Lucas Perret

lemlist

Operations Lead

Sales Operations Manager

Growth Manager - Product & Ops

Growth.Talent

Community Member

Miuros

Growth Marketer

Pretto

Netatmo

Netatmo is a leading smart home company creating simple, beautiful smart solutions for a safer and more comfortable home.

My missions: 
- Reported weekly business results and marketing campaigns results, shared best practices internally
- Created and managed marketing assets (product sheets, Amazon A+ pages and Amazon store, landing page, user cases...)
- Conducted customer analysis (price sensitivity, average shopping basket, loyalty...) with recommendations

Junior Product Marketing Manager

BNP Paribas Cardif

BNP Paribas Cardif insures 100 million clients in the world. As the insurance subsidiary of BNP Paribas, it is the leading provider of personal insurance solutions.

My missions: 
- Preparation and organisation of the monthly strategic committee with the marketing and commercial directors of the 35 CARDIF countries: presentations intended to train, inform, inspire and raise awareness on the major trends of the market
- Market watch (trends, innovations, competition, new players) and proposal of new insurance concepts
- Identification of the highest potential markets
- Strategic recommendations and key success factors for each of the selected countries
- Analysis of the home & car insurance portfolio

Marketing Strategy Analyst

Synomia

> For a return of 3 months as a Data Consultant. I have been able to support a multitude of stakeholders (SMEs, ETIs, large groups, agencies, firms, institutes, etc.) by responding to their marketing and communication issues.

My missions: 
- Identification of business opportunities on the digital environnent 
- Social listening: data collection, sentiment analysis, identification of customers insights on social media
- Participation in the development of new business solutions
- Organization of training to help clients handling Synomia digital tools

Data Consultant

Synomia - Agence Conseil en Data

> Elected as one of eight key Data startups for the year 2017 by Maddyness and the Hub Institute, Synomia is a Consulting Agency specialized in data marketing.
As a data consultant, my role is to use our home-developed artificial intelligence software to draw insights which serve to define my clients brand’s platform and multi-channel communication strategies, highlight market growth opportunities, and improve customer satisfaction.

Client’s problematics include: production of editorial content, development of marketing offers, building communication strategy, SEO performance and optimization , web marketing, social media monitoring

Main projets: 

- Gap analysis and identification of opportunities
-Performance monitoring 
-Support the creation of editorial content for several clients

Data Marketing Consultant

Starterre

> Starterre is an independent automotive distributor that distributes vehicles of all brands from all over Europe.

My missions: 

Market study
-Competitive intelligence
-Pricing study
-Pricing

Supplier negotiation
-Evaluation and selection of tenders

Quality control:
-Inspection of goods

Junior International Purchaser

Agrati Group Fastening Systems

> Agrati is the worldwide leader in fastening solutions. 

Internal project  for MAN Trucks
-Understanding  business issues regarding a key account
-Process analysis and modelling  (customer service, supply, logistic, IT and quality)
-Gap analysis in order to define new process answering to the customer need
-Participation  to the negociation with suppliers
-Organisation of a big amount of data and information into a report for the top management
-

Sales & Marketing Director assistant

Operations Lead @lemlist

Just a guy obsessed with tech and ways it solves business problems 🤓

I believe people should spend all of their time on meaningful activities such as building relationships with others.

That’s why I spend all of mine solving the inefficiencies I encounter at work by building the right processes and systems for my team.

I am all about networking and discussing anything related to operations, so if you are interested in having a quick chat then feel free to reach out to me. 💌

Richard Makara

reconfigured

Helping companies grow by making their data useable and accessible. Growth Engineering for all.

Co-Founder, CEO

RevGenius

Member

RevOps Co-op

Mobal

Growth Advisor

Paddle

TL;DR:

🖨️ - Growth Engineering is responsible for integrating the entire tech stack, how it works, how it operates, how the data flows etc etc. 
🖨️ - We just rebuilt Salesforce and our CDP - started from 0.
🖨️ - Our SFDC does not have lead objects 
🖨️ - Accounts, Contacts, Tasks are automatically created after they pass the code wall
🖨️ - People are matched to Accounts automatically, through configurable logic for different scenarios
🖨️ - We can plug any emitting data source without causing weird dependencies.
🖨️ - Fundamentals have been rebuilt - now it's time to do the really cool shit. 

hit me up ☝️

Principal Growth Engineer

Engineering commercial data & operations for sales, marketing & customer success. Building for a scaleable, mostly automated future.

💾 - Build, Maintain & Upgrade Hull.io - Customer Data Platform
💾 - Data processing from tools & data sources
💾 - Tracking setups for our event-driven architecture
💾 - Salesforce Architecture
💾 - Integrate anything and everything.
💾 - Custom Growth Tools

Growth Engineer / RevOps

Smartly.io

A nerd unleashed. Focusing on becoming the best B2B marketer in the industry:

🎙️ Marketing Data Structures & Tracking
🎙️ Marketing automation & data processing
🎙️ Building Python scripts for various functional purposes
🎙️ Website optimisation for lead capture & nurture
🎙️ Integrations (Hubspot, Salesforce, G2, Clearbit)
🎙️ Growth marketing experiments

The end goal is to achieve real-time, automated Account Based Marketing 👍

Growth Marketing Engineer

Planning & Executing regional marketing activities in the region. Sales & Marketing working together as one unit towards the same revenue targets. Some highlights:

📞 2 x National TV appearance for our French team
📞 2 Awards for Smartly.io in France
📞 Piloted ABM - Direct mail campaign in the UK (43 units) , then expanded across all of EMEA (153 units)
📞 Devised lead list based on data patterns and eventually bringing that to our sales tools.
📞 A lot of events.

EMEA Marketing Lead

Mainly planning & running localised 1-day conferences for our clients across the world.

2017: 7 conferences, across 2 continents, in English.
2018 H1: 9 conferences, across 4 continents in 3 different languages.

Event Operations

Aalto Entrepreneurship Society

Graphical Wizard at Aaltoes, Board Member 2015. All from logo design to marketing materials. Occasional on-stage hustler

Board Member 2015 / Graphical Design 2016

Catchbox

Mainly focusing on digital marketing, I take care of digital content creation and social media management, as well as other regular marketing activities. 

Content Creation - Interviews, Blogging, Case Studies, Video Scripting 
Design - Print adverts, Custom Catchboxes, Graphical Material
Digital Ads - Facebook, Google Adwords, Twitter
Social Media Management
Built a Blog from scratch: Wordpress, Basic CSS & Design

Marketing Specialist

EGN Suomi - Executives' Global Network Finland

Sales Assistant

Cleopatra Internet Cafe

Cleopatras' is a small family run internet cafe in the heart of Edinburgh. My main duties as deputy shift manager were to:

•Human resource management
•Cash and account handling
•Dealing with suppliers
•Upgrading and maintaining PC's
•Customer Service
•Technical Support

Deputy Shift Manager (Part-Time)

CEO @ reconfigured | eradicating inconsistent metrics

Currently pivoting reconfigured and spending time understanding data teams. :-) 

-- 

From a previous life: 

Have had the privilege of building the growth engine of a 🦄 company, as well as completely rebuilding CRMs from scratch (Salesforce, HubSpot). 

Some others stats:

- Triangle shaped person - Design, marketing & programming
- B2B SaaS growth + tech stack building.
- Grandfather of Junction, Europe's leading Hackathon 
- Board alumni of Aalto Entrepreneurship Society
- Occasionally tinkering on app ideas with Flask/TS-Node, ReactJS, PostgreSQL & Docker. 
- In a love/hate relationship with TypeScript.

i built a workflow that makes 40k revenue per day on autopilot. It's insane, and I'm gonna share it with you. 

Here's what happened: 

- I saw a cool screenshot post of a +90 node n8n workflow and thought i'd love to waste my weekend on building vs. spending time with my family. 
- Locked myself up in the office while my son cried papa come play cars
- No time buddy, papa has to hustle. 
- Opened n8n and prompt engineered my way through until Chad said "this workflow guarantees 40K revenue per day regardless of what you sell"
- Drank my fifteenth red bull because sleep is for the weak and so is 996 - it's 999 or nothing.
- Deployed my forked n8n version + workflow into a kubernetes cluster cause scale is where you start not where you end. have some ambition for peters sake.

then the results started rolling in, I was floored (literally, my heart was racing from the redbull): 

- Two seconds after deployment, first 99 dollar stripe payment came in. hell yeah. 
- 2 minutes later 13 new subsriptions. 1k/MRR achieved in less than 5 mins. 
- 10 minutes later the VCs started rolling in begging to invest but i said no thanks, money can't buy me linkedin likes.

here's how it works (steal my framework):

1. my client says they want more money
2. my workflows says Certainly! 
3. my workflow plays ping-pong with loose JSON objects across the 235 workflow nodes i have setup. Errors count as executions
4. ping-pong results in triggering an Uber Eats order to the buyer (automatic research and enrichment, it knows your buyers allergies)
5. uber eats driver gets tips from workflow (affiliate links) if they convince the buyer to book a demo
6. demo isn't actually a demo, it's a signup flow that promises 40k revenue per day if you subscribe now. "multi-level-agent-scheme"
7. buyer eats the meal and becomes evangelist

this totally works across any industry, any product, any timing. fool proof, one click setup.

now im sharing this with the world.

comment "pancakes" and i'll confirm with you in DMs that this post is, in fact, very lazy satire.

😘

only value add from this post is that Gemini Nano Banana got my widows peak pretty much correct.

did i trick Rob Snyder and Nicolas to film a +1 hour jam session about product-market fit, go-to-market engineering and everything inbetween just to get them to sing happy birthday to me? I confess to nothing. 

BUT - We did have a great discussion and the full video will be out somewhere sometime soon. 

We covered:

- What is the problem [in early sales/gtm]?
- The core concepts that make you rethink and stress less about sales
- How does demand work
- Who has demand and how to find them [the buyers]
- How to talk to them (initial outreach, demos etc)
- Speaking in 'scenarios' instead of vague pains or value-adds
- How does your whole thing become a factory that churns out customer case studies on repeat. 

+ a couple of deadpan jokes here and there. 

Is this a comedy show or a conference talk? We'll find out - i no longer remember what was said. 😄

Thank you Nicolas Dolenc for everything, Sebastian Westerling for production and ofc Maria 01 for hosting us. 🙏

Found my favorite pen pal walking the streets in need of a local tour of the sights, where should Rob Snyder and I go? 

P.S. we recorded an hour long chat about PMF, how it works, go to market and how all that fits into gtm engineering. Video available soon courtesy of Nicolas Dolenc  and co 🫶

No alternative text description for this image

if your go to market is stuck AND you got spare time, come watch/listen Rob Snyder and I nerd out about early stage go to market, product market fit, messaging for a cool ±50 minutes. 

whole thing available on youtube and spotify.

if you do end up listening keen to hear where you disagree and where you seen these ideas match reality 

once again thank you to Nicolas Dolenc and Sebastian Westerling all the incredible effort to make this happen 🙏

and Maria 01 for the space. 

p.s. i'm sorry for the messy double captions 😂

it's funny how no matter what clever tricks I pull off at step 1 of GTM (=find and source relevant people to talk to), i always end up doing a tiny bit of house-cleaning on CRM level before sending out messages. 

lead databases will almost always contain some % of outdated data, people not working in those roles anymore. Links to profiles that don't exist.

sales nav itself will give you the best ones between pages 1-3 and sneakily throw in random titles at the back, or sometimes even not adhere to clear filtering rules

sometimes I think it's wasteful to be "sitting" in this phase longer than what feels acceptable but truth is this is probably the most important part of the exercise

you can't send relevant messages or optimize for 'relevance' if your list is collecting wedding crashers.

🤷

somebody please come pitch a magical AI agent at me that has 120% accuracy in figuring this out.

yoo anyone in the Helsinki area that a) uses Clay and b) hasn't signed up to this meetup yet? come hangout, i'd love to trade notes on setups, approaches, hacks, misery etc.

if Harri Konola and co let's me im happy to demo some whacky tricks i've learned since i started torturing clay 😂

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Richard Makara

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