Wibo

I'm building educational products at a scale to solve challenging problems and assist individuals in advancing their careers.

Head of Learning Design and Training

Remote Leadership Works

🏢 Remote Leadership Works facilitates ambitious leaders to realize their potential, enabling them to explore and transform their vision.

✅ Built the product portfolio and the overall product strategy.
✅ Designed, planned, and executed The Leadership Dojo, a cohort based leadership development program.
✅ Bootstrapped a leadership development program for first-time managers.

Head Instructor and Founder

The Owl and The Beetle

Editor in Chief

Avanscoperta

I conduct workshops for new manager, unleashing their full potential leading high-impact teams.

Topics include:
- Managing people with confidence
- Understanding your team members
- Asking powerful questions
- Navigating difficult conversations
- Negotiating and setting expectations, as well as keeping people accountable for them
- Giving and receiving feedback like a pro.

Effective Management Trainer

Team Tumbleweed

🏢 Team Tumbleweed is an international team of young professionals striving to develop a revolutionary approach to Mars exploration.

✅ Mentored the leadership team to enhance the capacity to scale the workforce, manage projects, and optimize the organization's performance. Hosted 10+ mentorship meetings so far.

Mentor, Leadership and Management

Automattic

🏢 Automattic is the company behind WordPress.com, Tumblr, WooCommerce, Jetpack, Simplenote, Day One, and more. It's a fully distributed multinational software company with over 2000 employees in 98 countries, speaking 123 languages.

Product: 
✅ Directed the evolution of the sign-up and payment flows for jetpack.com. 
✅ Supervised the development of the unbundling and repositioning of our core products. 
✅ Overviewed the development of the partnership and agencies portal.

Leadership: 
✅ Directed a department of five engineering teams (30+ people) over 12+ timezones.
✅ Talent Management: Implemented a leadership development program for engineering managers. 
✅ Mentored engineering managers across the whole organization.

Key Results:
✅ Launched a new product offer, spinning off individual components, instead of the previous bundled offer.
✅ Implemented processes for forecasting and roadmap maintenance.
✅ Built an accountability and professional development plan for engineering managers and their engineering teams.

Director of Product Engineering

✅ Established, developed, and managed a team of software engineers across four continents. Led the team in charge of the overall user experience, from sign-up flows to the new user experience.

Senior Software Engineering Manager

✅ Successfully planned, designed, and implemented experiments to analyze customer behaviors across multiple products. Contributed to developing the in-house A/B testing infrastructure and facilitated multiple learning cohorts concerning growth and conversion rate optimization.

Growth Engineer - SAAS pipeline

WordCamp Europe

🏢 WordCamp Europe is an annual global conference that celebrates the WordPress community in a different European city each year. It provides a platform for members of the WordPress community to come together, share their knowledge and experiences, network, and engage in conversations about WordPress. Moreover, it is a chance to welcome people from all over the world to Europe to appreciate its diversity and culture.

✅ Led the Sponsor Team, which was instrumental in ensuring the ticket prices remained low while providing our attendees with a high-quality event. 

✅ Rallied companies aligned with our philosophies and relevant to our attendees and providing them with a high-profile experience in return.

Sponsors Program Team Lead

✅ I spearheaded the Volunteers team, comprising individuals who generously dedicated their time and effort to ensure a successful outcome.

✅ I had the esteemed privilege of recruiting, training, organizing and managing a team of over 250 members over a period of three days.

Volunteers Program Team Lead

✅ I collaborated in the planning and execution of the event, including providing local logistical support.

✅ I was the content team leader responsible for creating the event's agenda, selecting the speakers, and ensuring a successful conference.

Global Conference Co-Organizer

Heisenberg Media

Heisenberg Media will provide you with the highest-quality of photographic services for your event.

Portrait photographer specialized in creating high-quality headshots for the tech industry.

Took over 200+ portraits/year.

Founding Partner - Master of Portraits

Transforming leadership chaos into clarity; I provide strategic support, enabling managers to unlock their full potential. Eager to connect with new professional opportunities.

I’ve built my career by stepping into the unknown—with curiosity, focus, and a drive to help.

Across roles and industries, one thing’s always been true: people come to me when things feel stuck.

Sometimes it’s a process that needs structure. Sometimes it’s a team dynamic that needs clarity. Sometimes it’s just someone needing to feel heard. Whatever the challenge, I bring order, calm, and accountability.

I don’t chase titles or trends. I follow what works—listening deeply, managing complexity, and helping people move forward with confidence.

Helping isn’t a soft skill. It’s how I lead, how I build trust, and how I make work—and people—better.

If you’re navigating change or trying to create something that actually works, I’m here to help.

Let’s figure it out—together.


Luca Sartoni

- Design and facilitate leadership development programs and workshops for emerging and existing leaders
- Lead initiatives to improve performance of the engineering organization, including: rolling out clear and meaningful role expectations for 700+ engineers and creating ad hoc workshops and training to up-skill engineering leaders and individual contributors
- Partner with other L&D teams and stakeholders to build a comprehensive suite of learning and development offerings
- Provide 1:1 consultation and coaching to leaders around specific challenges they're facing, either for themselves or their teams
- Lead change management efforts for new processes, systems, and structures aimed at improving the experience and performance of engineering leaders

Leadership Development Manager

- Lead a fully-remote team responsible for overall growth and monetization strategy for WordPress.com.
- Collaborate with teams across the organization to identify, plan, and execute new marketing strategies, product offerings, and revenue streams. Test new ideas quickly and iteratively.
- Design and implement go-to-market strategy for new products and features.
- Partner with Data and Finance to identify overall business trends and communicate action plans to capitalize on opportunities.
- Conduct competitive and market research to inform strategic direction.
- Lead strategic planning for the Marketing division.

Director, Growth Marketing

- Led the team responsible for conversion and sales funnel optimization, upsell/cross-sell, engagement and retention programs across the full customer lifecycle.
- Built the Customer Marketing function and team from scratch, scaling from a team of 3 to a global team of 15+ across multiple disciplines (marketing, engineering, design, and data). 
- Partnered with Product, Data, and Customer Support teams to design and execute global go-to-market strategies for new products and offerings.
- Launched the first email lifecycle and upsell campaigns in the company's history, driving over $3MM in new cash sales in the first 12 months.
- Collaborated with Data and Finance to create renewal forecasts and performance dashboards, and establish brand-new KPIs to measure health of the business.
- Led sales funnel optimization and a/b testing initiatives that generated $5MM+ in incremental cash sales. 
- Led a team of designers and engineers to overhaul the in-product onboarding experience, resulting in lower refund rates and higher engagement.
- Successfully launched several new product offerings that have resulted in multimillions of dollars in revenue.
- Collaborated with Data team to build segmentation models for targeted campaigns.
- Led the project to research, vet/recommend, and onboard the company's first-ever Email Service Provider (previously using a home-grown email system), working closely with multiple teams and stakeholders along the way.

Head of Customer Lifecycle Marketing

Anne Forbush Coaching

Book a FREE consult or sample coaching session @ www.anneforbushcoaching.com

Executive Coach

The Motley Fool

- Defined, measured, and owned strategic goals and business plans for premium membership, including retention.
- Launched brand new member onboarding experience that decreased refund rates by 23%.
- Led a team to rapidly test and optimize all aspects of the member lifecycle, from initial acquisition through retention/renewal and upsell.
- Collaborated with data team to launch new segmentation models that inform tailored service and upsell experiences.

Head of Product Experience and Engagement

- Oversaw email marketing team with a focus on developing new campaigns across full prospect lifecycle.
- Conceptualized and executed the highest commercial outcome acquisition campaign in the history of the company, resulting in $2.5 million in revenue in its first 6 months.
- Doubled lead conversion rate in what is traditionally the 4 slowest months of the year through new lead nurturing and sales campaigns.
- Pioneered new data collection and prospect segmentation capabilities, allowing marketing and biz intel teams to reach new levels of performance, productivity, targeting, and reporting.

Director, New Member Marketing

- Led all email marketing and testing efforts for new member acquisition, collaborating with copywriters and designers to conceptualize and execute campaigns.
- Doubled email sales in the first 6 months through new campaigns, A/B and multivariate testing, segmentation strategies, and frequency optimization.
- Managed all aspects of campaign creation from start to finish, including conception, execution, test design, analytics and reporting; communicated results and test discoveries to key stakeholders.

Marketing Manager

Liquidity Services, Inc.

- Managed all multi-channel marketing activities, ensuring consistent branding across all customer touch points (email, paid search, social, print, etc.).
- Led all email marketing efforts, including daily A/B and multivariate testing, deliverability monitoring and optimization, segmentation, and analytics.

- Partnered with marketing and IT teams to conduct A/B and multivariate landing page testing efforts for B2B and B2C brands; efforts resulted in a 40% increase in registration rate (B2B) and a 28% increase in purchase rate (B2C).
- Launched social media paid advertising program and utilized behavioral targeting to implement campaigns that drove an incremental $500K in revenue in first 6 months.
- Wrote and edited copy for email, print, search and social media campaigns.

Online Marketing Associate

Target Corporation

Managed the execution of inventory sourcing for key product lines. Negotiated reduced garment costs and shortened production lead times in response to national economic realities without compromising quality or guest experience. Formally recognized by management and team members for proactive approach, out-of-the-box thinking and strong collaboration skills.

Business Analyst

Horizon Marketing Group, Inc

Created targeted, search-optimized content for client websites, press releases, e-mail newsletters and blog posts. Managed the onboarding of client TradeWinds Resort, utilizing market/competitive analyses and keyword research to propose marketing strategies for increased penetration of target market.

Marketing Intern

I'm a high-performance coach who helps leaders and teams get clear on who they are, what they really want, how they get in their own way, and what steps they'll take to get it. And then we go after it, together.

My clients are primarily women in leadership positions who are:

1. Passionate
2. Hard working
3. Self-aware
4. Successful
5. Committed to being the best possible version of themselves

By several standards, my clients have already accomplished a great deal in their careers.

And despite this success, they're up against a challenge that feels really hard -- that's demanding something more or different from them as a leader. It could be things like:

- Scaling a team from a few people to dozens of people
- Making time for the things outside of work that are important to them; feeling balanced
- Navigating a big organizational shift
- Transitioning to a new role or career
- Clarifying and confidently owning their unique, authentic leadership style
- Achieving an aggressive business goal that feels out of reach
- Figuring out what kind of work brings them the most joy and fulfillment

If any of this sounds like you, I’m happy to offer a free coaching session to see if I can help! Find out more @ www.anneforbushcoaching.com.

taplio

The Battle

Luca Sartoni

Anne Forbush, CPCC, ACC

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