ways to bring great people and great causes together at scale. They seek to unlock the promise of the private, corporate and social sectors with the web's #1 volunteer engagement network and associated technology and service solutions. 

In my role, I was responsible for helping forge the future of the organization as a member of the Executive Team. 

I led the Solutions team, a high-performing team composed of multiple functions: Marketing and Advocacy, Business Development, Customer Outcomes, Education and Training, and Philanthropy. 

In my role, I defined the business priorities and drove execution strategies, new solutions, and growth activities to strengthen and expand VolunteerMatch's brand, community of partners, clients, and allies. I worked constantly to strengthen and enhance our position as THE place for finding, matching, and engaging skilled volunteers, mentors, and board members.

Chief Solutions Officer

eSolidar

Advising on strategic matters including relationship development that serves the global expansion and adoption of eSolidar, the latest generation of GDPR-compliant giving and volunteering technology, and impactMarket, financial infrastructure for the new impact economy.

With both consumer- and business-facing products and services, eSolidar is known for its award-winning online platform and dynamic, innovative team. We help individual donors connect to causes and support charities and corporations to take control of their online fundraising and volunteering in ways that are timely, cost-effective, and phenomenally engaging -- especially to Millennial and Gen Z donors and volunteers.

Advisor - Market Development, CSR, Charity Auctions, Fundraising, Crowdfunding

Causecast

For Corporate Social Responsibility/Employee Engagement technology SaaS start-up, provided day-to-day operations leadership and direction to the cross-functional team to drive sales, optimize marketing and human resources, and ensure timely delivery of new products and services.
 
Managed 2 P&Ls - for the nonprofit Foundation and the for-profit Corporation – and led staff to deliver outstanding customer experiences and develop innovative offerings. 

Core responsibility included business development, HR, business strategy, planning, goal-setting, decision-making, budget, operations, general management for all functions, direct personnel management and supervision, infrastructure optimization, cross-functional leadership development, partnership development and management, executive coaching and mentoring, and public speaking.

Chief Operating Officer - CSR/Employee Engagement SaaS

As Vice President of Go-to-Market in summer of 2015, implemented and improved Sales & Marketing processes, performed resource allocation and budgets, and enhanced productivity and efficiency to drive revenue. Provided overall instructional vision and thought leadership, strategic and annual operating plans, program development plans, and process management.

As a member of the executive leadership team, my day-to-day responsibility included strategy, planning, decision-making, budget, operations, general management for the Sales and Marketing functions, direct personnel management and supervision, infrastructure optimization, cross-functional leadership development, executive coaching and peer mentoring.

Vice President, Go-to-Market Operations - Driving Revenue, Optimizing Sales and Marketing Processes

Intuit

I was offering leader for the global We Care and Give Back employee giving and volunteering program, including responsibility for day-to-day management of Intuit Foundation. I did trends research, strategy design, regular operations reviews, coaching and coordination of global volunteer teams. 

>> Created "Create the Change", an industry-recognized quarterly worldwide engagement campaign best practice, with end to end responsibility for concept, design, writing, and strategy through execution and measurement. 

>> Helped onboard, coach, and develop a team of Regional Site Coordinators and Program Managers to build capability and deliver outstanding results. Vendor, nonprofit/NGO selection and management, including compliance, risk mitigation, delivery and process design for new online tools infrastructure. Innovation catalyst, responsible for driving and teaching design thinking to work teams across the company.

Senior Manager, Worldwide Employee & Community Engagement - HR, CSR, Program Management

I was responsible for design and delivery of worldwide engagement programs centered around diversity and volunteering and giving. 

Accomplishments include design and delivery of global expansion strategy for We Care and Give Back community giving program, Working Globally website to develop global leadership mindset with employees, and the Do One Thing for Diversity campaign in support of the UN’s World Diversity Day. 

>>Developed the “Do One Thing” campaign in partnership with the United Nations to reinvigorate World Day for Cultural Diversity for Dialogue and Development, with attraction of 1M individual commitments. 

>>Wrote, edited and partnered with contractors and internal staff to deliver engagement program communications. Drove reward and recognition strategies for volunteer leaders and volunteer teams. 

>>Coached and supported teams to successfully craft engagement plans and deliver measurable outcomes to drive higher employee engagement levels.

Employee Engagement Program Manager - Internal/External Communications, Campaigns, Vendor Management

>> Led HR Communications function, including support of executive communications and delivery of monthly global HR All Hands for 250+ employees. Responsibility for writing, editing and delivery within all HR communications channels. 

>>Drove strategy and execution plan for launch of new Alumni network, managed vendor relationship and implemented online community collaboration tool to keep ex-employees connected and engaged with Intuit.

HR Communications & Alumni Network Leader - Executive Communications, Program Design, Product Launch

>>Drove change management strategy and coached leader capability throughout HR Reinvention. Project management and production for complex change projects in RIF, reorganization, diversity and employee engagement, leveraging end-to-end strategic thinking, people experience, D4D, organization design and change communication skills.

HR Change Leader - HR Communications, Project Management, Change Management

>>Coached senior and program leaders across HR and the business, applying customer-back, design thinking and employee experience knowledge to develop capability and build programs that create best possible experiences during highly confidential and sensitive moments of truth in the employee lifecycle; program leader for Last Days, Alumni, multiple M&A and RIF projects.

People Experience Coach - HR, Executive Coaching, Leadership Development, Program Management

>>Human Resources Business Partner supporting Payroll Sales organization in Reno throughout implementation of new incentive compensation program, quarterly and annual calibrations and high-performing organization review. 

>>Managed sensitive employee relations issues, hiring assessments, terminations and performance management on a daily basis. 

>>Partnered cross-functionally to re-design long-term organizational strategy, including restructuring of field sales force and RIF assessments that spanned across organizational boundaries.

HR Business Partner - Human Resources, Employee Relations, Hiring, Org Design and Strategy

>> Designed and implemented communications strategies in partnership with senior leaders in the Reno Payroll organization, across corporate HR and as a requested “expert” contributor for QuickBooks Group. 

>>Led the development of Reno’s employee giving and community relations programs post-restructure. Communications programs included confidential RIF and restructure communications and successful cross-functional team projects within business units; operating mechanism, engagement, client services and HR communications strategies; and cross-business unit communications strategies to support senior leadership team.

Communications and Community Relations Manager - CSR, Communications, Strategic Partnerships

Leadership Coach & Impact Strategist | Empowering Purpose-Driven Tech Leaders, with a Passion for Elevating Female Founders | Founder @ The New Frequency

Ready to reclaim your energy, amplify your impact, and not just succeed – but thrive? If so, you're in the right place.

Whether you’re navigating a career transition, looking for deeper alignment, or seeking a new direction, I’m here to support you in creating a clear, actionable path to success.

I guide visionary leaders and entrepreneurs who feel stuck, unsure, or overwhelmed by their next steps to break past limitations and gain the awareness you need to confidently move forward. 

Let’s work together to unlock your potential and help you lead with purpose. Book a clarity call today and take the first step.

Why work with me?

With over two decades as a social impact tech executive, entrepreneur, CEO, and COO, and a background as a 2X certified Life and Wellbeing coach, I leverage a potent mix of industry insight, strategic acumen, and a vast network of influential connections to uplift you. 

My domain? The nexus of social impact, strategic leadership, well-being, and innovation.

Here are some tangible impacts of this synergy:

↳ Orchestrated initiatives channeling over $80MM to purpose-driven ventures
↳ Devised marketing strategies generating a social impact return of $700MM+
↳ Revived businesses on the edge of closure, driving them to $5M in annual profits and scaling $40K side hustles into $1MM+ enterprises

With my guidance, hundreds of leaders and entrepreneurs have soared to new heights—imagine turning your vision into a thriving $100,000 annual recurring revenue stream or safeguarding a $20MM investment. My coaching is not just spice and sass; it’s rocket fuel.

If you're ready to resonate at a new frequency and shape a legacy that echoes beyond the boardroom, I’m here to make that happen.

📩 Book in a Clarity Call to get started.

Laura Plato

I help busy 6 figure Founders and Coaches get 2-3 leads per week | LinkedIn Ghostwriter | LinkedIn Personal Branding Strategist

If you're a B2B founder or CEO tired of cold outreach and inconsistent leads, this is for you.

Are you:

- Struggling to create content that doesn’t resonate?
- Wasting time on cold outreach that leads nowhere?
- Wondering if your LinkedIn works as hard as you are?


As a CEO or B2B founder, your time is your most valuable resource. 

You need a brand profile and content strategy that,

- Tell your story and reflect your expertise
- Attracts the right audience and turns visitors into clients
- Drives consistent qualified leads and builds a sales pipeline


That’s where I come in with my done-for-you (DFY) LinkedIn Client Engine, a 3-step strategy that turns your profile into a pipeline.


I'll work with you to:

- Position yourself as a trusted authority without spending hours on LinkedIn
- Get consistent leads from people who already see your value
- Free up your time to focus on growing your business


And I've helped my clients $500M-$1.5B+ CEOs, founders, and Big 4 firms build audience authority that grows and attracts 5-figure clients in the sales pipeline.

- A B2B founder client booked 130 sales calls in 7 months
- A serial entrepreneur client secured 3 business partnerships
- A 6-figure founder client closed 13 high-ticket clients in 6 months


If that sounds good, here are my services:

→ Magnetic Profile – Your LinkedIn makeover to attract your clients like a magnet.
→ Content (Done For You) – Ghostwritten content to position you as an authority in your niche.
→ Warm Outreach – Engagement and warm outbound to get a positive reply in the DM conversation.


This isn’t about more content. It's about building a magnetic LinkedIn presence that drives leads, partnerships, and pipeline without you lifting a finger.


If you are a B2B founder or CEO doing $200K+ and want LinkedIn to quietly drive leads while you run your business, DM me 'LINKEDIN' and I'll send you the details.

Sumaira Akram

1 LinkedIn post. 1 inbound client worth £7500.

10+ ICPs added to the network. All inbound. All organic.

My client (B2B sales mentor and advisor) got these results.

I followed a simple process that most people ignore.

I wrote a post months ago for his LinkedIn, and it performed well at that time.

So, I selected it again.
Tweak it a bit to target his ideal clients.
Published it.

This time it outperformed the last time.

- Better impressions
- Better members reach
- ICPs added to the network
- ICPs engaging with the post
- High-ticket inbound lead in the inbox

And it's all because of one thing:

→ LinkedIn content ecosystem that we built on months of effort

It proves you don't need to reinvent the wheel all the time.

Recycle your old ideas and content.

You can reach a new audience every time.

If you are a founder/CEO, want to know what I did to make that work for them?

Message me at Sumaira Akram for a quick chat, and I’ll share all the deets.

LinkedIn social selling (content + warm outreach) partner behind $500M–$1.5B+ CEOs & Big 4 firms | Making leaders unforgettable with premium positioning

1 LinkedIn post. 1 inbound client worth £7500.

10+ ICPs added to the network. All inbound. All organic.

My client (B2B sales mentor and advisor) got these results.

I got 2100+ new followers on LinkedIn over the past 8 months.

(126.6% increase)

I started posting consistently after a 6 month break.

It wasn't easy.

It feels like starting from zero again.

I push myself daily to post and share.

Some days, I write 4 posts in one sitting.
Some days, I stare at a blank screen for hours.

Some days, ideas flow like a waterfall.
Some days, I question myself if I should keep going.

But every time I hit 'Post,' it reminds me of one thing:

Growth doesn't come from being perfect
It comes from being consistent.

When you show up when no one is clapping.

Most people quit in their early days.
They expect results in weeks.

I didn't quit.
I gave myself months and years.

Because it's a long-term game to play.

And with time, things start to move.

Targeted right reach.
Quality inbound leads.
Meaningful DM conversations.

If you are starting to build your presence here:

Stop overthinking what to say.
Start showing up.

Start collecting ideas, not creating.
Write from your experience.
Share your raw story.

At the end

Consistency > creativity when it comes to growth.

PS. Have you ever stopped posting?

Workshop: Get Inbound Clients on LinkedIn - Nov 24, DM me for info | LinkedIn social selling (content + warm outreach) partner behind $500M–$1.5B CEOs & Big 4 firms | Making leaders unforgettable with premium positioning

I got 2100+ new followers on LinkedIn over the past 8 months.

(126.6% increase)

A few weeks ago, I saw some BULLSH*T advice from one of the top creators in her niche.

Someone asked her, "Please give me 2 pieces of advice to grow on LinkedIn."

Her advice:

"Post more lead magnets
Join an engagement pod"

That advice only works if you measure success in dopamine points.

Real founders don't. They measure signal, trust, and deal flow.

Lead magnets don't fix a foggy message.
Pods don't make an audience care.

Real growth looks slower because it's built on clarity. 

A founder with a clear message outperforms any hack because the market knows exactly what they stand for.

Clarity creates consistency. 
Consistency builds brand. 
Brand drives demand.

If your message lands, you won't need artificial support. 

Your audience will grow because people actually want to hear from you.

Now what's your take on this?

I'm 26, Gen Z, and I've broken half the "rules" women are supposed to follow by now.

You know the script we were handed:

Graduate at the right time. Pick the right degree. Land the right job. Married by 25, bonus points if you're already planning baby names by 27. Smile. Keep up. Don't fall behind.

Because if you don't hit those marks, the world has opinions. And if you're a woman, they have questions too. "How old are you again?" As if age is a deadline instead of a detail.

Here's my version (no one prepared me for):

I finished school and college early. I graduated at 22. But at 24, instead of walking into a "perfect" career, I was learning skills from scratch. At 25, I earned my first real money.

At 26, I'm raising a different kind of baby: a ghostwriting and lead-gen business while caring for my parents at home.

It's enough. It's mine.

It's a life that makes sense for who I am right now.

I'm not sharing this to say everyone needs to build something impressive by 26.

I'm sharing it because the timelines we inherited were built for someone else's priorities.

We don't move at the same speed.
We don't want the same things.

And we're not running the same race.

"Left behind" isn’t real.

It's a shadow we stop seeing once we start choosing our own pace.

In October, I've got 34 inbound leads on LinkedIn.

Highest inbound month I've ever had.

(Are you getting inbound leads from LinkedIn? If No, DM me 'INBOUND' and I'll share the deets. It's not free.)

Here are 3 posts that generated the most demand.

- 20+ inbound leads

Post link: https://lnkd.in/dcZUh8zQ

I shared my truth, a raw story of my side, to show the world what my values are. I can't stand with oppressors. I can't work with Zionists. This post went semi-viral. Out of 20 leads, 15 can't afford my services or ghosted - underqualified. Only 5 are qualified.

See, virality can bring you leads. But the highest ratio is of the unqualified.

- 5 inbound leads

Post link: https://lnkd.in/dYw5X7pD

I posted the LinkedIn poll after ages. Call out my ideal clients directly. Give them 4 targeting options. Most people choose one option. I sent them a DM, and now they are in my sales pipeline.

- 3 inbound leads

Post link: https://lnkd.in/dJfNz_zY

I posted my CEO client's case study. It brought 3 inbound leads. All 3 are qualified. One is in the sales pipeline and already in conversation with the other 2. Real case study content brings you qualified people in your sales pipeline.

It shows that if you share your story, show your and your client's results, and play with different content types on and off, then it gives you data on what's working and what's not.

People relate to you. They feel resonance.
They trust you when you share your business and lifestyle.

And eventually want to work with you.

Getting inbound leads from LinkedIn isn't luck.

It's:

Strategy.
Funnel.
Storytelling.
Raw authenticity.
Showing your work.
Documenting in public.

If you’re still chasing people, maybe it’s time to shift how you show up.

I’m thinking of hosting a workshop on Nov 24th to show you how to get inbound clients on LinkedIn by Christmas.

Would you like the details?

Comment or send me a message at Sumaira Akram

I'm hosting a workshop on how to get inbound leads on LinkedIn by Christmas.

Want the details?

The last 7 days were MENTAL.


- lost my phone.
- posted 3x (missed Monday).
- went shopping (3rd time this year).
- felt back and neck pain due to stress.
- didn't manage my post-dinner walks.
- didn't read a book.
- went to the library for 3 days.
- did my house chores as usual.
- worked only 3.5 days (Tue-Thur & half Sat).
- bedtime routine/sleeping schedule is messed up.
- couldn't focus on my work.

But still,

I got inbound leads.
I got a referral lead.
I got DMs from strangers showing support.

People appreciate my efforts in the comments.
People like my stories and feel a connection.
People love my raw content.

My LinkedIn was working behind the scenes while I wasn't at my best.

That's why I'm designing my business around my life.

So it can work for me all the time,
not that I work for it all the time.

How was your last week?

I'm doing a workshop on how to get inbound clients by Christmas using nothing but organic LinkedIn content.

I’ll show you the exact posts, profile tweaks, and system you can copy, even with a small audience.

Details below ↓

1. Context

- Most founders post consistently but don't get leads
- Their profile doesn't speak to decision-makers
- Content gets views but no inbound DMs
- And they're tired of chasing clients

My goal: show you a simple system to attract inbound clients before Christmas without cold DMs

2. Here’s what we’ll go through

- The 3-part content system I use to get inbound leads
- The profile tweaks that attract founders, CEOs, and leads
- The posting strategy that works even with a small audience
- The exact steps that brought in 34 inbound leads in 30 days

3. Behind the scenes, I’ll show you live

- The posts that performed (and why)
- Where the leads actually came from
- What changed in my positioning
- Why people started reaching out to work with me

4. What you’ll get

- A 60-minute live workshop
- Live Q&A + profile feedback
- All the frameworks + templates you can use
- Replay included so you can apply at your own pace

5. Details

- Investment: $15 (excl. of VAT)
- Date & Time: Monday, Nov 24 @ 3 PM UK | 10 AM EST
- Live on Google Meet (replay included)

If you're a founder, coach, consultant, or service provider who wants a simple system to attract your ideal clients on LinkedIn, this workshop is for you.

Register here ↓

https://lnkd.in/dXSr7c5A

See you in the workshop.

I'm doing a workshop on how to get inbound clients by Christmas using nothing but organic LinkedIn content.

I'm building a $5-figure ARR one-person business.

Breakdown:

I’ve called this little system 'The LinkedIn Client Engine'

My clients installed this (or parts of it) in their business.

At the core, it's

1 offer. 1 post. 1-10 DM conversations.

The post builds trust, DMs turn them into customers & clients, and the offer is what they buy into.

Let’s break it down.

1️⃣ → 1 post:

You pick 1 social platform (LinkedIn).

Top Funnel: (1x a week)

Misconceptions your customers and clients have, or you had. These build resonance. Prospects see themselves in it & feel seen.

Mid Funnel: (2x a week)

These are step-by-step breakdowns of how you do things (this post is an example). What's your process and system. It shows prospects the plan on how you get from Point A to Point B.

Bottom Funnel: (1x a week)

These are case studies of your clients' work. Testimonials and raw screenshots of results. Breakdown what you did so the reader can see themselves through it. Then aim to get them off the platform and into your DMs, newsletter, or elsewhere.

Note: Be specific in your approach and show your personality.

2️⃣ → 1-10 DM conversations (5 days/week)

I send 10-20 DMs on weekdays to my profile viewers, post engagers, commenters, and connections who fit in my ideal client profile.

If I get a positive reply, I start a conversation. I ask questions to peel the onion and get to know what problem they are facing. I provide them instant solutions through 3-5 minutel ong Loom videos, text-based long answers, or voice mails.

And if they want to know more about my services, I show them my snacks (micro offers).

They buy and learn how I can help them further.

It’s easier to market to customers than leads.

3️⃣ → 1 offer

I have 1 core offer with 2 tiers of access.

Done-for-you offer, 1:1 coaching, and 1:1 consultation. The only difference is the access they get to me.

This creates a pool of customers.

Then I make customer invitations to become clients.

Phew. That was a lot to take in.

TLDR:

- 1 offer
- 1 post
- 1-10 DM conversations

Once the engine is installed, all you do is show up for 60-90 minutes/week or 15 days, and the engine takes care of the rest.

This is how I'm building my lifestyle business.

And how I'm helping founders and CEOs install parts of it to experience true leverage.

Any questions?

Now the mic is yours. 🧡

Last week was a bit crazy for me.

- Launched my first workshop

I delivered talks in many online groups. I presented to the communities. But it's the first time leading a workshop for my LinkedIn community. People showed excitement until they saw it wasn't free. $15 isn't much, but the moment money enters the chat, a few folks disappear instead of saying, "Not for me."

(Here’s the link for registration: https://lnkd.in/dp76qNqD)

- Phone chaos

I lost my old phone on Nov 2, bought the new one, and am still reaching for the old one out of habit. Someone DM'd me saying she lost hers 2 days after reading my post. We joked that we're officially in the "phone losers" club now. Not a club I planned on joining. hahaha

- And the weather changes

I had the flu for 3 days. Cold breeze, dry cough, and foggy brain. Winter announces itself with zero grace. A runny nose was like a challenge for me. ah

- Quite weekend mode

Finished some workshop tasks. Took my mom for her monthly checkup. Took half Friday and the full Saturday off. Rest. Medical checkup. Medicine. Recharge. Planning. Worked on Sunday. Wrote 4 posts for this week. Collected some more ideas. Wrote them down before they faded.

That's pretty much it.
Just life doing its thing.

How was your last week? Is it crazy or relaxed?

I've learned something about converting $4-figure clients through LinkedIn DMs.

It never comes from the message you send.

It comes from the space you create before that message.

When someone connects with me, I don't jump straight into their inbox. I wait 7–14 days, engage with their posts, and warm up the relationship before reaching out. This builds familiarity before I ever send a DM.

When I open the conversation, it's never about my offer. I ask what they're working on, what they're achieving, and where they're stuck. This gives me context before I even think about pitching.

As we go deeper, I listen for pain points, especially around how they use LinkedIn for client acquisition. It’s like peeling an onion: every question brings us closer to the real problem underneath.

Once they open up, I share insights according to their situation. The goal isn't to "sell", it's to help them solve part of the problem right there in the chat. That’s where trust gets built.

When the timing feels right, I share my G-Doc offer. It lays out my services clearly and lets them decide if now's the time to fix their problem with me. No pressure. Just clarity.

DMs don't convert because you push.

They convert because you listen.

PS. How do you convert clients from LinkedIn DMs?

I share behind-the-scenes lessons on client acquisition through LinkedIn like this. Follow me, Sumaira, if you want to see more.

3 weeks ago, I ran a poll on LinkedIn.

69% of votes were for generating more leads.

In the DM conversations, B2B founders open up about not getting inbound leads while posting more content.

Here’s the reality:

Inbound demand doesn't come from posting more.
It comes from posting what ideal clients actually trust.

Here’s the pattern I see with the B2B founders:

They're not trying to "get clients."
They're trying to shape the category they sell into.

Their content isn't flashy.
It's clear. It’s grounded.

And it speaks to the buyer's worldview.

Because of that, inbound isn't random.
It's predictable.

One founder I work with went from "LinkedIn feels dead" to taking weekly calls with people who already wanted to work with him.

And no, his posts didn't go viral.

But his message finally aligned with what his market truly cared about.

That's the inbound demand engine.

Align the message → build the trust → attract the right clients.

PS. Workshop: How to get inbound clients on LinkedIn will be held today at 3 PM UK. Registration closes at 12 PM UK. Comment or DM 'IN', if you want to join.

taplio

The Battle

Laura Plato

Sumaira Akram

Followers

Posts

Engagements

Likes

Performance ScoreSumaira Akram's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Laura Plato

Sumaira Akram

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sumaira Akram's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSumaira Akram's LinkedIn Performance