The New Frequency

New Frequency offers coaching and consultancy to support socially conscious entrepreneurs and leaders to recognize, reframe, and reimagine habitual processes and practices that no longer serve in order to optimize their own well-being, create thriving cultures, and engender transformational change.

New Frequency offers a safe, judgment-free space to examine the behaviors and beliefs that enabled each of us to get to where we are… and to explore alternative ways of thinking, feeling, and being that will help us move to states of greater resonance.

Founder

Forbes Coaches Council

Sharing business and career thought leadership through Forbes Coaches Council, an invitation-only organization for premier business coaches, career coaches, and senior-level executives selected based on their depth and diversity of experience.

✅ Official Member

Sky's the Limit

Sky’s the Limit is harnessing the power of technology to fuel millions of aspiring, underrepresented, young entrepreneurs to reach their dreams. The one-on-one advising and mentoring, education, and funding opportunities we offer leads to the growth of social capital -- new connections, skills, knowledge, entrepreneurial mindsets, and access to new business opportunities. That translates to new businesses, new jobs, increased employability, increased lifetime earnings, and innovative products and services being developed across the world!

In my role as COO, I focused on driving growth strategy, optimizing strategic partnerships, and working with the team to ensure program, partner and platform success for both the existing US, and newly established UK-based operations. Special attention to community- and coalition-building, ensuring every entrepreneur, partner, and team member enjoys a safe and productive experience that allows them to fully express their purpose and live their vision.

Chief Operating Officer

South Carolina Institutes of Innovation and Information Foundation

I was honored to serve as a volunteer board member and Chair for SCIIIF, a 501c3 non-profit that provides resources and support for the Institutes of Innovation and Information established at South Carolina’s seven Historically Black Colleges and Universities (HBCUs). In my role, I was responsible for helping this newly established organization realize its full potential as a force for fundraising and coalition-building.

Chairperson

Courageous Be Coaching

Founder of a boutique consulting and coaching practice specializing in partnering with corporate leaders and independent business owners who seek to improve employee engagement levels, drive business results, and enhance personal leadership performance. I help people achieve remarkable results through innovative communications strategies, business and human resources strategy optimization, and powerful personal skills development.

CEO - Coach, Advisor to Social Entrepreneurs and Social Impact Professionals

VolunteerMatch

VolunteerMatch creates better ways to bring great people and great causes together at scale. They seek to unlock the promise of the private, corporate and social sectors with the web's #1 volunteer engagement network and associated technology and service solutions. 

In my role, I was responsible for helping forge the future of the organization as a member of the Executive Team. 

I led the Solutions team, a high-performing team composed of multiple functions: Marketing and Advocacy, Business Development, Customer Outcomes, Education and Training, and Philanthropy. 

In my role, I defined the business priorities and drove execution strategies, new solutions, and growth activities to strengthen and expand VolunteerMatch's brand, community of partners, clients, and allies. I worked constantly to strengthen and enhance our position as THE place for finding, matching, and engaging skilled volunteers, mentors, and board members.

Chief Solutions Officer

eSolidar

Advising on strategic matters including relationship development that serves the global expansion and adoption of eSolidar, the latest generation of GDPR-compliant giving and volunteering technology, and impactMarket, financial infrastructure for the new impact economy.

With both consumer- and business-facing products and services, eSolidar is known for its award-winning online platform and dynamic, innovative team. We help individual donors connect to causes and support charities and corporations to take control of their online fundraising and volunteering in ways that are timely, cost-effective, and phenomenally engaging -- especially to Millennial and Gen Z donors and volunteers.

Advisor - Market Development, CSR, Charity Auctions, Fundraising, Crowdfunding

Causecast

For Corporate Social Responsibility/Employee Engagement technology SaaS start-up, provided day-to-day operations leadership and direction to the cross-functional team to drive sales, optimize marketing and human resources, and ensure timely delivery of new products and services.
 
Managed 2 P&Ls - for the nonprofit Foundation and the for-profit Corporation – and led staff to deliver outstanding customer experiences and develop innovative offerings. 

Core responsibility included business development, HR, business strategy, planning, goal-setting, decision-making, budget, operations, general management for all functions, direct personnel management and supervision, infrastructure optimization, cross-functional leadership development, partnership development and management, executive coaching and mentoring, and public speaking.

Chief Operating Officer - CSR/Employee Engagement SaaS

As Vice President of Go-to-Market in summer of 2015, implemented and improved Sales & Marketing processes, performed resource allocation and budgets, and enhanced productivity and efficiency to drive revenue. Provided overall instructional vision and thought leadership, strategic and annual operating plans, program development plans, and process management.

As a member of the executive leadership team, my day-to-day responsibility included strategy, planning, decision-making, budget, operations, general management for the Sales and Marketing functions, direct personnel management and supervision, infrastructure optimization, cross-functional leadership development, executive coaching and peer mentoring.

Vice President, Go-to-Market Operations - Driving Revenue, Optimizing Sales and Marketing Processes

Intuit

I was offering leader for the global We Care and Give Back employee giving and volunteering program, including responsibility for day-to-day management of Intuit Foundation. I did trends research, strategy design, regular operations reviews, coaching and coordination of global volunteer teams. 

>> Created "Create the Change", an industry-recognized quarterly worldwide engagement campaign best practice, with end to end responsibility for concept, design, writing, and strategy through execution and measurement. 

>> Helped onboard, coach, and develop a team of Regional Site Coordinators and Program Managers to build capability and deliver outstanding results. Vendor, nonprofit/NGO selection and management, including compliance, risk mitigation, delivery and process design for new online tools infrastructure. Innovation catalyst, responsible for driving and teaching design thinking to work teams across the company.

Senior Manager, Worldwide Employee & Community Engagement - HR, CSR, Program Management

I was responsible for design and delivery of worldwide engagement programs centered around diversity and volunteering and giving. 

Accomplishments include design and delivery of global expansion strategy for We Care and Give Back community giving program, Working Globally website to develop global leadership mindset with employees, and the Do One Thing for Diversity campaign in support of the UN’s World Diversity Day. 

>>Developed the “Do One Thing” campaign in partnership with the United Nations to reinvigorate World Day for Cultural Diversity for Dialogue and Development, with attraction of 1M individual commitments. 

>>Wrote, edited and partnered with contractors and internal staff to deliver engagement program communications. Drove reward and recognition strategies for volunteer leaders and volunteer teams. 

>>Coached and supported teams to successfully craft engagement plans and deliver measurable outcomes to drive higher employee engagement levels.

Employee Engagement Program Manager - Internal/External Communications, Campaigns, Vendor Management

>> Led HR Communications function, including support of executive communications and delivery of monthly global HR All Hands for 250+ employees. Responsibility for writing, editing and delivery within all HR communications channels. 

>>Drove strategy and execution plan for launch of new Alumni network, managed vendor relationship and implemented online community collaboration tool to keep ex-employees connected and engaged with Intuit.

HR Communications & Alumni Network Leader - Executive Communications, Program Design, Product Launch

>>Drove change management strategy and coached leader capability throughout HR Reinvention. Project management and production for complex change projects in RIF, reorganization, diversity and employee engagement, leveraging end-to-end strategic thinking, people experience, D4D, organization design and change communication skills.

HR Change Leader - HR Communications, Project Management, Change Management

>>Coached senior and program leaders across HR and the business, applying customer-back, design thinking and employee experience knowledge to develop capability and build programs that create best possible experiences during highly confidential and sensitive moments of truth in the employee lifecycle; program leader for Last Days, Alumni, multiple M&A and RIF projects.

People Experience Coach - HR, Executive Coaching, Leadership Development, Program Management

>>Human Resources Business Partner supporting Payroll Sales organization in Reno throughout implementation of new incentive compensation program, quarterly and annual calibrations and high-performing organization review. 

>>Managed sensitive employee relations issues, hiring assessments, terminations and performance management on a daily basis. 

>>Partnered cross-functionally to re-design long-term organizational strategy, including restructuring of field sales force and RIF assessments that spanned across organizational boundaries.

HR Business Partner - Human Resources, Employee Relations, Hiring, Org Design and Strategy

>> Designed and implemented communications strategies in partnership with senior leaders in the Reno Payroll organization, across corporate HR and as a requested “expert” contributor for QuickBooks Group. 

>>Led the development of Reno’s employee giving and community relations programs post-restructure. Communications programs included confidential RIF and restructure communications and successful cross-functional team projects within business units; operating mechanism, engagement, client services and HR communications strategies; and cross-business unit communications strategies to support senior leadership team.

Communications and Community Relations Manager - CSR, Communications, Strategic Partnerships

Leadership Coach & Impact Strategist | Empowering Purpose-Driven Tech Leaders, with a Passion for Elevating Female Founders | Founder @ The New Frequency

Ready to reclaim your energy, amplify your impact, and not just succeed – but thrive? If so, you're in the right place.

Whether you’re navigating a career transition, looking for deeper alignment, or seeking a new direction, I’m here to support you in creating a clear, actionable path to success.

I guide visionary leaders and entrepreneurs who feel stuck, unsure, or overwhelmed by their next steps to break past limitations and gain the awareness you need to confidently move forward. 

Let’s work together to unlock your potential and help you lead with purpose. Book a clarity call today and take the first step.

Why work with me?

With over two decades as a social impact tech executive, entrepreneur, CEO, and COO, and a background as a 2X certified Life and Wellbeing coach, I leverage a potent mix of industry insight, strategic acumen, and a vast network of influential connections to uplift you. 

My domain? The nexus of social impact, strategic leadership, well-being, and innovation.

Here are some tangible impacts of this synergy:

↳ Orchestrated initiatives channeling over $80MM to purpose-driven ventures
↳ Devised marketing strategies generating a social impact return of $700MM+
↳ Revived businesses on the edge of closure, driving them to $5M in annual profits and scaling $40K side hustles into $1MM+ enterprises

With my guidance, hundreds of leaders and entrepreneurs have soared to new heights—imagine turning your vision into a thriving $100,000 annual recurring revenue stream or safeguarding a $20MM investment. My coaching is not just spice and sass; it’s rocket fuel.

If you're ready to resonate at a new frequency and shape a legacy that echoes beyond the boardroom, I’m here to make that happen.

📩 Book in a Clarity Call to get started.

Laura Plato

I help busy 6 figure Founders and Coaches get 2-3 leads per week | LinkedIn Ghostwriter | LinkedIn Personal Branding Strategist

Imagine people already understood your value before you ever spoke to them.

What would that change?

You try to generate demand. 
You post more and push harder.

It rarely lasts.

I work with founders (like you) to design demand first so inbound doesn't rely on effort.

You've probably tried the usual things: 

More content. Messaging tweaks. Outreach.

Some worked. Some didn't. 

But demand never felt stable.

That's not because you didn't do enough.

It’s because demand starts earlier than most people think.

When positioning is not clear, everything down struggles.

When it's clear, inbound gets easier.

This is the part most people skip.

I help founders say what they already know so the market pays attention.

I've done this work with leaders behind $1.5B+ businesses and Big 4 firms.

The pattern is always the same. 

Positioning first. Inbound demand follows.

If you're thinking about this already, 

Fire over a DM, and let's talk about making your Brand/Business a global success.

Sumaira Akram

LinkedIn: "1 new message awaits your response."

Me: "New lead 😍 💃"

Opens inbox.

LinkedIn Creepy Member: "Your 👁️👁️"

Me: "Creepy DM 101030437"

LinkedIn: "How's it😏😈"

Me: "Blocked"

I turn founder positioning→inbound demand | LinkedIn brand marketing for B2B leaders

creepy DMs from people on LinkedIn I received and blocked them

I'm excited to share it with you all... 


I'm starting my new job as a Chief Marketing Officer (CMO) of Watermelon Limited 🍉 by now.

Thanks to Jacob Pegs for trusting me with this role and giving me opportunity in his globally recognized Watermelon 🍉 brand.

I'm in tears now 😭😭😭

But I'm happy to start my new job. 💃

Wish me lots of watermelons 🍉🍉🍉



PS. Please re-read it before commenting "congratulations". And yes, you can hire me as a CMO if it fits right. 😁

No alternative text description for this image

LinkedIn marketing & ghostwriting is easy.

All you have to do is...

− Extract thought leadership from a founder who answers every question with "it depends"
− Turn "we help businesses grow" into something that doesn't sound like 239 other profiles
− Post bold opinions that attract clients but never upset investors, sales team, or your wife
− Generate inbound demand while being told, "Let's not sound too salesy"
− Build authority without making it look like personal branding

Simple.

People think we "write posts" and "stay consistent."

But the truth is:

− We design how the market perceives a founder before they ever join a sales call
− We decide which stories build leverage and which ones reduce it
− We transform lived experience into positioning that lasts
− We test what the market believes, not just what performs
− We manage last-minute "should we post this?" anxiety

Some days, it's clean messaging and qualified inbound.

Other days, it's editing one sentence 13 times because a few word changes how a $50K prospect reads it.

The magic of great LinkedIn positioning?

You make inbound demand look effortless.
_____

What "quick LinkedIn tweak" turned into a 3-hour rabbit hole for you?

I haven't introduced myself yet. So please don't allow me to reintroduce. But here's my official introduction:

Hey, my people.

I'm Sumaira. I help B2B brands/business founders, CEOs, and leaders transform their distinct positioning into inbound demand on this platform. So they can filter themselves out of the industry noise and make money.

My ways to do this through:

- Ghostwriting for leaders and founders
- Done-for-you LinkedIn marketing
- LinkedIn profile audit & makeover
- 1:1 consultation & coaching

Okay. I haven't done it yet.

Here's some more about me:

- I began my career selling skincare and beauty products through Instagram and offline marketing.
- I lost my savings on cryptocurrency investments due to a lack of knowledge.
- I love book reading, the fresh smell of new paper books and was an avid reader in the past.
- I love horseback riding and traveling, which is something I'll do someday.
- I eat wheat bread (roti) with plain yogurt for breakfast on most days.
- I once managed an email list for my client and it made me curious about writing emails.
- I work from the library most of the time.
- I once tried to be a poet and failed.

That's about me. What about you?

Dear LinkedIn residents,

If your comment section were a cartoon character, who would it be?

Every time someone tells me "LinkedIn reach is down," I look at their last 10 posts. Usually it’s recycled advice with a slightly different hook.

Algorithm isn't suppressing you. 
Market is filtering you.

Your prospects are not sitting there thinking, "I hope I don't see another thoughtful insight today."

They're thinking, "Does this apply to me?"

If your content could belong to anyone in your niche, reach won't fix that.

Blaming distribution is easier than fixing positioning.

One is external. The other requires precise thinking.

Most choose the easier explanation.

undefined undefined

B2B Founder: "I need more clients."
Me: "Sure. But your LinkedIn is a leaking bucket."

B2B Founder: "How?"

Me: "Because you can't sign clients from LinkedIn when you spend every sales call explaining what you do."

You have social proof. Case studies. Testimonials.

Your website is telling your story.

But there's no market positioning visible on your LinkedIn.

When someone lands on your profile, they see

A job title
Vague headline
Banner with your contact details
Featured section full of random posts
Experience section tells a different story
About section filled with three paragraphs to explain

When I check someone's LinkedIn, I look at this first.
And I look fast.

6 spots. 60 seconds. I scroll past.

It doesn't mean you are not credible.

But people can't see themselves in your message.

If they ask, you explain.
And explanation kills leverage.

If people need context from you every time 
Your LinkedIn is leaking deals, not filtering.

No amount of visual identity or marketing fixes that.

Weeks ago, I saw some BULLSH*T advice from one of the top creators in cold email niche. Someone asked her, "Please give me 2 pieces of advice to grow on LinkedIn."

Her advice:

"Post more lead magnets
Join an engagement pod"

That advice only works if you measure success in dopamine points.

Real founders don't. They measure signal, trust, and deal flow.

Lead magnets don't fix a foggy message.
Pods don't make an audience care.

Real growth looks slower because it's built on specific messaging.

A founder with a clear message outperforms any hack because the market knows exactly what they stand for.

Specificity creates Positioning.
Positioning helps a brand stand out.
Brand drives demand that lasts for a long time.

If your message lands, you won't need artificial support.

Your audience will grow because people actually want to hear from you.
_____

What's your take on this?

My B2B sales advisory CEO client booked 200+ sales calls during our 15-month work engagement, but he didn't go viral once.

Most LinkedIn gurus would call that a failure.

Well, the real results are Different:

- 100+ inbound leads
- 113+ warm DMs leads
- 200+ sales calls booked
- 212,355 content impressions
- ~40,000 members reached

All organic from LinkedIn.

I'm not saying virality is not good.
It is, but within your niche.

Not the other way round.

Your LinkedIn reputation with strong positioning helps your ideal target audience filter you out from the noise.

Like for my CEO client.

_____

Would you like to know what we did to make that work for him?

Fire over a DM, and I'll share the details.

My B2B sales advisory CEO client booked 200+ sales calls during our 15-month work engagement, but he didn't go viral once.

Most LinkedIn gurus would call that a failure.

Well, the real results are Different:

- 100+ inbound leads
- 113+ warm DMs leads
- 200+ sales calls booked
- 212,355 content impressions
- ~40,000 members reached

All organic from LinkedIn.

I'm not saying virality is not good.
It is, but within your niche.

Not the other way round.

Your LinkedIn reputation with strong positioning helps your ideal target audience filter you out from the noise.

Like for my CEO client.

The best projects I've had were with founders who gave me full narrative ownership without micromanaging or weekly panic. 

They trust in the process.

Demand compounds when control relaxes.

10 days ago, a recruitment agency founder from MENA with 15,000+ LinkedIn audience told me, "We are not getting enough value from our marketing. We want to sign more clients from LinkedIn, but serious inbound is random."

They had years of industry experience. Posting 2-3 times a week.

Solid audience with an average of 10-15 engagements per post.

On paper, it looked fine.

Then I read their profile from head to toe.

It explained What They Do.

It didn't explain Why Them.

- Their profile contains no proof, but it's live on their website with big logos.
- They made no mention of their website in their profile.
- They were targeting different target markets.

On the surface, it doesn't harm their authority in the industry, but their LinkedIn profile is a leaky bucket in losing deals.

They were visible. Consistent. Yet they were under-leveraged.

I advised them to tighten the narrative and pull their strongest case studies forward; the conversations will change.

Same visibility. Different lens. Better positioning. Strong inbound.

taplio

The Battle

Laura Plato

Sumaira Akram

Followers

Posts

Engagements

Likes

Performance ScoreSumaira Akram's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Laura Plato

Sumaira Akram

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sumaira Akram's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSumaira Akram's LinkedIn Performance