Lucas has built and automated revenue operations systems for +40 companies across Europe and the US, including startups, scale-ups, and SMEs. He advises companies at the strategic level and has helped deploy long-lasting Go-to-Market foundations for numerous ventures.

As the GTM & RevOps Lead at Peakora for more than 4 years, he led the design and development of several systems now being implemented across the company's customers. His work spans lead generation, CRM architecture, data enrichment, and AI applications, helping clients generate $20M+ in pipeline value through hundreds of outbound campaigns.

He holds certifications as a Clay Solution Partner, Smartlead Partner, and HubSpot Partner. His expertise includes market research, data enrichment, and copywriting, and also covers a range of GTM, RevOps, and Automation tools.

Before joining Peakora, Lucas served as Executive Director and led the Business Development at RiskDeck, a Fintech company. He also founded a wine importation business based in Switzerland.

Lucas Maliczak 🧪

The first State of GTM Engineering report just dropped.

228 respondents. 32 countries. 3,400+ job postings analyzed.

Here's what surprised me the most:

1. The median age is 25. 

54% of GTM Engineers are under 27. This is a Gen Z function. In addition, a big part of the respondents have little experience in other revenue-influenced departments.

It raises the question of whether it actually matters to have prior experience in Sales, Marketing, etc. to fill this role.

2. 68% hold no meaningful equity.

Yet 72% report direct, measurable revenue impact. That's a massive disconnect. If you're building the engine that generates pipeline, you should have skin in the game (at least have a variable attached to it).

3. Clay is the most loved AND most frustrating tool.

84% adoption, 96% among agencies. But also the highest frustration score. Anyone who's debugged a 40-step Clay table at 11 PM knows exactly what this means 😉 

4. Coding = $45K salary premium.

High-code GTMEs earn a median of $135K vs $90K for low/no-code. And with Cursor and Claude Code at 70%+ adoption, the barrier to "technical" is dropping (very) fast.


One thing I'd love to see covered next time: the European GTM Engineering landscape. Only 17% of respondents were from Europe, and yet the market here is evolving fast: different tools, different pricing, different legal constraints (hello GDPR).

Big kudos to Garrett Wolfe, Alex Lindahl and Maja Voje for putting this together. The GTM Engineering community needed it.

One last thought: the report shows 72% of GTMEs already do sales ops/CRM admin, 60% handle dashboarding, and 42% own forecasting/attribution. Is the convergence between GTM Engineering and Revenue Operations getting closer and closer?

I recently had the chance to spill some beans with Sönke Venjacob about CRM and RevOps on his podcast.                  

There's a pattern I've seen across 40+ companies: everyone's chasing new leads while CRM discipline has been neglected.

Here's what actually moves the needle:

 → Data enrichment and hygiene are ongoing revenue levers, not a one-time cleanup project you do in Q1 and forget about
 → Build your workflows WITH your sales reps, not FOR them. Adoption isn't a training problem, it's a design problem
 → Automate what drains your team's time: templates, stage transitions, follow-up reminders. Free them up for the conversations that actually close deals
 → And before you scale anything, get your foundation right. Discovery, Demo, Negotiation, Close. Simple stages, tracked religiously

RevOps isn't about making things more complex. It's about making the right things bulletproof so your team can focus on building genuine relationships.

That's where revenue actually comes from.

To listen to the podcast: https://lnkd.in/edBb9Jvc

Fixposition AG

- Coordination and support of various marketing activities such as mailings, PR online campaigns, social media, and website content management. 

- Optimize inbound website conversion.

- In charge of carrying out marketing projects and monitoring their performance.

- Develop and create marketing materials, such as sales and product collateral to ensure brand guidelines are met.

- Organization and execution of trade shows, booth design,  and logistic-related activities.  
Using design software to create layouts for digital and print areas that convey brand messages.

Marketing Specialist

Belcorp

- Lead 300+ female entrepreneurs through remote digital business strategies for sales business performance.

- Facilitate B2C sales, education sales, and large customer orders.

- Provide excellent customer service troubleshooting and digital training to female entrepreneurs.

- Create and execute digital content strategy working closely with digital trade marketing teams.

- Brands ambassador as a digital promoter of our beauty products on social media platforms.

- Monitor business success through digital KPIs (sales, collection management, lead conversion, and lead retention)

Digital Sales and Community Manager - B2C

ViewSonic

- Lead digital business growth by ensuring strong communication technical and product support to LATAM market penetration.

- Write and proofread technical product software content in English - and Spanish.

- Cross-cultural collaboration management with countries teams to ensure the highest quality performance through feedback, training (webinar, on-site, online/offline), and development. 

- Planned and executed digital content creation for online channels.

- Brand ambassador and software influencer (writer of articles, video blogs, and online guides.)

Lead Technical Writer

Onramp Lab

- Facebook Ads campaign manager: conducted data analytics, audience targeting, and budget optimization operations. 

- In charge of social media advertising campaigns for lead generation in various industries (finance, food goods, and security cyber apps).

- Content and creative lead for social media ads (Facebook and Instagram).

- Executed SEO front-end website design (A/B testing for funnel optimization), keyword tracking, and link-building campaigns.

- Strategy and execution of email marketing drip campaigns.

Digital Marketing Specialist

IMPCT

•	Planning and organizing marketing strategies to promote social events.
•	In charge of generating photography and video marketing content for social media sites.

Social Media Marketing Specialist

Sharing knowledge and information value to those around me through creative strategy and innovation. 

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