Lucas has built and automated revenue operations systems for +40 companies across Europe and the US, including startups, scale-ups, and SMEs. He advises companies at the strategic level and has helped deploy long-lasting Go-to-Market foundations for numerous ventures.

As the GTM & RevOps Lead at Peakora for more than 4 years, he led the design and development of several systems now being implemented across the company's customers. His work spans lead generation, CRM architecture, data enrichment, and AI applications, helping clients generate $20M+ in pipeline value through hundreds of outbound campaigns.

He holds certifications as a Clay Solution Partner, Smartlead Partner, and HubSpot Partner. His expertise includes market research, data enrichment, and copywriting, and also covers a range of GTM, RevOps, and Automation tools.

Before joining Peakora, Lucas served as Executive Director and led the Business Development at RiskDeck, a Fintech company. He also founded a wine importation business based in Switzerland.

Lucas Maliczak 🧪

The first State of GTM Engineering report just dropped.

228 respondents. 32 countries. 3,400+ job postings analyzed.

Here's what surprised me the most:

1. The median age is 25. 

54% of GTM Engineers are under 27. This is a Gen Z function. In addition, a big part of the respondents have little experience in other revenue-influenced departments.

It raises the question of whether it actually matters to have prior experience in Sales, Marketing, etc. to fill this role.

2. 68% hold no meaningful equity.

Yet 72% report direct, measurable revenue impact. That's a massive disconnect. If you're building the engine that generates pipeline, you should have skin in the game (at least have a variable attached to it).

3. Clay is the most loved AND most frustrating tool.

84% adoption, 96% among agencies. But also the highest frustration score. Anyone who's debugged a 40-step Clay table at 11 PM knows exactly what this means 😉 

4. Coding = $45K salary premium.

High-code GTMEs earn a median of $135K vs $90K for low/no-code. And with Cursor and Claude Code at 70%+ adoption, the barrier to "technical" is dropping (very) fast.


One thing I'd love to see covered next time: the European GTM Engineering landscape. Only 17% of respondents were from Europe, and yet the market here is evolving fast: different tools, different pricing, different legal constraints (hello GDPR).

Big kudos to Garrett Wolfe, Alex Lindahl and Maja Voje for putting this together. The GTM Engineering community needed it.

One last thought: the report shows 72% of GTMEs already do sales ops/CRM admin, 60% handle dashboarding, and 42% own forecasting/attribution. Is the convergence between GTM Engineering and Revenue Operations getting closer and closer?

I recently had the chance to spill some beans with Sönke Venjacob about CRM and RevOps on his podcast.                  

There's a pattern I've seen across 40+ companies: everyone's chasing new leads while CRM discipline has been neglected.

Here's what actually moves the needle:

 → Data enrichment and hygiene are ongoing revenue levers, not a one-time cleanup project you do in Q1 and forget about
 → Build your workflows WITH your sales reps, not FOR them. Adoption isn't a training problem, it's a design problem
 → Automate what drains your team's time: templates, stage transitions, follow-up reminders. Free them up for the conversations that actually close deals
 → And before you scale anything, get your foundation right. Discovery, Demo, Negotiation, Close. Simple stages, tracked religiously

RevOps isn't about making things more complex. It's about making the right things bulletproof so your team can focus on building genuine relationships.

That's where revenue actually comes from.

To listen to the podcast: https://lnkd.in/edBb9Jvc

Wise.swiss

At Wise.swiss, I act as a vital bridge between our clients and the tech team to ensure the success and continuous evolution of our SaaS solutions. Working in a fast-paced startup environment, I wear multiple hats to drive process efficiency and enhance user experience:

Key Account Management
• Ongoing client support and relationship building
• Needs analysis and tailored solutions
• Retention and long-term engagement

Collaboration with the Tech Team
• Translating customer insights into clear development inputs
• Prioritizing product features based on value and feasibility

Product Ownership
• Defining and evolving the product vision
• Structuring and managing the product backlog
• Driving the product roadmap and aligning it with business goals

UX/UI Enhancement
• Redesigning and optimizing interfaces in Figma for intuitive user journeys

Documentation & Process Optimization
• Streamlining workflows and defining clear specs
• Establishing best practices to support smooth and scalable development

Key Account & Product Strategy Lead

Weely

Co-founder

TheFork, a TripAdvisor company

•	Software configuration according to identified needs
•	Training and onboarding of new partners
•	Migration of existing customers on new software
•	Upgrade and relationship monitoring

Partner Success Manager

REJOLT

•	Project management and configuration of SAAS software
•	Commercial development and training in the use of the tool
•	Customer service

Customer Success Manager

Réseau des alumni

•	Creation and development of the start-up (sales)
•	SAAS Product management (agile methodology)
•	Sales and business development
•	Product marketing & customer service

Business Owner

CAPIFRANCE

•	Specialized in B2B & Hotel Real Estate (commerce et entreprise)

Real Estate Agent / Mandataire en immobilier d'entreprise

Golf d'Anjou

- Creating new marketing promotions
- Negotiating with suppliers
- Events coordinator

Assistant General Manager - Intern

Key Account Manager & Product Lead at Wise.swiss, I act as the bridge between our clients and technical teams to ensure the success of our solutions.

Passionate about product management, UX/UI, and process optimization, I oversee projects from wireframing to product roadmap management in close collaboration with IT teams.

I strive to maintain strong client relationships by gathering their needs and ensuring their satisfaction. Always seeking continuous improvement to enhance user experience and drive business value.

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