Wibo

I'm building educational products at a scale to solve challenging problems and assist individuals in advancing their careers.

Head of Learning Design and Training

Remote Leadership Works

🏢 Remote Leadership Works facilitates ambitious leaders to realize their potential, enabling them to explore and transform their vision.

✅ Built the product portfolio and the overall product strategy.
✅ Designed, planned, and executed The Leadership Dojo, a cohort based leadership development program.
✅ Bootstrapped a leadership development program for first-time managers.

Head Instructor and Founder

The Owl and The Beetle

Editor in Chief

Avanscoperta

I conduct workshops for new manager, unleashing their full potential leading high-impact teams.

Topics include:
- Managing people with confidence
- Understanding your team members
- Asking powerful questions
- Navigating difficult conversations
- Negotiating and setting expectations, as well as keeping people accountable for them
- Giving and receiving feedback like a pro.

Effective Management Trainer

Team Tumbleweed

🏢 Team Tumbleweed is an international team of young professionals striving to develop a revolutionary approach to Mars exploration.

✅ Mentored the leadership team to enhance the capacity to scale the workforce, manage projects, and optimize the organization's performance. Hosted 10+ mentorship meetings so far.

Mentor, Leadership and Management

Automattic

🏢 Automattic is the company behind WordPress.com, Tumblr, WooCommerce, Jetpack, Simplenote, Day One, and more. It's a fully distributed multinational software company with over 2000 employees in 98 countries, speaking 123 languages.

Product: 
✅ Directed the evolution of the sign-up and payment flows for jetpack.com. 
✅ Supervised the development of the unbundling and repositioning of our core products. 
✅ Overviewed the development of the partnership and agencies portal.

Leadership: 
✅ Directed a department of five engineering teams (30+ people) over 12+ timezones.
✅ Talent Management: Implemented a leadership development program for engineering managers. 
✅ Mentored engineering managers across the whole organization.

Key Results:
✅ Launched a new product offer, spinning off individual components, instead of the previous bundled offer.
✅ Implemented processes for forecasting and roadmap maintenance.
✅ Built an accountability and professional development plan for engineering managers and their engineering teams.

Director of Product Engineering

✅ Established, developed, and managed a team of software engineers across four continents. Led the team in charge of the overall user experience, from sign-up flows to the new user experience.

Senior Software Engineering Manager

✅ Successfully planned, designed, and implemented experiments to analyze customer behaviors across multiple products. Contributed to developing the in-house A/B testing infrastructure and facilitated multiple learning cohorts concerning growth and conversion rate optimization.

Growth Engineer - SAAS pipeline

WordCamp Europe

🏢 WordCamp Europe is an annual global conference that celebrates the WordPress community in a different European city each year. It provides a platform for members of the WordPress community to come together, share their knowledge and experiences, network, and engage in conversations about WordPress. Moreover, it is a chance to welcome people from all over the world to Europe to appreciate its diversity and culture.

✅ Led the Sponsor Team, which was instrumental in ensuring the ticket prices remained low while providing our attendees with a high-quality event. 

✅ Rallied companies aligned with our philosophies and relevant to our attendees and providing them with a high-profile experience in return.

Sponsors Program Team Lead

✅ I spearheaded the Volunteers team, comprising individuals who generously dedicated their time and effort to ensure a successful outcome.

✅ I had the esteemed privilege of recruiting, training, organizing and managing a team of over 250 members over a period of three days.

Volunteers Program Team Lead

✅ I collaborated in the planning and execution of the event, including providing local logistical support.

✅ I was the content team leader responsible for creating the event's agenda, selecting the speakers, and ensuring a successful conference.

Global Conference Co-Organizer

Heisenberg Media

Heisenberg Media will provide you with the highest-quality of photographic services for your event.

Portrait photographer specialized in creating high-quality headshots for the tech industry.

Took over 200+ portraits/year.

Founding Partner - Master of Portraits

Transforming leadership chaos into clarity; I provide strategic support, enabling managers to unlock their full potential. Eager to connect with new professional opportunities.

I’ve built my career by stepping into the unknown—with curiosity, focus, and a drive to help.

Across roles and industries, one thing’s always been true: people come to me when things feel stuck.

Sometimes it’s a process that needs structure. Sometimes it’s a team dynamic that needs clarity. Sometimes it’s just someone needing to feel heard. Whatever the challenge, I bring order, calm, and accountability.

I don’t chase titles or trends. I follow what works—listening deeply, managing complexity, and helping people move forward with confidence.

Helping isn’t a soft skill. It’s how I lead, how I build trust, and how I make work—and people—better.

If you’re navigating change or trying to create something that actually works, I’m here to help.

Let’s figure it out—together.


Luca Sartoni

Multiple Clients

I work with CEOs and CTOs of growing SaaS companies to enable their engineering departments to generate more business value. These are some common problems I can help you solve:

🤦‍♂️ Our engineering department doubled in size, but productivity hit a brick wall!
🤷‍♂️ We’re totally dependent on the agency that developed our MVP!
🤑 Engineering is a Cost Centre instead of a Profit Centre!
🙏 Engineering Management Guidance Needed

Hire me as your CTO in a fractional capacity, or to troubleshoot a specific problem.

CTO | Coach & Mentor for Engineering Execs

CTO Logic

Writing a newsletter that delivers pragmatic, hard-earned advice for professionals at the intersection of software engineering, tech management, leadership, and business.

Chief Logician

Logiq Labs

✅ Managed 120 people (~90 engineers and product managers), across multiple sites internationally. 
✅ Led development of a FinTech B2B2C SaaS asset trading platform and scaled it to handle $180+ billion in annual trading volume.
✅ Led deployment and scaling of internally developed Marketing Automation platform (B2B2C SaaS) to successfully handle 9 million monthly unique visitors.
✅ Doubled the size of product & engineering department; led organisational transformation through mergers, spinoffs and implementation of Agile methodology. Member of executive management team. VP Engineering and VP Product reported to me.
✅ Managed comprehensive re-architecting, rewrite and successful deployment of internally developed B2B2C payments processing solution.

Chief Technology Officer

Responsible for engineering department of 40 people.

Director of Research & Development

Morpheus Games

✔ Set up the company's engineering department and grew it to 13 members, in Israel and Kyiv, Ukraine.
✔ Worked with my teams to deliver the company's lottery tickets and betting e-commerce platform, and first B2C product, within 8 months (industry typical: 1 year).
✔ Provided technical and managerial oversight (and mentoring where required), and guided architectural decisions.
✔ Established standard and consistent processes for recruiting, evaluating employee performance, designing new functionality, managing the software development life-cycle (SDLC), controlling technical debt, deploying code, handling and resolving production issues.
✔ Invested heavily in automating every step of the development, testing and deployment pipeline (JIRA, GitHub, Jenkins, Docker, AWS EC2 and ECS) to support CI/CD (Continuous Integration / Continuous Deployment).
✔ My department successfully passed multiple audits mandated by relevant governmental regulatory and standards bodies, based on the ISO 27001 information security standard. These examined both our internal engineering methodologies, processes and information systems, as well as the security of the deployed product, including undergoing (and surviving) penetration testing. These efforts also contributed greatly to being able to achieve PCI/DSS compliance.

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Jargon for keyword bingo players: Angular 5, Amazon Web Services, Node.js, microservices, using AWS SNS/SQS as an event bus, ELK (Elasticsearch / Logstash / Kibana) for logging and monitoring, Agile.

Director of R&D

Snappers.tv

Finalist - 4YFN competition at Mobile World Congress, Barcelona 2016

http://www.snappers.tv

Independent Consultant

✔ Development of web apps (Google Closure Library/Compiler, AngularJS, Bootstrap) including backends (Google AppEngine (Python), Node.js, Firebase, PHP, Heroku, Amazon EC2 & various cloud services) and even Outlook Add-ins (VB).
✔ Worked with a long term client on a concept that challenged conventional assumptions, and iterated it until it was mature enough and successful enough to be mainstreamed into production at the client's IT department.
✔ Work remotely, coordinating and collaborating with client teams.
✔ Experience with analytics and multivariate testing to increase conversions.
✔ Experience with spreadsheet & visualization techniques to support data driven decisions, for both engineering decisions and determining business goals.
✔ Worked with lawyers / corporate counsel to minimize client risk exposure, ensure compliance with relevant regulations, and to compose EULAs.

Technology & Product Management Advisor / Full Stack Developer

Claritude Software

Claritude Software's mission is to help busy people overcome email overload and increase their productivity. Our first product is SpeedFiler, a powerful add-in for Microsoft Outlook that makes it extremely easy to file incoming and outgoing email. SpeedFiler's super-fast, find-as-you-type folder selection window makes filing almost effortless, even if you have a deep hierarchy of hundreds of folders. When you send a message, SpeedFiler can prompt you to select a folder in which to file it, so you don't have to dump it in Sent Items. Supports Outlook 2003 and 2007. Ideal for busy people with full inboxes.

✔ Identified the problem and corresponding market niche and devised a product (SpeedFiler) with a simple, streamlined UX/UI that masked complexities of the solution.
✔ Sold multiple enterprise licences (1000+ seats) and tens of thousands of small business licenses.
✔ Developed partnerships with industry-specific enterprise resellers.
✔ Set up website; wrote sales and suppport content; integrated with credit card / invoice processing system; used web analytics and multivariate testing to improve conversions.
✔ Set up a blog to help market the product by becoming recognized as a thought leader in the relevant space. This led to quotes in other blogs, print magazines, radio shows and even a book!
✔ Worked with outsourced contractors to produce various components.

Founder & CEO

Finjan

Finjan Software (www.finjan.com), since acquired by Trustwave (www.trustwave.com), is a leading provider of proactive secure content management solutions for global enterprises, protecting over 4 million enterprise users from existing and future Internet threats.

✔ Member of executive team, reported to CEO 
✔ Initiated product management function; recruited and nurtured a cohesive team of 3 product managers and 2 technical writers
✔ Led migration of product portfolio from software to appliances; developed vision and requirements for an innovative next-generation product line and supervised its successful execution
✔ Acted as catalyst for development of revolutionary technology for the new generation product line
✔ Overall strategic and tactical responsibility for 9 products
✔ Active participant in strategic sales efforts to global corporations (including multiple successful deals of over 100,000 seats/$3M each) and in OEM and technology partner relationships
✔ Spokesman for press interviews, webinars, etc.

VP Product Management

Alchemedia

Alchemedia Technologies developed enterprise security products that prevent information theft by trusted insiders - today's costliest information security problem.

After leaving Alchemedia, I participated in the design review for Microsoft Windows Rights Management platform in Redmond. Microsoft has recently (2005) licensed Alchemedia's technology for use in their security products.

✔ Joined as Senior Product Manager; promoted to Director; reported to VP Marketing
✔ Initiated product management function at the company; built, trained, managed and mentored a team of 3 product managers and 2 technical writers
✔ Overall tactical responsibility for the product line; feature roadmaps, functional specifications, delivery schedules and marshalling products through Engineering and QA; technical white papers
✔ Cooperated with partners on integrated products 
✔ Held pre/post-sale contacts with global corporations; participated in sales/business development activities.

Director of Product Management

Better On-line Solutions

Better On-line Solutions (www.bosweb.com, NASDAQ: BOSC) develops Voice-over-IP Telephony solutions and networking products for personal and IBM mid-range computers.
 
✔ Managed an e-commerce development product for IBM platforms, developed in cooperation with IBM.
✔ Responsible for technical relationship with IBM; coordinated development with senior IBM staff, including the chief security architect and managers of the HTTP and FTP server products. 
✔ Defined the functional specifications, designed the system architecture, object model and user interface. 
✔ Represented company at trade shows; delivered lectures and presentations at distributor and customer conferences. 
✔ Interviewed and hired prospective team-member candidates.

Product Manager / Team Leader

Engineering Management Expert • Fractional CTO • Remote • 🇮🇱

I help CTOs and Engineering VPs become indispensable by teaching them how to deliver high impact business outcomes, based on a strategic approach and tactical execution, through two 1:1 weekly programmes:

1. Indispensable CTO — Deliver High Impact Business Outcomes — You'll be able to recalibrate your tech department, and optimise it to produce business value that impacts the right metrics.

2. Sharper CTO — Sharpen Your CTO Skills — You'll sharpen up your decision-making abilities, leadership skills, deepen your collaboration with other executives, improve processes in your department, and optimise it for scaling up.

More details → itzysabo.com

I'm a product and engineering executive leader and manager, having alternated between Product and Engineering for much of my career.

As a business oriented software CTO and executive leader, I have experience across a broad range of industries (cyber, fintech, gaming, productivity), business models (B2B, B2C, B2B2C SaaS) and company growth stages.

I help CEOs, CTOs, Engineering VPs, Engineering Managers and teams deliver more business value in less time, by working with them to identify and solve systemic problems that are holding them back, and to align engineering with the company's business goals.

I have built engineering organisations from scratch, managed departments up to 120 people in size, and learnt how to execute hypergrowth, mergers, acquisitions and spinoffs, as well as reorganisations and downsizing.

I have also successfully prepared organisations for audits, certification and licensing in regulated industries.

I am highly analytical, organised and systematic. 

My superpowers include:
- Sharpened problem-solving instincts.
- Leading and managing teams remotely.
- Hiring trustworthy people, then trusting them.
- Proceeding with confidence through labyrinths of uncertainty.
- Communicating effectively with people at all levels of an organisation.
- Seeing the bigger picture, but able to dive into details where necessary.

taplio

The Battle

Luca Sartoni

Itzchak Sabo

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