Wibo

I'm building educational products at a scale to solve challenging problems and assist individuals in advancing their careers.

Head of Learning Design and Training

Remote Leadership Works

🏢 Remote Leadership Works facilitates ambitious leaders to realize their potential, enabling them to explore and transform their vision.

✅ Built the product portfolio and the overall product strategy.
✅ Designed, planned, and executed The Leadership Dojo, a cohort based leadership development program.
✅ Bootstrapped a leadership development program for first-time managers.

Head Instructor and Founder

The Owl and The Beetle

Editor in Chief

Avanscoperta

I conduct workshops for new manager, unleashing their full potential leading high-impact teams.

Topics include:
- Managing people with confidence
- Understanding your team members
- Asking powerful questions
- Navigating difficult conversations
- Negotiating and setting expectations, as well as keeping people accountable for them
- Giving and receiving feedback like a pro.

Effective Management Trainer

Team Tumbleweed

🏢 Team Tumbleweed is an international team of young professionals striving to develop a revolutionary approach to Mars exploration.

✅ Mentored the leadership team to enhance the capacity to scale the workforce, manage projects, and optimize the organization's performance. Hosted 10+ mentorship meetings so far.

Mentor, Leadership and Management

Automattic

🏢 Automattic is the company behind WordPress.com, Tumblr, WooCommerce, Jetpack, Simplenote, Day One, and more. It's a fully distributed multinational software company with over 2000 employees in 98 countries, speaking 123 languages.

Product: 
✅ Directed the evolution of the sign-up and payment flows for jetpack.com. 
✅ Supervised the development of the unbundling and repositioning of our core products. 
✅ Overviewed the development of the partnership and agencies portal.

Leadership: 
✅ Directed a department of five engineering teams (30+ people) over 12+ timezones.
✅ Talent Management: Implemented a leadership development program for engineering managers. 
✅ Mentored engineering managers across the whole organization.

Key Results:
✅ Launched a new product offer, spinning off individual components, instead of the previous bundled offer.
✅ Implemented processes for forecasting and roadmap maintenance.
✅ Built an accountability and professional development plan for engineering managers and their engineering teams.

Director of Product Engineering

✅ Established, developed, and managed a team of software engineers across four continents. Led the team in charge of the overall user experience, from sign-up flows to the new user experience.

Senior Software Engineering Manager

✅ Successfully planned, designed, and implemented experiments to analyze customer behaviors across multiple products. Contributed to developing the in-house A/B testing infrastructure and facilitated multiple learning cohorts concerning growth and conversion rate optimization.

Growth Engineer - SAAS pipeline

WordCamp Europe

🏢 WordCamp Europe is an annual global conference that celebrates the WordPress community in a different European city each year. It provides a platform for members of the WordPress community to come together, share their knowledge and experiences, network, and engage in conversations about WordPress. Moreover, it is a chance to welcome people from all over the world to Europe to appreciate its diversity and culture.

✅ Led the Sponsor Team, which was instrumental in ensuring the ticket prices remained low while providing our attendees with a high-quality event. 

✅ Rallied companies aligned with our philosophies and relevant to our attendees and providing them with a high-profile experience in return.

Sponsors Program Team Lead

✅ I spearheaded the Volunteers team, comprising individuals who generously dedicated their time and effort to ensure a successful outcome.

✅ I had the esteemed privilege of recruiting, training, organizing and managing a team of over 250 members over a period of three days.

Volunteers Program Team Lead

✅ I collaborated in the planning and execution of the event, including providing local logistical support.

✅ I was the content team leader responsible for creating the event's agenda, selecting the speakers, and ensuring a successful conference.

Global Conference Co-Organizer

Heisenberg Media

Heisenberg Media will provide you with the highest-quality of photographic services for your event.

Portrait photographer specialized in creating high-quality headshots for the tech industry.

Took over 200+ portraits/year.

Founding Partner - Master of Portraits

Transforming leadership chaos into clarity; I provide strategic support, enabling managers to unlock their full potential. Eager to connect with new professional opportunities.

I’ve built my career by stepping into the unknown—with curiosity, focus, and a drive to help.

Across roles and industries, one thing’s always been true: people come to me when things feel stuck.

Sometimes it’s a process that needs structure. Sometimes it’s a team dynamic that needs clarity. Sometimes it’s just someone needing to feel heard. Whatever the challenge, I bring order, calm, and accountability.

I don’t chase titles or trends. I follow what works—listening deeply, managing complexity, and helping people move forward with confidence.

Helping isn’t a soft skill. It’s how I lead, how I build trust, and how I make work—and people—better.

If you’re navigating change or trying to create something that actually works, I’m here to help.

Let’s figure it out—together.


Luca Sartoni

Mayhap Ltd

🚀 Unlocking the Power of Possibility

At Mayhap, we believe in the boundless potential of what ethical businesses can achieve. With a pioneering spirit and an innovative approach, we stand at the forefront of transforming challenges into opportunities. Our mission is to empower you to navigate the ever-evolving commercial landscape with agility, foresight, and unparalleled expertise.

**What We Do**

We specialize in Business Consulting, Operational Solutions, and Market Expansion Strategies, delivering bespoke solutions that drive growth, enhance efficiency, and foster sustainable success. Our team combines strategic insights with best in class technology to unlock new possibilities for our clients, enabling them to stay ahead in a competitive world.

**Why Mayhap?**

- Innovation: We're not just about business as usual. We're about reimagining what's possible and making it a reality.
- Collaboration: Your vision is our mission. We partner closely with our clients to ensure that every strategy is aligned with their unique goals and aspirations.
- Sustainability and Growth: In a world that's constantly changing, we help businesses not just to adapt but to thrive, ensuring long-term success through sustainable practices.

Whether you're looking to transform your business, explore new markets, or leverage our expertise, Mayhap is your partner in making the possible tangible.

Principal

KelliePeterson.com

Provide a variety of strategic consulting services to organizations of all sizes and stripes:

- Marketing
- Project management
- Product development
- Social media strategy and presence packages
- Web site development and maintenance
- Competitive and market analysis and studies
- Research and due diligence

Consultant

LOGO.com | Free Logo Maker

LOGO.com is the simplest way to get a high quality customizable logo for your project at absolutely no cost. When you're ready to take your brand to the next level you can use our additional tools to help you with social media posts, invoices, business cards, websites, and more. Our Brand Plan makes branding easy so you can focus on what matters: YOUR business.

As Head of Domains at Automattic, I lead a team of engineers and operations professionals to build and manage the WordPress.com domain name business. We offer over 300 different Top Level Domains (TLDs) to millions of small businesses, entrepreneurs, bloggers, and non-profits in countries the world over.

Head of Domains

Neustar, Inc.

I managed the North American market for the Neustar Registry - concentrating on the .CO, .us, .biz, and .NYC TLDs. As the GM for .NYC I served as business development liaison with the City of New York, delivering on growth metrics and community engagement to maintain .NYC as the most successful city TLD.

Senior Partner Relationship Manager

DNC Holdings, Inc.

Responsible for the growth and development of multiple brands and businesses including registrars, monetization platforms and publishing units.

President, Chief Strategy Officer

Endurance International Group

Endurance is a global leader in small business web hosting and web-based solutions for small business. In addition to managing the domain name business, I served as SME for mergers and acquisitions efforts to acquire and consolidate over fifty brands and multiple ICANN accredited registrars.

Business Development Director, Domains

Name.com

Name.com was known as a domain investor niche player before we built a small business champion on top of that foundation with the introduction of email, web hosting, blogging, and other solutions geared toward growth.

Executive Vice President

Endurance International Group, Inc.

Product Manager

FatCow

Project Manager

A strategic and influential business leader, Kellie Peterson has built an impressive career spanning over three decades at the intersection of technology, marketing, and innovation. Recognized for her ability to drive growth and create value, Kellie specializes in spotting untapped market opportunities and fostering strong partnerships that result in sustainable competitive advantages.

Kellie's background in product management, marketing and business development fuels her passion for creating customer-centric strategies that align with organizational goals. She has successfully led diverse distributed teams across the globe, fostering a culture of collaboration, agility, and innovation.

A frequent speaker and thought leader, Kellie shares her insights on the future of technology, digital transformation, and leadership at conferences and events around the globe. In addition to her professional pursuits, she is dedicated to giving back to her community and supports several organizations focused on empowering women, promoting STEM education, LGBTQ rights.

taplio

The Battle

Luca Sartoni

Kellie Peterson

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