Lucas has built and automated revenue operations systems for +40 companies across Europe and the US, including startups, scale-ups, and SMEs. He advises companies at the strategic level and has helped deploy long-lasting Go-to-Market foundations for numerous ventures.

As the GTM & RevOps Lead at Peakora for more than 4 years, he led the design and development of several systems now being implemented across the company's customers. His work spans lead generation, CRM architecture, data enrichment, and AI applications, helping clients generate $20M+ in pipeline value through hundreds of outbound campaigns.

He holds certifications as a Clay Solution Partner, Smartlead Partner, and HubSpot Partner. His expertise includes market research, data enrichment, and copywriting, and also covers a range of GTM, RevOps, and Automation tools.

Before joining Peakora, Lucas served as Executive Director and led the Business Development at RiskDeck, a Fintech company. He also founded a wine importation business based in Switzerland.

Lucas Maliczak 🧪

The first State of GTM Engineering report just dropped.

228 respondents. 32 countries. 3,400+ job postings analyzed.

Here's what surprised me the most:

1. The median age is 25. 

54% of GTM Engineers are under 27. This is a Gen Z function. In addition, a big part of the respondents have little experience in other revenue-influenced departments.

It raises the question of whether it actually matters to have prior experience in Sales, Marketing, etc. to fill this role.

2. 68% hold no meaningful equity.

Yet 72% report direct, measurable revenue impact. That's a massive disconnect. If you're building the engine that generates pipeline, you should have skin in the game (at least have a variable attached to it).

3. Clay is the most loved AND most frustrating tool.

84% adoption, 96% among agencies. But also the highest frustration score. Anyone who's debugged a 40-step Clay table at 11 PM knows exactly what this means 😉 

4. Coding = $45K salary premium.

High-code GTMEs earn a median of $135K vs $90K for low/no-code. And with Cursor and Claude Code at 70%+ adoption, the barrier to "technical" is dropping (very) fast.


One thing I'd love to see covered next time: the European GTM Engineering landscape. Only 17% of respondents were from Europe, and yet the market here is evolving fast: different tools, different pricing, different legal constraints (hello GDPR).

Big kudos to Garrett Wolfe, Alex Lindahl and Maja Voje for putting this together. The GTM Engineering community needed it.

One last thought: the report shows 72% of GTMEs already do sales ops/CRM admin, 60% handle dashboarding, and 42% own forecasting/attribution. Is the convergence between GTM Engineering and Revenue Operations getting closer and closer?

I recently had the chance to spill some beans with Sönke Venjacob about CRM and RevOps on his podcast.                  

There's a pattern I've seen across 40+ companies: everyone's chasing new leads while CRM discipline has been neglected.

Here's what actually moves the needle:

 → Data enrichment and hygiene are ongoing revenue levers, not a one-time cleanup project you do in Q1 and forget about
 → Build your workflows WITH your sales reps, not FOR them. Adoption isn't a training problem, it's a design problem
 → Automate what drains your team's time: templates, stage transitions, follow-up reminders. Free them up for the conversations that actually close deals
 → And before you scale anything, get your foundation right. Discovery, Demo, Negotiation, Close. Simple stages, tracked religiously

RevOps isn't about making things more complex. It's about making the right things bulletproof so your team can focus on building genuine relationships.

That's where revenue actually comes from.

To listen to the podcast: https://lnkd.in/edBb9Jvc

La Poste Suisse

Investment Manager - Swiss Post Ventures

Open Web Technology

Open Web Technology is a technology and strategy consulting firm.
We help our clients leverage new technologies to reshape their business, invent new products, or transform their organization.
With remarkable growth every year, we are a team of over 200 seasoned industry experts, technology specialists, and creative innovators. In our cross-functional project teams, we combine these diverse capabilities to serve our clients with passion, integrity, and honesty.
At the beginning of 2016, we formed the joint venture Swisscom Digital Technology SA with Swisscom B2B. Operating under the brand Open Web Technology, we have become a leading provider of digital transformation consulting services for large enterprises in Switzerland in the Healthcare, Manufacturing, Financial Services, Consumer Goods, and Telecommunication industries.

Senior Consultant

Inoshift

Consultant

Fusion

- Account Manager of several large corporate clients, reporting to C-level clients and working with their innovation teams
- Responsible for end-to-end project delivery, from innovation and ecosystem strategy definition to key recommendations through innovation enhancement methods (Customer Journey, Value Proposition Canvas, etc.), including scouting suitable technological partners 
- Support Partners in Business Development effort, including finding prospects, submitting potential collaboration ideas and  producing pre-sales materials
- Management of three Analysts while reporting directly to the Advisory Director
- Help clients launch new ventures from scratch and creating fully operative startups

Venture Associate

Polytech Ventures Holding SA

- Lead an equivalent of CHF 50M+ of funding rounds in Switzerland
- Helping identify and diligence investment opportunities, including meeting with entrepreneurs, understanding new markets, analyzing business and financial models, and conducting reference checks
- Executing on new and follow-up financing rounds, including formulating investment memos, structuring deals, modelling cap table scenarios, and setting up term sheets
- Managing portfolio reporting and monitoring on a quarterly basis, including attending board meetings and working with portfolio companies on key strategic and financial decisions and following funding round structuring
- Keeping the team updated on latest business models and technological innovations

Senior Investment Analyst

Analyst

NewFinance

Conducted analysis of the UK Fintech scene

Fintech Analyst

Experienced investment professional, specialized in early-stage investments across Switzerland and the US, interested in innovative startups across all sectors.

Curious, problem-solver, with a strong ability to balance multiple activities, from VC investments to corporate research and project management.

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