Wibo

I'm building educational products at a scale to solve challenging problems and assist individuals in advancing their careers.

Head of Learning Design and Training

Remote Leadership Works

🏢 Remote Leadership Works facilitates ambitious leaders to realize their potential, enabling them to explore and transform their vision.

✅ Built the product portfolio and the overall product strategy.
✅ Designed, planned, and executed The Leadership Dojo, a cohort based leadership development program.
✅ Bootstrapped a leadership development program for first-time managers.

Head Instructor and Founder

The Owl and The Beetle

Editor in Chief

Avanscoperta

I conduct workshops for new manager, unleashing their full potential leading high-impact teams.

Topics include:
- Managing people with confidence
- Understanding your team members
- Asking powerful questions
- Navigating difficult conversations
- Negotiating and setting expectations, as well as keeping people accountable for them
- Giving and receiving feedback like a pro.

Effective Management Trainer

Team Tumbleweed

🏢 Team Tumbleweed is an international team of young professionals striving to develop a revolutionary approach to Mars exploration.

✅ Mentored the leadership team to enhance the capacity to scale the workforce, manage projects, and optimize the organization's performance. Hosted 10+ mentorship meetings so far.

Mentor, Leadership and Management

Automattic

🏢 Automattic is the company behind WordPress.com, Tumblr, WooCommerce, Jetpack, Simplenote, Day One, and more. It's a fully distributed multinational software company with over 2000 employees in 98 countries, speaking 123 languages.

Product: 
✅ Directed the evolution of the sign-up and payment flows for jetpack.com. 
✅ Supervised the development of the unbundling and repositioning of our core products. 
✅ Overviewed the development of the partnership and agencies portal.

Leadership: 
✅ Directed a department of five engineering teams (30+ people) over 12+ timezones.
✅ Talent Management: Implemented a leadership development program for engineering managers. 
✅ Mentored engineering managers across the whole organization.

Key Results:
✅ Launched a new product offer, spinning off individual components, instead of the previous bundled offer.
✅ Implemented processes for forecasting and roadmap maintenance.
✅ Built an accountability and professional development plan for engineering managers and their engineering teams.

Director of Product Engineering

✅ Established, developed, and managed a team of software engineers across four continents. Led the team in charge of the overall user experience, from sign-up flows to the new user experience.

Senior Software Engineering Manager

✅ Successfully planned, designed, and implemented experiments to analyze customer behaviors across multiple products. Contributed to developing the in-house A/B testing infrastructure and facilitated multiple learning cohorts concerning growth and conversion rate optimization.

Growth Engineer - SAAS pipeline

WordCamp Europe

🏢 WordCamp Europe is an annual global conference that celebrates the WordPress community in a different European city each year. It provides a platform for members of the WordPress community to come together, share their knowledge and experiences, network, and engage in conversations about WordPress. Moreover, it is a chance to welcome people from all over the world to Europe to appreciate its diversity and culture.

✅ Led the Sponsor Team, which was instrumental in ensuring the ticket prices remained low while providing our attendees with a high-quality event. 

✅ Rallied companies aligned with our philosophies and relevant to our attendees and providing them with a high-profile experience in return.

Sponsors Program Team Lead

✅ I spearheaded the Volunteers team, comprising individuals who generously dedicated their time and effort to ensure a successful outcome.

✅ I had the esteemed privilege of recruiting, training, organizing and managing a team of over 250 members over a period of three days.

Volunteers Program Team Lead

✅ I collaborated in the planning and execution of the event, including providing local logistical support.

✅ I was the content team leader responsible for creating the event's agenda, selecting the speakers, and ensuring a successful conference.

Global Conference Co-Organizer

Heisenberg Media

Heisenberg Media will provide you with the highest-quality of photographic services for your event.

Portrait photographer specialized in creating high-quality headshots for the tech industry.

Took over 200+ portraits/year.

Founding Partner - Master of Portraits

Transforming leadership chaos into clarity; I provide strategic support, enabling managers to unlock their full potential. Eager to connect with new professional opportunities.

I’ve built my career by stepping into the unknown—with curiosity, focus, and a drive to help.

Across roles and industries, one thing’s always been true: people come to me when things feel stuck.

Sometimes it’s a process that needs structure. Sometimes it’s a team dynamic that needs clarity. Sometimes it’s just someone needing to feel heard. Whatever the challenge, I bring order, calm, and accountability.

I don’t chase titles or trends. I follow what works—listening deeply, managing complexity, and helping people move forward with confidence.

Helping isn’t a soft skill. It’s how I lead, how I build trust, and how I make work—and people—better.

If you’re navigating change or trying to create something that actually works, I’m here to help.

Let’s figure it out—together.


Luca Sartoni

Evarto

At Evarto, we’re transforming how businesses find and book meeting and event venues. With over 1000 amazing locations across Scandinavia, we’ve made it easier than ever for venues to connect with the right clients and for companies to plan successful events.

Since our launch, we’ve grown quickly—expanding into regions like Skåne, Västra Götaland, Småland, Blekinge and soon Stockholm. We’re proud to work with well-known names while also helping unique, smaller venues get the visibility they deserve.

As Country Manager Sweden, my focus is on building strong relationships, driving growth, and ensuring we stay at the forefront of the industry. We’ve already achieved so much, but this is just the beginning. By 2025, I’m determined to make Evarto the go-to platform for venues and event planning across Scandinavia.

It’s an exciting journey, and I’d love to connect with anyone interested in partnering with us or learning more about what we’re building at Evarto.

Country Manager

As the first employee and part of the team that introduced Evarto to the Swedish market, I had the pleasure of helping to build one of the fastest-growing platforms in the event and booking industry. In less than four months, we went from having no presence to becoming the largest platform in Skåne, with over 100 partnered venues. Through strategic collaborations with some of the region's most prestigious conference centers, hotels, and event spaces, we quickly established Evarto as the go-to platform for both private and corporate clients.

Sales Manager

Fredrik Persson

I help entrepreneurs, start-ups, and scale-up companies, guiding them in marketing, sales, systems, and product and service development.

Business Mentor and Consultant

Everyday Baby®

Sold my part of the company summer 2023.

Everyday Baby offers smart and healthy products for families with babies and young children. We, Fredrik, Edon and Andreas, are the founders of Everyday Baby and today also parents, but the seed to Everyday Baby started to grow even before we had children of our own.

Living an active and healthy lifestyle has always been a basic ground for all three of us. Andreas is a dedicated cyclist with trophies on the shelf, Edon is a multiple time champion in Karate and Fredrik a professional soccer player. 

In 2012 we were thinking of starting families of our own and curious as we were, we read a lot about being a parent. In one of the many baby magazines there was a question from a parent who wondered how hot the milk should be inside the baby bottle.
A doctor had answered that it should be around 37°C/98°F and referred to the normal body temperature. So, how do we know that the temperature of the milk is safe for the baby to drink?

After a lot of searching we found that there were NO solutions that could check the temperature in an safe and effective way, so we created what is today known as the Heat Sensing Glass Baby Bottle which saves the babies from getting burned by changing colour and also makes them stay healthy as it is made of glass. 
As some parents say, it is probably the best baby bottle in the world.

Everyday Baby has since then been awarded as the best Company in 2016, seen on national TV channels in different countries around the world and is now a well-established brand known for innovative and healthy products.

Now, a few years later, we are all dads who still live active lives with our families and Everyday Baby. We have been focusing on helping families with babies and young children to stay healthy and safe by creating more innovative and healthy products.

Co-Founder (Exit)

Onboarding new distributors, retailers and educating and developing our current International Customers in Europe, Asia and North America

International Sales Marketing Director

Setting the strategic direction and vision for the organization.
Ensuring effective practices and compliance with regulations providing guidance to the Board of Directors and executive team.

Chairman of the Board

Market researched to identify new product opportunities and customer preferences. 
Development from idea to finished product. Prototype, design and testing and certified according to standard.

Product Developer

Developed our digital presence world-wide with content, photos, videos and translations modules. New websites and email marketing funnel. 
Worked with Facebook Ads and Google Ads

Director of Online Marketing

Developing and executing marketing plans that target international markets and drive growth. Conducting market research to identify customer needs and preferences in different countries. Building and maintaining relationships with international retailers, distributors and partners, to promote brand awareness and drive sales.

Marketing Manager

Managing and growing relationships with key accounts across international markets.
Developing and implementing strategic plans to increase sales revenue and market share. Collaborating with cross-functional distributor teams to ensure customer satisfaction and deliver high-quality products.

Key Account Manager

Lek- och Babybranschen

Election Committee

Svenska institutet för standarder, SIS

Committee participants for SIS/TK 404, Children's articles

Utbildningsbyrån i Sverige

We are an unbiased education search engine and community. We don't sell any education services ourselves, we leave that to the experts, i.e. the education companies themselves. Our job is to make it easier for you to find the right education, at the right price.

Founder

Prospector Marknadssupport i Sverige AB

Account Manager

Helping YOU Create More Sales and Margins | 📬 DM for personalized strategies

Entrepreneur | Business Leader | Growth Strategist | Digital Marketing & AI Expert

With over 15 years of entrepreneurial experience, I have had the privilege of developing both people and businesses, fostering growth and sustainable success across a broad range of industries. My passion for innovation, combined with a commitment to excellence, has allowed me to lead companies from startup to international scale, successfully expanding operations into over 35 countries. Throughout my journey, I have worked with exceptional teams, guiding the design, development, and launch of cutting-edge products that challenge the status quo and drive results.

I am proud to have consistently demonstrated an ability to execute winning sales strategies, exceed ambitious targets, and build enduring partnerships. Leveraging my deep expertise in digital marketing, AI, content creation, SEO, SEM, and social media strategy, I have played a pivotal role in helping brands improving their market presence, streamline operations, and connect with their ideal customers. 

Last year, after successfully growing my company and positioning it as a market leader, I made the strategic decision to sell my share of the business. This move has opened the door for me to explore new opportunities and tackle fresh challenges in the dynamic world of business and technology.

Key Achievements:
- Founded and scaled a global business with operations in over 35 countries.
- Awarded Company of the Year at a prestigious business event in Sweden.
- Nominated five times for Product of the Year, showcasing innovation and product excellence.
- Recognized as Entrepreneur of the Year, a testament to my leadership and vision.
- Featured on national and international television in six countries, highlighting both my entrepreneurial journey and the success of my ventures.
- Successfully distributed unique products across multiple retail channels, establishing a strong presence in more than 30 countries worldwide.

Let’s connect and explore how I can support your business to grow and thrive in today’s competitive landscape. I am always open to new collaborations and am excited to engage with forward-thinking companies ready to innovate and scale.

Feel free to reach out directly—I'm available for advisory roles, consulting, or long-term strategic partnerships.

Best regards,  
Fredrik

Vi fortsätter växa och nu söker jag en ny person till vårt team i Malmö!

På bara 16 månader har vi gått från nystart i Sverige till att bli Sveriges största plattform för bokning av mötes-, konferens- och festlokaler. Det har gått fort och det är tack vare ett enormt engagemang, hårt arbete och kraften i att bygga något som marknaden verkligen behöver.

Nu förstärker vi vårt team i Malmö och söker en driven Account Manager som vill vara med och ta Evarto vidare in i nästa tillväxtfas.

Det här är inte ett vanligt säljjobb utan en möjlighet att kliva in i en snabbväxande scaleup, ta stort ansvar och vara med och forma hur Evarto fortsätter växa i Sverige.

👉 Är du hungrig, orädd och älskar försäljning?
👉 Är du redo att bygga din egen portfölj och skapa långsiktiga kundrelationer?
👉 Vill du vara med i ett team där tempo, energi och utveckling är vardag?

Då vill jag prata med dig.

Läs mer om rollen i annonsen nedan eller skicka ett DM direkt om du är nyfiken. 😊

On a mission to become the #1 platform in Northern Europe | Entrepreneur | Brand Builder

Vill du vara med och bygga Sveriges snabbast växande eventplattform?

Evarto har ingått ett partnerskap med MeetingPackage 🤝

Vi är väldigt stolta över att kunna berätta att Evarto nu har ett officiellt partnerskap med MeetingPackage. Ett steg som kommer göra vardagen betydligt enklare för många av våra anslutna anläggningar.

Genom detta samarbete får anläggningarna full synkronisering av data, kunder och bokningar mellan Evarto och sina egna system. Mindre administration. Färre manuella moment. Mer fokus på gäster och affärerna som faktiskt räknas.

Partnerskapet markerar också en viktig milstolpe i vår långsiktiga vision:
Att hjälpa anläggningar i både Central- och Nordeuropa att nå maximal beläggning, samtidigt som vi automatiserar det som tidigare varit tidskrävande skrivbordsuppgifter.

Det här är bara början och vi ser fram emot att fortsätta driva utvecklingen för en smartare och mer effektiv mötes- och konferensbransch. 🚀

Evarto har indgået et partnerskab med MeetingPackage 🤝 

Det betyder, at mange af vores venues nu får en langt nemmere hverdag med fuld synkronisering af data, kunder og bookinger på tværs af Evarto og deres egne systemer. Samarbejdet markerer en vigtig milepæl mod vores langsigtede mål om at hjælpe venues i både Central- og Nordeuropa med at opnå maksimal belægning af deres faciliteter – samtidig med, at trivielle skrivebordsopgaver fjernes og automatiseres.

taplio

The Battle

Luca Sartoni

Fredrik Persson

Followers

Posts

Engagements

Likes

Performance ScoreFredrik Persson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Luca Sartoni

Fredrik Persson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fredrik Persson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFredrik Persson's LinkedIn Performance